Lenz appreciates a clean and comprehensive website design, and had a blast revamping All Exterminating’s home on the web. All Exterminating is a family owned and operated termite and pest control company in Cumming.

Check out the newly designed site below along with a snapshot of what it looked like previously:

New design:

Old design:

Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.

LENZ views leadership broadly and encourages leadership development among everyone on our team. In this series of interviews, several of our leaders reflect on their principles and practices, and on the lessons in leadership they’ve learned along the way.

Mike Killeen is the vice president of marketing at LENZ and an adjunct professor of healthcare marketing at Emory University’s Rollins School of Public Health. He has worked for LENZ since 2002.

Excluding colleagues at LENZ, who taught you the most important lesson that guides your work at LENZ today? What did you learn from them?

My father is a great leader. He carries himself with humility and without a lot of pomp and circumstance. If I’m doing what I aspire to do, that’s the model for me. You can be very effective as a leader without all the bravado, without seeking attention.

People are smart. You don’t have to tell them everything. They learn a lot from watching what their leaders do. Good leaders do what they say they’ll do. They admit when they make mistakes. They bounce back from failure.

You don’t need grandiose speeches to teach these values. There is a time to stand in front of a room and give a pep talk, but I don’t think it replaces showing up every day and doing your job, and showing rather than telling what the team is there to achieve.

My dad quietly embodies what he needs to do, and people understand.

What is an important lesson about leadership that you learned from a client?

You don’t have to be a jerk to get what you want. We work the hardest for the clients that we care about. We believe in them and in their mission. We believe in the work they do and their character.

I’ve learned from some clients that you can build a world where people working with and for you are invested in you and give you their best work. You can get a lot of great performance without bossing people around.

What impact that you’ve made through your leadership at LENZ feels most meaningful to you?

I hope that I’ve helped people enjoy their job. I do think that you spend so much time at work, so much time with the people you work with, you might as well enjoy it. “Fulfill” is a better word. You might as well find it fulfilling. What a drag it would be to have to come to work every day and just count the minutes until you’re done.

Good leaders help those hours that you’re working be enjoyable and have meaning. They listen to people and care what they have to say. They try to act on their wants, spoken or unspoken.

Tom Coughlin once said, “Coaching is making players do what they don’t want to do so that they can become what they want to become.”[1]

And while I hope I’m not too often making the people of LENZ do things they don’t want to do, I try my best to help them become what they want to become.

What’s a mistake that you made as a leader at LENZ? What did you learn from it?

How much time do you have?

Here’s an analogy. Sometimes when you’re coaching a basketball team, you have to tell one player to pass less and shoot more, and the other to shoot less and pass more.

I have learned that, at times, I need to be more hands on. I am still working on trying to figure out when it’s time to be assertive.

We have a great team at LENZ. We trust them with everything. We’ve had all kinds of success through leaders getting out of the way. We let people be themselves and do what they need to do.

But there’s also a time as a leader to see what’s going on, then recognize and act on an instinct, because you have a different perspective. You have to assert yourself and say, “Actually, we need to do this right now.” Or, “I don’t know a lot, but I know this.”

I try to live by the rule of staying out of the way and letting great people do their jobs. But I’m also trying to listen more often to my own instincts.

What’s a belief or opinion you have in your field that most people in your field don’t share?

I believe in marketing. I think marketing is powerful. I think marketing is very often the missing ingredient. But a lot of people in my industry think that if you have a great commercial, or a great logo and website, that’s all that matters. Good marketing can sell anything.

I think what really matters is product design. The product is the thing. Our role is to help tell the story, but success depends on the product.

I was at the Rolling Stones exhibit in Nashville recently. I saw a video interview there of Don Was, who produced several of the Rolling Stones’ albums. He said something like, “They make the music. My job is to turn a knob or help them decide the song order. That’s important, but at the end of the day, they’re the Rolling Stones.”

In marketing, you need to have some humility to do your job well. You play an important role, but it’s just one role. It’s all about the client and their product.

Fast forward as many years as necessary. You’re leaving your present role, whether for a promotion or a job change or retirement. What advice would you give to the next person who fills your position?

Close the blinds in summer because it gets so hot in my office.

More importantly, try to set people up for success, then let them do their things. Trust them.

If you get the right people, they will care a lot, and they’ll probably be better at what they’re doing than you are. Ask them what they need to do their job as well as they can, and then give it to them.


[1] https://www.nytimes.com/2007/02/24/sports/football/24combine.html

How Creativity Beats Brute Force in Marketing

By Mike Killeen

If you’re old enough to have witnessed the introduction of the first Macintosh computer, you probably remember the electrifying ad[1] that announced its release.

