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LENZER SHAKES, RATTLES AND ROLLS AS ELVIS WEEK BLOGGER

By Jon Waterhouse

As a lifelong Elvis fan, I’ve been curling my lip and swiveling my hip to the king’s music for as long as I can remember.

Several years ago, when Elvis Presley Enterprises first asked me to blog for Elvis Week  –the annual gathering of Elvis fans from all over the globe at Graceland, Elvis’ former home in Memphis, Tenn.– I was all shook up, to say the least.

Elvis Week 2017 took place August 11-19, marking the 40th anniversary of Presley’s passing. It wound up being my fifth opportunity to be the official Elvis Week blogger, and my Lenz work family was gracious enough to allow me to take care of blogging business. (Having only been a Lenzer since April, I was thrilled by their support. It’s yet another reason I can’t help falling in love with the company.)

The Elvis Week blogging gig basically means I’m the eyes and ears of fellow fans for the duration of the royal, rocking festivities. Elvis’ musical collaborators, movie co-stars, friends, family members, and others participate in live Q&A sessions, concerts, and more. And the special events run the gamut from an Elvis Presley 5K to a sold-out Elvis dance party.

This year proved to be the longest and arguably largest Elvis Week in history. Although official numbers haven’t been released, I’m guessing somewhere near 80,000 unique visitors attended across those nine days.

On August 15 alone, the eve of the anniversary of Elvis’ death, approximately 55,000 fans lined Elvis Presley Boulevard in front of the Graceland mansion for the Candlelight Vigil. This annual procession of fans up the estate’s driveway to Elvis’ gravesite in the backyard lasted into the next morning. The devoted respectfully took turns taking the trek, candles in hand. Extraordinary, singular, and awe inspiring.

While covering happenings such as the Candlelight Vigil, time management continues to be the biggest challenge of Elvis Week blogging. After hoofing it in my blue suede shoes from one event to the next, day turns to night. And then I have a blog to write.

Yet, despite the rigors of the gig, it’s unbelievably fun and a dream job for an Elvis nut such as I. Curious? You can check out my blogs here:Day 1Day 2Day 3Day 4Day 5Day 6Day 7Day 8 and my Day 9 Wrap-Up.

The last blog details 10 of my favorite aspects of Elvis Week 2017. Below I’ve added a few of my favorite portions of the trip.

The Food

Maximum caloric intake always accompanies my Elvis Week excursions, and Memphians perpetually debate over the best barbecue in town. Like many repeat visitors, I have my favorites. A trip to Cozy Corner for a barbecued Cornish hen remains mandatory. Marlowe’s, just down Elvis Presley Boulevard from Graceland, often gets overlooked, but always delivers. Before the big 40th anniversary celebration concert at the Fed Ex Forum, I gorged at Charlie Vergos Rendezvous. The dry rub on the ribs never fails to delight.

 

The Shopping

For me, credit card fatigue during Elvis Week is real. The gift shops at Elvis Presley’s Memphis, the new 40-acre complex just across the street from Graceland, overflows with kingly merch that begs to jump into my shopping bag. And I always love shopping from the same clothier Elvis did. Lansky Bros., located in the lobby of the iconic Peabody Hotel, boasts the kind of fashion that first attracted a pre-fame Presley at its original location on Beale Street. I stopped in to pay a visit to my friend Hal Lansky, whose dad Bernard dressed Elvis himselvis. After outfitting me to the nines, Hal relayed one of his many Elvis tales.

The Elvisness

The tangible spirit of Elvis Presley during Elvis Week runs thicker than mushed up peanut butter and banana. I find it living in the fans I meet from around the world; the Elvis tribute artists who carry the torch; and at the Graceland mansion and in the adjacent museums. The latter, found at Elvis Presley’s Memphis, features up-close-and-personal access to Presley memorabilia. The king knew his bling, and here are a few of the pics I snapped of his stage duds.

