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DO MORE by Amplifying Decatur

A personal hero of mine, Jerry McCollum, had a plaque on his desk that no one could miss when you came into his office. It read DO MORE. The former President and CEO of the Georgia Wildlife Federation is a living example of how much you could get done if you just DID MORE.

At Lenz, we are always trying to DO MORE in a variety of areas. Do more for our clients, do more for our employees, and do more for our shareholders. Also, from Day 1, we’ve always tried to do more for our communities. It is central to our mission. Early on, I understood that the purpose of every business is to earn a customer, serve their needs, and make a profit for shareholders and employees.

But what if you did all that, and also worked to improve the world we live in? Why not?

Roughly eight years ago my business partner Mike Killeen wrote, recorded, and released an album titled “Poverty is Real,” featuring a song by the same name. His belief, which I agreed with, was that poverty was a singular driver of many human conditions and problems, whether you were discussing healthcare, crime, education, homelessness, or even the environment. We both also agreed that as a popular issue, poverty is about as unsexy as it comes.

After releasing his album, he decided to try to DO MORE about the issue and try his hand at activism. A non-profit was established, eventually branded as Amplify My Community. The basic concept was to use live music events to bring public interest and fundraising to the issue of poverty, i.e., try to make the issue sexier through music! You come to a great show and your money goes to fighting poverty.

I was appointed as chairman of the Advisory Board, and as a donation, myself and my business partner John Lenz decided to put the full weight of Lenz’s marketing resources, skills, and networks into the effort, because we thought this was a way Lenz could DO MORE for the community.

The organization, run by volunteers, produces great shows and fundraises through the business of ticket sales, sponsorships, merchandising, and food and beverage vending, all of which passes through to a handpicked charity in a particular community.

Over the years, we’ve “Amplified” Decatur, Nashville, Asheville, Charlottesville, Athens, Atlanta, and Suwannee, raising hundreds of thousands of dollars, which has gone directly to effective, hands-on charities in those communities that work to alleviate the effects of poverty and homelessness.

On Saturday April 14, the Amplify Decatur Music Festival returns to the downtown square with arguably the best lineup we’ve ever had at any event, top to bottom, with The Lone Bellow, The Jayhawks, Amanda Shires, Parker Millsap, and Dwayne Shivers. Those who came last year to see Lucinda Williams will remember a magical night on the square.

Not content with just an outdoor festival, we are doing more with additional musical events over the same weekend at Eddie’s Attic, which has supported our efforts for the last seven years going back to the days of Eddie Owen, who helped us put on our very first Amplify show. New ownership has been generous as well, and the weekend’s shows are worth considering. Friday night’s show features the very talented Jared and Amber, Saturday night’s “Sirens of South Austin” show has Rebecca Loebe, Grace Pettis, and Betty Soo bringing their great songs and three part harmonies. Sunday night, we have the Amplify Decatur capper with a Townes Van Zandt VS. Steve Earle tribute night, which will be a barn-burner.

We hope you can join us this year for what will be an awesome evening of beautiful music, delicious food from Decatur’s best restaurants, and outstanding craft beer. If so, you will be DOING MORE than entertaining yourself, but also helping our community.

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Sundial Charter Tours Gets a New Look and Website

Lenz recently helped Sundial Charter Tours develop a new visual identity and website.

Sundial Charters is a nature and charter boat company located on Tybee Island, Georgia. They offer daily and year-round trips that include dolphin watching, crabbing, cast netting, fossil hunting, birding, light tackle fishing, hiking the barrier islands, and salt marsh ecology.

Interested in working with Lenz for your design and branding needs? Contact us here today or give us a ring at 404-373-2021.

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Lenz rebrands leading gynecology practice

Lenz recently partnered with Avant Gynecology, formerly known as McDaniel and Durrett, to launch the practice’s new brand identity.

From creating the practice’s new name to developing its logo and website, Lenz aimed to ensure that the practice’s high quality and professional reputation was well represented.

Check out the new Avant Gynecology brand, business collateral, and website!

Interested in working with Lenz for your design and branding needs? Contact us here today or give us a ring at 404-373-2021.

