The COVID-19 pandemic poses existential threats to the survival of some healthcare practices. It has upended the growth plans of many. And some are now asking how they can continue to grow — even thrive — while continuing to give their patients the best possible care during and after this difficult time. That’s why we’re pleased to announce a new Lenz Webinar, Positioning Your Practice for Growth in a Pandemic.
In this free webinar, presented by Lenz Marketing, we’ll discuss:
How to leverage and strengthen your brand in the midst of this crisis, defining yourself rather than letting events define you.
How to attract new patients and grow your practice during the pandemic.
How to reposition your brand for growth and resilience in the post-COVID world.
This webinar will be a discussion about thriving, not just surviving. We’ll examine the opportunities offered by this momentous time and discuss how you can leverage them for growth. We are all in a collective health and economic crisis. Whatever you do, don’t waste it.
About the Presenters:
About Mike Killeen
Mike is a partner at Lenz and directs client marketing for its healthcare clients. He teaches healthcare marketing to graduate students at Emory University’s Rollins School of Public Health.
About Tom Bell
Tom is a marketing strategist, thought leadership consultant, and brand storyteller with a particular interest and expertise in technology, healthcare, and the arts. He is the co-founder of the content marketing consulting firm, Chronicle.
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5: Cumberland Caverns Live: A live music venue — called the Volcano Room — located 333 feet below ground at a national natural landmark cave in McMinnville, TN.
7: Montgomery Eye: An affiliate of Eye South Partners, this is a complete staff of ophthalmologists, optometrists and trained technical support located in Montgomery, Alabama.
Lenz On Business Brings in Star after Star
Throughout 2019, “Lenz on Business,” the Lenz-owned and produced weekly business talk show on 95.5 FM WSB, featured intimate conversations with an array of business leaders, including John Schuerholz of the Atlanta Braves, Alan Stukalsky with Randstad North America; Catherine Hernandez-Blades with Aflac; Derrick Johnson with UPS; and Pat Warner with Waffle House.
Lenz Takes on the Windy City alongside Preferred Podiatry Group
Lenz had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.
The Summit included exciting Chicago-themed activities, such as an architecture boat cruise down the Chicago River and a Cubs game at Wrigley Field–in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend.
Tampa Aesthetic & Plastic Surgery Gets a Rebrand
Lenz developed a new logo and visual identity for Tampa Aesthetic & Plastic Surgery, balancing the practice brand with the personal brand of its lead physician, Dr. Joseph Brown.
Georgia Urology’s Website Redesign and Video Creation
As the stewards of Georgia Urology’s brand, Lenz endeavored to refresh some of the practice’s key assets, including their WSB-TV commercial, recruitment tools.
With the generous help of many Georgia Urology physicians, we updated their television spot–featuring their incredible team, adding a really personal touch from the providers:
Then, after hundreds of hours of work, the team updated the Georgia Urology website: the practice’s digital front door. Along with a newer, cleaner look, the site implemented user-friendly navigation. The optimized design and structure yielded results: increasing online appointment requests by 23% in its first few months live.
Georgia Urology is the largest urology practice in the southeast, and they’re always growing and looking for new, talented providers. To aid in their pursuit of dedicated team members, the Lenz team–with CFF Media–created a powerful recruiting tool to inspire the next generation of Georgia Urology team members.
Atlanta Science Festival Spreads a Love for Science
For four years, Lenz has worked with the phenomenal Atlanta Science Festival (ASF) team. This annual two-week Festival celebrates local science and technology every March, featuring more than 100 events throughout metro Atlanta and reaching 50,000 children and adults annually. Lenz helps ASF with a wide variety of marketing services, including social media, digital content development, website and graphic design, public relations, and advertising. We continued this integrated partnership in 2019, producing updated visuals and strategies for ASF’s owned, earned, and paid media efforts.
2018 Poster:
2019 Visual Update:
Our 2019 efforts produced 81,177,807 advertising impressions, 234 media hits, and 16,547 social media engagements. Additionally, the 2019 festival saw increased attendance numbers across the board — 55,000 total festival attendees (up from 53,000 in 2018) and 29,000 Exploration Expo attendees (up from 25,000 in 2018).
In addition to this ongoing festival work, the Lenz team helped the Atlanta Science Festival develop and solidify its parent identity, Science ATL, which works to bring people together through the wonder of science year-round.
What steps does it take to showcase a brand through video? Lenz knows how, and we were thrilled to create such a video for SouthCoast Health, a healthcare organizations with over 120 healthcare professionals encompassing more than 20 specialties and services.
