Three men wearing Viral Solutions branded masks and black scrubs

Viral Solutions

When two Atlanta-based ER specialists launched a startup to address the COVID-19 testing crisis, Lenz leapt in to help.

Market-Leading Viral Solutions Brings Drive-Through, No-Appointment COVID-19 Testing and Vaccinations to All

In summer of 2020, John Lenz, VP of Lenz, Inc. was feeling unwell with symptoms that didn’t point to any obvious diagnosis. When a friend suggested he get tested for COVID-19, he found a nearby drive-up testing site being discussed by neighbors on Nextdoor. He read that no appointment was required, so he quickly headed out the door.

Viral Solutions LogoWhen he arrived at Viral Solutions outside a North Decatur church, he found a homemade sign and a first-class operation. He was evaluated by an on-site doctor, given the gold-standard RT-PCR test, and then went on his way with no copay and no delay. (The test results came back 24 hours later as negative and he’s doing fine.)

As he was about to drive out of the testing site, Lenz handed his business card to a man who turned out to be Ron Sanders, Jr., PA-C, the co-founder and president of Viral Solutions. “I just experienced next-level customer service,” he told Sanders. “I want to work with you. We can help you grow. Please call me.” A few days later, Sanders did.

ER Specialists Respond to a Public Health Emergency

Ron Sanders Ben Lefkove Viral Solutions

Ron Sanders, PA-C, and Ben Lefkove, MD, Founders, Viral Solutions

Benjamin Lefkove, co-founder and CEO of Viral Solutions, wanted to visit his sister-in-law, who had just had a baby. As an ER physician who worked closely with Sanders in a top Atlanta hospital emergency center, Lefkove understood the importance of getting tested before the trip. Yet even as a healthcare professional, Lefkove struggled to find and schedule a suitable test.

Lefkove and Sanders knew that widespread, quick, and easy access to the best available COVID-19 testing was critical to ending the pandemic. Without it, asymptomatic and presymptomatic carriers would continue to spread the virus in the community. Inadequate testing capacity was hindering Atlanta’s response to the worst public health crisis in a century.

As emergency room specialists, Lefkove and Sanders were well-positioned to provide a solution.

World-Class Operations Born From Shared Emergency Department Experience

LaMar Cochran, MD of Viral Solutions

LaMar Cochran, MD, VP Training/Clinical

Lefkove and Sanders had worked together for about ten years in ERs, where they specialized in establishing more efficient processes and teams. In emergency situations, shaving seconds off of a process while maintaining quality can be the difference between life and death.

The greatest challenge of COVID-19 testing is also one of efficiency. How do you quickly and accurately test a population of millions, not just once but regularly, for the duration of a pandemic?

Viral Solutions had the answer, and by the time Lenz showed up at their first testing site, they already had a world-class operation, with ambitions to open several additional sites. Anyone could be tested, at anytime, quickly and accurately, with or without insurance, at no cost to them.

Lefkove and Sanders were solving the problem of providing efficient and accurate testing. However, they needed to get the word out in Atlanta so they could have greater impact on the Atlanta community. They needed to effectively market their sites and services so Atlantans could find them. They reached for Lenz, with 30 years of health care marketing success.

World-Class Marketing Experience from 30 Years of Practice

Lenz soon became an important member of the Viral Solutions team, with the backing of his fully integrated marketing group. He first created a brand consistent with a first-class healthcare operation and then launched a comprehensive marketing campaign.

“We helped them look as professional as they are, because we wanted the visual brand to match the experience,” Lenz says. “Associate Creative Director Scott Sanders had the vision for the logo and brand, and he delivered excellence as he always does.”

Viral Solutions Perseverance

A documentary about Viral Solutions, led by Lenz, is currently under development.

In short order, Viral Solutions had a professional logo and brand identity, 20 billboards around metro Atlanta, an optimized website with pre-registration capabilities, brand-consistent signage and flyers, press releases and media relations campaigns, video assets, and a radio advertising campaign running on WSB and KISS 104.

Lefkove and Sanders also became regular guest experts on two of Lenz Marketing’s radio shows on WSB: The Weekly Check-Up and Lenz on Business.

Lenz has done everything from offering advice on Viral Solutions’ business growth strategy to shooting the press conference when Viral Solutions announced they would provide rapid antigen testing for the entire Atlanta Public Schools system.

