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Emory University School of Law partners with Lenz to execute marketing campaign

Lenz Marketing helped develop and successfully execute an integrated marketing campaign for the Emory University School of Law’s Juris Master degree. The Juris Master (JM) degree offers the opportunity for professionals to advance in their careers by gaining a better grounding in law and regulation. Already having been an established on-campus degree, Emory Law launched an online option for the program, and partnered with Lenz to help market this new opportunity.

The campaign Lenz created with Emory Law included print, radio, video, PR, and digital advertising that ran from January – June 2017, to match the school’s matriculation trends and needs. With the help of Emory Law’s team, Lenz designed a campaign that was visually integrated through every arm of the campaign. Lenz made sure online ads looked like the print ads, which would look like the landing page, and so on. Additionally, the copy we generated for radio ads which ran on NPR and WSB was echoed in all other campaign materials.

Partnering with a digital vendor to build and launch the SEM campaign, the Lenz team was very hands-on with the strategy of audience targeting and segmenting, building keywords, creating creative units, and implementing, analyzing, and reporting on campaign performance. Lenz and its digital partner, Cox Media Group, tracked leads from every source, not just the initial conversion (defined as website inquiries), but through the entire matriculation funnel to learn which leads were turning into accepted students. Throughout the course of the campaign, we continually optimized bid strategies, creative units, key terms, and targeting.

The campaign performed extremely well, driving the leads needed to fill the classes for the new online program. Due to the success of the campaign, we relaunched in the Fall of 2017 and again in January 2018. We have also begun marketing new degrees for Emory Law, based on the success of this one. Lenz is thrilled to see such a well-planned campaign yield such impressive results we’re excited to see what more we can achieve.

Lenz hiring for account coordinator position

Job title: Account Coordinator

Experience required: Two or more years in marketing-communications role.

Primary responsibilities: Support for Accounts and Operations Director, including administrative support, client communication, and project management.

Secondary responsibilities: Support for VP of Marketing, including acting as production assistant for Lenz radio shows and administrative support for business development efforts.


  • Positive attitude
  • Customer-service oriented
  • Strong written and verbal communication skills
  • Detail oriented and well organized
  • High competency level on computer and software skills compatible with job responsibilities (Microsoft office suite of products, Google Analytics, MailChimp, project management software, G Suite, Keynote, etc.)

Daily activities:

  • Developing and maintaining a high level of awareness of assigned client activities, industries, company culture, products/services, and strategic communication plans
  • Proactively communicating with clients in a professional and efficient manner as appropriate
  • Preparing account service-related documents such as meeting agendas, monthly activities, social and analytics reports, and other client correspondence
  • Fielding and processing information requests related to client and other projects
  • Maintaining mailing lists and compiling e-newsletters for assigned clients
  • Determining topics and writing blog posts for assigned clients
  • Knowledge of social media content and various social platforms (Facebook, Twitter, Google+, LinkedIn, Instagram, etc.)
  • Assisting media department with editorial content creation, media list, and advertising research as needed
  • Attending to the needs of clients and continually seeking ways to increase efficiency and add value to the client-agency relationship
  • Assisting with miscellaneous projects/activities with other departments, outside agencies, or other organizations as needed
  • Various administrative tasks associated with company operations and scheduling

If interested, please send resume and/or questions to jobs@lenzmarketing.com.

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Lenz is proud to market and support the 2018 Atlanta Science Festival

Mark your calendar! The 2018 Atlanta Science Festival will be held March 9 – 24 and will feature more than 100 events across metro Atlanta, plus one big party: the Exploration Expo at Piedmont Park on March 24! Lenz is the marketing agency of record for the festival, and a Gold level sponsor, providing marketing strategy and consultation, advertising, public relations, graphic design, and social media services. It’s all done to promote Atlanta’s annual celebration of technology and science.

Here’s the event booklet, designed by Lenz and  packed with the festival schedule, event details, and more!

Just in time for this year’s festival, Lenz also gave Atlanta Science Festival’s website a major upgrade! Check out the new design below!

