By Richard J. Lenz

Perspective is everything, especially when your goal is wisdom. Try to describe your hand accurately when it is held half an inch from your face: you can’t. When you move it further away, it becomes much more obvious what you’ve been looking at.

When we gain perspective about this tough period we are all living through, I wonder what important lessons will we have gained? And what will we have lost?

There’s a very funny John Mulaney joke where he remarks how his boomer dad keeps going into a room to read about World War II — as if he was cramming for some World War II quiz show.

His father’s interest may relate to wanting to understand the most impactful event of the 20th Century, which not only produced immeasurable global destruction, suffering, and genocide but paradoxically also gave us the “Greatest Generation” and biggest economic boom in America. Those that lived through it, they ultimately shaped our values, ethics, and spirit for the next 60 years with incredible ingenuity, service, and humility.

Comparing this pandemic to “war” is not 100 percent accurate. However — as in wartime – our personal, family, and work lives are being hit with wrenching news as we all are trying to keep moving in a positive direction while making uncertain plans.

My hope and faith is that the American people, as in wartime, will bring our best selves to the task, and at the other end of this period there will be an awakening and reorientation that sets a positive course – and more good will eventually come from this bad.

Already, I am seeing evidence of this everywhere.

Perhaps we may have learned that much of what we thought was important is less so now. And what we took for granted is now quite precious: Big things like competent and honest government, a fully functioning economy, and feeling safe in public spaces. And smaller things like a child’s birthday party, a dinner with friends, and a hug from a loved one you can’t quite touch.

Screenshot of Christine Mahin's desk.

Since mid-March, #TeamLenz has been working at home to ensure the safety of our team. It wasn’t an easy decision to leave our offices in Decatur Square and transition to working remotely, but our employees were dedicated to doing our part to stop the spread of COVID-19. 

To celebrate how our incredible workers stay productive during these trying times, we created a social media series, “Desk of the Day.” This series features photos of our work-from-homes spaces, and gives a behind-the-scenes glimpse into how our team members continue to do incredible work for all of our clients, even in the face of a pandemic.  

Check out the series below! 

Ben Barnes, Creative Director 

Headshot of Ben Barnes and screenshot of his desk.

“I use this space for my personal art projects as well as my daily work so it’s part art supply storage, part workspace. My desk is actually a giant light table covered in cutting mats that I use for larger x-acto projects. It’s been very inspiring working in this environment as I typically have limited time to spend here. The walls around my desk are a gallery for my kid’s art projects which I love seeing every day. I hate the circumstances that have caused us to be working remotely, but I love all the extra time I get to spend with my wife and kids.”

Carey Blankenship, Digital Content Specialist 

Headshot of Carey with a screenshot of her work from home office.

“Since I’m a fiction writer too, I’ve already got an incredible work from home space. For those struggling with this new reality, I find what really helps is being strict about your schedule BUT also finding ways to squeeze in what you love. Light a candle, wear a comfy blanket, but also eliminate distractions like TV or Animal Crossing (which I’m playing a lot of as soon as work is over!)”

Christine Mahin, Accounts and Operations Director 

Headshot of Christine Mahin with a screenshot of her work from home office.

“Growing up an only child, I always craved alone time, so it has come as a real surprise to me how desperately I miss my Lenz work family. But it’s made every phone call I have with my teammates so much more special and meaningful.

There are absolutely benefits from working at home (I’m looking at you, Lulu Lemon pants), but I can’t wait to get back into the office and collaborate with my friends and coworkers.”

Meagan Maron, Account Manager

Headshot of Meagan Maron with a screenshot of her work from home office.

“After a recent move to a smaller space, I got rid of my desk. So, when it came time to set-up a home office for social distancing, I had to get creative and work with what I had. I cleared off my grandmother’s antique table in the corner of my room and pulled out an old stool from childhood for an office chair.

My mousepad is a Father’s Day gift I gave my dad when I was little. He gave it back to me when I got my first job. I used my Art History textbook to give the monitor extra height. All of these items make my working from home space cozy and comforting.”

Anna Laura McGranahan, Media Coordinator

Headshot of Anna Laura McGranahan with a screenshot of her work from home office.

