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PT Solutions 2017 Allatoona Triathlon Video Aims to Inspire

PT Solutions held its 7th annual Allatoona Triathlon on June 25 at the Dallas Landing Park on Lake Allatoona to raise money for the Rally Foundation for Childhood Cancer Research. In addition to being the Presenting Sponsor, Lenz provided social media, public relations, and advertising services for the event.

Along with producing a promotional video for the race, several Lenz employees were on sight the day of the triathlon in order to capture photos and videos. Shortly after, the Lenz team was hard at work to produce the post-race video.

“While we strive to complete every client project in a timely fashion, producing this video was especially time-sensitive as it was a visual recap of an event – something that often loses its value in attendees’ minds as time passes,” said Lenz Account Coordinator Josh Grizzle, who oversaw the video’s production schedule. “In order to prevent this, we worked quickly to provide PT Solutions with our best work by weaving the story of the race together through interviews and awesome race-day footage.”

More than just a race culture video, Lenz wanted it to tell an important story. “PT Solutions holds the race each year in efforts to reduce the incidence of childhood cancer through cancer research. Telling this story instills a culture of goodwill for athletes of all levels,” explained Josh. “It sends a message that as long as you have the drive to succeed in any facet of life, you are unstoppable.”

Lenz Media Coordinator Chelsea Hoag, who produced the video, explains the goal she had in mind while bringing the project to life.

“My goal for this video was to showcase the tradition, compassion, and effort it takes to put on such a successful event,” said Chelsea. “I hope the video inspires viewers to try a marathon or triathlon for the first time. Most importantly, I want the viewers to know how much PT Solutions truly cares about its surrounding communities and the lengths they will go in order to see other people succeed.”

Check out the completed post-race video of the PT Solutions Allatoona Triathlon below!

ACMR receives the Community Design Award among other achievements

Lenz would like to congratulate the Atlanta Center for Medical Research for their recent achievements.

ACMR was awarded the Community Design Award from the Atlanta Urban Design Commission, which recognizes organizations that make the community a better place to live in. The award honors ACMR for its renovated, state-of-the-art facility in Southwest Atlanta. The center, which continues to be the leader of Atlanta’s medical research industry, boasts 150,000 square feet of space designed and dedicated to conducting research studies while offering 300 inpatient beds and the latest medical research equipment.

Additionally, ACMR’s President, CEO, and Principal Investigator, Dr. Robert Riesenberg, was published in an article featured in The Lancet, one of the oldest and most recognized medical academic journals. The article “Brexanolone (Sage-547 injection) in post-partum depression: a randomized controlled trial” was featured online for the The Lancet’s website accompanied by an editorial by Professor Ian Jones of Cardiff University in the UK. Dr. Riesenberg was on the team that developed and published this article based on their research with the SAGE-547 injection.

Lenz is proud to work with such an accomplished and well-respected organization.

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Amplify My Community raise $2,000 with an assist from Lenz

Lenz helped Amplify My Community raise $2,000 in a SOLD OUT Carole King vs. James Taylor cover night show on July 7 at Eddie’s Attic in Decatur, Georgia. From designing the show’s promotional poster to managing a social and advertising campaign, Lenz is proud to have helped produce such a successful event.

Check out the beautiful poster the Lenz team created along with a snapshot of Harold Holloway and Co. rocking their new Amplify hats.

Lenz Media Relations Manager Jon Waterhouse Published on CNN.com

He’s done it again! Lenz Media Relations Manager Jon Waterhouse’s work was published in another major news outlet. This time, Jon’s byline appears in an article posted on CNN.com. The article, titled “Hatch Show Print: Inside a Nashville institution,” offers a detailed look into the famous 138-year-old print shop located in downtown Nashville and best known for their iconic concert posters. The piece is complete with a detailing of the establishment’s historical significance in the Nashville music scene and colorful accompanying images. Click here to read the full article!

