By Richard J. Lenz

Lenz believes literacy and the written word are two essential foundations to human progress and to that end we have supported the DeKalb County Library System, the Georgia Center for the Book, and the AJC Decatur Book Festival, for many years. I’ve served on all three boards, and was a founder of the book festival.

The DeKalb County Library system is considered one of the best in the country. Their fundraiser is on Sept. 19 in Decatur and it’s a lot of fun. Tickets are found here and you get delicious tapas, prizes, and other goodies and can go toe-to-toe in a Trivia Contest against DeKalb’s finest. I know Lenz’s trivia hounds will be there, trying to take home the crown.

Also this upcoming weekend is the AJC Decatur Book Festival. Always interesting and a lot of fun, it’s free to the public and a great family outing. The festival is always looking for volunteers, and it is a great way to get involved in something that has a fantastic positive impact on Atlanta.

Hope to see you at one or the other, or both!

— Richard J. Lenz

By Richard J. Lenz

At Lenz, our goal is to effectively use the wide variety of strategies and tools of marketing communications for the companies, organizations, people, and causes we believe are trying to make the world a better place. Most of our clients have built businesses based on a personal calling. They are helping the sick, educating future generations, or leading innovative nonprofits that have identified issues that need action. Others are growing innovative companies that solve human problems in a more efficient, cost-effective way.

We are proud of our clients’ accomplishments as they grow, innovate, and constantly push to be better at delivering their mission. They are successful because they aren’t “one-and-done” with their efforts, but like effective marketing communications, they keep at it, pushing and constantly tweaking “the way we do things around here.” Which gets me to my story.

Some may remember when Time magazine was a “thought leader” in media. Their spin-off company, Time-Life Books, would publish and market book series that were excellent overviews of a subject, with beautiful photography and illustrations, written by the top experts at the time, about a wide diversity of subjects such as science, art, cooking, and history.

One such set was The American Wilderness, which featured the best-of-the-best natural areas of North America, with single volumes on Alaska, the Cascades, Baja California, and Appalachians. Interestingly, editors decided that there was a place in southeast Georgia ranked high enough to merit a full-book treatment: The Okefenokee Swamp.

It’s a 700-square mile black water swamp ecosystem, the largest in North America, greater than the area encircled by Interstate 285, formed by a natural sandy ridge that acts as a dam that backs up the flow of water to the Georgia coast. If you have ever visited the swamp, you will agree with me that it is a beautiful and unforgettable experience.

After decades of local, state, and national protection, the National Wildlife Refuge was threatened in the late 1990s when DuPont purchased the rights to mine the titanium found in the ridge soils. A broad coalition was formed to prevent this from happening, and ultimately, after six years, a deal was done and the land was donated to The Conservation Fund. During that effort, Lenz was lucky to play a role in helping the Georgia Wildlife Federation and others message the importance of the swamp through a variety of “marketing communications” efforts.

Guess what? Not “one and done.” The threat is back.

Twin Pines Minerals, of Birmingham, Alabama, has applied for a Clean Water permit to strip mine near the boundaries of the National Wildlife Refuge. The permit is under review and open for public comment. You can find a news story and their application here.

Mining is a valuable, necessary, and underappreciated activity that provides the essential raw materials upon which modern life depends. We can’t live like we do without minerals. They are needed for (almost) everything.

Mining by definition affects the landscape. And like all human activities, there is a trade-off. We can’t get to useful minerals without disturbing the ground. However, we should evaluate whether the gains are worth the losses, and be able to make smart choices. For example, none of us want a mine in our backyards. How about in Yellowstone National Park? And how about this precious ecosystem? Is anywhere off limits if there is a dollar to be made by a company that donated to a particular candidate or party?

What is now happening in South Georgia isn’t a surprise. Our current leadership in Washington, D.C., has opened up mining to 2 million acres of formerly protected lands, which belong to all Americans. Former lobbyists of extraction industries are now running the Environmental Protection Administration, doing everything they can to weaken 50-year-old laws (which were established by a Republican president) that have safeguarded us and our natural resources. The EPA was formed to protect us from threats of dirty air and water, not help create more. This same administration is trying to weaken the popular Endangered Species Act, which passed the House in 1973 by a vote of 355-4 in the House.

If you care to learn more about the strip mine, I have some suggestions.

First, if you have never visited the Refuge, I recommend that you do. A simple Google search will lead you to a variety of parks and experiences. It is a natural wonder. Or get involved and support the organizations that are trying to make sure the public’s interest is not forgotten: One Hundred Miles, Southern Environmental Law Center, The Georgia Conservancy, the Nature Conservancy, or the Georgia Chapter of the Sierra Club.

