Lenz recently partnered with Avant Gynecology, formerly known as McDaniel and Durrett, to launch the practice’s new brand identity. From creating the practice’s new name to developing its logo and website, Lenz aimed to ensure that the practice’s high quality and...
You Should Know: Dr. Dale Yake of PT Solutions
Not all physical therapists find themselves equally at home in the board room and the locker room. Strategies for both reside in the playbook belonging to Dr. Dale Yake, CEO and founder of PT Solutions Physical Therapy. In fact, Yake's journey toward physical therapy...
A Beatle, a Rolling Stone, the Mayor, and New Ventures
By Richard J. Lenz When the Atlanta Business Chronicle ran a profile of me, the headline stated that I was a "serial entrepreneur" of new businesses. I made the joke that there was an editing error and they meant to print that I was actually a serial "killer" of new...
Lenz is proud to market and support the 2018 Atlanta Science Festival
Mark your calendar! The 2018 Atlanta Science Festival will be held March 9 - 24 and will feature more than 100 events across metro Atlanta, plus one big party: the Exploration Expo at Piedmont Park on March 24! Lenz is the marketing agency of record for the festival,...
2017 Lenz Highlights
2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta...
Lenz Marketing launches ‘Lenz on Business’ radio show on WSB
With its new talk radio show “Lenz on Business,” Lenz Marketing brings to the airwaves an entertaining, inspirational, and insightful program about business to Saturday nights at 6 on News 95.5, AM 750 WSB, and wsbradio.com, Atlanta’s most dominant and influential...
Custom Branding, Digital Content, and Earned Media Used to Spotlight SouthCoast Health’s Innovation in the Fight Against Breast Cancer
For Lenz client SouthCoast Health — a multi-specialty physician group based in Savannah — Breast Cancer Awareness Month is one of the most important months of the year. As the leader in the Coastal Empire and Lowcountry region for breast cancer detection and...
What Good Doctors Want
10 Ways Accountable Care Organizations Can Win the Hearts and Minds of the Best Doctors and Physician Practices
As anyone working in American medicine knows, the Patient Protection and Affordable Care Act of 2010 initiated a tectonic shift in how healthcare is delivered. Healthcare providers are moving away from the old fee-for-service model that rewards providers for ordering lots of expensive tests, office visits, and procedures. And they’re moving toward an outcome-based model, in which compensation is tied to the health of individual patients and to the overall served population, as well as to cost savings.
Atlanta Business Chronicle names Lenz one of the “Best Places to Work” in Atlanta
Lenz was recently named one of the “Best Places to Work” in Atlanta by the Atlanta Business Chronicle! Selection for this award is based on employee response to a detailed survey inquiring about everything from company culture to compensation and benefits to general...
Lenz proudly sponsors the Sixth Annual Georgia Smoke Oyster Roast, benefitting FODAC
Save the date for Georgia Smoke’s Sixth Annual Oyster Roast! On Saturday, November 4, Georgia Smoke is inviting you and your friends and family to a fun evening of oysters, lobsters, and more at the Briarcliff Woods Beach Club field. Buy your tickets to the oyster...