Lenz and The Weekly Check-Up Proudly Sponsor Atlanta Magazine’s Top Doctors Reception

Lenz and The Weekly Check-Up proudly sponsored the 2017 Top Doctors Reception, presented by Atlanta magazine. The reception was held June 22 at the Atlanta History Center in Buckhead, and celebrated the physicians in the “Top Doctors” issue. Both Lenz and The Weekly Check-Up had a presence at the reception, and Drs. Bruce Feinberg and Scott Miller of Georgia Urology recorded short interviews with physicians throughout the night for The Weekly Check-Up.

Lenz Media Relations Manager Jon Waterhouse Hosts Star Studded Cast in Recent Edition of “The Weekly Check-Up”

During the June 4 edition of “The Weekly Check-Up” with Dr. Bruce Feinberg, Lenz Media Relations Manager and longtime entertainment journalist, Jon Waterhouse, hosted an array of talented guests to help pull back the curtain on the Peach State’s film and TV production scene.

Legendary Hollywood prop master Russell Bobbitt –the man responsible for creating Thor’s hammer, Captain America’s shield and other onscreen awesomeness– took a break from the set of the next “Avengers” film to talk shop. He chatted about what it takes to be a prop master and shared stories from his work on the first blockbuster of the summer, “Guardians of the Galaxy Vol. 2.”

Fans of the popular Netflix series “Stranger Things” were treated to a visit by Atlanta actor Randy Havens, who plays Mr. Clarke on the show.  Havens, who’s getting ready to appear in “Godzilla: King of the Monsters,” shared behind-the-scenes stories and gave listeners a hint of what to expect when “Stranger Things” season two arrives in October.

Atlanta’s voice over power couple, Bob and September Carter, flexed their vocal muscles on the show. Bob’s voice can be heard in a slew of video games, including “Street Fighter,” “Smite” and more. His Japanese animation TV credits include “Dragonball Z,” “Full Metal Alchemist,” and “Samurai 7” among them. September is the voice of the Amazon Kindle Fire. She also does commercial voice over work for mega brands such as Subway, Michael Kors, Mary Kay and many more. The Carters took calls from guests looking to learn more about the voice-over business.

If you would like to listen to a recording of the show, click here.

Introducing Our 2017 Summer LENZterns: Laura Lenz and Allison Miller

The Lenz team is thrilled to introduce our two 2017 summer interns (LENZterns): Laura Lenz and Allison Miller. These talented ladies have already helped heaps around the office, and we’re so excited for them to call Lenz their work home this summer.

Laura Lenz will be working with the Account Services and Media departments during her time at Lenz and is excited to gain skills and experience in the world of marketing. She will be helping out with social media content development, market research, and client support among other things. Laura is a rising senior at Druid Hills High School (DHHS) where she is in the IB program. She is involved in many teams and clubs at DHHS, including the varsity softball and varsity tennis teams, Beta Club, National Honors Society, Science NHS, and Junior Achievement. Outside of school, her interests include petting dogs, playing piano, and traveling to new places!

Allison Miller is thrilled to be a member of Team Lenz for the summer! Allison will be working directly with Creative Director Ben Barnes on generating creative content for Lenz clients. She is currently a rising senior at the University of Georgia pursuing a BFA in Art Education and an ABJ in Public Relations. Allison loves to stay involved on campus, and has taken leadership roles in organizations like Student Government, Hillel at UGA, University Union, and Service Ambassadors. When she graduates, Allison hopes to pursue a career in graphic design and public relations.

Thanks to the hard-work, dedication, and brilliance of Allison and Laura, Team Lenz is already off to an awesome start this summer.

Think you’d make a great LENZtern? Email mike@lenzmarketing.com and tell us why!

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Lenz proudly supports the 7th annual PT Solutions Allatoona Triathlon

Lenz is proud to be the Presenting Sponsor of the 7th annual PT Solutions Allatoona Triathlon. The race takes place on June 25 at the Dallas Landing Park on Lake Allatoona in Acworth, Georgia and will be raising money to support the Rally Foundation for Childhood Cancer Research.

PT Solutions Physical Therapy is a great organization and a fantastic client,” said Lenz CEO Richard Lenz. “We are honored to have the opportunity to support this wonderful event and the important cause of childhood cancer research.”