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You Should Know: Dr. Dale Yake of PT Solutions

Not all physical therapists find themselves equally at home in the board room and the locker room. Strategies for both reside in the playbook belonging to Dr. Dale Yake, CEO and founder of PT Solutions Physical Therapy.

In fact, Yake’s journey toward physical therapy and entrepreneurship began in the late 1980s while playing football at Allegheny College in western Pennsylvania. It all started with a crushing knee injury during gameplay.

“My own rehab opened my eyes to how powerful physical therapy was,” Yake told the Atlanta Business Chronicle in an interview published last February.

This led to an interest in the craft of PT and rehabilitation. During his collegiate and post-graduate years, Yake worked in various physical therapy capacities, from treating high school athletes to serving as a trainer for the Pittsburgh Pirates.

After receiving a master’s degree in physical therapy from the University of Alabama at Birmingham and a doctorate in physical therapy from Rocky Mountain University in Provo, Utah, Yake huddled further into the world of professional sports.

For the next decade and a half, Yake worked with the St. Louis Cardinals, Tampa Bay Lighting, Miami Dolphins, LPGA golfers, and a laundry list of other teams, individual athletes, and sports organizations.

In 2003, Yake felt called to start PT Solutions, a physical therapy practice serving patients from all walks of life. Business began to blossom quickly.

PT Solutions has grown by 166 percent over the past three years, moving up this year to No. 2,203 in Inc. magazine’s 5000, as one of the country’s fastest-growing private companies. Today the practice boasts locations in 12 states, including more than 40 in the company’s home state of Georgia.

While Yake’s playbook continues to evolve, the athlete inside him refuses to take the bench. An avid runner, cyclist, and swimmer, Yake has competed in more than six dozen triathlons, and four Ironman endurance races. And he channels his expertise and insider knowledge as a regular contributor to The Sports Insider with Dan Kamal, an acclaimed weekly radio show on 92.9 FM, The Game, the most listened to sportstalk station in Atlanta and the Southeast.

“Whether it’s in business or on the playing field, the key ingredients to success remain the same,” Yake said. “Growth, passion, and resilience are at the top of the list.”

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A Beatle, a Rolling Stone, the Mayor, and New Ventures

By Richard J. Lenz

When the Atlanta Business Chronicle ran a profile of me, the headline stated that I was a “serial entrepreneur” of new businesses. I made the joke that there was an editing error and they meant to print that I was actually a serial “killer” of new businesses!

Even when it goes well, you feel overwhelmed and endangered when you start a business, which is usually greatly under-resourced in terms of money, human capital, time, and expertise. Over time, I have learned that almost all great ventures have started that way. Then it comes down to the grit, curiosity, confidence, and focus of the team – and some luck. Paraphrasing Darwin, “It isn’t the smartest or strongest species that survives, but the species that is best at adapting.”

Lenz has survived for 26 years because we’ve adapted, evolved, and created “line diversifications” as the MBAers say. When I’m asked for my “elevator speech,” I need a really long elevator ride to explain the diversity of what Lenz does to advance our clients’ businesses. Everyone is looking for simple answers – and who isn’t? – however there’s a lot to discuss. Marketing as a discipline has changed so much that while the clients’ goals are the same, the tactical skill set needed to get there is much different and broader than when we started.

About ten years ago, I thought there should be a radio show in the Atlanta market that focused on healthcare. It took three years for the idea to become reality. Thanks to help from our friends at WSB and sponsors like Georgia Urology, our radio show The Weekly Check-Up with Dr. Bruce Feinberg is now in its seventh year of existence, and wholly owned, produced, and promoted by Lenz.

We were not content to just have one show because we had other ideas. So, we started a sports talk show as well as another healthcare show in Tampa.

Still restless, I thought talk radio in Atlanta needed a general business show. So, last December, we launched Lenz On Business, which features yours truly interviewing figures from the world of business, government, and the arts who live and work here in Atlanta or are connected in some way. The program, sponsored by Emory University’s Goizueta Business School, is a mix of useful “how-to” tips and inspirational stories, meant to entertain and enlighten. It airs Saturday nights at 6 on 95.5 FM and AM 750 WSB. If you miss a show, you can find archives with bonus podcast content on the Lenz on Business website.