“It’s full-on hustle-ASAP-startup-mode in the midst of a pandemic,” says Lenz. “This past year has been challenging, rewarding, tragic, and inspiring – all at once. With the pandemic going on, I’ve been laser-focused on this effort.”

Rapid Growth and an Expansion to Vaccines

Viral Solutions Vaccination Billboard

In the first three months, Viral Solutions grew from one testing site to nine. For the Atlanta Public Schools, they’re testing many thousands of students, teachers, and staff each week. And they’ve even expanded services to include a dedicated testing site for the families of Atlanta Public School students.

Natalie Schmitz, PA-C, and Michelle Wan, MD

Natalie Schmitz, PA-C, VP Strategy + Implementation and Michelle Wan, MD, Chief Medical Officer at the Vinings location when temperatures were in the 30s.

Viral Solutions has also partnered with Children’s Healthcare of Atlanta, Grady Health Systems, Emory University, and RADx, the NIH’s Rapid Acceleration of Diagnostics initiative to speed development and deployment of COVID-19 testing, while being assisted by Lenz, Inc.’s thirty years of deep marketing expertise and knowledge of the Atlanta healthcare community.

Bernard Coxton, Jr. PA-C

Bernard Coxton, Jr. PA-C, Chief Clinical Operations Officer

Viral Solutions has been administering the Moderna and Pfizer vaccinations for COVID-19, using the same drive-up, no-appointment model. The company is also planning ahead for a role in a post-pandemic world, a better future they hope to play a role in creating.

The Highlights of Helping More People

Lenz has appreciated the shared values held by Viral Solutions and Lenz Marketing: the caring commitment to community, the insistence on quality, the urgency of bringing the right solution to those who need it most.

Yair Strano

Yair Strano, CIO of Viral Solutions, coded high-tech back-end infrastructure and dressed up for Halloween at the Norcross location last October.

“Viral Solutions’ focus on making a difference is Lenz’s company mission,” says Lenz. “I want to help them help others, and it’s been so rewarding being a part of the solution to this pandemic. Now, I’m not the one doing the swabs outside in the oppressive heat, or running the labs, or processing loads of data overnight, but I’m right there, elbow-to-elbow with the leaders, helping them help more people.”

He adds, “I’m blessed because through Viral Solutions, I’ve been able to help a lot of people during a global pandemic. Not everybody gets to experience this and I treasure every day.”

To learn more about Viral Solutions’ on-demand, drive-through testing with no out-of-pocket expenses, visit ViralSolutionsGA.com. If your startup or healthcare organization needs a one-stop solution for branding and marketing from Atlanta’s healthcare marketing experts, contact us and let us know how we can help.

Headshots of speakers and webinar graphic.

Headshots of speakers and webinar graphic.

The COVID-19 pandemic poses existential threats to the survival of some healthcare practices. It has upended the growth plans of many. And some are now asking how they can continue to grow — even thrive — while continuing to give their patients the best possible care during and after this difficult time. That’s why we’re pleased to announce a new Lenz Webinar, Positioning Your Practice for Growth in a Pandemic.

In this free webinar, presented by Lenz Marketing, we’ll discuss:

  • How to leverage and strengthen your brand in the midst of this crisis, defining yourself rather than letting events define you.
  • How to attract new patients and grow your practice during the pandemic.
  • How to reposition your brand for growth and resilience in the post-COVID world.

This webinar will be a discussion about thriving, not just surviving. We’ll examine the opportunities offered by this momentous time and discuss how you can leverage them for growth. We are all in a collective health and economic crisis. Whatever you do, don’t waste it.

About the Presenters:

About Mike Killeen

Mike is a partner at Lenz and directs client marketing for its healthcare clients. He teaches healthcare marketing to graduate students at Emory University’s Rollins School of Public Health.

About Tom Bell

Tom is a marketing strategist, thought leadership consultant, and brand storyteller with a particular interest and expertise in technology, healthcare, and the arts. He is the co-founder of the content marketing consulting firm, Chronicle.

Interested in joining? Click here to learn more and register for the webinar! 

Lenz Marketing 2019 Recap Collage

2019 was a remarkable year for Lenz, featuring a wide array of new clients, projects, and teammates.

Here’s our recap of the year.

By the Numbers

Here’s a look at some of our highlights, by the numbers.

