Lenz launches new website for Georgia Vascular Institute

Lenz recently developed a new website for Georgia Vascular Insitute (GVI), a vascular and interventional radiology practice with three Metro Atlanta locations: thegvi.com.

GVI’s physicians, Dr. Kevin Carson and Dr. Sendhil Subramanian, provide a wide range of procedures utilizing minimally invasive techniques including uterine fibroid embolization, varicose and spider vein therapies, treatment of peripheral arterial disease (PAD), cancer treatments, dialysis access care, central line placements, kyphoplasty/vertebroplasty, nephrostomy and biliary tube placements, and many more.

Lenz brings beautiful design to an environmental cause

Lenz is proud of its long history supporting environmental causes. Take a look at our recent work for Chautauqua for the Georgia Coast, a conference designed to gather support for preserving one of our state’s greatest treasures.

2017 PROGRAM

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Creating Confidence: Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare. And it recognizes that urology comes with particular sensitivities and considerations.

“The service offerings provided by Georgia Urology are critical, sometimes even life-saving,” said Accounts Supervisor Christine Mahin, who leads the Georgia Urology account for Lenz. “But we also knew they involved medical issues many people feel embarrassed and ashamed to discuss or seek help for. So, we asked ourselves: What does Georgia Urology offer patients that other practices do not?”

Following extensive research and after receiving important insights from the leadership at Georgia Urology, the Lenz team established a campaign theme that embodies Georgia Urology’s value to patients: confidence.

The concept was first articulated in a 60-second radio ad written by Lenz VP of Marketing, Mike Killeen:

Confidence.

It seems to be the missing ingredient in healthcare today.

We know more about the human body than ever before, benefit from cutting-edge research, and have access to medical technology that previous generations would have never dreamed of.

Yet, when it comes time to decide what to do for you and your family’s health, the choices can be overwhelming.

With something so important, you deserve a partner that you believe in. That’s called confidence. And it’s exactly what you get with Georgia Urology.

The concept of confidence speaks to how Georgia Urology’s patients feel when interacting with their care team, and when living their everyday lives. They are confident that they have chosen the right practice to care for them, that they are receiving the best, most appropriate treatments for their condition, and that they can confide in their care provider.

Similarly, Georgia Urology helps its patients live life freely and confidently, without worrying about the potential social impacts of their urological condition.

Lenz Creative Director Ben Barnes described the nuances behind developing visuals to fit this creative concept. “While every ad may not say ‘confidence’ directly, it’s the whole idea behind it that really counts. The idea we wanted to convey is that you can talk to your urologist without fear at Georgia Urology.”

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 The Lenz design team relied heavily on both overt and subtle design elements to effectively bring the “Confidence” concept to life in a visual way.

The black-and-white imagery helped address the often serious, sensitive nature of the conditions Georgia Urology treats. Images were intentionally cropped to omit the faces of the primary subjects, making it easier for consumers to insert themselves into the scenarios displayed. Everyday situations were often conveyed in the artwork to make the messaging relatable. Finally, the green arrow framing the primary text intentionally elicits a shield, bringing associations of protection and guardianship to Georgia Urology’s name.

The Georgia Urology “Confidence” campaign is being extended throughout print, broadcast, and digital mediums in the Metro Atlanta market. The Lenz team is excited to continue to assist in developing Georgia Urology’s brand and promoting the confidence they provide their patients every day.

At Lenz, we love working with our clients to develop strategic and creative concepts to help them meet their goals. To learn more about our process, our team, and how we can help your business, click here.

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Lenz helps Resurgens Orthopaedics Reach for More

Lenz Marketing recently planned and executed an Atlanta-wide billboard campaign for Resurgens Orthopaedics consisting of six billboards strategically placed in and around the perimeter. The year-long campaign included rotating seasonal artwork displaying aspirational copy lines and images that speak to the practice’s Reach for More campaign. The boards can be found throughout the city including on I-85, I-75S, I-75N, I-285E, and on the Turner Field connector.

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You Should Know: Meisa Salaita and Jordan Rose

Superheroes are often depicted wearing capes and flying around bustling cities in their bright and extravagant costumes. Jordan Rose and Meisa Salaita may not look the part, but they have become superheroes in their own important way by celebrating and promoting Atlanta’s thriving scientific community.

Jordan and Meisa are the co-founders and co-directors of the Atlanta Science Festival, a riveting 11-day celebration (March 15-25) of local science and technology right here in Atlanta, Georgia. The festival is designed to bring people together around a shared love for science through 100 individual and creative events. With experiences such as cooking and eating bugs, discovering the science behind brew-making, walking through Atlanta’s forests to witness the local wildlife, and stopping the zombie outbreak, it’s no wonder that the festival has seen remarkable success in a few short years. There is something for everyone, and no one will walk away from the festival disappointed at its offerings.

Behind it all are Jordan and Meisa.

Meisa Salaita holds a Ph.D. in chemistry from Northwestern University, and is no stranger to working within scientific culture. Prior to co-founding the festival, she worked with two different National Science Foundation Centers for Chemical Innovation. She originally came up with the idea of the Atlanta Science Festival when she heard about similar festivals happening in Europe. After that, she decided that Atlanta needed to have one too. Thanks to Meisa’s passion and determination, the Atlanta Science Festival has grown from a collaboration between the Metro Atlanta Chamber, Georgia Tech, and Emory to a can’t-miss Atlanta event for the scientific and non-scientific communities alike.

When asked why the festival means so much to her, Meisa spoke about her passion for spreading the love of science: “It’s really important to make science a part of culture and to showcase how science is interesting, fun, not scary, and important! By having events that connect science to everyday life and to things that people are already interested in outside of science, we are able to achieve that.”