It was 1984, the year of Big Brother, and the thought police might be compelling conformity with IBM computers: dulling our imagination, assimilating us all into automata. And it was Super Bowl XVIII: Raiders versus Redskins, at time out and commercial break during the third-quarter.

An athletic woman in bright red shorts and a white tank top, carrying a sledgehammer, runs between rows of seated compliants who are staring up at a giant screen where a man speaks of information purification. She spins three times and hurls the hammer. The screen explodes. A voiceover announces that, in two days, Apple will release the Macintosh. He promises that 1984 will not be like 1984.

The ad, which was directed by Ridley Scott, was all over the news the next day, and Apple had, to say the least, a very successful product launch. The Super Bowl spot was the one and only airing of the commercial to a national audience. One was all it needed.

Counting the Quickening of Our Hearts

There’s an old adage that says it takes seven impressions for people to remember a marketing message and consider taking action. Or maybe it’s eleven impressions. Or three. Or, as claimed in 1885 by Thomas Smith in Successful Advertising[2], twenty. The number changes depending on who’s asserting it, usually without any evidence or citation. Attempts to study the matter with scientific rigor give more complicated and disputed results for a quantity that has been formalized as “effective frequency.”[3][4]

But whatever the number, the underlying idea is the same. Our brains are PCs running rigid procedural languages. If we enter the data, call the subroutine, and complete the required loops, then the action we want will be triggered. Over the decades, many billions of advertising dollars have been budgeted based upon this belief.

Perhaps that entire paradigm needs a sledgehammer through its screen. Memory, impressions, motivation to action: surely these arise from more than math. In the real world, we remember best that which resonates with our heart and understanding.

That time in third grade when Kristi S. looked at me in a way no girl had looked at me before. The first time I saw and heard Nirvana’s “Lithium” on MTV. The birth of my three children.

No repetition is needed for the moments that truly move us or the memories that can change us forever.

The Spark Not Carried by Semiconductors

We’re losing something important in this era of algorithms and analytics, of impressions, click-throughs, and conversions. We’re losing sight of the importance of creativity, the significance of talent, and the value of art. What is the worth of a great designer? A great writer? A talented actor? How many banner ad impressions can one gifted photographer replace?

College courses, museums, centers for performing arts: these still elevate in our culture the importance of creativity, talent, and art. But in business, we’re slipping under the sway of synthesized sirens who sing of machine learning-driven search marketing[5] and AI-managed email campaigns[6].

This is not to take away from the machines’ miracles. What digital data can do today is truly remarkable. We know so much more about our audiences. We can customize our messages and target delivery with a precision unimaginable even a decade ago. We can follow audiences wherever they may go, placing optimized impressions on every screen they may encounter.

Bending the Curve

So why do we bother to look for the creative spark, the light that resonates with a human heart? Why do we value human creators who know the mysteries of shaping fire into art?

Across the human experience, there are many reasons. But in the realm of marketing, we do the hard work of creating because it helps us bend the curve of needed impressions.

Multiple studies reported on in the Harvard Business Review found that ad campaigns with originality and high artistic merit delivered double the impact on sales.[7] They calculated that advertisers in most categories of industry could redirect a significant portion of their budget to develop more creative campaigns, spend less on buying impressions, and come out ahead on sales.

If we’re marketing a hospital birth center, we can serve up thousands of impressions that ours is “the best birth center.” And perhaps, with sufficient saturation, we’ll sway some people to suspect it is so. Or we can tell a moving story: a sacred passage, a new life entered in distress and then saved, two become three become one.

When a message is truly compelling, when it grips the imagination and quickens the heart, when it opens the poetic places within us… then we get more for so much less. We don’t have to run the ad as many times. We don’t have to follow our audience across all their screens. They may even come to us, asking us, please, tell me that story again.

This is the value of creativity, of talent, of unique physiques and voices, of ineffable humanity. When we create a message that moves people, the math matters less and the meaning matters more.

There’s an old adage that says you never get a second chance to make a first impression. But if that first impression inspires enough hearts to sing, one may be all you ever need.


[1] Apple (1984). 1984. Viewed March 5, 2018 at https://www.youtube.com/watch?v=VtvjbmoDx-I

[2] As reprinted in Kimmel, A.J. (2018). Psychological Foundations of Marketing: The Keys to Consumer Behavior. Routledge.

[3] Naples, Michael J. (1979). Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Association of National Advertisers.

