Lenz Marketing 2019 Recap Collage

2019 was a remarkable year for Lenz, featuring a wide array of new clients, projects, and teammates.

Here’s our recap of the year.

By the Numbers

Here’s a look at some of our highlights, by the numbers.

    1. Six websites designed 
    2. 1,800 media hits across digital, television, radio, and print platforms
    3. Over 200 blogs written covering topics such as healthcare marketing, business initiatives, and SEO management.
    4. 10 new clients
    5. 13,000 social posts
      1. 21 million impressions
    6. 18 Lenz-led public speaking events where our team members shared their marketing expertise with a captivated audience

New Partnerships in 2019

2019 included a number of new relationships with phenomenal clients.

1: Hillside Atlanta: A 150-year-old organization providing behavioral health services to youths

2: Horizon Air Freight: An international shipping and logistics company

3: United Physician Group: A multi-state primary care and pain management practice

4: Covington Women’s Health: An OBGYN practice focused on women’s health

5: Cumberland Caverns Live: A live music venue — called the Volcano Room — located 333 feet below ground at a national natural landmark cave in McMinnville, TN. 

6: City of Brookhaven Census: An initiative to drive participation in the 2020 Federal Census

7: Montgomery Eye: An affiliate of Eye South Partners, this is a complete staff of ophthalmologists, optometrists and trained technical support located in Montgomery, Alabama. 

Lenz On Business Brings in Star after Star

Throughout 2019, “Lenz on Business,” the Lenz-owned and produced weekly business talk show on 95.5 FM WSB, featured intimate conversations with an array of business leaders, including John Schuerholz of the Atlanta Braves, Alan Stukalsky with Randstad North America; Catherine Hernandez-Blades with Aflac; Derrick Johnson with UPS; and Pat Warner with Waffle House.

Lenz on Business guest graphic.

Lenz on Business guest graphic two.

Lenz Takes on the Windy City alongside Preferred Podiatry Group

Lenz had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.

The Summit included exciting Chicago-themed activities, such as an architecture boat cruise down the Chicago River and a Cubs game at Wrigley Field–in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend.

Photo of Preferred Podiatry Group award.

Photo of Preferred Podiatry Group in Chicago.

Photo of Preferred Podiatry Group at a baseball game.

Tampa Aesthetic & Plastic Surgery Gets a Rebrand

Lenz developed a new logo and visual identity for Tampa Aesthetic & Plastic Surgery, balancing the practice brand with the personal brand of its lead physician, Dr. Joseph Brown.

Photo of TAPS office and sign.

Photo of TAPS office's doors.

Georgia Urology’s Website Redesign and Video Creation 

As the stewards of Georgia Urology’s brand, Lenz endeavored to refresh some of the practice’s key assets, including their WSB-TV commercial, recruitment tools. 

With the generous help of many Georgia Urology physicians, we updated their television spot–featuring their incredible team, adding a really personal touch from the providers:

Then, after hundreds of hours of work, the team updated the Georgia Urology website: the practice’s digital front door. Along with a newer, cleaner look, the site implemented user-friendly navigation. The optimized design and structure yielded results: increasing online appointment requests by 23% in its first few months live. 

Screenshot of Georgia Urology website.

Georgia Urology is the largest urology practice in the southeast, and they’re always growing and looking for new, talented providers. To aid in their pursuit of dedicated team members, the Lenz team–with CFF Media–created a powerful recruiting tool to inspire the next generation of Georgia Urology team members. 

Atlanta Science Festival Spreads a Love for Science

For four years, Lenz has worked with the phenomenal Atlanta Science Festival (ASF) team. This annual two-week Festival celebrates local science and technology every March, featuring more than 100 events throughout metro Atlanta and reaching 50,000 children and adults annually. Lenz helps ASF with a wide variety of marketing services, including social media, digital content development, website and graphic design, public relations, and advertising. We continued this integrated partnership in 2019, producing updated visuals and strategies for ASF’s owned, earned, and paid media efforts.

2018 Poster:

Photo of 2018 Atlanta Science Festival poster.

2019 Visual Update:

Photo of the 2019 update to the Atlanta Science Festival poster.