The co-architect of the festival is Jordan Rose. After receiving his Bachelor of Science degree in neuroscience and behavioral biology as well as his Master of Public Health degree in prevention science from Emory, Jordan has gone on to hold multiple scientific roles. From working as the Associate Director of the Center for Science Education at Emory to becoming the Executive Director of the Georgia BioEd Institute, Jordan’s love for science has followed him everywhere he has gone.

Jordan’s passion for the festival is evident when speaking to him. He believes that, for a lot of people, science leaves a bad taste in their mouth, perhaps because of a negative experience in their education. To Jordan, the festival is a way to bring those people back into the fold and break down the stereotypes that exist over scientists and science alike. To Jordan, it all boils down to one idea, “We’re trying to show people that scientists are people too.”

You can check out the Atlanta Science’s Festival schedule here. Learn more about the people behind the Atlanta Science Festival here.

Lenz is proud to market, sponsor, and support the 2017 Atlanta Science Festival.

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Lenz creative director receives worldwide recognition

A work by Lenz Creative Director Ben Barnes recently received worldwide recognition, when it was hosted at a museum in Milan, Italy.

The poster, entitled “Sow,” is the first in a series of three posters. Ben created the poster back in the mid 2000s based on the World War II Victory Garden Posters, most notably borrowing their militarist feel with a strong call to action. When asked why he made the poster, Ben said, “I wanted to do some good with the skill set that I had.” Ben wanted to motivate people to help the environment, and the poster does so by encouraging everyone to plant a garden.

When Ben began creating the poster, a professor that inspired Ben pointed him in the direction of a contest. The contest, called Green Patriot Posters, was hosted by two professors at the Rhode Island School of Design through an idea they called the “Canary Project.” The professors, just like Ben, wanted to use design as a way to do good and help the environment. The contest called for posters that had an aspect of environmental activism, and Ben’s poster fit right in. A year after the contest, the Canary Project picked Ben’s poster to be a part of a book produced from other art entered in the competition, alongside artists Shepard Fairey and DJ Spooky. The book received recognition from multiple online sources, including wired.com.

From there, the success of the poster snowballed. A year later, Ben was asked if his poster could be included in a large format calendar which would be released in Germany. Of course, he said yes. Fast forward yet another year, and the poster was included in a nationwide design museum tour alongside several other graphic design works. The exhibition was called “GRAPHIC DESIGN: NOW IN PRODUCTION,” and its travel list would make any voyager jealous. From New York to Texas to Los Angeles, Ben’s poster traveled across the states.

But the poster’s journey wasn’t done. Ben’s work made it all the way to Milan, Italy at the Triennale di Milaon Musuem. The poster joined other photographs, publications, and graphic materials produced by artists, architects, and community gardeners from across the globe. The exhibition, called ‘Urban Orchard’ and a part of the events of the 21st Triennale International Exhibition, presented a series of subjects related to urban agriculture.

Ben says, “It was all overwhelming, shocking, and surprising! I wasn’t expecting anything to come out of it. I was just thinking that this is something I could do and maybe use for my portfolio to show potential employers where my head is at. It’s just nice to feel like I could do more.”

Ben also said that, to him, his design and work isn’t about the recognition or awards. It’s about doing what he loves.

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Lenz Helps Develop Brand Identity for Cornerstone Medical Center

Cornerstone_Med_Ctr_Vert_ColorLenz recently helped the former Hutcheson Medical Center in Fort Oglethorpe, Georgia re-open as Cornerstone Medical Center. Lenz partnered with the hospital’s leadership, employees, and community to develop the new name, logo, and visual identity.

Cornerstone Medical Center CEO Jessica Long recently explained the inspiration for the hospital name. “The name comes from the Cornerstone Club, a group of community laborers who made weekly financial contributions from their individual paychecks to expand the Post Hospital and create the Medical Center we know today,” she said. “We feel the name honors the dedication of this community and exemplifies a fresh start and new beginning.”

Cornerstone Medical Center is owned by ApolloMD. The hospital provides emergency medicine, radiology, laboratory services, and a pharmacy.

Lenz launches new website for PT Solutions

Lenz recently designed, developed, and launched a new website for PT Solutions, one of the nation’s largest and leading physical therapy practices: PTSolutions.com.

With locations in 10 states, PT Solutions uses research-driven physical therapy treatments to provide patients relief and restoration of their normal lives.

The website’s primary goals are to educate visitors about the benefits of physical therapy, provide current patients the information they need to conveniently seek care, and to give prospective patients an opportunity to request an appointment.

 

Lenz launches website for the Atlanta Center for Medical Research

Lenz recently designed, developed, and launched a new website for the Atlanta Center for Medical Research: ACMR.org.

ACMR has been a national leader in research studies since 1982, helping to ensure that the medicines that reach our drug stores and our medicine cabinets are safe and effective.

The website’s primary goals are to educate potential study participants about current trials, and to provide an opportunity to participate in a study.

 

Lenz on Creative: What Does Total Wellness Look Like?

It’s been a big year for our friends at SouthCoast Health. Lenz has proudly partnered with the practice to launch its new brand, develop a new website, and film a TV commercial that’s currently airing throughout the Low Country.

We are also using print media to continue to define the notion of “Total Wellness.”

Each of the following ads showcases a unique aspect of “Total Wellness” for SouthCoast’s growing audience while giving patients a glimpse of the types of medical care they can expect from the practice.

Savannah Magazine, Spread

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Savannah Magazine, Full Page

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South Magazine, Full Page

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Ardsley Magazine, Full Page

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