    1. Six websites designed 
    2. 1,800 media hits across digital, television, radio, and print platforms
    3. Over 200 blogs written covering topics such as healthcare marketing, business initiatives, and SEO management.
    4. 10 new clients
    5. 13,000 social posts
      1. 21 million impressions
    6. 18 Lenz-led public speaking events where our team members shared their marketing expertise with a captivated audience

New Partnerships in 2019

2019 included a number of new relationships with phenomenal clients.

1: Hillside Atlanta: A 150-year-old organization providing behavioral health services to youths

2: Horizon Air Freight: An international shipping and logistics company

3: United Physician Group: A multi-state primary care and pain management practice

4: Covington Women’s Health: An OBGYN practice focused on women’s health

5: Cumberland Caverns Live: A live music venue — called the Volcano Room — located 333 feet below ground at a national natural landmark cave in McMinnville, TN. 

6: City of Brookhaven Census: An initiative to drive participation in the 2020 Federal Census

7: Montgomery Eye: An affiliate of Eye South Partners, this is a complete staff of ophthalmologists, optometrists and trained technical support located in Montgomery, Alabama. 

Lenz On Business Brings in Star after Star

Throughout 2019, “Lenz on Business,” the Lenz-owned and produced weekly business talk show on 95.5 FM WSB, featured intimate conversations with an array of business leaders, including John Schuerholz of the Atlanta Braves, Alan Stukalsky with Randstad North America; Catherine Hernandez-Blades with Aflac; Derrick Johnson with UPS; and Pat Warner with Waffle House.

Lenz on Business guest graphic.

Lenz on Business guest graphic two.

Lenz Takes on the Windy City alongside Preferred Podiatry Group

Lenz had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.

The Summit included exciting Chicago-themed activities, such as an architecture boat cruise down the Chicago River and a Cubs game at Wrigley Field–in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend.

Photo of Preferred Podiatry Group award.

Photo of Preferred Podiatry Group in Chicago.

Photo of Preferred Podiatry Group at a baseball game.

Tampa Aesthetic & Plastic Surgery Gets a Rebrand

Lenz developed a new logo and visual identity for Tampa Aesthetic & Plastic Surgery, balancing the practice brand with the personal brand of its lead physician, Dr. Joseph Brown.

Photo of TAPS office and sign.

Photo of TAPS office's doors.

Georgia Urology’s Website Redesign and Video Creation 

As the stewards of Georgia Urology’s brand, Lenz endeavored to refresh some of the practice’s key assets, including their WSB-TV commercial, recruitment tools. 

With the generous help of many Georgia Urology physicians, we updated their television spot–featuring their incredible team, adding a really personal touch from the providers:

Then, after hundreds of hours of work, the team updated the Georgia Urology website: the practice’s digital front door. Along with a newer, cleaner look, the site implemented user-friendly navigation. The optimized design and structure yielded results: increasing online appointment requests by 23% in its first few months live. 

Screenshot of Georgia Urology website.

Georgia Urology is the largest urology practice in the southeast, and they’re always growing and looking for new, talented providers. To aid in their pursuit of dedicated team members, the Lenz team–with CFF Media–created a powerful recruiting tool to inspire the next generation of Georgia Urology team members. 

Atlanta Science Festival Spreads a Love for Science

For four years, Lenz has worked with the phenomenal Atlanta Science Festival (ASF) team. This annual two-week Festival celebrates local science and technology every March, featuring more than 100 events throughout metro Atlanta and reaching 50,000 children and adults annually. Lenz helps ASF with a wide variety of marketing services, including social media, digital content development, website and graphic design, public relations, and advertising. We continued this integrated partnership in 2019, producing updated visuals and strategies for ASF’s owned, earned, and paid media efforts.

2018 Poster:

Photo of 2018 Atlanta Science Festival poster.

2019 Visual Update:

Photo of the 2019 update to the Atlanta Science Festival poster.

Our 2019 efforts produced 81,177,807 advertising impressions, 234 media hits, and 16,547 social media engagements. Additionally, the 2019 festival saw increased attendance numbers across the board — 55,000 total festival attendees (up from 53,000 in 2018) and 29,000 Exploration Expo attendees (up from 25,000 in 2018).

In addition to this ongoing festival work, the Lenz team helped the Atlanta Science Festival develop and solidify its parent identity, Science ATL, which works to bring people together through the wonder of science year-round.