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Lenz presents the DeKalb Library Foundation’s “Tapas & Trivia”

Lenz is proud to present the DeKalb Library Foundation’s Tapas & Trivia, to take place on Thursday, September 28 at the DeKalb History Center. Join Lenz is supporting the DeKalb Library Foundation, whose mission is to provide support beyond public funding while presenting educational, cultural, and literary programs and services to DeKalb County citizens. All proceeds of the event will go towards these efforts.

Visit this page here to buy tickets to Tapas & Trivia presented by Lenz.

“Lenz is all about enriching the community that surrounds us,” said Lenz Founder, President, and CEO Richard Lenz. “We’re excited to support an event that helps improve the lives of the people living in DeKalb County, which Lenz calls home.”

Participants should expect to enjoy tapas while bidding on live and silent auction items. There will also be a local trivia company, Trivial Matters, running a literature and library-related game of trivia.

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Lenz gives Premier Tree Solutions’ website a major upgrade

Lenz recently partnered with Premier Tree Solutions to launch a newly designed website: ChopMyTree.com. The revamped site is more user-friendly and presents the wide range of professional tree services Premier Tree Solutions provides for its customers in an easily digestible way.

Check out the newly designed site (top image) compared with the old site design (bottom image).

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Amplify Athens’ sold out show raises $5,500 with help from Lenz

Lenz helped Amplify My Community host a SOLD OUT Amplify Athens show on August 19 at The Foundry in Athens, Georgia, raising a total of $5,500. This year’s Amplify Athens featured Grammy Award-nominated singer/songwriter Shawn Mullins and an opening act by Claire Campbell of Hope for Agoldensummer. Every dollar raised will help Family Connections – Community in Schools of Athens, a division of the nation’s largest dropout prevention organization. From designing the show’s promotional poster to managing several social and advertising campaigns, Lenz is proud to have helped promote such a successful event.

Check out the poster the Lenz team created along with snapshots of the show!

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The Inside Scoop: 5 Takeaways from being a LENZtern

Allison Miller created the following article during her 2017 summer internship at Lenz.

Only eight short weeks ago, I began an internship in the creative department at a small (but influential) marketing firm known as Lenz.

Like every summer, time went by too fast. Before I say goodbye for now, here are five of the most influential things I learned during my time as a LENZtern.

Community matters.

While I spent most of my internship working at a desk, there were times when I was able to explore the area around the office – and in turn, learn about the community that surrounds it.

The highlight of every day is walking through the One West Court Square building in the morning and being greeted by the security guard, Tony.

“Good morning, Allison! I hope you have a wonderful Monday / Tuesday / Wednesday / Thursday / Friday.” Though our conversations are short and similar each time, it is always a pleasure being greeted by such an optimistic member of the community.

“Thank You” goes a long way.

“Thank you” notes are common practice in the world of business. At Lenz, however, everyone goes beyond expectations by thanking anyone and everyone for things as small as fixing the lock on a door to things as big as getting treated for lunch.

Experiencing such great appreciation firsthand really showed me how much better it feels when someone thanks you for your effort. I have found that it effortlessly promotes a healthy, happy work environment.

Collaboration is the key to success.

The most inspiring work I have done this summer has been created through some form of working with my supervisors and the other intern, Laura. Whether it was creating graphics or generating content for a client, my best work was generated through collaboration.

Because we specialize in building brands, almost every project I did was shaped by previous work. While trying to stay on brand with graphics can be limiting, I was actually intrigued by the challenge of creating something unique within brand guidelines.

Lenz is more than just a business.

I was originally drawn to Lenz because of the effort put into creating a great experience for clients and community members. Richard founded Lenz on the basis of “rejecting the negative reputation of the marketing industry and using the same tools for positive change.”

As my experience progressed, I could see just how much that statement was truly applied to company work ethic. At Lenz, everyone pays attention to detail, thinks outside the box, and goes above and beyond what is asked to ensure that everyone who interacts with our team leaves feeling great.

An internship is more than just a job.

My internship was typical in that I worked a simple 9-5 shift Monday through Friday. However, I found that when the clock stopped, my experience did not.

During the first week, Richard sent Laura and me an article titled The Other Sixteen Hours of Your Internship. The article described how an internship is so much more than a job; an internship is an experience. What I chose to do with my hours outside the office mattered as much as official work.