Lenz recently introduced the festival mascot, A.L.E.X. who joined us at the 2018 Atlanta Science Festival kick-off party, hosted at the Delta Flight Museum. We loved seeing our beloved, pink astronaut come to life and interact with event attendees. Here are some pics from the occasion.

The Atlanta Science Festival welcomes people of all ages to explore the science and technology in Atlanta and to see how science is connected to all parts of their lives. Scientists and educators from museums, local schools, universities, and companies will uncover mysteries and explain discoveries in a variety of hands-on activities, facility tours, stimulating presentations, and riveting performances to expand the community of science enthusiasts and inspire a new generation of curious thinkers. Over the course of the festival, 100+ activities and events will be held that are suited for young children to adults. To close off the celebration, the Atlanta Science Festival will host the Exploration Expo in Piedmont Park, Atlanta’s biggest interactive science event that is free and open to the public on March 24th.

To learn more, visit the Atlanta Science Festival’s website!

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2017 Lenz Highlights

2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta and beyond, Team Lenz has covered a lot of ground. See below for some of our highlights and achievements from last year!

SouthCoast Health Breast Cancer Campaign

As SouthCoast Health’s key social media and digital content provider, the Lenz team developed custom branding, digital content, as well as social and public relations campaigns worthy of the innovative breast health services that SouthCoast Health offers.

Check out some of the pieces Lenz created for this campaign, including branded logo and website graphics, blogs, news pieces, and informative graphics.

Video series for Emory Law’s JM Program

Lenz partnered with Mixed Bag Media to produce a series of videos promoting Emory University School of  Law’s Juris Master program, designed for non-lawyers who want to advance in their career and gain an understanding of how the law relates to their field. For the project, we interviewed seven current and former students of the program and asked them about how the degree helped their careers in the fields of healthcare, human resources, and business. We also had the opportunity to interview Stephen Sencer, the Senior Vice President and General Counsel and Senior Advisor to the President of Emory University about the value of the degree to working professionals.

As a part of a multifaceted video campaign, we worked with the Mixed Bag Media team to develop two versions of each interview (a 90-second and 30-second version), as well as a montage video featuring multiple students. The videos were used in a large-scale digital marketing campaign, which included social media, web, and YouTube pre-roll. All ads clicked through to branded landing pages, which rounded out the cohesive look of the integrated campaign. The landing pages allowed us to track conversions from each individual referral source, helping us optimize and achieve the client’s goals.

Check out our work below below!

Tia Favors
Human Resources Benefits Specialist
2016 Juris Master Graduate

Stephen Sencer
Senior Vice President and General Counsel
Senior Advisor to the President
Emory University

PT Solutions’ Partnership with the Atlanta Braves

Lenz helped PT Solutions promote its partnership with the Atlanta Braves, by creating a sponsor shield, billboard campaign, and website features.

See below for these design pieces!

Lenz Owned Media Properties

In addition to offering our healthcare and community clients integrated services, Lenz also owns several media properties, allowing us to deliver more value to our clients and help them reach their goals. In 2017, Lenz was able to expand its “The Weekly Check-Up” show out of Atlanta (out of the state for that matter) into Tampa, Florida! “The Weekly Check-Up” now airs on WHPT 102.5 FM.

2017 also saw the debut of “Lenz on Business,” Atlanta’s preeminent business talk show that airs Saturdays at 6 p.m. on News/Talk 95.5 FM WSB. Each week, Lenz president and CEO, Richard Lenz, speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success.

Creating A.L.E.X. for the Atlanta Science Festival

With its growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of  the festival’s marketing initiatives.

Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare, and it recognizes that urology comes with particular sensitivities and considerations.

Check out some of the pieces Lenz created for this campaign, including print ads, billboard ads, and an updated website.

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.

Scroll down to view some of the photos and branding from this amazing event!

Rebranding Avail Dermatology, FKA Newnan Dermatology

Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.

Check out the new website and collateral below!

Branded Infographics for ACMR

In an effort to raise awareness of the importance of medical research and related topics, such as vaccinations and the role caregivers play, Lenz has created several branded infographics for the Atlanta Center for Medical Research.

Check out the infographics below!