Logo

Science ATL logo.

 Website

Check out the full website here.

Science ATL screenshot of the website.

Social Media

We developed and currently manage the brand’s Facebook, Twitter, and Instagram accounts.

Screenshot of Science ATL Facebook.

Elevating a Practice Brand through Video

What steps does it take to showcase a brand through video? Lenz knows how, and we were thrilled to create such a video for SouthCoast Health, a healthcare organizations with over 120 healthcare professionals encompassing more than 20 specialties and services.

To start, Lenz developed a script and storyboard for the video before procuring the vendor for the video. We also served as the intermediary between the client and the production team for the film schedule, production, set, and talent needs. Following, we helped to oversee the rounds of edits and feedback on the rough cuts of the footage drafted.

Check out the final video below!

The Team Helps Celebrate the Arrival of Spring with the Brookhaven Cherry Blossom Festival

What do you get when you mix incredible live entertainment, a whimsical artist market featuring 100 regional artisans, a Kidz Zone loaded with fun, the popular “Pet World,” a Classic Car Show, a delicious food court and a Peachtree Road Race qualifier to kick the whole thing off – all set in a beautiful park? The Brookhaven Cherry Blossom Festival, which ushers in the springtime on March 30 and 31 from 10 am to 6 pm Blackburn Park, a true landmark of the hopping City of Brookhaven – just 15 minutes north of downtown Atlanta!

Lenz Marketing was proud to work with Brookhaven Cherry Blossom Festival to promote their weekend-long event, and we had a blast while doing it. Check out some of our favorite social posts from 2019 here:

Screenshot of Brookhaven Cherry Blossom Festival social post one

Screenshot of Brookhaven Cherry Blossom Festival social post two

Screenshot of Brookhaven Cherry Blossom Festival social post three

SEO Analysis and Consultation for Wrench Group

The Wrench Group, LLC is a national leader in home maintenance, repair and replacement services specializing in heating, ventilation, air conditioning, plumbing, and electrical services. In 2019, they approached Lenz and asked for our expert team to study some of their biggest affiliated companies’ blog traffic in order to implement a successful SEO strategy that would allow their website content to flourish. As SEO enthusiasts, Lenz was excited to tackle the task, and help Wrench Group optimize its online presence. 

Organizing and Orchestrating an EyeSouth Partners Retreat

Lenz spent six months planning and producing a three-day continuing education retreat for EyeSouth Partners affiliated doctors and their families. Held at the luxurious Boca Raton Resort from January 11-13, 2019, the weekend consisted of educational lectures, group beach activities, and bountiful amounts of food and fun.

EyeSouth Partners branded doctor’s pin

EyeSouth Partners branded doctor’s pin

T-shirt design for beach activity

T-shirt design for beach activity

Group photo of EyeSouth Partners affiliated doctors

Group photo of EyeSouth Partners affiliated doctors

Lenz Extends Marketing and Social Media Reach for Cumberland Caverns Live

Photo of the venue at Cumberland Caverns Live

Cumberland Caverns Live, a recent addition to the Southeast music scene, tapped Lenz to develop its marketing and social media brand, following its inaugural season in 2018. Artists like the Allman Betts Band, John Stuckley Trio, Deer Tick, and Devotchka have played memorable shows 333 feet below ground. Those performances were inside the visually striking and sonically rich World Famous Volcano Room at Cumberland Caverns in McMinnville, Tennessee. 

To help raise CCL’s visibility and grow its audience for 2019, Lenz deployed an efficient marketing strategy including content creation, paid social, and targeted radio, digital, and print advertising. Lenz created new visual assets leveraging CCL’s striking performance imagery and band photography. Our team upgraded CCL’s social media channels, such as Facebook, Twitter, and Instagram, with consistent content cadence and high quality visual imagery. We also forged advertising partnerships with music and specialty publications in nearby markets like Nashville and Chattanooga such as Lightning 100 and Nashville Scene. 

2019’s season was Cumberland Caverns Live’s best yet. While the live entertainment industry regroups from COVID-19 this year, we are working to make 2021 even better for our client.

Doubling Campaign Numbers with Emory 

2019 marked the third year of our successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign leveraged traditional media (radio, print, PR), with targeted digital tools such as Google Ads, remarketing, and Facebook with customized messaging according to geography and concentration. 

