Lenz Marketing was proud to be a part of the 2019 Atlanta magazine Top Doctors Issue Release Reception! On top of being a lead sponsor for the event, several members of #TeamLenz attended the event and answered healthcare marketing questions for Atlanta’s leading physicians.

Four members of Team Lenz (Anna Laura, Jon Waterhouse, Christine Mahin, and Nicole Watson) smiling behind the Lenz table at the Top Docs reception.

The table Lenz put together at the Top Docs reception.

Team Lenz Members Nicole Watson, Christine Mahin, and Anna Laura speak with a Toc Docs at the Lenz table.

Team Lenz member Jon Waterhouse speaks with top docs at the reception.

Above all, we were most excited to celebrate our clients that were recognized as Top Docs.

Georgia Eye Partners logo

Opal Aesthetics Logo


Georgia Eye Partners had four physicians on the list: Dr. Eugene Gabianelli, Dr. Parul Khator, Dr. Andrew Feinberg, and Dr. Kristina Price, who is also affiliated with OPAL Aesthetics.

Georgia Retina logo


Georgia Retina had six doctors on the list: Dr. Michael Jacobson, Dr. Scott Lampert, Dr. Mark Rivellese, Dr. Atul Sharma, Dr. Jay Stallman, and Dr. Stephanie Vanderveldt.

Gainesville Eye Associates Logo


Gainesville Eye Associates had two physicians on the list: Dr. Clayton Blehm and Dr. Jack Chapman.

Georgia Urology logo


Georgia Urology had an incredible 21 physicians make the list, a growth from the 17 they had last year. On this year’s list are Dr. Roosevelt Allen, Dr. David Banks, Dr. Carl Capelouto, Dr. Darrell Carmen, Dr. Bert Chen, Dr. Walter Falconer, Dr. Allen Futral, Dr. Lawrence Goldstone, Dr. Mark Haber, Dr. Charles Kaplan, Dr. Andrew Kirsch, Dr. A. Keith Levinson, Dr. Hal Scherz, Dr. Fred Shessel, Dr. Edwin Smith, Dr. Barry Zisholtz, Dr. Froylan Gonzalez, Dr. Jeffrey Proctor, Dr. Joel Rosenfeld, Dr. Brent Sharpe, and Dr. Shaya Taghechian.

Atlanta Allergy & Asthma Logo


Atlanta Allergy & Asthma had eight physicians make the list: Dr. Stanley Fineman, Dr. Erinn Gardner, Dr. Linda Guydon, Dr. Kevin Schaffer, Dr. Kathleen Sheerin, Dr. David Tanner, Dr. John Zora, and Dr. Keith Lenchner.

Avant Gynecology Logo

Avant Gynecology’s Dr. Lynley Durrett made the Top Docs list.

Alliance Spine and Pain Centers


Alliance Spine and Pain Center’s had four doctors make the list: Dr. David Gale, Dr. Allen Hord, Dr. David Rosenfeld, and Dr. Michael Schaufele.

Congratulations again to all of our incredible clients who made the Atlanta magazine’s Top Doctors 2019 list! If you would like to learn how Lenz Marketing can help market your top doctors, click here to speak with us.

Several members of Team Lenz were invited to speak to a group of Kaiser Permanente brokers during a council meeting for the company. Accounts and Operations Director Christine Mahin spoke about website design and management, Media Coordinator Carey Blankenship discussed SEO best practices, and Media Coordinator Anna Laura McGranahan talked about branding via social media platforms.

Check out the photos from the event below. If you’re interested in learning more about how website management, SEO, and social media can help your business reach its goals, contact Lenz Marketing today for more information.

Lenz loves being able to work with industry-leading, well-respected clients across a variety of fields. See below for some awards and accolades achieved by some clients of ours. Congratulations to all of these groups!

Georgia College & State University’s Online MBA ranked nationally

The Online MBA Report ranked Georgia College & State University’s online MBA program as the #1 online MBA program in Georgia, 9th in the South, 22nd of public schools, and 27th in the nation! Lenz has enjoyed building campaigns promoting Georgia College’s online graduate business programs, and are excited to see the programs being recognized.

Georgia Urology Named Best Urology Blogger

Georgia Urology was ranked #9 as one of the internet’s Best Urology bloggers. They were recognized in a comprehensive list of best urology internet content that is ranked on criteria such as Google reputation and search ranking, social media influence, and quality and consistency of the postings. To learn more about Georgia Urology’s recognition, click here. Visit this page to check out the blogs that helped them earn this title.