In addition to the event sponsorship, the Lenz team is providing social media, public relations, and advertising services for this event.

Interested in participating? The PT Solutions Allatoona Triathlon caters to both beginners and experts. The sprint triathlon consists of an inviting 500m swim at Dallas Landing, a beautiful 16-mile bike course, and a 5K run leading into Historic Downtown Acworth, GA. Join the fun and support the important work of the Rally Foundation for Childhood Cancer Research by registering on or before June 18!

Before you go, get in the racing spirit by checking out the Allatoona Triathlon promotional video created by the Lenz team:

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Creating Confidence: Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare. And it recognizes that urology comes with particular sensitivities and considerations.

“The service offerings provided by Georgia Urology are critical, sometimes even life-saving,” said Accounts Supervisor Christine Mahin, who leads the Georgia Urology account for Lenz. “But we also knew they involved medical issues many people feel embarrassed and ashamed to discuss or seek help for. So, we asked ourselves: What does Georgia Urology offer patients that other practices do not?”

Following extensive research and after receiving important insights from the leadership at Georgia Urology, the Lenz team established a campaign theme that embodies Georgia Urology’s value to patients: confidence.

The concept was first articulated in a 60-second radio ad written by Lenz VP of Marketing, Mike Killeen:

Confidence.

It seems to be the missing ingredient in healthcare today.

We know more about the human body than ever before, benefit from cutting-edge research, and have access to medical technology that previous generations would have never dreamed of.

Yet, when it comes time to decide what to do for you and your family’s health, the choices can be overwhelming.

With something so important, you deserve a partner that you believe in. That’s called confidence. And it’s exactly what you get with Georgia Urology.

The concept of confidence speaks to how Georgia Urology’s patients feel when interacting with their care team, and when living their everyday lives. They are confident that they have chosen the right practice to care for them, that they are receiving the best, most appropriate treatments for their condition, and that they can confide in their care provider.

Similarly, Georgia Urology helps its patients live life freely and confidently, without worrying about the potential social impacts of their urological condition.

Lenz Creative Director Ben Barnes described the nuances behind developing visuals to fit this creative concept. “While every ad may not say ‘confidence’ directly, it’s the whole idea behind it that really counts. The idea we wanted to convey is that you can talk to your urologist without fear at Georgia Urology.”

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 The Lenz design team relied heavily on both overt and subtle design elements to effectively bring the “Confidence” concept to life in a visual way.

The black-and-white imagery helped address the often serious, sensitive nature of the conditions Georgia Urology treats. Images were intentionally cropped to omit the faces of the primary subjects, making it easier for consumers to insert themselves into the scenarios displayed. Everyday situations were often conveyed in the artwork to make the messaging relatable. The green arrow framing the primary text intentionally elicits a shield, bringing associations of protection and guardianship to Georgia Urology’s name.

Finally, the Lenz Interactive team worked hand-in-hand with the design team to update the Georgia Urology website so that it harmonized with the campaign aesthetic. Lenz wanted to make sure the campaign was fully integrated: from billboards to the website. We strove visually to assure those who searched for the Georgia Urology brand online knew they were at the right place when they reached the homepage.

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The Georgia Urology “Confidence” campaign is being extended throughout print, broadcast, and digital mediums in the Metro Atlanta market. The Lenz team is excited to continue to assist in developing Georgia Urology’s brand and promoting the confidence they provide their patients every day.

At Lenz, we love working with our clients to develop strategic and creative concepts to help them meet their goals. To learn more about our process, our team, and how we can help your business, click here.

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Lenz Media Relations Manager Pens Travel Story in AJC

Lenz Media Relations Manager, Jon Waterhouse, recently penned a Florida travel story for the Atlanta Journal-Constitution, the city’s daily newspaper. The article appeared as a two-page spread in the May 7 edition. Jon reports on vacation options for families, art enthusiasts, history buffs, and sports and recreation lovers. He also lists nine Florida dining options worth a bite. Check out the online version here: http://on-ajc.com/2qsAWr4