From working at my desk – to building relationships with professionals in my field – to chasing squirrels on the roof, I can say that my experience at Lenz was like no other in the best way imaginable.

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Lenz develops new identity for leading dermatology practice

Lenz is proud to announce the launch of the new Avail Dermatology brand and visual identity. Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.

Check out the new logo below!

 

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Lenz highlights SouthCoast Health’s 20th anniversary, pediatric services

Lenz is proud to work with SouthCoast Health, a multi-specialty practice based in Savannah with 18 treatment locations and more than 120 healthcare providers.

We recently helped the practice promote its 20th anniversary, as well as its best-in-class pediatric services.

Take a look!

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PT Solutions 2017 Allatoona Triathlon Video Aims to Inspire

PT Solutions held its 7th annual Allatoona Triathlon on June 25 at the Dallas Landing Park on Lake Allatoona to raise money for the Rally Foundation for Childhood Cancer Research. In addition to being the Presenting Sponsor, Lenz provided social media, public relations, and advertising services for the event.

Along with producing a promotional video for the race, several Lenz employees were on sight the day of the triathlon in order to capture photos and videos. Shortly after, the Lenz team was hard at work to produce the post-race video.

“While we strive to complete every client project in a timely fashion, producing this video was especially time-sensitive as it was a visual recap of an event – something that often loses its value in attendees’ minds as time passes,” said Lenz Account Coordinator Josh Grizzle, who oversaw the video’s production schedule. “In order to prevent this, we worked quickly to provide PT Solutions with our best work by weaving the story of the race together through interviews and awesome race-day footage.”

More than just a race culture video, Lenz wanted it to tell an important story. “PT Solutions holds the race each year in efforts to reduce the incidence of childhood cancer through cancer research. Telling this story instills a culture of goodwill for athletes of all levels,” explained Josh. “It sends a message that as long as you have the drive to succeed in any facet of life, you are unstoppable.”

Lenz Media Coordinator Chelsea Hoag, who produced the video, explains the goal she had in mind while bringing the project to life.

“My goal for this video was to showcase the tradition, compassion, and effort it takes to put on such a successful event,” said Chelsea. “I hope the video inspires viewers to try a marathon or triathlon for the first time. Most importantly, I want the viewers to know how much PT Solutions truly cares about its surrounding communities and the lengths they will go in order to see other people succeed.”

Check out the completed post-race video of the PT Solutions Allatoona Triathlon below!

ACMR receives the Community Design Award among other achievements

Lenz would like to congratulate the Atlanta Center for Medical Research for their recent achievements.

ACMR was awarded the Community Design Award from the Atlanta Urban Design Commission, which recognizes organizations that make the community a better place to live in. The award honors ACMR for its renovated, state-of-the-art facility in Southwest Atlanta. The center, which continues to be the leader of Atlanta’s medical research industry, boasts 150,000 square feet of space designed and dedicated to conducting research studies while offering 300 inpatient beds and the latest medical research equipment.

Additionally, ACMR’s President, CEO, and Principal Investigator, Dr. Robert Riesenberg, was published in an article featured in The Lancet, one of the oldest and most recognized medical academic journals. The article “Brexanolone (Sage-547 injection) in post-partum depression: a randomized controlled trial” was featured online for the The Lancet’s website accompanied by an editorial by Professor Ian Jones of Cardiff University in the UK. Dr. Riesenberg was on the team that developed and published this article based on their research with the SAGE-547 injection.

Lenz is proud to work with such an accomplished and well-respected organization.

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Amplify My Community raise $2,000 with an assist from Lenz

Lenz helped Amplify My Community raise $2,000 in a SOLD OUT Carole King vs. James Taylor cover night show on July 7 at Eddie’s Attic in Decatur, Georgia. From designing the show’s promotional poster to managing a social and advertising campaign, Lenz is proud to have helped produce such a successful event.

Check out the beautiful poster the Lenz team created along with a snapshot of Harold Holloway and Co. rocking their new Amplify hats.