“I’m definitely missing Team Lenz, but I’ve been spending a lot of time with my furry coworker, Percy. The desk I had in my room was too small for my work monitors, so I ended up moving my kitchen table into my bedroom and it’s working great! I hope everyone is staying safe and well. We’ll get through this together!”

Lizzi Skipper, Web Developer

Headshot of Lizzi Skipper with a screenshot of her work from home office.

“Working from home is challenging, but it also pushes me to be more innovative in ways I communicate with coworkers and clients. The best part is being able to work in PJs and having daily emotional support from my furry friends!”

Annice Wyatt, Intern 

Headshot of Annice Wyatt with a screenshot of her work from home desk.

“I started working at Lenz about two weeks before we began working remotely. I was definitely nervous at first — being so new to the company. However, communication and productivity are at an all-time high. We are all getting so much amazing work done for our clients. Working with such an incredible team of people has been a major highlight and honor even during these challenging times.”

Want Lenz to assist you with all your marketing needs? We’d love to speak with you and learn about your company goals. Click here to reach out to #TeamLenz today! 

Woman sitting on the sofa while making video call over laptop with her doctor.

To this day, our team at Lenz is regularly asked: Do patients really choose their doctors and care team online? The answer, of course, is a resounding yes.

Lenz Marketing, Atlanta’s lead healthcare marketing agency, has always known the benefits and importance of digital marketing for medical organizations. For years, we’ve worked with our clients to generate successful campaigns that allow prospective patients to find them online at the right time, and with the right message. 

Here are some important statistics that illustrate how healthcare decisions are being made online.  

  • 5% of all Google searches are health-related. 
    • About 57% of baby boomers have searched for healthcare and wellness information in the past few years. 
    • 43% of millennials are likely to find new health care practices to start visiting regularly in the next few years. 
  • Search drives 3x more visitors to hospital sites compared to non-search. 
  • 83% of patients say they visited a hospital’s website before they ever made an appointment. 
    • However, 61% of patients often compare at least two different hospitals before picking their location. 
  • “Near-me” searches related to health-care have doubled since 2015. 
  • 88% of those looking for health information start with search engines, such as Google or Bing. 
  • 48% of patients spent two weeks researching before booking an appointment.  
  • 84% patients trust online reviews as much as recommendations from people they know. 
  • These percentages represent the number of people who googled information before scheduling an appointment with a particular type of healthcare professional:
    • 67% clinics.
    • 69% hospitals.
    • 71% dentists.
    • 71% physicians and surgery.
    • 74% optometrists. 
    • 84% physical therapists.
  • When patients come across a paid search ad, they:
    • conduct searches for more information: 26%.
    • begin the research process: 38%.
    • visit the website of the treatment center that was advertised: 39%.
    • consider a treatment center that was advertised: 36%.

All this to say, the internet will continue to be an invaluable space for healthcare organizations to reach new and existing patients. Is your practice prepared? If you’re unsure, we’d love to have conversations about how Team Lenz can help. 

Resources: 

A graphic with Rae standing in front of a brick wall at Agnes Scott with the Agnes Scott logo to her left.

Lenz Marketing Media Coordinator Rae Steinberg recently spoke on two professional panels at her alma mater, Agnes Scott College.

The first  — “What I Wish I Would Have Known” — was a panel designed for current juniors and seniors to hear about pre- and post-graduation experiences directly from recent graduates. Rae gave her best advice for those in their final years at Agnes Scott.  

In the second panel, “Why the DPortoflio,” Rae spoke to students on the importance of a professional digital presence. Rae was one of many professionals across various fields and professions that answered questions and discussed the benefits of having a professional digital presence. 

Interested in learning more about how Team Lenz regularly gives back to the community? Click here to start a conversation with us today

Lenz recently developed a pediatric billboard campaign for Georgia Urology, the largest urology practice in the Southeast.

The billboards tell Atlantans about Georgia Urology’s steadily growing pediatric practice. They began running in August and will continue through mid-December in areas near the downtown connector, Marietta, Gwinnett, Glenridge/Sandy Springs, and Peachtree City.

If you would like Lenz’s assistance in promoting your practice or developing billboards for your company, click here to contact us today.