Atlanta Interfaith Manifesto

An especially unique project the Lenz team had the privilege to work on this year was promoting the Atlanta Interfaith Manifesto – a statement and digital movement working to promote interfaith cooperation in the Atlanta community.

The Lenz creative, interactive, and media departments all pulled together to shape the marketing around The Manifesto and help make its auspicious goal a reality. Starting off with just 15 “endorsers” and the development of two full page ads, the initiative soon took root and bloomed into a fully integrated digital movement (website, Facebook, Twitter, and e-newsletter), media coverage on WSB-TV and The Atlanta Business Chronicle, a full-house event at The Center for Civil and Human Rights, a custom blog series, and (to-date) over 800 endorsers of The Atlanta Interfaith Manifesto.

The custom blog series is a point of particular pride among the many exciting efforts developed for this client. Think-pieces from Atlanta leaders like Doug Shipman (CEO of The Woodruff Arts Center), Rev. Dr. Gerald Durley (veteran of the Civil Rights Movement), Dr. Derreck Kayongo (CEO of The National Center for Civil and Human Rights), and Jan Love (Dean of Candler School of Theology at Emory University) were collected and featuring on the Manifesto website and social media properties.

Lenz will continue to manage the digital marketing for the Atlanta Interfaith Manifesto in 2018.

Thank you for reading! Believe it or not, these projects are just a small sampling of our work from 2017. Thank you to our clients who trust us with their business every year. We’re excited to do even more in 2018!

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Lenz gives “The Weekly Check-Up” a new look

“The Weekly Check-Up,” a healthcare radio show owned and produced by Lenz, recently adopted a new brand and updated look for its website.

The Weekly Check-Up, airing in Atlanta, Georgia and Tampa, Florida, addresses a wide range of topics about health, from current events and healthcare policy, to daily tips for better health and fitness. In Atlanta, The Weekly Check-Up is hosted by Dr. Bruce Feinberg and presented by Georgia Urology. In Tampa, the show is hosted by JoJo Petrella and presented by Florida Cancer Specialists.

Check out the new site compared to the old one below!

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Lenz Marketing launches ‘Lenz on Business’ radio show on WSB

With its new talk radio show “Lenz on Business,” Lenz Marketing brings to the airwaves an entertaining, inspirational, and insightful program about business to Saturday nights at 6 on News 95.5, AM 750 WSB, and wsbradio.com, Atlantas most dominant and influential radio brand. Sponsored by Emory University’s Goizueta Business School, a special preview episode of “Lenz on Business” airs 2 p.m. Sunday, Dec. 3, featuring Atlanta mayoral candidates Keisha Lance Bottoms and Mary Norwood discussing business and politics in the Big Peach before Tuesday’s big election.

Each week, host Richard J. Lenz ––founder, president, and CEO of Lenz Marketing–– speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success. From big business execs to indie entrepreneurs, these guests not only share their practical secrets, but also unveil the personalities behind the careers. Bonus content will be available as a podcast at LenzonBusiness.com.

“Business touches all our lives and deserves to be explored,” said Richard J. Lenz. “‘Lenz on Business’ taps into the excitement and dynamics of business; the colorful characters who drive these companies, their entrepreneurial adventures, and the innovative ways they thrive and survive in today’s world.”

“I’m excited about ‘Lenz on Business,’” said Pete Spriggs, program director for News 95-5 and AM 750 WSB. “It’s a topic that many of our WSB listeners can’t get enough of, because they are business owners, or are focused and successful in their careers and want to learn and find deeper success. Lenz Marketing has been a strong content partner with WSB Radio for years, and have the same strategy that we do: to inform the listener with high quality content and interviews.”

At 6 p.m. Saturday, Dec. 9, “Lenz on Business” welcomes Andy Levine, founder and chairman of Sixthman, a successful, Atlanta-based travel company specializing in music- and pop culture-themed cruises. December 16th’s show focuses on smart uses of social media with ePresence founder and CEO Mark Galvin, an expert in the field. Beatle Ringo Starr is featured in a Dec. 23 episode about the music business, including a conversation with DJ Nabs, a legendary hip-hop DJ who helped make Atlanta a hotbed for the rap music biz.