And in 2019, our partners within the law school charged Lenz with taking the campaign to the next level: they asked us to generate 50% more inquiries from prospective students compared to the previous year. To do this, Lenz amplified its digital strategy and took the campaign national: targeting geographies like Washington D.C., Austin, TX, Orlando, FL, Raleigh-Durham, NC, Virginia, and beyond. Coupled with strategic print, radio, and streaming campaigns, the campaign delivered: by the end, it had yielded almost 60% more inquiries than the previous year–more than 500 conversions in fewer than twenty weeks. 

Plus, the campaign got a face-lift, embracing all new images and graphics, now unique to the degree.

Helping Marietta Plastic Surgery expand its reach via Pinterest

Lenz helped Marietta Plastic Surgery extend their reach to Pinterest this year. In addition to being a successful marketing tool, Pinterest also functions as a search platform, which helps prospective patients find relevant resources and updates in real-time. Marietta Plastic Surgery’s Pinterest is already off to a strong start with a curated mix of promotional practice materials and relatable lifestyle content boards. To see examples of those, click here for the Marietta Plastic Surgery “Meet Our Doctors board and the quotes board

Screenshot of MPS Facebook.

If you are looking to elevate your marketing, Lenz is here to help. Click here to reach out to us or give us a call at 404-373-2021.

When you have been running a successful family-owned business for 50 years, you must be doing something right.

Classic Commercial Services, a leading Atlanta-based commercial cleaning company, was founded in 1973 by Linda and Randy Longenbach, and is now guided by their son Justin Longenbach.

Over the years, the Longenbachs have been able to adapt, innovate, survive, and thrive through a myriad of economic downturns and disasters.

Their secret? Always be proactive. Innovate. Be honest and upfront with their customers. Always be direct. Give their customers what they need, with no B.S.

Being innovative hinges on being proactive, and over a year ago, Justin began testing a new service and product that he thought his clients—which include just about every industry—might need: A sanitization and antimicrobial protection formula and application method that would help his clients protect their customers from the seasonal flu. He named the service Sanitize and Protect and quickly trademarked it. He knew what direction he was headed.

Justin knew that there is a huge market for protecting people from the flu. According to the CDC, an estimated 35.5 million people got the flu in 2018–2019, which resulted in 490,600 hospitalizations and 34,200 deaths.

These are big scary numbers that Justin’s clients wanted to help tamp down, because the safety of their guests—as well as employees—was paramount. Speaking of employees, according to a study published in the medical journal “Vaccine,” it’s estimated that U.S. employees as a whole miss up to 111 million days of work annually because of the flu, which results in an estimated $16.3 billion in lost earnings each year. And it’s not just earnings, it’s productivity.

While testing and working through the details of launching his new Sanitize and Protect service, little did he know that he would find himself in the midst of a COVID-19 pandemic with a burgeoning service that was needed more than ever.

And now his phone is ringing off the hook with companies looking to reopen safely using his new service: Sanitize and Protect.

“I feel good by helping our existing and new clients provide a safer environment for their employees,” said Justin.

“But I don’t feel good that COVID-19 is here and driving demand, but one ray of light might be that it helps save people in the future from getting and spreading viruses, because they are more aware that surfaces have to be protected after being sanitized.”

“It is my goal to ensure this service is affordable for every business and home to put up a bigger fight against these viruses. Let’s together win this fight and protect all our brothers and sisters across the globe.”

Learn more at SanitizeandProtect.com.

By Richard J. Lenz

Perspective is everything, especially when your goal is wisdom. Try to describe your hand accurately when it is held half an inch from your face: you can’t. When you move it further away, it becomes much more obvious what you’ve been looking at.

When we gain perspective about this tough period we are all living through, I wonder what important lessons will we have gained? And what will we have lost?

There’s a very funny John Mulaney joke where he remarks how his boomer dad keeps going into a room to read about World War II — as if he was cramming for some World War II quiz show.

His father’s interest may relate to wanting to understand the most impactful event of the 20th Century, which not only produced immeasurable global destruction, suffering, and genocide but paradoxically also gave us the “Greatest Generation” and biggest economic boom in America. Those that lived through it, they ultimately shaped our values, ethics, and spirit for the next 60 years with incredible ingenuity, service, and humility.