To start, Lenz developed a script and storyboard for the video before procuring the vendor for the video. We also served as the intermediary between the client and the production team for the film schedule, production, set, and talent needs. Following, we helped to oversee the rounds of edits and feedback on the rough cuts of the footage drafted.
Check out the final video below!
The Team Helps Celebrate the Arrival of Spring with the Brookhaven Cherry Blossom Festival
What do you get when you mix incredible live entertainment, a whimsical artist market featuring 100 regional artisans, a Kidz Zone loaded with fun, the popular “Pet World,” a Classic Car Show, a delicious food court and a Peachtree Road Race qualifier to kick the whole thing off – all set in a beautiful park? The Brookhaven Cherry Blossom Festival, which ushers in the springtime on March 30 and 31 from 10 am to 6 pm Blackburn Park, a true landmark of the hopping City of Brookhaven – just 15 minutes north of downtown Atlanta!
Lenz Marketing was proud to work with Brookhaven Cherry Blossom Festival to promote their weekend-long event, and we had a blast while doing it. Check out some of our favorite social posts from 2019 here:
SEO Analysis and Consultation for Wrench Group
The Wrench Group, LLC is a national leader in home maintenance, repair and replacement services specializing in heating, ventilation, air conditioning, plumbing, and electrical services. In 2019, they approached Lenz and asked for our expert team to study some of their biggest affiliated companies’ blog traffic in order to implement a successful SEO strategy that would allow their website content to flourish. As SEO enthusiasts, Lenz was excited to tackle the task, and help Wrench Group optimize its online presence.
Organizing and Orchestrating an EyeSouth Partners Retreat
Lenz spent six months planning and producing a three-day continuing education retreat for EyeSouth Partners affiliated doctors and their families. Held at the luxurious Boca Raton Resort from January 11-13, 2019, the weekend consisted of educational lectures, group beach activities, and bountiful amounts of food and fun.
EyeSouth Partners branded doctor’s pin
T-shirt design for beach activity
Group photo of EyeSouth Partners affiliated doctors
Lenz Extends Marketing and Social Media Reach for Cumberland Caverns Live
Cumberland Caverns Live, a recent addition to the Southeast music scene, tapped Lenz to develop its marketing and social media brand, following its inaugural season in 2018. Artists like the Allman Betts Band, John Stuckley Trio, Deer Tick, and Devotchka have played memorable shows 333 feet below ground. Those performances were inside the visually striking and sonically rich World Famous Volcano Room at Cumberland Caverns in McMinnville, Tennessee.
To help raise CCL’s visibility and grow its audience for 2019, Lenz deployed an efficient marketing strategy including content creation, paid social, and targeted radio, digital, and print advertising. Lenz created new visual assets leveraging CCL’s striking performance imagery and band photography. Our team upgraded CCL’s social media channels, such as Facebook, Twitter, and Instagram, with consistent content cadence and high quality visual imagery. We also forged advertising partnerships with music and specialty publications in nearby markets like Nashville and Chattanooga such as Lightning 100 and Nashville Scene.
2019’s season was Cumberland Caverns Live’s best yet. While the live entertainment industry regroups from COVID-19 this year, we are working to make 2021 even better for our client.
Doubling Campaign Numbers with Emory
2019 marked the third year of our successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign leveraged traditional media (radio, print, PR), with targeted digital tools such as Google Ads, remarketing, and Facebook with customized messaging according to geography and concentration.
And in 2019, our partners within the law school charged Lenz with taking the campaign to the next level: they asked us to generate 50% more inquiries from prospective students compared to the previous year. To do this, Lenz amplified its digital strategy and took the campaign national: targeting geographies like Washington D.C., Austin, TX, Orlando, FL, Raleigh-Durham, NC, Virginia, and beyond. Coupled with strategic print, radio, and streaming campaigns, the campaign delivered: by the end, it had yielded almost 60% more inquiries than the previous year–more than 500 conversions in fewer than twenty weeks.
Plus, the campaign got a face-lift, embracing all new images and graphics, now unique to the degree.
Helping Marietta Plastic Surgery expand its reach via Pinterest
Lenz helped Marietta Plastic Surgery extend their reach to Pinterest this year. In addition to being a successful marketing tool, Pinterest also functions as a search platform, which helps prospective patients find relevant resources and updates in real-time. Marietta Plastic Surgery’s Pinterest is already off to a strong start with a curated mix of promotional practice materials and relatable lifestyle content boards. To see examples of those, click here for the Marietta Plastic Surgery “Meet Our Doctors board and the quotes board.