Who knew that in a few short months, we’d already have recorded shows that featured Atlanta’s new mayor, a Beatle, and a Stone – as we’ve been trying hard to give our audience some worthwhile content. The very first show featured the two competing Atlanta mayoral candidates days before the final runoff. Not too long after, we had Ringo Starr. Yes, that guy. We’ve also had fascinating entrepreneurs from a wide variety of fields, and business experts from academia, courtesy of Goizueta Business School.

Coming up, we have a Rolling Stone: the amazing Chuck Leavell, who lives near Macon. (If you want to argue with me that he’s not a Rolling Stone, well, he’s been working with the band, on their albums and touring with them, for the last 37 years, which is longer than Bill Wyman.)

Leavell, a wildly talented Zelig of music history, has played on some of the most beloved records in music history and performed on the biggest tours to cross planet Earth, with the Allman Brothers, Stones, Eric Clapton, Dr. John, John Mayer, Indigo Girls, Black Crowes, George Harrison and many, many more. And when he’s not doing that, he’s a nationally known environmentalist and acclaimed tree farmer, who works in many ways to find practical solutions to conservation issues. He’s also the author of four books. The first question I plan to ask him is, when does he sleep? Tune in to hear his answer!

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Lenz is proud to market and support the 2018 Atlanta Science Festival

Mark your calendar! The 2018 Atlanta Science Festival will be held March 9 – 24 and will feature more than 100 events across metro Atlanta, plus one big party: the Exploration Expo at Piedmont Park on March 24! Lenz is the marketing agency of record for the festival, and a Gold level sponsor, providing marketing strategy and consultation, advertising, public relations, graphic design, and social media services. It’s all done to promote Atlanta’s annual celebration of technology and science.

Here’s the event booklet, designed by Lenz and  packed with the festival schedule, event details, and more!

Just in time for this year’s festival, Lenz also gave Atlanta Science Festival’s website a major upgrade! Check out the new design below!

Lenz recently introduced the festival mascot, A.L.E.X. who joined us at the 2018 Atlanta Science Festival kick-off party, hosted at the Delta Flight Museum. We loved seeing our beloved, pink astronaut come to life and interact with event attendees. Here are some pics from the occasion.

The Atlanta Science Festival welcomes people of all ages to explore the science and technology in Atlanta and to see how science is connected to all parts of their lives. Scientists and educators from museums, local schools, universities, and companies will uncover mysteries and explain discoveries in a variety of hands-on activities, facility tours, stimulating presentations, and riveting performances to expand the community of science enthusiasts and inspire a new generation of curious thinkers. Over the course of the festival, 100+ activities and events will be held that are suited for young children to adults. To close off the celebration, the Atlanta Science Festival will host the Exploration Expo in Piedmont Park, Atlanta’s biggest interactive science event that is free and open to the public on March 24th.

To learn more, visit the Atlanta Science Festival’s website!

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2017 Lenz Highlights

2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta and beyond, Team Lenz has covered a lot of ground. See below for some of our highlights and achievements from last year!

SouthCoast Health Breast Cancer Campaign

As SouthCoast Health’s key social media and digital content provider, the Lenz team developed custom branding, digital content, as well as social and public relations campaigns worthy of the innovative breast health services that SouthCoast Health offers.

Check out some of the pieces Lenz created for this campaign, including branded logo and website graphics, blogs, news pieces, and informative graphics.

Video series for Emory Law’s JM Program

Lenz partnered with Mixed Bag Media to produce a series of videos promoting Emory University School of  Law’s Juris Master program, designed for non-lawyers who want to advance in their career and gain an understanding of how the law relates to their field. For the project, we interviewed seven current and former students of the program and asked them about how the degree helped their careers in the fields of healthcare, human resources, and business. We also had the opportunity to interview Stephen Sencer, the Senior Vice President and General Counsel and Senior Advisor to the President of Emory University about the value of the degree to working professionals.