Marietta Plastic Surgery wins “Best of Cobb” award from Cobb Life Magazine

This “Best of Cobb” competition is nomination-based and is run annually by Cobb Life Magazine, including a wide variety of categories, such as food, drink, events, etc. Marietta Plastic Surgery received the most nominations for the “Health, Beauty, & Wellness” category for Cobb’s best Cosmetic or Plastic Surgeon!

Interested in partnering with Lenz Marketing? Contact us today for more information on how we can elevate your brand.

Lenz recently helped Science ATL bring its Race Through Space 5k to life, through the development of visual brand for the event, which was held May 4 at Piedmont Park. Science ATL brings people together through the wonder of science; its flagship event is the Atlanta Science Festival.

Lenz ScienceATL 5k

Interested in learning more about how Lenz can bring your vision to life? Contact us today to learn more about our integrated marketing services.

Lenz is, without a doubt, made up of talented and passionate individuals. One member of Team Lenz, Media Relations Manager Jon Waterhouse, recently combined his writing skills with his passion for “Star Wars” to partake in an exciting opportunity.

Jon partnered with Disney/LucasFilm and IDW to write a story for the comic book “Star Wars Adventures” titled “A Tauntaun Tail”. Set during the events of the film “Star Wars: Episode V – The Empire Strikes Back”, Jon’s story will appear in issue 22, which will release in late June. Once released, it will be available at comic retailers everywhere and online digitally at Comixology.com.

“It’s truly a dream come true to be playing in the ‘Star Wars’ sandbox as a creator,” Jon said. “The story takes place during a pivotal moment in ‘The Empire Strikes Back,’ which is one of my favorite ‘Star Wars’ films. So that makes this project even more special, not to mention surreal!”

The story will also have its own limited edition variant cover. “The artwork is being done by Tony Fleecs, an amazing veteran comic book illustrator, who shares my love for ‘Star Wars’,” Jon said. “It’s been an absolute joy collaborating with him and watching my story come to life in such a visually striking way.”

Take a peek at Cover B of the comic, which will feature Jon’s story!

© 2019 Lucasfilm Ltd. & ® or ™ where indicated. All Rights Reserved.

Christine Mahin (Accounts & Operations Director) and Rachel Cushing (Media Director) were guest lecturers for a graduate level healthcare marketing course at Emory’s Rollins School of Public Health. Both led a discussion on digital marketing and how it pertains to healthcare marketing.

Topics they touched upon included: Google Ads, email marketing, social media marketing, marketing ethics, staying HIPAA compliant, and more.

Interested in learning more about how digital marketing can help your business reach its goals? Contact Lenz Marketing today for more information.

2018 was a fantastic year for Lenz, filled with many wonderful projects and new challenges. Check out the summary of this past year for #TeamLenz.

Lenz welcomes new partnerships

2018 saw the start of many wonderful relationships with incredible clients. Here are some of the newest clients Lenz partnered up with to create outstanding marketing content for:

    1. EyeSouth Partners: EyeSouth Partners is a premier network of integrated eye care practices located throughout the Southeast. 2018 marks the first year of the partnership between EyeSouth and Lenz, with Lenz providing its marketing and consulting services to the group and its affiliated practices, which include Georgia Eye Partners, Georgia Retina, and OPAL Aesthetics.
    2. Coolray, Mr. Plumber, and BriteBox: For over 50 years, Coolray has been trusted by Atlanta homeowners as the leader in HVAC, plumbing, and electrical services thanks to their highly skilled technicians and great value. We were ecstatic to bring on Coolray and their affiliated companies, Mr. Plumber and BriteBox, to the Lenz Family in 2018. In addition to creating advertisements, we’ve been managing social, SEO projects, and more for this three client addition.
    3. Brookhaven Cherry Blossom Festival: This March 30th through 31st, The Brookhaven Cherry Blossom Festival will usher in the spring season with a celebration of music, art, dogs, and food in the Brookhaven area. Team Lenz is proud to handle media buying, social media, and digital design to ensure they have a successful festival this year.
    4. Avant Gynecology: Formerly McDaniel & Durrett, P.C, Lenz had a blast rebranding the practice as Avant Gynecology, Atlanta’s GYN and Surgical Specialists.
    5. Upson Regional Medical Center: In 2018, Lenz was brought on by Upson Regional for a consultation project. Our team studied the effectiveness of the group’s existing marketing communications, held interviews in the field, and helped strengthen the brand and reach new patient groups after assessing the results.