If you are looking to elevate your marketing, Lenz is here to help. Click here to reach out to us or give us a call at 404-373-2021.
When you have been running a successful family-owned business for 50 years, you must be doing something right.
Classic Commercial Services, a leading Atlanta-based commercial cleaning company, was founded in 1973 by Linda and Randy Longenbach, and is now guided by their son Justin Longenbach.
Over the years, the Longenbachs have been able to adapt, innovate, survive, and thrive through a myriad of economic downturns and disasters.
Their secret? Always be proactive. Innovate. Be honest and upfront with their customers. Always be direct. Give their customers what they need, with no B.S.
Being innovative hinges on being proactive, and over a year ago, Justin began testing a new service and product that he thought his clients—which include just about every industry—might need: A sanitization and antimicrobial protection formula and application method that would help his clients protect their customers from the seasonal flu. He named the service Sanitize and Protect and quickly trademarked it. He knew what direction he was headed.
Justin knew that there is a huge market for protecting people from the flu. According to the CDC, an estimated 35.5 million people got the flu in 2018–2019, which resulted in 490,600 hospitalizations and 34,200 deaths.
These are big scary numbers that Justin’s clients wanted to help tamp down, because the safety of their guests—as well as employees—was paramount. Speaking of employees, according to a study published in the medical journal “Vaccine,” it’s estimated that U.S. employees as a whole miss up to 111 million days of work annually because of the flu, which results in an estimated $16.3 billion in lost earnings each year. And it’s not just earnings, it’s productivity.
While testing and working through the details of launching his new Sanitize and Protect service, little did he know that he would find himself in the midst of a COVID-19 pandemic with a burgeoning service that was needed more than ever.
And now his phone is ringing off the hook with companies looking to reopen safely using his new service: Sanitize and Protect.
“I feel good by helping our existing and new clients provide a safer environment for their employees,” said Justin.
“But I don’t feel good that COVID-19 is here and driving demand, but one ray of light might be that it helps save people in the future from getting and spreading viruses, because they are more aware that surfaces have to be protected after being sanitized.”
“It is my goal to ensure this service is affordable for every business and home to put up a bigger fight against these viruses. Let’s together win this fight and protect all our brothers and sisters across the globe.”
Perspective is everything, especially when your goal is wisdom. Try to describe your hand accurately when it is held half an inch from your face: you can’t. When you move it further away, it becomes much more obvious what you’ve been looking at.
When we gain perspective about this tough period we are all living through, I wonder what important lessons will we have gained? And what will we have lost?
There’s a very funny John Mulaney joke where he remarks how his boomer dad keeps going into a room to read about World War II — as if he was cramming for some World War II quiz show.
His father’s interest may relate to wanting to understand the most impactful event of the 20th Century, which not only produced immeasurable global destruction, suffering, and genocide but paradoxically also gave us the “Greatest Generation” and biggest economic boom in America. Those that lived through it, they ultimately shaped our values, ethics, and spirit for the next 60 years with incredible ingenuity, service, and humility.
Comparing this pandemic to “war” is not 100 percent accurate. However — as in wartime – our personal, family, and work lives are being hit with wrenching news as we all are trying to keep moving in a positive direction while making uncertain plans.
My hope and faith is that the American people, as in wartime, will bring our best selves to the task, and at the other end of this period there will be an awakening and reorientation that sets a positive course – and more good will eventually come from this bad.
Already, I am seeing evidence of this everywhere.
Perhaps we may have learned that much of what we thought was important is less so now. And what we took for granted is now quite precious: Big things like competent and honest government, a fully functioning economy, and feeling safe in public spaces. And smaller things like a child’s birthday party, a dinner with friends, and a hug from a loved one you can’t quite touch.
Since mid-March, #TeamLenz has been working at home to ensure the safety of our team. It wasn’t an easy decision to leave our offices in Decatur Square and transition to working remotely, but our employees were dedicated to doing our part to stop the spread of COVID-19.
To celebrate how our incredible workers stay productive during these trying times, we created a social media series, “Desk of the Day.” This series features photos of our work-from-homes spaces, and gives a behind-the-scenes glimpse into how our team members continue to do incredible work for all of our clients, even in the face of a pandemic.
Check out the series below!