Shot of the Pediatric Georgia Urology billboard 1

Shot of the Pediatric Georgia Urology billboard 2

Shot of the Pediatric Georgia Urology billboard 3

Shot of the Pediatric Georgia Urology billboard 4

Atlanta Allergy & Asthma — the largest allergy practice in Georgia — is now reporting airborne mold activity alongside its daily pollen count. The daily mold report appears on AtlantaAllergy.com and in the practice’s daily email newsletter. Lenz assisted in the launch, digital presentation, and media promotion of this new feature.

View a couple of screenshots of our daily social media promotions, including the announcement of this new service. 

Screenshot of an Atlanta Allergy Mold social post.

 

Second screenshot of an Atlanta Allergy Mold social post.

Watch the WSB-TV segment discussing the new allergy count that features the practice and its physicians.

Finally, check out the updated newsletter Lenz created to highlight the newest addition to the allergy count.

Top half of Atlanta Allergy's newsletter.

Bottom half of Atlanta Allergy's newsletter.

If you would like assistance with promoting your medical health services, click here to schedule a meeting with Lenz.

With over 2.4 billion monthly users, Facebook is a fantastic asset for medical practices and businesses to connect with patients and potential new customers. However, if you have multiple brick and mortar locations, it can be complicated to properly reflect your entire company on one Facebook page. This is where Facebook Location pages can help.

Here’s why your business needs Facebook Location pages:

What Is a Facebook Location Page? 

Think of a Facebook Location page as a piece of digital real estate. Each one you create for your company is reflective of the brick and mortar locations associated with your practice or company. For example, if you have locations in Atlanta and Tampa, you should create Location pages for each location and each will be properly associated with your business page.

Facebook Location pages have a parent-child relationship, in which the main company page acts as a “parent” or “corporate” page and each location has a child relation. Location pages allow you to create individualized “child” pages while remaining affiliated with your main company page. Therefore, while you may have a Facebook page named after your business, each location page will be created underneath the page, connecting all of the locations to the main business.

What are the Benefits of Facebook Location Pages?

If you have multiple brick-and-mortar locations, it could be hurting you not to have Facebook Location pages set up. Here are some of the benefits you should keep in mind:

SEO 

Search engine optimization (SEO) implements best practices to increase your website’s discoverability and rankings in organic search results. This same principle applies to people searching on Facebook. Creating location pages for each of your locations on your company’s Facebook page increases the likelihood that your business will show up in search results. Fully optimized Facebook location pages will help more people find you.

Contact Information

The “about” section of your Facebook page tells viewers essential details about your business. This includes hours of operation, street address, and contact information.

Enabling Facebook location pages makes it easy to add the correct information for individual locations, therefore making it easier for potential patients and customers to find wherever your business is located.

Ease of Access

Integrating all locations under the main company page makes it easier to see who has access to each page and helps manage individual locations. You can also set the main location page to share all posts to individual locations or manage each location page separately. Learn more about managing Location pages.

How Can Facebook Location Pages Help My Business?

Here are some ways location pages can benefit your business:

Encourage Check-Ins

Whenever a user writes a status on Facebook, they have the option to “check-in” wherever they are. If they choose to do so, that location’s information is shared with their entire network.

An optimized location page is a great way to pop up first in their search results and make your business more visible to nearby visitors. The more check-ins your business receives, the more new faces can discover your business.

Recommendations 

Once you set up Facebook locations, you will have the option to receive recommendations on each of the individual pages. By enabling this feature, patients and customers won’t be leaving recommendations on your main company page. Instead, they will leave them on the correct location page.

This is a fantastic way to build trust with the local audience around that brick and mortar location.

Get In Touch

You will also have the option to receive messages to an individual location page. When properly managed, this can help patients and customers get in touch with the appropriate location quickly, thus finding answers to their questions faster.

How Do You Set Up Location Pages? 

You’ll need to set up the Location Pages Manager from within the Facebook Business Manager. Here’s a helpful guide from Facebook if you’re new to it. Once Location pages are enabled, make sure you do the following for each location:

  • Select the appropriate page template.
  • Create a custom URL/username for each individual location.
  • Update the profile and cover photos to be reflective of that location.
  • Revise the “About” sections with all relevant contact information.
  • Start posting to your Location page(s).

