Lenz recently developed a pediatric billboard campaign for Georgia Urology, the largest urology practice in the Southeast.
The billboards tell Atlantans about Georgia Urology’s steadily growing pediatric practice. They began running in August and will continue through mid-December in areas near the downtown connector, Marietta, Gwinnett, Glenridge/Sandy Springs, and Peachtree City.
If you would like Lenz’s assistance in promoting your practice or developing billboards for your company, click here to contact us today.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2019-10-17 14:08:302019-10-17 14:08:30Lenz Develops Pediatric Billboard Campaign for Georgia Urology
Lenz recently partnered with Cumberland Caverns Live to promote a sold-out concert for well-known American alternative rock band, Sister Hazel.
The event was held at the Volcano Room, a one of a kind underground cave venue in McMinnville, Tennessee that sits sixty feet below the surface.
Lenz developed the digital graphics, radio ads, print placements, and public relations efforts that promoted that show.
Check out some of our recent work for Cumberland Caverns Live below. If you would like Lenz’s assistance promoting your event, click here to contact us today.
Lenz has been a proud partner of The Atlanta Science Festival for years, helping them Bring People Together Through the Wonder of Science across Georgia. Recently, ASF decided to expand the festival’s impact beyond its two-week footprint in March in order to become a year-round organization, offering events, classes, and programming celebrating Science, Technology, Engineering, and Math (STEM). As part of this expansion, the ASF leadership decided to rebrand as Science ATL, the new parent organization of The Atlanta Science Festival.
Lenz helped launch the rebrand with a new presence on the Science ATL website, scienceatl.org collaborated closely with our client to make it more engaging for new and returning science fans. With an eye for design and engaging imagery (including visual shout-outs to our spacesuit mascot ALEX), we enhanced the user experience and improved access to news and events about Science ATL programming including:
The Science Scene Calendar: Lenz updated this important calendar of local science-themed events to better connect science enthusiasts, both young and old, across the region.
Get Involved – Volunteer:Lenz simplified the volunteer page to make it easier for science fans to lend their talents to support the festival and annual programming.
Here’s the new ScienceATL.org:
Lenz remains committed to STEM education, programming, and celebration of science in our community. We are honored to help our clients complete this brand transition to help them accomplish their goal to bring people together through the wonders of science.
Lenz recently developed several impactful ads for our healthcare clients SouthCoast Health, the Atlanta Center for Medical Research, and Alliance Spine and Pain.
For SouthCoast Health’s Richmond Hill Pediatrics team, our work focused on the importance of monitoring and educating families on maintaining healthy weights for their children.
In partnership with the Atlanta Center for Medical Research (ACMR), Lenz developed and executed a two-month digital campaign seeking volunteers for an adolescent ADHD medical research trial.
Finally, Lenz recently designed a print ad that incorporated Alliance Spine and Pain Centers’ new tagline and artwork for their campaign “The Future of Pain Relief.”
Georgia Urology, the largest urology practice in Atlanta and the Southeast, recently asked Lenz to help produce a new television ad for their campaign on WSB-TV. Lenz was proud to work alongside video production partner CFF Media to bring the concept to life.
The branding ad is part of a multi-month TV campaign that will feature three ads that, together, help explain Georgia Urology’s value to its patients. The first ad, featuring the practice’s kidney stones services, runs during the hot summer months when kidney stone diagnosis and treatment typically spikes. You can watch the 30-second version below:
The second ad is for prostate cancer and runs during September, which is also Prostate Cancer Awareness Month. It promotes the importance of getting your PSA levels checked. You can watch the 30-second version below:
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2019-08-08 18:16:452019-08-26 18:48:48Lenz and Georgia Urology Partner to Produce New TV Ad
Lenz recently had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.
Preferred Podiatry Group is the leading provider of on-site podiatry services. Their expertly trained physicians’ attention to quality and compliance, along with the company’s dedication to excellence and unique centralized support team, enables PPG to be readily available for patients. Their PPG Healthcare Summit seeks to bring together the affiliated physicians in the practice for continued learning and entertainment.
The Summit included exciting Chicago-exclusive activities, such as an architecture boat cruise down the Chicago River, in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend. Finally, to close out the successful and fun-filled event, the group enjoyed a baseball game at Wrigley Field.