Ben Barnes, Creative Director
“I use this space for my personal art projects as well as my daily work so it’s part art supply storage, part workspace. My desk is actually a giant light table covered in cutting mats that I use for larger x-acto projects. It’s been very inspiring working in this environment as I typically have limited time to spend here. The walls around my desk are a gallery for my kid’s art projects which I love seeing every day. I hate the circumstances that have caused us to be working remotely, but I love all the extra time I get to spend with my wife and kids.”
Carey Blankenship, Digital Content Specialist
“Since I’m a fiction writer too, I’ve already got an incredible work from home space. For those struggling with this new reality, I find what really helps is being strict about your schedule BUT also finding ways to squeeze in what you love. Light a candle, wear a comfy blanket, but also eliminate distractions like TV or Animal Crossing (which I’m playing a lot of as soon as work is over!)”
Christine Mahin, Accounts and Operations Director
“Growing up an only child, I always craved alone time, so it has come as a real surprise to me how desperately I miss my Lenz work family. But it’s made every phone call I have with my teammates so much more special and meaningful.
There are absolutely benefits from working at home (I’m looking at you, Lulu Lemon pants), but I can’t wait to get back into the office and collaborate with my friends and coworkers.”
Meagan Maron, Account Manager
“After a recent move to a smaller space, I got rid of my desk. So, when it came time to set-up a home office for social distancing, I had to get creative and work with what I had. I cleared off my grandmother’s antique table in the corner of my room and pulled out an old stool from childhood for an office chair.
My mousepad is a Father’s Day gift I gave my dad when I was little. He gave it back to me when I got my first job. I used my Art History textbook to give the monitor extra height. All of these items make my working from home space cozy and comforting.”
Anna Laura McGranahan, Media Coordinator
“I’m definitely missing Team Lenz, but I’ve been spending a lot of time with my furry coworker, Percy. The desk I had in my room was too small for my work monitors, so I ended up moving my kitchen table into my bedroom and it’s working great! I hope everyone is staying safe and well. We’ll get through this together!”
Lizzi Skipper, Web Developer
“Working from home is challenging, but it also pushes me to be more innovative in ways I communicate with coworkers and clients. The best part is being able to work in PJs and having daily emotional support from my furry friends!”
Annice Wyatt, Intern
“I started working at Lenz about two weeks before we began working remotely. I was definitely nervous at first — being so new to the company. However, communication and productivity are at an all-time high. We are all getting so much amazing work done for our clients. Working with such an incredible team of people has been a major highlight and honor even during these challenging times.”
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To this day, our team at Lenz is regularly asked: Do patients really choose their doctors and care team online? The answer, of course, is a resounding yes.
Lenz Marketing, Atlanta’s lead healthcare marketing agency, has always known the benefits and importance of digital marketing for medical organizations. For years, we’ve worked with our clients to generate successful campaigns that allow prospective patients to find them online at the right time, and with the right message.
Here are some important statistics that illustrate how healthcare decisions are being made online.
5% of all Google searches are health-related.
About 57% of baby boomers have searched for healthcare and wellness information in the past few years.
43% of millennials are likely to find new health care practices to start visiting regularly in the next few years.
Search drives 3x more visitors to hospital sites compared to non-search.
83% of patients say they visited a hospital’s website before they ever made an appointment.
However, 61% of patients often compare at least two different hospitals before picking their location.
“Near-me” searches related to health-care have doubled since 2015.
88% of those looking for health information start with search engines, such as Google or Bing.
48% of patients spent two weeks researching before booking an appointment.
84% patients trust online reviews as much as recommendations from people they know.
These percentages represent the number of people who googled information before scheduling an appointment with a particular type of healthcare professional:
67% clinics.
69% hospitals.
71% dentists.
71% physicians and surgery.
74% optometrists.
84% physical therapists.
When patients come across a paid search ad, they:
conduct searches for more information: 26%.
begin the research process: 38%.
visit the website of the treatment center that was advertised: 39%.
consider a treatment center that was advertised: 36%.
All this to say, the internet will continue to be an invaluable space for healthcare organizations to reach new and existing patients. Is your practice prepared? If you’re unsure, we’d love to have conversations about how Team Lenz can help.
Lenz Marketing Media Coordinator Rae Steinberg recently spoke on two professional panels at her alma mater, Agnes Scott College.
The first — “What I Wish I Would Have Known” — was a panel designed for current juniors and seniors to hear about pre- and post-graduation experiences directly from recent graduates. Rae gave her best advice for those in their final years at Agnes Scott.