Need Help With Facebook Location Pages?

As Atlanta’s Top Healthcare Marketers, Lenz Marketing specializes in integrated marketing services, including digital marketing, PR, design, and advertising. We’d be happy to answer any questions you may have about Facebook location pages. Click here to contact us today.

By Richard J. Lenz

Lenz believes literacy and the written word are two essential foundations to human progress and to that end we have supported the DeKalb County Library System, the Georgia Center for the Book, and the AJC Decatur Book Festival, for many years. I’ve served on all three boards, and was a founder of the book festival.

The DeKalb County Library system is considered one of the best in the country. Their fundraiser is on Sept. 19 in Decatur and it’s a lot of fun. Tickets are found here and you get delicious tapas, prizes, and other goodies and can go toe-to-toe in a Trivia Contest against DeKalb’s finest. I know Lenz’s trivia hounds will be there, trying to take home the crown.

Also this upcoming weekend is the AJC Decatur Book Festival. Always interesting and a lot of fun, it’s free to the public and a great family outing. The festival is always looking for volunteers, and it is a great way to get involved in something that has a fantastic positive impact on Atlanta.

Hope to see you at one or the other, or both!

— Richard J. Lenz

Chris Burns, founder and principal of Dynamic Money, is passionate about helping his clients build a strong financial plan flexible enough to be effective for all of life – not just the easy parts. Chris knows about life’s unpredictability firsthand. In fact, facing an unexpected crisis was what led him to a career in financial planning.

Burns was employed as a youth pastor when his wife became seriously ill and unable to work. As medical bills mounted the couple and their children were forced to move in with his in-laws just to make ends meet. Their financial position began to feel hopeless.

“I’ll never forget we had a phone call with a nonprofit that did debt counseling,” Burns recalls. “I gave the overview of my income and our debt, and the woman who worked there advised, ‘You should just declare bankruptcy. You don’t have any way out here.’ Though we didn’t end up declaring bankruptcy, that moment was an absolute low point.”

Chris knew his family needed a dramatic change. A member at his church offered him a job selling life insurance at a small financial services company. Though it was 100 percent commission, it was an opportunity for training and a way out. So without any real idea what he was getting into he accepted the offer and immersed himself in learning about the world of finance.

Though he was finding success in insurance he began to fall in love with invest-ing and overall retirement planning so he left his first company and moved to an independent firm that advertised as “fee-based retirement planners.” Though he learned a lot there, Burns became aware that the majority of that company’s revenues were still commission-based. He became disillusioned with the idea of helping clients make their best plan for the future while also receiving pressure to sell products that generated large, upfront commissions for that company’s bottom line. The incentives just didn’t line up. That sparked an interest to venture out on his own.

“I wanted to build a truly fee-only company,” Burns says. “Only seven percent of financial planning firms in the country are fee-only (meaning they accept no commissions), and the vast majority of those only work with the ultra-wealthy.” Burns’ dream was to create a financial planning firm offering objective advice – not clouded by commissions – but available to everyone, regardless of wealth.

“I wanted to offer my services to everyone from school teachers to executives, to offer them dignity and top-notch advice regardless of their income or assets. That became my passion – to help others and provide the same level of service to everyone who walked through our door. Because that’s what I needed when I was a youth pastor covered in debt and looking for solid advice. I know the crushing anxiety that finances can bring (regardless of someone’s wealth), and I wanted to face that head-on.”

The result is Dynamic Money. Chris and his team look at a client’s entire situation – their taxes, estate planning, insurance, investments, and income planning – and figure out how all of those can work together to help them reach their dreams and the retirement they want. “The idea is to create a plan that works in the real world – because life will always bring the unexpected, so we build plans that are prepared for that.”

In the midst of his firm’s growth, Burns spends a great deal of time creating new content. He hosts Dynamic Money, which airs every Sunday morning on WSB Radio and is available on all podcast platforms, provides “The Dynamic Money Update” daily on WSB Radio as well as other stations in Atlanta, and is a frequent guest on CNN. Burns appears regularly on Lenz-owned radio properties, Lenz on Business, The Sports Insider, and The Weekly Check-Up. He has also written for multiple publications, sends out a daily newsletter, and is a sought after speaker on issues of personal finance and planning. He’s currently working on his first book and developing a new audio and video pod-cast featuring guests sharing their personal financial experiences.