[4] Jones, John Philip (1997). “What does effective frequency mean in 1997?” Journal of Advertising Research, July-Aug. 1997, p. 14+. Academic OneFile, Accessed 30 Mar. 2018.

[5] Acquisio (2017, September). Acquisio Turing™ Machine Learning Performance Report. Retrieved March 30, 2018 from http://www.acquisio.com/sites/default/files/acquisio-turing-ml-performance-report.pdf

[6] Rathi, Nandini (2017, April 19). “4 ways AI can improve email marketing,” VentureBeat. Retrieved March 30, 2018 from https://venturebeat.com/2017/04/19/4-ways-ai-can-improve-email-marketing/

[7] Reinartz, Werner, and Peter Saffert. “Creativity in Advertising: When It Works and When It Doesn’t.” Harvard Business Review, Harvard Business Review, 31 July 2014, hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt.

Lenz proudly sponsored the 2018 Top Doctors Reception, presented by Atlanta magazine. The reception was help June 21 at the Atlanta History Center in Buckhead, and celebrated the physicians in the “Top Doctors” issue. Lenz had an on-site presence at the reception, and had a great time celebrating the doctors being honored, including many of our clients.

Congratulations to all the top doctors. We’re already looking forward to next year!

Check out a few more snapshots of the night below.

Lenz recently helped the 2018 Amplify Decatur Concert Series, raise $40,000 for its beneficiary, Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

The April 13-15 concert series was presented and marketed by Lenz and produced in partnership with Eddie’s Attic, the Southeast’s premier music listening room.

Since the first Amplify event (formerly known as Poverty Is Real) in 2011, Amplify has raised more than $190,000 for DCM. Each year, Lenz has served as the presenting sponsor and marketing agency for the event. Amplify was founded by Lenz partner and Vice President of Marketing Mike Killeen, who remains an Amplify board member. Christine Mahin, Lenz Marketing’s Accounts Supervisor, who has helped produce the Amplify Decatur Music Festival since 2016, served as festival director for the second consecutive year. Lenz President and CEO Richard J. Lenz serves as the Chair of the Amplify Advisory Board. And the entire Lenz team contributed to the marketing and production of the event.

On April 14, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. The festival featured performances by an all-star Americana line-up, including The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. Atlanta-based folk duo Dwayne Shivers also performed.

Richard Lenz said the event “checks a lot of boxes” for him. “Lenz has supported many causes, organizations, and events in Decatur since 1992, and what we look for locally is something that adds to the culture of Decatur, has a philanthropic purpose, and allows our company to make an impact using our talent, energy, and resources. My goal of building a successful music festival in Decatur is being achieved, thanks to so many.”

Amplify Decatur also featured a three-night stand at historic Eddie’s Attic, with performances by Jared and Amber, The Weather Station, Sirens of South Austin, and Antigone Rising. On April 15, the concert series culminated with a Steve Earle vs. Townes Van Zandt tribute night featuring eight local and regional acts.

Platinum sponsors included: Leafmore Group, Four Roses Bourbon, Natalie Gregory Sold, The Pinewood, Iris and Bruce Feinberg, WABE 90.1, Decatur Package Store, and Savannah Distributing Company. Gold sponsors included: Georgia Urology, Hall Booth Smith, Oakhurst Realty Partners, Topo Chico, Cox Media Group, Midwood Entertainment, Essentia Water, and ATL PBS.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event as successful as it was.

Scroll down to view some of the photos from this amazing event!

Lenz was a proud sponsor of the Second Annual Georgia Smoke Mexican Crawfish Derby, which raised $4,100 for Friends of Disabled Adults and Children (FODAC), a non-profit committed to providing durable medical equipment at little or no cost to adults and children with injuries and disabilities.

On May 5, hundreds gathered at the Briarcliff Woods Beach Club and went through 350 pounds of authentic Cajun-cooked crawfish and Mexican food! The event proved to be a great success and Lenz is thrilled to have been a part of it.

John Lenz, Vice President of Lenz Marketing, is also the founder and co-owner of Georgia Smoke BBQ, the best BBQ catering in Atlanta.

Check out more pictures of the event below!

Lenz Marketing helped develop and successfully execute an integrated marketing campaign for the Emory University School of Law’s Juris Master degree. The Juris Master (JM) degree offers the opportunity for professionals to advance in their careers by gaining a better grounding in law and regulation. Already having been an established on-campus degree, Emory Law launched an online option for the program, and partnered with Lenz to help market this new opportunity.