In the second panel, “Why the DPortoflio,” Rae spoke to students on the importance of a professional digital presence. Rae was one of many professionals across various fields and professions that answered questions and discussed the benefits of having a professional digital presence.
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Lenz recently developed a pediatric billboard campaign for Georgia Urology, the largest urology practice in the Southeast.
The billboards tell Atlantans about Georgia Urology’s steadily growing pediatric practice. They began running in August and will continue through mid-December in areas near the downtown connector, Marietta, Gwinnett, Glenridge/Sandy Springs, and Peachtree City.
If you would like Lenz’s assistance in promoting your practice or developing billboards for your company, click here to contact us today.
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Atlanta Allergy & Asthma — the largest allergy practice in Georgia — is now reporting airborne mold activity alongside its daily pollen count. The daily mold report appears on AtlantaAllergy.com and in the practice’s daily email newsletter. Lenz assisted in the launch, digital presentation, and media promotion of this new feature.
View a couple of screenshots of our daily social media promotions, including the announcement of this new service.
Watch the WSB-TV segment discussing the new allergy count that features the practice and its physicians.
Finally, check out the updated newsletter Lenz created to highlight the newest addition to the allergy count.
With over 2.4 billion monthly users, Facebook is a fantastic asset for medical practices and businesses to connect with patients and potential new customers. However, if you have multiple brick and mortar locations, it can be complicated to properly reflect your entire company on one Facebook page. This is where Facebook Location pages can help.
Here’s why your business needs Facebook Location pages:
What Is a Facebook Location Page?
Think of a Facebook Location page as a piece of digital real estate. Each one you create for your company is reflective of the brick and mortar locations associated with your practice or company. For example, if you have locations in Atlanta and Tampa, you should create Location pages for each location and each will be properly associated with your business page.
Facebook Location pages have a parent-child relationship, in which the main company page acts as a “parent” or “corporate” page and each location has a child relation. Location pages allow you to create individualized “child” pages while remaining affiliated with your main company page. Therefore, while you may have a Facebook page named after your business, each location page will be created underneath the page, connecting all of the locations to the main business.
What are the Benefits of Facebook Location Pages?
If you have multiple brick-and-mortar locations, it could be hurting you not to have Facebook Location pages set up. Here are some of the benefits you should keep in mind:
SEO
Search engine optimization (SEO) implements best practices to increase your website’s discoverability and rankings in organic search results. This same principle applies to people searching on Facebook. Creating location pages for each of your locations on your company’s Facebook page increases the likelihood that your business will show up in search results. Fully optimized Facebook location pages will help more people find you.
Contact Information
The “about” section of your Facebook page tells viewers essential details about your business. This includes hours of operation, street address, and contact information.
Enabling Facebook location pages makes it easy to add the correct information for individual locations, therefore making it easier for potential patients and customers to find wherever your business is located.
Ease of Access
Integrating all locations under the main company page makes it easier to see who has access to each page and helps manage individual locations. You can also set the main location page to share all posts to individual locations or manage each location page separately. Learn more about managing Location pages.
How Can Facebook Location Pages Help My Business?
Here are some ways location pages can benefit your business:
Encourage Check-Ins
Whenever a user writes a status on Facebook, they have the option to “check-in” wherever they are. If they choose to do so, that location’s information is shared with their entire network.
An optimized location page is a great way to pop up first in their search results and make your business more visible to nearby visitors. The more check-ins your business receives, the more new faces can discover your business.
Recommendations
Once you set up Facebook locations, you will have the option to receive recommendations on each of the individual pages. By enabling this feature, patients and customers won’t be leaving recommendations on your main company page. Instead, they will leave them on the correct location page.
This is a fantastic way to build trust with the local audience around that brick and mortar location.
Get In Touch
You will also have the option to receive messages to an individual location page. When properly managed, this can help patients and customers get in touch with the appropriate location quickly, thus finding answers to their questions faster.
How Do You Set Up Location Pages?
You’ll need to set up the Location Pages Manager from within the Facebook Business Manager. Here’s a helpful guide from Facebook if you’re new to it. Once Location pages are enabled, make sure you do the following for each location:
As Atlanta’s Top Healthcare Marketers, Lenz Marketing specializes in integrated marketing services, including digital marketing, PR, design, and advertising. We’d be happy to answer any questions you may have about Facebook location pages. Click here to contact us today.
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When you have been running a successful family-owned business for 50 years, you must be doing something right.