As a part of a multifaceted video campaign, we worked with the Mixed Bag Media team to develop two versions of each interview (a 90-second and 30-second version), as well as a montage video featuring multiple students. The videos were used in a large-scale digital marketing campaign, which included social media, web, and YouTube pre-roll. All ads clicked through to branded landing pages, which rounded out the cohesive look of the integrated campaign. The landing pages allowed us to track conversions from each individual referral source, helping us optimize and achieve the client’s goals.

Check out our work below below!

Tia Favors
Human Resources Benefits Specialist
2016 Juris Master Graduate

Stephen Sencer
Senior Vice President and General Counsel
Senior Advisor to the President
Emory University

PT Solutions’ Partnership with the Atlanta Braves

Lenz helped PT Solutions promote its partnership with the Atlanta Braves, by creating a sponsor shield, billboard campaign, and website features.

See below for these design pieces!

Lenz Owned Media Properties

In addition to offering our healthcare and community clients integrated services, Lenz also owns several media properties, allowing us to deliver more value to our clients and help them reach their goals. In 2017, Lenz was able to expand its “The Weekly Check-Up” show out of Atlanta (out of the state for that matter) into Tampa, Florida! “The Weekly Check-Up” now airs on WHPT 102.5 FM.

2017 also saw the debut of “Lenz on Business,” Atlanta’s preeminent business talk show that airs Saturdays at 6 p.m. on News/Talk 95.5 FM WSB. Each week, Lenz president and CEO, Richard Lenz, speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success.

Creating A.L.E.X. for the Atlanta Science Festival

With its growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of  the festival’s marketing initiatives.

Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare, and it recognizes that urology comes with particular sensitivities and considerations.

Check out some of the pieces Lenz created for this campaign, including print ads, billboard ads, and an updated website.

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.

Scroll down to view some of the photos and branding from this amazing event!

Rebranding Avail Dermatology, FKA Newnan Dermatology

Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.

Check out the new website and collateral below!

Branded Infographics for ACMR

In an effort to raise awareness of the importance of medical research and related topics, such as vaccinations and the role caregivers play, Lenz has created several branded infographics for the Atlanta Center for Medical Research.

Check out the infographics below!

Atlanta Interfaith Manifesto

An especially unique project the Lenz team had the privilege to work on this year was promoting the Atlanta Interfaith Manifesto – a statement and digital movement working to promote interfaith cooperation in the Atlanta community.

The Lenz creative, interactive, and media departments all pulled together to shape the marketing around The Manifesto and help make its auspicious goal a reality. Starting off with just 15 “endorsers” and the development of two full page ads, the initiative soon took root and bloomed into a fully integrated digital movement (website, Facebook, Twitter, and e-newsletter), media coverage on WSB-TV and The Atlanta Business Chronicle, a full-house event at The Center for Civil and Human Rights, a custom blog series, and (to-date) over 800 endorsers of The Atlanta Interfaith Manifesto.

The custom blog series is a point of particular pride among the many exciting efforts developed for this client. Think-pieces from Atlanta leaders like Doug Shipman (CEO of The Woodruff Arts Center), Rev. Dr. Gerald Durley (veteran of the Civil Rights Movement), Dr. Derreck Kayongo (CEO of The National Center for Civil and Human Rights), and Jan Love (Dean of Candler School of Theology at Emory University) were collected and featuring on the Manifesto website and social media properties.

Lenz will continue to manage the digital marketing for the Atlanta Interfaith Manifesto in 2018.

Thank you for reading! Believe it or not, these projects are just a small sampling of our work from 2017. Thank you to our clients who trust us with their business every year. We’re excited to do even more in 2018!

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Lenz Marketing launches ‘Lenz on Business’ radio show on WSB

With its new talk radio show “Lenz on Business,” Lenz Marketing brings to the airwaves an entertaining, inspirational, and insightful program about business to Saturday nights at 6 on News 95.5, AM 750 WSB, and wsbradio.com, Atlanta’s most dominant and influential radio brand. Sponsored by Emory University’s Goizueta Business School, a special preview episode of “Lenz on Business” airs 2 p.m. Sunday, Dec. 3, featuring Atlanta mayoral candidates Keisha Lance Bottoms and Mary Norwood discussing business and politics in the Big Peach before Tuesday’s big election.