We need mines, but not one here.

Carey Blankenship, Media Coordinator at Lenz Marketing, recently earned her master’s degree in Writing and Digital Communications at Agnes Scott. To celebrate her accomplishment, we asked her several questions to understand how this degree has impacted her and her work with Lenz.

What inspired you to pursue your master’s degree in Digital Writing and Communication?

Continued education has always been one of the biggest pillars of my life and career. I love learning, and I love going to school. In fact, I don’t think I’ll ever stop trying to improve my skills or pick up new hobbies.

As for why I decided to pursue this particular program, I received my bachelor’s degree in English and Creative Writing, so I didn’t take any marketing courses in my undergraduate education. Thanks to my work experience at Lenz I had a great understanding, but I wanted to study and research marketing further alongside some of the best and brightest in the Atlanta community.

What I loved most about Agnes Scott’s program was its blend of multiple aspects of marketing, from social media to SEO, with the creative, such as writing and video creation. I knew that diverse of a class schedule would help make me a well-rounded marketer.

With this new degree under your belt, which of these skills you’ve gained are you most excited to apply to your role at Lenz?

Taking courses in coding, website building, and digital storytelling have helped my overall understanding of marketing. What I learned in those classes have made my perspective and thinking on my day-to-day tasks more creative and successful.

In addition, I learned a lot about project and time management through my heavy workload for the past year. My experience with stress management during this degree will make me a more positive, confident, and creative employee, no matter what comes my way.

Did the program introduce to you any aspects of digital writing and communication that surprised you? If so, could you explain?

I loved learning communication theories and how those translate into marketing best practices. As I mentioned before, I didn’t have any formal education with communication and marketing prior to this master’s degree, so there was a lot for me to learn when it came to theories and the fundamentals of marketing in general. Through Agnes, I was able to take what I learned about theories and apply it to everyday life.

How do you expect the field of digital writing and communication to evolve over the next 10 years?

One of the most exciting and challenging aspects of working in marketing is that the core principles are constantly evolving and changing. That’s why continued education is so vital in this career. If you aren’t keeping up with the latest trends, your marketing techniques will be outdated and less successful.

As for the next 10 years, I expect voice marketing to make a bigger impact than it already is now. That means Alexa, Google Home, and other smart devices will be a minefield for marketers to explore and reach their consumers.

In addition, new technologies are continuing to develop, therefore the way we consume digital content continues to evolve. I expect even more technology to be released that will unlock new kinds of digital communication.

For those interested in learning more about digital writing and communication, and creating digital content in general, what tips and tricks would you like to pass along?

Explore all elements of marketing and digital content. There are so many niches available for you to pick and thrive in. I never knew about search engine optimization until I heard about it during some online Lynda courses, and now it’s my favorite part of my job.

Also have personal goals laid out for learning and developing your skills. Maybe you do an online free course once a month, or maybe you set a deadline to get back to school and get your master’s. It may seem impossible or overwhelming, but, if you make room for it in your calendar, you can make it happen.

If you would like to work directly with Carey and her blog writing or SEO skills, click here to contact Lenz today.

Lenz recently had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.

Preferred Podiatry Group is the leading provider of on-site podiatry services. Their expertly trained physicians’ attention to quality and compliance, along with the company’s dedication to excellence and unique centralized support team, enables PPG to be readily available for patients. Their PPG Healthcare Summit seeks to bring together the affiliated physicians in the practice for continued learning and entertainment.

The Summit included exciting Chicago-exclusive activities, such as an architecture boat cruise down the Chicago River, in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend. Finally, to close out the successful and fun-filled event, the group enjoyed a baseball game at Wrigley Field.

See below for some of the PPG collateral Lenz designed along with images of the Summit weekend! If you need assistance in branding or event planning for your healthcare group, reach out to Lenz to learn about how we can best help you.

Lenz designed award

Lenz designed hat

Lenz planned event

Lenz planned dinner

Lenz planned game

Decatur-based non-profit has worked to prevent and alleviate homelessness in DeKalb County for 50 years.

Lenz Amplify check

Lenz is proud to announce that the 2019 Amplify Decatur Concert Series raised $45,000 for Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. This year’s gift is the most an Amplify Concert Series has generated to date, and raises Amplify’s community contributions to more than $350,000 since 2011.

Amplify was founded by Lenz partner and Vice President of Marketing Mike Killeen, who remains an Amplify board member. Christine Mahin, Lenz Marketing’s Accounts Supervisor, who has helped produce the Amplify Decatur Music Festival since 2016, served as festival director for the third consecutive year. Lenz President and CEO Richard J. Lenz serves as the Chair of the Amplify Advisory Board. The entire Lenz team also contributed to the marketing and production of the event.