The campaign Lenz created with Emory Law included print, radio, video, PR, and digital advertising that ran from January – June 2017, to match the school’s matriculation trends and needs. With the help of Emory Law’s team, Lenz designed a campaign that was visually integrated through every arm of the campaign. Lenz made sure online ads looked like the print ads, which would look like the landing page, and so on. Additionally, the copy we generated for radio ads which ran on NPR and WSB was echoed in all other campaign materials.

Partnering with a digital vendor to build and launch the SEM campaign, the Lenz team was very hands-on with the strategy of audience targeting and segmenting, building keywords, creating creative units, and implementing, analyzing, and reporting on campaign performance. Lenz and its digital partner, Cox Media Group, tracked leads from every source, not just the initial conversion (defined as website inquiries), but through the entire matriculation funnel to learn which leads were turning into accepted students. Throughout the course of the campaign, we continually optimized bid strategies, creative units, key terms, and targeting.

The campaign performed extremely well, driving the leads needed to fill the classes for the new online program. Due to the success of the campaign, we relaunched in the Fall of 2017 and again in January 2018. We have also begun marketing new degrees for Emory Law, based on the success of this one. Lenz is thrilled to see such a well-planned campaign yield such impressive results we’re excited to see what more we can achieve.

Job title: Account Coordinator

Experience required: Two or more years in marketing-communications role.

Primary responsibilities: Support for Accounts and Operations Director, including administrative support, client communication, and project management.

Secondary responsibilities: Support for VP of Marketing, including acting as production assistant for Lenz radio shows and administrative support for business development efforts.

Requirements:

  • Positive attitude
  • Customer-service oriented
  • Strong written and verbal communication skills
  • Detail oriented and well organized
  • High competency level on computer and software skills compatible with job responsibilities (Microsoft office suite of products, Google Analytics, MailChimp, project management software, G Suite, Keynote, etc.)

Daily activities:

  • Developing and maintaining a high level of awareness of assigned client activities, industries, company culture, products/services, and strategic communication plans
  • Proactively communicating with clients in a professional and efficient manner as appropriate
  • Preparing account service-related documents such as meeting agendas, monthly activities, social and analytics reports, and other client correspondence
  • Fielding and processing information requests related to client and other projects
  • Maintaining mailing lists and compiling e-newsletters for assigned clients
  • Determining topics and writing blog posts for assigned clients
  • Knowledge of social media content and various social platforms (Facebook, Twitter, Google+, LinkedIn, Instagram, etc.)
  • Assisting media department with editorial content creation, media list, and advertising research as needed
  • Attending to the needs of clients and continually seeking ways to increase efficiency and add value to the client-agency relationship
  • Assisting with miscellaneous projects/activities with other departments, outside agencies, or other organizations as needed
  • Various administrative tasks associated with company operations and scheduling

If interested, please send resume and/or questions to jobs@lenzmarketing.com.

Mark your calendar! The 2018 Atlanta Science Festival will be held March 9 – 24 and will feature more than 100 events across metro Atlanta, plus one big party: the Exploration Expo at Piedmont Park on March 24! Lenz is the marketing agency of record for the festival, and a Gold level sponsor, providing marketing strategy and consultation, advertising, public relations, graphic design, and social media services. It’s all done to promote Atlanta’s annual celebration of technology and science.

Here’s the event booklet, designed by Lenz and  packed with the festival schedule, event details, and more!

Just in time for this year’s festival, Lenz also gave Atlanta Science Festival’s website a major upgrade! Check out the new design below!

Lenz recently introduced the festival mascot, A.L.E.X. who joined us at the 2018 Atlanta Science Festival kick-off party, hosted at the Delta Flight Museum. We loved seeing our beloved, pink astronaut come to life and interact with event attendees. Here are some pics from the occasion.

The Atlanta Science Festival welcomes people of all ages to explore the science and technology in Atlanta and to see how science is connected to all parts of their lives. Scientists and educators from museums, local schools, universities, and companies will uncover mysteries and explain discoveries in a variety of hands-on activities, facility tours, stimulating presentations, and riveting performances to expand the community of science enthusiasts and inspire a new generation of curious thinkers. Over the course of the festival, 100+ activities and events will be held that are suited for young children to adults. To close off the celebration, the Atlanta Science Festival will host the Exploration Expo in Piedmont Park, Atlanta’s biggest interactive science event that is free and open to the public on March 24th.

To learn more, visit the Atlanta Science Festival’s website!

2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta and beyond, Team Lenz has covered a lot of ground. See below for some of our highlights and achievements from last year!