Each week, host Richard J. Lenz ––founder, president, and CEO of Lenz Marketing–– speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success. From big business execs to indie entrepreneurs, these guests not only share their practical secrets, but also unveil the personalities behind the careers. Bonus content will be available as a podcast at LenzonBusiness.com.

“Business touches all our lives and deserves to be explored,” said Richard J. Lenz. “‘Lenz on Business’ taps into the excitement and dynamics of business; the colorful characters who drive these companies, their entrepreneurial adventures, and the innovative ways they thrive and survive in today’s world.”

“I’m excited about ‘Lenz on Business,’” said Pete Spriggs, program director for News 95-5 and AM 750 WSB. “It’s a topic that many of our WSB listeners can’t get enough of, because they are business owners, or are focused and successful in their careers and want to learn and find deeper success. Lenz Marketing has been a strong content partner with WSB Radio for years, and have the same strategy that we do: to inform the listener with high quality content and interviews.”

At 6 p.m. Saturday, Dec. 9, “Lenz on Business” welcomes Andy Levine, founder and chairman of Sixthman, a successful, Atlanta-based travel company specializing in music- and pop culture-themed cruises. December 16th’s show focuses on smart uses of social media with ePresence founder and CEO Mark Galvin, an expert in the field. Beatle Ringo Starr is featured in a Dec. 23 episode about the music business, including a conversation with DJ Nabs, a legendary hip-hop DJ who helped make Atlanta a hotbed for the rap music biz.

“One of our goals is to make the topic of business fun and approachable,” said Richard J. Lenz. “You have to love what you do, and I can’t wait to share my passion about business with WSB listeners.”

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Custom branding, digital content, and earned media used to spotlight SouthCoast Health’s innovation in the fight against breast cancer

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What Good Doctors Want

10 Ways Accountable Care Organizations Can Win the Hearts and Minds of the Best Doctors and Physician Practices

Mike Killeen teaches healthcare marketing at Emory University’s Rollins School of Public Health. He is Vice President of Marketing at LENZ, an integrated marketing company that specializes in marketing physician practices, hospitals, and ACOs.

As anyone working in American medicine knows, the Patient Protection and Affordable Care Act of 2010 initiated a tectonic shift in how healthcare is delivered. Healthcare providers are moving away from the old fee-for-service model that rewards providers for ordering lots of expensive tests, office visits, and procedures. And they’re moving toward an outcome-based model, in which compensation is tied to the health of individual patients and to the overall served population, as well as to cost savings.

Think of it as the “quality over quantity” model of healthcare, with accountable care organizations (ACOs) as its most visible manifestation.

ACOs need doctors. OK, that’s obvious, so let’s revise: ACOs need good doctors. Ideally, they want to either acquire or partner with the very best doctors and physician practices. But what if the good doctors aren’t interested?

The thing is, good doctors and physician practices may be doing just fine (for now) on their own and may not be interested in joining ACOs. And, at least in larger markets, those who are interested may have more than one suitor.

The best doctors are already delivering quality care, and doing so reasonably efficiently. They run their businesses relatively well. They have established referral networks that keep them booked. They help their patients, inspiring loyalty and recommendations. They make good money. So what’s their incentive to change?

To attract the best doctors and physician practices, ACOs have to appeal to what the good doctors most want, then demonstrate to them how ACOs can help.

So what do the good doctors want?

1. Good doctors want their patients to get well-coordinated care.

The human body is extraordinarily complex. Good doctors have confidence in what they know well and the humility to reach out when someone else will know better. They want to collaborate with other doctors and healthcare professionals to provide the best comprehensive care for their patients. Given the opportunity, they’re usually quite good at it.

Show doctors how your ACO will make it easier for them to collaborate with their peers, working together for the best possible patient outcomes.