Richard Lenz said the event “checks a lot of boxes” for him. “Lenz has supported many causes, organizations, and events in Decatur since 1992, and what we look for locally is something that adds to the culture of Decatur, has a philanthropic purpose, and allows our company to make an impact using our talent, energy, and resources. My goal of building a successful music festival in Decatur is being achieved, thanks to so many.”

The 2019 Amplify Decatur Music Festival boasted a line-up featuring Rock & Roll Hall of Famer Mavis Staples, two-time Grammy award winner Jeff Tweedy of Wilco, acclaimed singer-guitarist Julien Baker, Kevn Kinney of Drivin N Cryin, and Atlanta-based, jam-rock band The Bitteroots.

A Saturday afternoon Q&A with actor Jon Hamm (“Mad Men,” “Baby Driver”) at Eddie’s Attic helped highlight the weekend. Amplify Decatur also featured a three-night stand at Eddie’s Attic with performances by David Lowery of Cracker, Var, Mike Killeen, Liz Vice, Zoser, Charlie Mars, Tom Mackell, and a Pearl Jam vs. Nirvana tribute night starring an array of local and regional acts.

Scroll down to view some of the photos from this amazing event!

Interested in partnering with Lenz Marketing? Contact us today to learn more about our services.

Headshot of Mike Killeen

Vice President of Marketing and Lenz Partner Mike Killeen had the chance to speak to a crowd of ad agencies, vendors, and hospital marketers for the 2019 Hospital Marketing National Southeast Conference on June 5th, 2019. Mike discussed the ideas of healthcare marketing found in our blog, Eat Well, Exercise, and Don’t Smoke: Remembering the Basics of Healthcare Marketing.

If you’re interested in learning more about healthcare marketing, contact Lenz Marketing today for more information.

Crowd shot of 2019 Hospital Marketing National Southeast Conference

 

Several members of Team Lenz were invited to speak to a group of Kaiser Permanente brokers during a council meeting for the company. Accounts and Operations Director Christine Mahin spoke about website design and management, Media Coordinator Carey Blankenship discussed SEO best practices, and Media Coordinator Anna Laura McGranahan talked about branding via social media platforms.

Check out the photos from the event below. If you’re interested in learning more about how website management, SEO, and social media can help your business reach its goals, contact Lenz Marketing today for more information.

Lenz loves being able to work with industry-leading, well-respected clients across a variety of fields. See below for some awards and accolades achieved by some clients of ours. Congratulations to all of these groups!

Georgia College & State University’s Online MBA ranked nationally

The Online MBA Report ranked Georgia College & State University’s online MBA program as the #1 online MBA program in Georgia, 9th in the South, 22nd of public schools, and 27th in the nation! Lenz has enjoyed building campaigns promoting Georgia College’s online graduate business programs, and are excited to see the programs being recognized.

Georgia Urology Named Best Urology Blogger

Georgia Urology was ranked #9 as one of the internet’s Best Urology bloggers. They were recognized in a comprehensive list of best urology internet content that is ranked on criteria such as Google reputation and search ranking, social media influence, and quality and consistency of the postings. To learn more about Georgia Urology’s recognition, click here. Visit this page to check out the blogs that helped them earn this title.

Marietta Plastic Surgery wins “Best of Cobb” award from Cobb Life Magazine

This “Best of Cobb” competition is nomination-based and is run annually by Cobb Life Magazine, including a wide variety of categories, such as food, drink, events, etc. Marietta Plastic Surgery received the most nominations for the “Health, Beauty, & Wellness” category for Cobb’s best Cosmetic or Plastic Surgeon!

Interested in partnering with Lenz Marketing? Contact us today for more information on how we can elevate your brand.

Lenz recently helped Science ATL bring its Race Through Space 5k to life, through the development of visual brand for the event, which was held May 4 at Piedmont Park. Science ATL brings people together through the wonder of science; its flagship event is the Atlanta Science Festival.

Lenz ScienceATL 5k

Interested in learning more about how Lenz can bring your vision to life? Contact us today to learn more about our integrated marketing services.

Lenz’s talented Web Developer, Lizzi Skipper, had a blast giving the Saturn 5 Records website an updated design. The new site and design, which launched Friday, May 10, reflects Saturn 5 Record’s respect and appreciation for its artists and music.

Founder, President, and CEO of Lenz Marketing, Richard Lenz, is also the founder and president of the music enterprise. Saturn 5 Records is dedicated to the production, promotion, and preservation of music that matters. Saturn 5 Records promotes and supports true artists who painstakingly create their music.

Check out a screen grab of the new site below!