See below for some of the PPG collateral Lenz designed along with images of the Summit weekend! If you need assistance in branding or event planning for your healthcare group, reach out to Lenz to learn about how we can best help you.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2019-08-08 14:07:192019-08-21 20:00:26Planning the 2019 PPG Healthcare Summit in Chicago
Several members of Team Lenz were invited to speak to a group of Kaiser Permanente brokers during a council meeting for the company. Accounts and Operations Director Christine Mahin spoke about website design and management, Media Coordinator Carey Blankenship discussed SEO best practices, and Media Coordinator Anna Laura McGranahan talked about branding via social media platforms.
Check out the photos from the event below. If you’re interested in learning more about how website management, SEO, and social media can help your business reach its goals, contact Lenz Marketing today for more information.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2019-05-30 15:05:402019-05-30 15:05:40Lenz Gives Talk for Kaiser Permanente
Lenz recently helped Science ATL bring its Race Through Space 5k to life, through the development of visual brand for the event, which was held May 4 at Piedmont Park. Science ATL brings people together through the wonder of science; its flagship event is the Atlanta Science Festival.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2019-05-26 18:19:282019-08-26 18:22:14Lenz Develops Graphic Identity for Science ATL’s Race Through Space 5K
Lenz’s talented Web Developer, Lizzi Skipper, had a blast giving the Saturn 5 Records website an updated design. The new site and design, which launched Friday, May 10, reflects Saturn 5 Record’s respect and appreciation for its artists and music.
Founder, President, and CEO of Lenz Marketing, Richard Lenz, is also the founder and president of the music enterprise. Saturn 5 Records is dedicated to the production, promotion, and preservation of music that matters. Saturn 5 Records promotes and supports true artists who painstakingly create their music.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2019-05-15 16:51:142019-05-15 16:51:14Saturn 5 Records gets a new site and design
2018 was a fantastic year for Lenz, filled with many wonderful projects and new challenges. Check out the summary of this past year for #TeamLenz.
Lenz welcomes new partnerships
2018 saw the start of many wonderful relationships with incredible clients. Here are some of the newest clients Lenz partnered up with to create outstanding marketing content for:
EyeSouth Partners: EyeSouth Partners is a premier network of integrated eye care practices located throughout the Southeast. 2018 marks the first year of the partnership between EyeSouth and Lenz, with Lenz providing its marketing and consulting services to the group and its affiliated practices, which include Georgia Eye Partners, Georgia Retina, and OPAL Aesthetics.
Coolray, Mr. Plumber, andBriteBox: For over 50 years, Coolray has been trusted by Atlanta homeowners as the leader in HVAC, plumbing, and electrical services thanks to their highly skilled technicians and great value. We were ecstatic to bring on Coolray and their affiliated companies, Mr. Plumber and BriteBox, to the Lenz Family in 2018. In addition to creating advertisements, we’ve been managing social, SEO projects, and more for this three client addition.
Brookhaven Cherry Blossom Festival: This March 30th through 31st, The Brookhaven Cherry Blossom Festival will usher in the spring season with a celebration of music, art, dogs, and food in the Brookhaven area. Team Lenz is proud to handle media buying, social media, and digital design to ensure they have a successful festival this year.
Avant Gynecology: Formerly McDaniel & Durrett, P.C, Lenz had a blast rebranding the practice as Avant Gynecology, Atlanta’s GYN and Surgical Specialists.
Upson Regional Medical Center: In 2018, Lenz was brought on by Upson Regional for a consultation project. Our team studied the effectiveness of the group’s existing marketing communications, held interviews in the field, and helped strengthen the brand and reach new patient groups after assessing the results.
Georgia Urology’s WSB-TV campaign
In 2018, Lenz developed and managed a robust TV ad campaign for Georgia Urology on WSB-TV. Three spots were created that focused on two of the practice’s important service lines—kidney stones and prostate cancer—and one spot was devoted to awareness building for the practice’s brand. The spots aired throughout the summer and fall of 2018 to great reception!