Georgia Urology’s WSB-TV campaign

In 2018, Lenz developed and managed a robust TV ad campaign for Georgia Urology on WSB-TV. Three spots were created that focused on two of the practice’s important service lines—kidney stones and prostate cancer—and one spot was devoted to awareness building for the practice’s brand. The spots aired throughout the summer and fall of 2018 to great reception!

Prostate Cancer ad: 

Kidney Stone ad: 

General Branding ad:

Tall Timbers environmental project

The Economic Impact of the Red Hills Region’s Quail Hunting Lands of North Florida and Southwest Georgia is a publication put out by the Tall Timbers organization that is based on research they do to track the conservation efforts they support. It is used to show the community and other interested parties how important the region’s environmental conservation efforts are to the local economy in very real terms. Lenz’s Creative Director Ben Barnes loves producing incredible design work for this project every three years because it’s an opportunity to be creative and support a good cause.

Check out 2018’s design here:

Lenz designed Tall Timbers

2018 Atlanta Science Festival

During the 2018 Atlanta Science Festival, Lenz had the pleasure of tackling exciting new projects in addition to improving the same initiatives from years prior. One of the top moments from 2018 was bringing ALEX (Atlanta’s Lead Explorer) to life. Not only did we create a physical costume that ASF could use during events of the conference, we also designed a mini version for some incredible social engagement. ALEX had much time in the spotlight, but here are some of our favorite photos:

Lenz also built a beautiful new website to help promote this incredible festival and its efforts to connect Atlanta’s science community. Check out this before and after:



Our 2018 efforts really made a difference in the overall attendance, enjoyment, and quality of the festival. For example, last year 53,000 people attended, there were 120 events over 70 venues, and the festival gathered over 122 media hits that reached more than 37 million views.

Finally, our team managed to secure many exciting PR hits for this client. Just a few examples are coverage of the festival through Atlanta’s major network affiliates such as WSB-TV, 11 Alive, CBS 46, and Fox 5; a feature story from the Atlanta Journal-Constitution; radio highlights on channels such as WABE’s “City Lights”, Kiss 104.1 FM’s “Business in the Black”, 92.9 the Game, and more; digital hits on several websites such as Atlanta Business Chronicle, Patch, AccessAtlanta, GPB, and more.

Rebranding Avant Gynecology, FKA McDaniel & Durrett, P.C.

Avant Gynecology, formerly known as McDaniel & Durrett, P.C, is a long-established practice that has been serving generations of women for more than 40 years. From creating the name to establishing the new brand’s aesthetic and identity, Lenz provided its services to ensure the practice’s rebranding captured its top-notch quality and professional reputation.

Check out the new website and collateral below!

Avant Gynecology logo

Lenz designed Avant website

Lenz Avant GYN review card

Emory Law’s JM Campaign

2018 saw the continuation of a successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign (now beginning its third year) leverages traditional media (radio, print, PR), targeted digital messaging, creative, and strategies across more than ten cities in the southeast including Charlotte, Nashville, Jacksonville, and Atlanta using tools such as geo-fencing, Google Ads, pre-roll, and remarketing. During the fall of 2018, we captured new video featuring student testimonials and created a suite of accompanying digital assets to harmonize with the new videos.

Here’s one example:

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2018 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. This $40,000 gift equals the most an Amplify Concert Series has generated to date; Amplify Decatur has raised and donated more than $190,000 to DCM since 2011.

On April 14, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Music Festival, the centerpiece of the concert series. The festival featured performances by an all-star Americana line-up, including The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. Atlanta-based folk duo Dwayne Shivers also performed.

Lenz’s own Accounts and Operations Director, Christine Mahin, served as festival director for the second consecutive year. Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event as successful as it was.

Keep on scrolling to view some photos and branding of the event!

Lenz branded 2018 Amplify Decatur Music Festival

SouthCoast Health’s Urgent Care

With more than 120 healthcare professionals encompassing more than 20 specialties and services, we were excited to help SouthCoast Health promote its latest addition to its extensive line of services: Urgent Care. Lenz branded the service and crafted several social media assets, such as Facebook campaigns, boosted ads, and weekly social posts, to promote the line.