“It all goes back to that core message of helping folks take a tangible step forward,” Burns says, “giving them objective advice that they can trust without the baggage that the world of commissions introduces.”

Learn more at DynamicMoney.com.

By Richard J. Lenz

At Lenz, our goal is to effectively use the wide variety of strategies and tools of marketing communications for the companies, organizations, people, and causes we believe are trying to make the world a better place. Most of our clients have built businesses based on a personal calling. They are helping the sick, educating future generations, or leading innovative nonprofits that have identified issues that need action. Others are growing innovative companies that solve human problems in a more efficient, cost-effective way.

We are proud of our clients’ accomplishments as they grow, innovate, and constantly push to be better at delivering their mission. They are successful because they aren’t “one-and-done” with their efforts, but like effective marketing communications, they keep at it, pushing and constantly tweaking “the way we do things around here.” Which gets me to my story.

Some may remember when Time magazine was a “thought leader” in media. Their spin-off company, Time-Life Books, would publish and market book series that were excellent overviews of a subject, with beautiful photography and illustrations, written by the top experts at the time, about a wide diversity of subjects such as science, art, cooking, and history.

One such set was The American Wilderness, which featured the best-of-the-best natural areas of North America, with single volumes on Alaska, the Cascades, Baja California, and Appalachians. Interestingly, editors decided that there was a place in southeast Georgia ranked high enough to merit a full-book treatment: The Okefenokee Swamp.

It’s a 700-square mile black water swamp ecosystem, the largest in North America, greater than the area encircled by Interstate 285, formed by a natural sandy ridge that acts as a dam that backs up the flow of water to the Georgia coast. If you have ever visited the swamp, you will agree with me that it is a beautiful and unforgettable experience.

After decades of local, state, and national protection, the National Wildlife Refuge was threatened in the late 1990s when DuPont purchased the rights to mine the titanium found in the ridge soils. A broad coalition was formed to prevent this from happening, and ultimately, after six years, a deal was done and the land was donated to The Conservation Fund. During that effort, Lenz was lucky to play a role in helping the Georgia Wildlife Federation and others message the importance of the swamp through a variety of “marketing communications” efforts.

Guess what? Not “one and done.” The threat is back.

Twin Pines Minerals, of Birmingham, Alabama, has applied for a Clean Water permit to strip mine near the boundaries of the National Wildlife Refuge. The permit is under review and open for public comment. You can find a news story and their application here.

Mining is a valuable, necessary, and underappreciated activity that provides the essential raw materials upon which modern life depends. We can’t live like we do without minerals. They are needed for (almost) everything.

Mining by definition affects the landscape. And like all human activities, there is a trade-off. We can’t get to useful minerals without disturbing the ground. However, we should evaluate whether the gains are worth the losses, and be able to make smart choices. For example, none of us want a mine in our backyards. How about in Yellowstone National Park? And how about this precious ecosystem? Is anywhere off limits if there is a dollar to be made by a company that donated to a particular candidate or party?

What is now happening in South Georgia isn’t a surprise. Our current leadership in Washington, D.C., has opened up mining to 2 million acres of formerly protected lands, which belong to all Americans. Former lobbyists of extraction industries are now running the Environmental Protection Administration, doing everything they can to weaken 50-year-old laws (which were established by a Republican president) that have safeguarded us and our natural resources. The EPA was formed to protect us from threats of dirty air and water, not help create more. This same administration is trying to weaken the popular Endangered Species Act, which passed the House in 1973 by a vote of 355-4 in the House.

If you care to learn more about the strip mine, I have some suggestions.

First, if you have never visited the Refuge, I recommend that you do. A simple Google search will lead you to a variety of parks and experiences. It is a natural wonder. Or get involved and support the organizations that are trying to make sure the public’s interest is not forgotten: One Hundred Miles, Southern Environmental Law Center, The Georgia Conservancy, the Nature Conservancy, or the Georgia Chapter of the Sierra Club.

We need mines, but not one here.