“One of our goals is to make the topic of business fun and approachable,” said Richard J. Lenz. “You have to love what you do, and I can’t wait to share my passion about business with WSB listeners.”

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What Good Doctors Want

10 Ways Accountable Care Organizations Can Win the Hearts and Minds of the Best Doctors and Physician Practices

Mike Killeen teaches healthcare marketing at Emory University’s Rollins School of Public Health. He is Vice President of Marketing at LENZ, an integrated marketing company that specializes in marketing physician practices, hospitals, and ACOs.

As anyone working in American medicine knows, the Patient Protection and Affordable Care Act of 2010 initiated a tectonic shift in how healthcare is delivered. Healthcare providers are moving away from the old fee-for-service model that rewards providers for ordering lots of expensive tests, office visits, and procedures. And they’re moving toward an outcome-based model, in which compensation is tied to the health of individual patients and to the overall served population, as well as to cost savings.

Think of it as the “quality over quantity” model of healthcare, with accountable care organizations (ACOs) as its most visible manifestation.

ACOs need doctors. OK, that’s obvious, so let’s revise: ACOs need good doctors. Ideally, they want to either acquire or partner with the very best doctors and physician practices. But what if the good doctors aren’t interested?

The thing is, good doctors and physician practices may be doing just fine (for now) on their own and may not be interested in joining ACOs. And, at least in larger markets, those who are interested may have more than one suitor.

The best doctors are already delivering quality care, and doing so reasonably efficiently. They run their businesses relatively well. They have established referral networks that keep them booked. They help their patients, inspiring loyalty and recommendations. They make good money. So what’s their incentive to change?

To attract the best doctors and physician practices, ACOs have to appeal to what the good doctors most want, then demonstrate to them how ACOs can help.

So what do the good doctors want?

1. Good doctors want their patients to get well-coordinated care.

The human body is extraordinarily complex. Good doctors have confidence in what they know well and the humility to reach out when someone else will know better. They want to collaborate with other doctors and healthcare professionals to provide the best comprehensive care for their patients. Given the opportunity, they’re usually quite good at it.

Show doctors how your ACO will make it easier for them to collaborate with their peers, working together for the best possible patient outcomes.

2. Good doctors want to develop and maintain long-term relationships with their patients.

It’s not about making friends. Good doctors believe in the sanctity of the doctor-patient relationship. They know they can deliver better care when they learn, over time, the characters and qualities of their patients that even the most comprehensive electronic health records system could never capture.

Show good doctors how your ACO will strengthen, not replace, the doctor-patient bond, such as with patient portals that make it easier for patients and their doctors to communicate outside the exam room.

3. Good doctors want their patients to practice the basics.

Eat right, don’t smoke, exercise regularly, and get enough sleep. Good doctors know that those four practices will keep their patients healthier than any pill ever could.

Show good doctors how your ACO’s coordinated care will encourage healthy habits with coaching, classes, smoking cessation programs, and other initiatives to encourage healthy behaviors.

4. Good doctors want better technology to serve more personalized care.

Data-based medicine should inform a good doctor’s judgment, not replace it. Good doctors want high tech paired with high touch, empowering their decisions, not hobbling their independence.

Show good doctors how integrated health IT within an ACO will give them a more complete picture of a patient’s health and ongoing treatment, informing their judgement as they plan the best care.

5. Good doctors want to focus on medicine, not bureaucratic burdens.

This doesn’t mean good doctors dislike the running of a business. Some of them enjoy it very much and will appreciate — even insist on — opportunities to exercise their entrepreneurial spirit. But good doctors will gladly turn over to an ACO the handling of insurance, transcription, record-keeping, billing, and other administrative necessities.

Show doctors you’ll help them get back to being doctors.

6. Good doctors want to be leaders.

If you bring good doctors into your ACO and don’t ask them to take on leadership roles, you’re wasting a valuable resource and likely frustrating your good doctors. Successful ACOs rely heavily on physician leadership.[1][2]

Show doctors you value and want their leadership, and give them real leadership in your ACO.