We were particularly proud of a gif that both the social media department and the creative team crafted together:

Lenz SouthCoast Health GIF

Collaboration between local bloggers and Marietta Plastic Surgery

In today’s age of online “influencers” and brands, plastic surgery groups have seen great success in collaborating with micro-influencers. Micro-influencers are local social media accounts with large followings and audiences that trust their opinion.

That’s why Lenz was proud to connect Marietta Plastic Surgery with Peaches in a Pod, a best-friend micro-influencers duo based in Marietta, Georgia. See some of the social posts and blogs we helped Peaches in a Pod create to promote the incredible services Marietta Plastic Surgery provides.

  1. Botox and Dermal Filler Experience blog
  2. PRP Facial Treatment blog
  3. Recap blog on Marietta Plastic Surgery

Peaches in a Pod Lenz MPS social post

Lenz MPS Peaches in a Pod post

Inspired by what you see above? Contact Lenz today for any of your brand strategy, advertising, digital marketing, and public relations needs.

Don’t Fall for Miracle Marketing Cures for Your Physician Practice

By Mike Killeen

Healthcare Marketing

We live in the era of the quick fix. The miracle cure. The hack.

Obsessed with our health — or at least with looking healthy — we try to transform our lives with fad diets, elaborate exercise contraptions, and exotic performance supplements. Infomercials, algorithmic ads, and YouTube stars all offer us health, happiness, and well-toned beauty in a colorful box for just three easy payments.

However, good doctors know that enduring health is not something you order online or complete in 30 days. And it’s not something for which you need an entrepreneurial inventor.

The same is true of marketing healthcare businesses. There are plenty of digital agencies and cloud-based disruptors who promise exponential business growth using nothing but the Silicon Valley solution that just happens to be their specialty or proprietary platform.

But enduring business growth, like health, is not something you achieve with a single, shiny, sexy solution.


Good health is simple: eat well, exercise regularly, and get enough sleep. Don’t drink too much alcohol and don’t smoke.

Practice these good lifestyle choices over a lifetime, and better health will follow. Indeed, multiple studies have found that lifestyle choices account for more than half of our health and middle age morbidity.

Beyond the basics, modern medicine and advanced interventions can cure what a balanced diet cannot. But heal a patient who continues their poor lifestyle habits, and you can be sure they’ll be back soon with something else wrong.

Good marketing of your practice is simple, too. While digital gurus and self-appointed paradigm shifters can give you a quick hit of attention, those benefits won’t last unless they’re backed up by the basics.

If you want a healthier business with growth that endures, here are the simple but effective marketing habits you need to practice consistently over time.

1. Set clear marketing goals.

Should you advertise your practice on Facebook? Rent a billboard? Send postcards? Start a blog? Sponsor a community event? Redo your website? What about that online reputation management firm that sent you an email ad? Are they worth it?

The answer to each is another question: what’s the goal?

Always begin your marketing plan with a clear articulation of your goals. Make sure your goals are specific and measurable.

Do you want to grow your new patient referrals by 10 percent? Launch your new practice area? Bring in enough business over the first three years to cover the cost of the new imaging equipment you purchased? Merge with another practice and both come out ahead?

Once you know your goals, develop an overall strategy for achieving them. Finally, choose the most effective tactics to implement your strategy.

Follow this process, and it will become clear whether radio ads, pay-per-click banners, a video, sponsored social media, print advertising, email marketing, or all of the above will serve you best. Your strategies will tell you which tactics to choose. Your goals will determine your strategies.

Goals, strategy, tactics, execution: in that order, every time.

2. Know your audience.

Here’s the thing about marketing your practice: most of the people don’t matter, and you shouldn’t waste your time and money on marketing as though they do. Who are your potential patients or clients? These are the only people who matter, and you need to know them well.

With some interesting exceptions, most medicine remains a locally practiced profession, which means you only need to reach people within a reasonable radius of your practice. What is that radius? It probably depends on the nature of your practice. Will people drive 50 miles to get to you? 15 miles? Will they board a plane and fly to you? Or are you providing lab and analysis services that aren’t constrained by geography?

What is the age range of your potential patients? If you specialize in hip replacements, you probably don’t need to market to Millennials yet. If you’re a pediatrician, your primary audience is parents with children. Sports medicine? Your audience’s age range is broad, but you need to target people with active lifestyles. Or are your clients other doctors, and how old are they?