SouthCoast Health Breast Cancer Campaign

As SouthCoast Health’s key social media and digital content provider, the Lenz team developed custom branding, digital content, as well as social and public relations campaigns worthy of the innovative breast health services that SouthCoast Health offers.

Check out some of the pieces Lenz created for this campaign, including branded logo and website graphics, blogs, news pieces, and informative graphics.

Video series for Emory Law’s JM Program

Lenz partnered with Mixed Bag Media to produce a series of videos promoting Emory University School of  Law’s Juris Master program, designed for non-lawyers who want to advance in their career and gain an understanding of how the law relates to their field. For the project, we interviewed seven current and former students of the program and asked them about how the degree helped their careers in the fields of healthcare, human resources, and business. We also had the opportunity to interview Stephen Sencer, the Senior Vice President and General Counsel and Senior Advisor to the President of Emory University about the value of the degree to working professionals.

As a part of a multifaceted video campaign, we worked with the Mixed Bag Media team to develop two versions of each interview (a 90-second and 30-second version), as well as a montage video featuring multiple students. The videos were used in a large-scale digital marketing campaign, which included social media, web, and YouTube pre-roll. All ads clicked through to branded landing pages, which rounded out the cohesive look of the integrated campaign. The landing pages allowed us to track conversions from each individual referral source, helping us optimize and achieve the client’s goals.

Check out our work below below!

Tia Favors
Human Resources Benefits Specialist
2016 Juris Master Graduate

Stephen Sencer
Senior Vice President and General Counsel
Senior Advisor to the President
Emory University

PT Solutions’ Partnership with the Atlanta Braves

Lenz helped PT Solutions promote its partnership with the Atlanta Braves, by creating a sponsor shield, billboard campaign, and website features.

See below for these design pieces!

Lenz Owned Media Properties

In addition to offering our healthcare and community clients integrated services, Lenz also owns several media properties, allowing us to deliver more value to our clients and help them reach their goals. In 2017, Lenz was able to expand its “The Weekly Check-Up” show out of Atlanta (out of the state for that matter) into Tampa, Florida! “The Weekly Check-Up” now airs on WHPT 102.5 FM.

2017 also saw the debut of “Lenz on Business,” Atlanta’s preeminent business talk show that airs Saturdays at 6 p.m. on News/Talk 95.5 FM WSB. Each week, Lenz president and CEO, Richard Lenz, speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success.

Creating A.L.E.X. for the Atlanta Science Festival

With its growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of  the festival’s marketing initiatives.

Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare, and it recognizes that urology comes with particular sensitivities and considerations.

Check out some of the pieces Lenz created for this campaign, including print ads, billboard ads, and an updated website.

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.

Scroll down to view some of the photos and branding from this amazing event!

Rebranding Avail Dermatology, FKA Newnan Dermatology

Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.

Check out the new website and collateral below!

Branded Infographics for ACMR

In an effort to raise awareness of the importance of medical research and related topics, such as vaccinations and the role caregivers play, Lenz has created several branded infographics for the Atlanta Center for Medical Research.

Check out the infographics below!

Atlanta Interfaith Manifesto

An especially unique project the Lenz team had the privilege to work on this year was promoting the Atlanta Interfaith Manifesto – a statement and digital movement working to promote interfaith cooperation in the Atlanta community.

The Lenz creative, interactive, and media departments all pulled together to shape the marketing around The Manifesto and help make its auspicious goal a reality. Starting off with just 15 “endorsers” and the development of two full page ads, the initiative soon took root and bloomed into a fully integrated digital movement (website, Facebook, Twitter, and e-newsletter), media coverage on WSB-TV and The Atlanta Business Chronicle, a full-house event at The Center for Civil and Human Rights, a custom blog series, and (to-date) over 800 endorsers of The Atlanta Interfaith Manifesto.

The custom blog series is a point of particular pride among the many exciting efforts developed for this client. Think-pieces from Atlanta leaders like Doug Shipman (CEO of The Woodruff Arts Center), Rev. Dr. Gerald Durley (veteran of the Civil Rights Movement), Dr. Derreck Kayongo (CEO of The National Center for Civil and Human Rights), and Jan Love (Dean of Candler School of Theology at Emory University) were collected and featuring on the Manifesto website and social media properties.

Lenz will continue to manage the digital marketing for the Atlanta Interfaith Manifesto in 2018.

Thank you for reading! Believe it or not, these projects are just a small sampling of our work from 2017. Thank you to our clients who trust us with their business every year. We’re excited to do even more in 2018!