2. Good doctors want to develop and maintain long-term relationships with their patients.

It’s not about making friends. Good doctors believe in the sanctity of the doctor-patient relationship. They know they can deliver better care when they learn, over time, the characters and qualities of their patients that even the most comprehensive electronic health records system could never capture.

Show good doctors how your ACO will strengthen, not replace, the doctor-patient bond, such as with patient portals that make it easier for patients and their doctors to communicate outside the exam room.

3. Good doctors want their patients to practice the basics.

Eat right, don’t smoke, exercise regularly, and get enough sleep. Good doctors know that those four practices will keep their patients healthier than any pill ever could.

Show good doctors how your ACO’s coordinated care will encourage healthy habits with coaching, classes, smoking cessation programs, and other initiatives to encourage healthy behaviors.

4. Good doctors want better technology to serve more personalized care.

Data-based medicine should inform a good doctor’s judgment, not replace it. Good doctors want high tech paired with high touch, empowering their decisions, not hobbling their independence.

Show good doctors how integrated health IT within an ACO will give them a more complete picture of a patient’s health and ongoing treatment, informing their judgement as they plan the best care.

5. Good doctors want to focus on medicine, not bureaucratic burdens.

This doesn’t mean good doctors dislike the running of a business. Some of them enjoy it very much and will appreciate — even insist on — opportunities to exercise their entrepreneurial spirit. But good doctors will gladly turn over to an ACO the handling of insurance, transcription, record-keeping, billing, and other administrative necessities.

Show doctors you’ll help them get back to being doctors.

6. Good doctors want to be leaders.

If you bring good doctors into your ACO and don’t ask them to take on leadership roles, you’re wasting a valuable resource and likely frustrating your good doctors. Successful ACOs rely heavily on physician leadership.[1][2]

Show doctors you value and want their leadership, and give them real leadership in your ACO.

7. Good doctors want to be respected by their peers.

Good doctors have studied and worked hard to become good doctors. They’ve earned the respect of their peers, and they don’t want to give that up to become anonymous employees of your ACO. A good doctor is not a commodity, not an interchangeable cog in the healthcare machine. Each brings individual expertise and accomplishments that are worthy of recognition and respect.

Show good doctors that you value them and will promote them as individuals, worthy of their peers’ respect.

8. Good doctors want to have a good reputation in their community.

Good doctors and physician practices work for years to build their reputation in the community, and that reputation is worth a lot. It’s part of why you want them to join your ACO. They don’t want to lose that reputation by disappearing into an anonymous division of a large corporate structure.

Show them you won’t just market your ACO’s brand. Show them you see the value of marketing your doctors and physician practices, enhancing your own brand by showcasing the expertise of your good doctors.

9. Good doctors want to deliver great care to more people.

Fundamentally, good doctors want to help people. They want to deliver high quality care to each individual patient, and, to the extent they can do so while maintaining that quality, they want to help more people. This balance is completely in line with the goals of outcome-based healthcare and the ACO model: delivering higher quality care to each individual and to the population, while controlling costs by finding greater efficiencies.

Show good doctors how your goals are in alignment.

10. Helping the good doctors do more.

ACOs offer all doctors potential benefits, including possible savings-based bonuses and, in some cases, greater job security. Because the shift in America to outcome-based care now has considerable momentum, those who adapt early may be better prepared for the changes ahead.

But the good doctors are looking for more than a steady paycheck, and the good physician practices are looking for more than a lucrative buyout. Ultimately, what good doctors want is what good ACOs want too: to help people with higher quality care leading to better outcomes, and to do so while controlling costs, allowing them to help more people.

What do good doctors want? They want to know that you want to help people too, and that you’ll help the good doctors do more.

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[1] “True Physician Leadership Key to Sustainability of ACOs,” Dr. Robert Pear, Modern Healthcare. http://www.modernhealthcare.com/article/20141206/MAGAZINE/312069978

[2] “The Power of Physician Leadership in ACO Success,” Thomas Graf, M.D., FAAFP, and Cynthia Bailey, Accountable Care News, Volume 8, Issue 1, January 2017.

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