What else can you know about your potential patients or clients? What are their income and education levels? Their preferred means of seeking information and advice? Do they even use social media, and if so, which platforms? What are they looking for from their healthcare providers? What does a good life look like to them?

Ask yourself these questions and many more. Learn all you can about your audience. Write up a persona that describes them with as much detail as possible. Revise it regularly as you learn more, or as demographics change. (Many Millennials are now parents raising children. Generation Xers may start needing hip replacements in a decade or so).

Knowing your audience well brings a laser focus to your marketing decisions. It keeps you from getting distracted trying to reach all those people who don’t benefit from your services. Develop your strategy and choose your tactics based on what will reach your unique audience. If the rest of the world doesn’t care, doesn’t like it, or doesn’t notice… well, that just doesn’t matter.

3. Build and maintain your brand and position.

Who are you, and what do you uniquely offer to your potential patients or clients? And how will people learn this about you?

Branding and positioning are fundamental to all effective marketing. They arise out of your goals: what kind of practice do you want to be? And they should speak to your audience: who are the potential patients of the kind of practice you want to be? If you want to attract those patients, you must have and follow a plan that will establish in their minds your unique identity.

In the marketing world, we have understood this for a very long time—branding creates a preference before there is a need—but many healthcare providers still don’t brand and position themselves well or consistently. Yet no marketing plan can have sustainable success without a well-developed brand and a well-articulated position.

While true in all marketing, this is especially true for healthcare. In a heartbeat, your potential patients may go from complete disinterest in doctors to making a life-altering decision. Which practice will they choose? The one that has already branded and positioned itself most effectively in that practice area… long before the patient ever thought to pay attention or care.

Consider someone who has just received their first cancer diagnosis. Where will they go for cancer treatment? They have probably not paid much attention to information about cancer treatment specialists, but suddenly this is the most important information in the world. They wonder, “Where’s the best place to get treatment for my cancer?” And they probably have an instant answer in the very moment that they learn of the need. It’s the practice that has, long before this moment, most effectively marketed its brand and position as the leader in cancer care.

Whatever your practice area, you want to be the instant favorite when a potential patient first learns they need the care you provide. You do that through marketing your brand and position consistently.

A lot goes into this. You need a quality logo and a visual identity that you use consistently across all communications and in your physical space. You need a story to tell and an articulation of your unique value. You need to tell that story to your audience and show that value regularly. You need to demonstrate why you’re different and better than your competition.

Branding doesn’t come with the same fast feedback loop you may get with a pay-per-click campaign. But over time, just like exercise, healthy diet, and good sleep, the benefits are profound and lasting.

Bonus: Don’t forget about the product.

For all that marketing can do to help you grow your practice, the single most effective way to bring in new patients or clients is word-of-mouth marketing. Good reviews from happy patients and enthusiastic referrals from other healthcare professionals do more than any email marketing campaign ever could.

So, here’s the best thing you can do to build a healthy practice: keep doing what you’ve always done. Be the good doctor you have always been. Treat your patients as well as you always have. Give them good care. Cure them when you can. Help them manage what can’t be cured. Ease their suffering. Keep learning. Try to do a little better every day. Do what you entered this field to do and have done every day of your career: help people live healthier, happier lives.

The best marketing campaigns — in healthcare or anywhere else — have this in common: a genuinely inspiring story to tell. Keep making your life’s work an inspiration, and use these simple marketing principles to share that inspiration with your audience. A healthy practice is sure to follow.

Rachel Cushing Lenz

LENZ views leadership broadly and encourages leadership development among everyone on our team. In this series of interviews, several of our leaders reflect on their principles and practices, and on the lessons in leadership they’ve learned along the way.

Rachel Cushing came to LENZ with a background in nonprofit development and political marketing. As Media Supervisor at LENZ, she oversees the company’s media buying, social media, and public relations efforts. She loves working with the talented and innovative LENZ team and especially respects the organization‘s commitment to both for-profit and philanthropic efforts. Rachel attributes her well-rounded skill set to her liberal arts education from Agnes Scott College and her intrinsic curiosity.

Excluding colleagues at LENZ, who taught you the most important lesson that guides your leadership at LENZ today? What did you learn from them?

My mom. She’s one of the most compassionate and empathetic people I know. Being raised by her (and my dad, of course) with those values showed me the benefits and importance of always approaching others with compassion.