Comparing this pandemic to “war” is not 100 percent accurate. However — as in wartime – our personal, family, and work lives are being hit with wrenching news as we all are trying to keep moving in a positive direction while making uncertain plans.

My hope and faith is that the American people, as in wartime, will bring our best selves to the task, and at the other end of this period there will be an awakening and reorientation that sets a positive course – and more good will eventually come from this bad.

Already, I am seeing evidence of this everywhere.

Perhaps we may have learned that much of what we thought was important is less so now. And what we took for granted is now quite precious: Big things like competent and honest government, a fully functioning economy, and feeling safe in public spaces. And smaller things like a child’s birthday party, a dinner with friends, and a hug from a loved one you can’t quite touch.

Screenshot of Christine Mahin's desk.

Since mid-March, #TeamLenz has been working at home to ensure the safety of our team. It wasn’t an easy decision to leave our offices in Decatur Square and transition to working remotely, but our employees were dedicated to doing our part to stop the spread of COVID-19. 

To celebrate how our incredible workers stay productive during these trying times, we created a social media series, “Desk of the Day.” This series features photos of our work-from-homes spaces, and gives a behind-the-scenes glimpse into how our team members continue to do incredible work for all of our clients, even in the face of a pandemic.  

Check out the series below! 

Ben Barnes, Creative Director 

Headshot of Ben Barnes and screenshot of his desk.

“I use this space for my personal art projects as well as my daily work so it’s part art supply storage, part workspace. My desk is actually a giant light table covered in cutting mats that I use for larger x-acto projects. It’s been very inspiring working in this environment as I typically have limited time to spend here. The walls around my desk are a gallery for my kid’s art projects which I love seeing every day. I hate the circumstances that have caused us to be working remotely, but I love all the extra time I get to spend with my wife and kids.”

Carey Blankenship, Digital Content Specialist 

Headshot of Carey with a screenshot of her work from home office.

“Since I’m a fiction writer too, I’ve already got an incredible work from home space. For those struggling with this new reality, I find what really helps is being strict about your schedule BUT also finding ways to squeeze in what you love. Light a candle, wear a comfy blanket, but also eliminate distractions like TV or Animal Crossing (which I’m playing a lot of as soon as work is over!)”

Christine Mahin, Accounts and Operations Director 

Headshot of Christine Mahin with a screenshot of her work from home office.

“Growing up an only child, I always craved alone time, so it has come as a real surprise to me how desperately I miss my Lenz work family. But it’s made every phone call I have with my teammates so much more special and meaningful.

There are absolutely benefits from working at home (I’m looking at you, Lulu Lemon pants), but I can’t wait to get back into the office and collaborate with my friends and coworkers.”

Meagan Maron, Account Manager

Headshot of Meagan Maron with a screenshot of her work from home office.

“After a recent move to a smaller space, I got rid of my desk. So, when it came time to set-up a home office for social distancing, I had to get creative and work with what I had. I cleared off my grandmother’s antique table in the corner of my room and pulled out an old stool from childhood for an office chair.

My mousepad is a Father’s Day gift I gave my dad when I was little. He gave it back to me when I got my first job. I used my Art History textbook to give the monitor extra height. All of these items make my working from home space cozy and comforting.”

Anna Laura McGranahan, Media Coordinator

Headshot of Anna Laura McGranahan with a screenshot of her work from home office.

“I’m definitely missing Team Lenz, but I’ve been spending a lot of time with my furry coworker, Percy. The desk I had in my room was too small for my work monitors, so I ended up moving my kitchen table into my bedroom and it’s working great! I hope everyone is staying safe and well. We’ll get through this together!”

Lizzi Skipper, Web Developer

Headshot of Lizzi Skipper with a screenshot of her work from home office.

“Working from home is challenging, but it also pushes me to be more innovative in ways I communicate with coworkers and clients. The best part is being able to work in PJs and having daily emotional support from my furry friends!”

Annice Wyatt, Intern 

Headshot of Annice Wyatt with a screenshot of her work from home desk.

“I started working at Lenz about two weeks before we began working remotely. I was definitely nervous at first — being so new to the company. However, communication and productivity are at an all-time high. We are all getting so much amazing work done for our clients. Working with such an incredible team of people has been a major highlight and honor even during these challenging times.”