Prostate Cancer ad:
Kidney Stone ad:
General Branding ad:
Tall Timbers environmental project
The Economic Impact of the Red Hills Region’s Quail Hunting Lands of North Florida and Southwest Georgia is a publication put out by the Tall Timbers organization that is based on research they do to track the conservation efforts they support. It is used to show the community and other interested parties how important the region’s environmental conservation efforts are to the local economy in very real terms. Lenz’s Creative Director Ben Barnes loves producing incredible design work for this project every three years because it’s an opportunity to be creative and support a good cause.
Check out 2018’s design here:
2018 Atlanta Science Festival
During the 2018 Atlanta Science Festival, Lenz had the pleasure of tackling exciting new projects in addition to improving the same initiatives from years prior. One of the top moments from 2018 was bringing ALEX (Atlanta’s Lead Explorer) to life. Not only did we create a physical costume that ASF could use during events of the conference, we also designed a mini version for some incredible social engagement. ALEX had much time in the spotlight, but here are some of our favorite photos:
Lenz also built a beautiful new website to help promote this incredible festival and its efforts to connect Atlanta’s science community. Check out this before and after:
BEFORE
AFTER
Our 2018 efforts really made a difference in the overall attendance, enjoyment, and quality of the festival. For example, last year 53,000 people attended, there were 120 events over 70 venues, and the festival gathered over 122 media hits that reached more than 37 million views.
Finally, our team managed to secure many exciting PR hits for this client. Just a few examples are coverage of the festival through Atlanta’s major network affiliates such as WSB-TV, 11 Alive, CBS 46, and Fox 5; a feature story from the Atlanta Journal-Constitution; radio highlights on channels such as WABE’s “City Lights”, Kiss 104.1 FM’s “Business in the Black”, 92.9 the Game, and more; digital hits on several websites such as Atlanta Business Chronicle, Patch, AccessAtlanta, GPB, and more.
Rebranding Avant Gynecology, FKA McDaniel & Durrett, P.C.
Avant Gynecology, formerly known as McDaniel & Durrett, P.C, is a long-established practice that has been serving generations of women for more than 40 years. From creating the name to establishing the new brand’s aesthetic and identity, Lenz provided its services to ensure the practice’s rebranding captured its top-notch quality and professional reputation.
Check out the new website and collateral below!
Emory Law’s JM Campaign
2018 saw the continuation of a successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign (now beginning its third year) leverages traditional media (radio, print, PR), targeted digital messaging, creative, and strategies across more than ten cities in the southeast including Charlotte, Nashville, Jacksonville, and Atlanta using tools such as geo-fencing, Google Ads, pre-roll, and remarketing. During the fall of 2018, we captured new video featuring student testimonials and created a suite of accompanying digital assets to harmonize with the new videos.
Here’s one example:
Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty
Lenz presented the 2018 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. This $40,000 gift equals the most an Amplify Concert Series has generated to date; Amplify Decatur has raised and donated more than $190,000 to DCM since 2011.
On April 14, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Music Festival, the centerpiece of the concert series. The festival featured performances by an all-star Americana line-up, including The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. Atlanta-based folk duo Dwayne Shivers also performed.
Lenz’s own Accounts and Operations Director, Christine Mahin, served as festival director for the second consecutive year. Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event as successful as it was.
Keep on scrolling to view some photos and branding of the event!
SouthCoast Health’s Urgent Care
With more than 120 healthcare professionals encompassing more than 20 specialties and services, we were excited to help SouthCoast Health promote its latest addition to its extensive line of services: Urgent Care. Lenz branded the service and crafted several social media assets, such as Facebook campaigns, boosted ads, and weekly social posts, to promote the line.
We were particularly proud of a gif that both the social media department and the creative team crafted together:
Collaboration between local bloggers and Marietta Plastic Surgery
In today’s age of online “influencers” and brands, plastic surgery groups have seen great success in collaborating with micro-influencers. Micro-influencers are local social media accounts with large followings and audiences that trust their opinion.
That’s why Lenz was proud to connect Marietta Plastic Surgery with Peaches in a Pod, a best-friend micro-influencers duo based in Marietta, Georgia. See some of the social posts and blogs we helped Peaches in a Pod create to promote the incredible services Marietta Plastic Surgery provides.