Essentially, the lesson I learned from her example is that people respond better and give more of themselves when they feel heard, and when they feel they’re in a safe space with people who care about them. Applying that thinking to my work as a leader here at Lenz has served me very well.

I also think an often-overlooked part of that lesson is that compassion and empathy are more than just “being nice.” It’s about putting yourself in the position of the people you lead, looking out for them, and wanting the best for them. When you approach people that way, they feel it and respond with wanting to do their best for you, and also with wanting to look out for their peers.

My goal is to create an environment where everyone not only gets along, but also understands the importance of empowering and looking out for each other. I try to lead in a way that sets that tone.

What is an important lesson about leadership that you learned from a client?

Working with the Atlanta Science Festival has taught me a lot about the benefits of “letting go” and trusting others.

I care a lot. I want to make sure everything goes perfectly. So sometimes my instinct is: let me just do it myself to make sure it’s done right. But that mindset is actually very selfish and often smothers development in a lot of ways. People need the space to succeed AND to fail. That’s how they grow.

So with the Atlanta Science Festival, their approach as a client was: We’ve given you our goals and set some ground rules. We’ll give you feedback when you need it. But we trust you. We’re going to let you do your thing and shine. We know it’s going to be great.

And the result of this trust and space has been fantastic. We do some of our best, most creative work for them, and in turn they continue to give us more freedom and responsibilities. It creates a positive cycle of development and mutual benefit. They continue to get our top creative work, and we continue to get more and more opportunities from them.

Watching the success of this account has taught me a lot about how I should approach managing my team. If I trust them enough to have hired them and to have put the work into training them, then I should trust them to do the work without me being involved every step of the way.

I like to think I’ve made a lot of improvements in that area over the years, but it’s something I will probably always have to be mindful of.

Fast forward as many years as necessary. You’re leaving your present role, whether for a promotion or a job change or retirement. What advice would you give to the next person who fills your position?

Make time to ensure your team feels heard.

When I first stepped into a management role, I didn’t think a lot about how different communication styles might impact productivity, workflow, and even employee satisfaction. Thankfully, I learned pretty quickly that a big part of my job is to learn these different communication styles and do what I can (within reason) to accommodate them.

A lot of times, the key is creating a safe space for communication. For example, I decided a few years ago to have monthly one-on-one meetings with each of my team members. This is in addition to department meetings we have all together each week. By creating that individual space, a lot of challenges and concerns that could’ve turned into something really negative instead end up unknotting themselves naturally because we have this touchpoint every month.

Another specific example of this relates to managing women in the workplace. I’ve had the privilege of having many amazing women on my team over the years, which is something I really cherish. For women, I think the practice of making a safe space for dialogue is even more important. We’ve been taught to avoid conflict and not trouble the water, which often leads to not speaking up when an issue or concern develops. But the more you practice the exercise of asking for this type of feedback, the more people learn it’s not only OK, but actually really important to speak up.

So in general, I guess my advice for the next person would be to remember that people communicate differently, and it’s important to keep that in mind when you’re making space for employees to share ideas, thoughts, concerns, or feedback.

If you could send a message back to yourself during your first year working at LENZ, what advice would you give?

Give yourself more credit. Remember you’re not here by luck or chance. Well, maybe a little bit of it. Doors were opened for you. But for the most part, you’re here because you worked really hard and you care a lot.

It’s easier to manage the ups and downs in your career if you believe that in your heart. I’m here because I put in the effort, threw my hat in the ring, stepped up to the challenge.

That’s the advice I’d give myself then and would still give myself now.

One beautiful benefit of being a manager is that you’re forced to take ideas and principles that you believe in and put them into practice for other people. For me, that’s easier than doing it for myself. I practice it so much more through managing my team, so it’s now easier to turn that inward and apply it to my own success.

Managing is hard, but nothing makes you grow faster.

Christine Mahin Lenz

LENZ views leadership broadly and encourages leadership development among everyone on our team. In this series of interviews, several of our leaders reflect on their principles and practices, and on the lessons in leadership they’ve learned along the way.

Christine Mahin is the Accounts and Operations Director at LENZ. She came to LENZ from the fast-paced world of the New York film and television industry, where she worked as a field producer and post-production supervisor. Her clients included broadcast networks such as A&E, Sundance, and Showtime, and web-based corporate clients such as Jay-Z, the Wall Street Journal, and Vanity Fair. Her work in both the creative and operational sides of production well prepared her to guide LENZ clients through their marketing journeys.