7. Good doctors want to be respected by their peers.

Good doctors have studied and worked hard to become good doctors. They’ve earned the respect of their peers, and they don’t want to give that up to become anonymous employees of your ACO. A good doctor is not a commodity, not an interchangeable cog in the healthcare machine. Each brings individual expertise and accomplishments that are worthy of recognition and respect.

Show good doctors that you value them and will promote them as individuals, worthy of their peers’ respect.

8. Good doctors want to have a good reputation in their community.

Good doctors and physician practices work for years to build their reputation in the community, and that reputation is worth a lot. It’s part of why you want them to join your ACO. They don’t want to lose that reputation by disappearing into an anonymous division of a large corporate structure.

Show them you won’t just market your ACO’s brand. Show them you see the value of marketing your doctors and physician practices, enhancing your own brand by showcasing the expertise of your good doctors.

9. Good doctors want to deliver great care to more people.

Fundamentally, good doctors want to help people. They want to deliver high quality care to each individual patient, and, to the extent they can do so while maintaining that quality, they want to help more people. This balance is completely in line with the goals of outcome-based healthcare and the ACO model: delivering higher quality care to each individual and to the population, while controlling costs by finding greater efficiencies.

Show good doctors how your goals are in alignment.

10. Helping the good doctors do more.

ACOs offer all doctors potential benefits, including possible savings-based bonuses and, in some cases, greater job security. Because the shift in America to outcome-based care now has considerable momentum, those who adapt early may be better prepared for the changes ahead.

But the good doctors are looking for more than a steady paycheck, and the good physician practices are looking for more than a lucrative buyout. Ultimately, what good doctors want is what good ACOs want too: to help people with higher quality care leading to better outcomes, and to do so while controlling costs, allowing them to help more people.

What do good doctors want? They want to know that you want to help people too, and that you’ll help the good doctors do more.


[1] “True Physician Leadership Key to Sustainability of ACOs,” Dr. Robert Pear, Modern Healthcare. http://www.modernhealthcare.com/article/20141206/MAGAZINE/312069978

[2] “The Power of Physician Leadership in ACO Success,” Thomas Graf, M.D., FAAFP, and Cynthia Bailey, Accountable Care News, Volume 8, Issue 1, January 2017.


Atlanta Business Chronicle names Lenz one of the “Best Places to Work” in Atlanta

Lenz was recently named one of the “Best Places to Work” in Atlanta by the Atlanta Business Chronicle! Selection for this award is based on employee response to a detailed survey inquiring about everything from company culture to compensation and benefits to general corporate morale. After the Lenz team went to work answering honestly and anonymously, the company ranked 35th out of 50 in the small business category.

The Lenz team had a great time accepting this honor and celebrating with the other winners at the award ceremony in Buckhead on September 6.

Interested in working for one of the “Best Places to Work” in Atlanta? Send your resume and cover letter to info@www.lenzmarketing.com.

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Lenz proudly sponsors the Sixth Annual Georgia Smoke Oyster Roast, benefitting FODAC

Save the date for Georgia Smoke’s Sixth Annual Oyster Roast! On Saturday, November 4, Georgia Smoke is inviting you and your friends and family to a fun evening of oysters, lobsters, and more at the Briarcliff Woods Beach Club field.

Buy your tickets to the oyster roast here!

Being a rain or shine event, there will also be authentic gumbo and roasted chicken for non-oyster connoisseurs. You are also welcome to BYOB and BYOOK (bring your own oyster knife, though they will have extras to share).

All proceeds will be donated to FODAC (Friends of Disabled Adults & Children), a 501(c)(3) that aims to enhance the quality of life for people of all ages who have any type of illness or physical disability by providing medical equipment and services to the community at little or no cost to the recipients. The event last year helped raise $4,525 for FODAC and Georgia Smoke is hoping to do more this year.

Lenz is proud to have been a consistent sponsor of the event and encourages the public to take part in this great night for a great cause!

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Lenz develops new identity for leading dermatology practice

Lenz is proud to announce the launch of the new Avail Dermatology brand and visual identity. Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.

Check out the new website and collateral below!