Want Lenz to assist you with all your marketing needs? We’d love to speak with you and learn about your company goals. Click here to reach out to #TeamLenz today! 

Woman sitting on the sofa while making video call over laptop with her doctor.

To this day, our team at Lenz is regularly asked: Do patients really choose their doctors and care team online? The answer, of course, is a resounding yes.

Lenz Marketing, Atlanta’s lead healthcare marketing agency, has always known the benefits and importance of digital marketing for medical organizations. For years, we’ve worked with our clients to generate successful campaigns that allow prospective patients to find them online at the right time, and with the right message. 

Here are some important statistics that illustrate how healthcare decisions are being made online.  

  • 5% of all Google searches are health-related. 
    • About 57% of baby boomers have searched for healthcare and wellness information in the past few years. 
    • 43% of millennials are likely to find new health care practices to start visiting regularly in the next few years. 
  • Search drives 3x more visitors to hospital sites compared to non-search. 
  • 83% of patients say they visited a hospital’s website before they ever made an appointment. 
    • However, 61% of patients often compare at least two different hospitals before picking their location. 
  • “Near-me” searches related to health-care have doubled since 2015. 
  • 88% of those looking for health information start with search engines, such as Google or Bing. 
  • 48% of patients spent two weeks researching before booking an appointment.  
  • 84% patients trust online reviews as much as recommendations from people they know. 
  • These percentages represent the number of people who googled information before scheduling an appointment with a particular type of healthcare professional:
    • 67% clinics.
    • 69% hospitals.
    • 71% dentists.
    • 71% physicians and surgery.
    • 74% optometrists. 
    • 84% physical therapists.
  • When patients come across a paid search ad, they:
    • conduct searches for more information: 26%.
    • begin the research process: 38%.
    • visit the website of the treatment center that was advertised: 39%.
    • consider a treatment center that was advertised: 36%.

All this to say, the internet will continue to be an invaluable space for healthcare organizations to reach new and existing patients. Is your practice prepared? If you’re unsure, we’d love to have conversations about how Team Lenz can help. 

Resources: 

A graphic with Rae standing in front of a brick wall at Agnes Scott with the Agnes Scott logo to her left.

Lenz Marketing Media Coordinator Rae Steinberg recently spoke on two professional panels at her alma mater, Agnes Scott College.

The first  — “What I Wish I Would Have Known” — was a panel designed for current juniors and seniors to hear about pre- and post-graduation experiences directly from recent graduates. Rae gave her best advice for those in their final years at Agnes Scott.  

In the second panel, “Why the DPortoflio,” Rae spoke to students on the importance of a professional digital presence. Rae was one of many professionals across various fields and professions that answered questions and discussed the benefits of having a professional digital presence. 

Interested in learning more about how Team Lenz regularly gives back to the community? Click here to start a conversation with us today

Lenz recently developed a pediatric billboard campaign for Georgia Urology, the largest urology practice in the Southeast.

The billboards tell Atlantans about Georgia Urology’s steadily growing pediatric practice. They began running in August and will continue through mid-December in areas near the downtown connector, Marietta, Gwinnett, Glenridge/Sandy Springs, and Peachtree City.

If you would like Lenz’s assistance in promoting your practice or developing billboards for your company, click here to contact us today.

Shot of the Pediatric Georgia Urology billboard 1

Shot of the Pediatric Georgia Urology billboard 2

Shot of the Pediatric Georgia Urology billboard 3

Shot of the Pediatric Georgia Urology billboard 4

Atlanta Allergy & Asthma — the largest allergy practice in Georgia — is now reporting airborne mold activity alongside its daily pollen count. The daily mold report appears on AtlantaAllergy.com and in the practice’s daily email newsletter. Lenz assisted in the launch, digital presentation, and media promotion of this new feature.

View a couple of screenshots of our daily social media promotions, including the announcement of this new service. 

Screenshot of an Atlanta Allergy Mold social post.

 

Second screenshot of an Atlanta Allergy Mold social post.

Watch the WSB-TV segment discussing the new allergy count that features the practice and its physicians.

Finally, check out the updated newsletter Lenz created to highlight the newest addition to the allergy count.

Top half of Atlanta Allergy's newsletter.

Bottom half of Atlanta Allergy's newsletter.

If you would like assistance with promoting your medical health services, click here to schedule a meeting with Lenz.