Excluding colleagues at LENZ, who taught you the most important lesson that guides your leadership at LENZ today? What did you learn from them?

Two people come to mind.

I worked in New York for 10 years before I came to LENZ. I worked in television production, which is incredibly fast-paced and often emotionally very trying. The best leaders I worked with engendered a very powerful sense of teamwork.

Wendy Roth was my New York mentor, a pioneer in the reality television space. She inspired a sense of immediacy through collaboration, inspired you to get it done right. She wasn’t directive: not giving orders and pointing. She was doing it right there with you. Even if she had created the show—was the executive producer at the top of the chain—she would work shoulder-to-shoulder with you.

Another leader I worked with was a producer on a reality TV show who embodied the “lead from behind” strategy. It taught me that it can be incredibly motivating to want to do something for someone because they care and they’re kind—kind of the opposite of the Machiavellian approach.

Those are the people who I’ve taken into my own philosophy and practice. I try to capture that same feeling of motivating others through collaboration.

What is an important lesson about leadership that you learned from a client?

We do a lot of work with Emory University School of Law. Susan Clark, the Associate Dean for Marketing and Communications, is our main point of contact. She leads in a way that I’m personally very inspired by.

She examines every angle and encourages input from everyone. She really values and listens to every data point, and she understands that everyone has a different perspective that will shape and inform the finished product. She’s incredibly patient with how she receives those inputs and applies them.

Her example has taught me to listen to everyone’s voice, to slow down and be patient with the process.

It’s also inspiring to me, as a woman, to see powerful, thoughtful women who are respected and have made their way. As I advance in my career, I value that more every day.

What impact that you’ve made on the world through your leadership at LENZ feels most meaningful to you?

I’m most proud of being thoughtful about the LENZ culture and curating an already healthy, positive work environment.

My role captures both the functional and emotional parts of LENZ. For the functional: make sure all departments are working together as they should. For the emotional: make sure everyone is happy and satisfied while they’re doing it.

It’s a unique opportunity for me to have one eye on operations and the other on satisfaction. And I think it’s unspeakably important to keep morale and cooperation in the forefront.

The departments that we have at LENZ, and the people within them… to say that they’re experts in their fields would be an understatement. They’re incredibly intelligent and talented people. But through cooperation, the group mind becomes smarter than any individual.

And it’s deeply satisfying to me when people feel good about the work they do. When they feel appreciated and perhaps hear through account services how well the client responded to the work they’ve done.

We have a really robust reporting process where we look back at the results of the work we do. I love the reporting period. It’s a chance for everyone to look back and see, “Oh my gosh, that work we did. Look what it’s garnered.” It’s so important for everyone at LENZ to know the impact of their work on our clients’ success.

Fast forward as many years as necessary. You’re leaving your present role, whether for a promotion or a job change or retirement. What advice would you give to the next person who fills your position?

I think the account services department and the role of operations attracts people who are organized and enjoy structure. And the advice I’d give is to trust in some of the strategic chaos of the process.

Richard [Lenz] has often preached the value of a lack of definition. Without total definition, you allow for growth, for reaching beyond a job description, for thinking outside the box.

For someone who really enjoys structure and stability, that can be scary and appear at first to be disorganized. But it’s not.

LENZ allows people to enhance their strengths and shape their job descriptions based on what they’re best at and love. You can’t do that if you’re always following the bullet points of the job description. Lean into that lack of definition, and leverage it to grow yourself and your role at LENZ.

If you think of some of the other areas of expertise represented by the people at LENZ — the work that you don’t do yourself and maybe don’t know how to do — what is one area that fascinates you? What draws you to that?

That’s the gift of the account services department. We get to see everyone do what they do best. It is so special to be the conductor of an orchestra of virtuosos.

We have a brilliant creative director. [Ben Barnes.] Everything that he does eludes me, but I’m proud to be able to show the clients what he creates for them. I recognize that only he can do it, and only that department can marry the science and the art in the brilliant creative work they do.

Our interactive team is amazing. They can make the most complicated website issue tangible and easy to explain.

The work that comes from our media department is so nuanced and careful and multifaceted. Rachel Cushing, who leads the team, is remarkably thoughtful about every aspect of the work that comes from that department. It’s a privilege to work with them and have the honor of sometimes representing their work.