Our 2019 efforts produced 81,177,807 advertising impressions, 234 media hits, and 16,547 social media engagements. Additionally, the 2019 festival saw increased attendance numbers across the board — 55,000 total festival attendees (up from 53,000 in 2018) and 29,000 Exploration Expo attendees (up from 25,000 in 2018).

In addition to this ongoing festival work, the Lenz team helped the Atlanta Science Festival develop and solidify its parent identity, Science ATL, which works to bring people together through the wonder of science year-round.

Logo

Science ATL logo.

 Website

Check out the full website here.

Science ATL screenshot of the website.

Social Media

We developed and currently manage the brand’s Facebook, Twitter, and Instagram accounts.

Screenshot of Science ATL Facebook.

Elevating a Practice Brand through Video

What steps does it take to showcase a brand through video? Lenz knows how, and we were thrilled to create such a video for SouthCoast Health, a healthcare organizations with over 120 healthcare professionals encompassing more than 20 specialties and services.

To start, Lenz developed a script and storyboard for the video before procuring the vendor for the video. We also served as the intermediary between the client and the production team for the film schedule, production, set, and talent needs. Following, we helped to oversee the rounds of edits and feedback on the rough cuts of the footage drafted.

Check out the final video below!

The Team Helps Celebrate the Arrival of Spring with the Brookhaven Cherry Blossom Festival

What do you get when you mix incredible live entertainment, a whimsical artist market featuring 100 regional artisans, a Kidz Zone loaded with fun, the popular “Pet World,” a Classic Car Show, a delicious food court and a Peachtree Road Race qualifier to kick the whole thing off – all set in a beautiful park? The Brookhaven Cherry Blossom Festival, which ushers in the springtime on March 30 and 31 from 10 am to 6 pm Blackburn Park, a true landmark of the hopping City of Brookhaven – just 15 minutes north of downtown Atlanta!

Lenz Marketing was proud to work with Brookhaven Cherry Blossom Festival to promote their weekend-long event, and we had a blast while doing it. Check out some of our favorite social posts from 2019 here:

Screenshot of Brookhaven Cherry Blossom Festival social post one

Screenshot of Brookhaven Cherry Blossom Festival social post two

Screenshot of Brookhaven Cherry Blossom Festival social post three

SEO Analysis and Consultation for Wrench Group

The Wrench Group, LLC is a national leader in home maintenance, repair and replacement services specializing in heating, ventilation, air conditioning, plumbing, and electrical services. In 2019, they approached Lenz and asked for our expert team to study some of their biggest affiliated companies’ blog traffic in order to implement a successful SEO strategy that would allow their website content to flourish. As SEO enthusiasts, Lenz was excited to tackle the task, and help Wrench Group optimize its online presence. 

Organizing and Orchestrating an EyeSouth Partners Retreat

Lenz spent six months planning and producing a three-day continuing education retreat for EyeSouth Partners affiliated doctors and their families. Held at the luxurious Boca Raton Resort from January 11-13, 2019, the weekend consisted of educational lectures, group beach activities, and bountiful amounts of food and fun.

EyeSouth Partners branded doctor’s pin

EyeSouth Partners branded doctor’s pin

T-shirt design for beach activity

T-shirt design for beach activity

Group photo of EyeSouth Partners affiliated doctors

Group photo of EyeSouth Partners affiliated doctors

Lenz Extends Marketing and Social Media Reach for Cumberland Caverns Live

Photo of the venue at Cumberland Caverns Live

Cumberland Caverns Live, a recent addition to the Southeast music scene, tapped Lenz to develop its marketing and social media brand, following its inaugural season in 2018. Artists like the Allman Betts Band, John Stuckley Trio, Deer Tick, and Devotchka have played memorable shows 333 feet below ground. Those performances were inside the visually striking and sonically rich World Famous Volcano Room at Cumberland Caverns in McMinnville, Tennessee. 

To help raise CCL’s visibility and grow its audience for 2019, Lenz deployed an efficient marketing strategy including content creation, paid social, and targeted radio, digital, and print advertising. Lenz created new visual assets leveraging CCL’s striking performance imagery and band photography. Our team upgraded CCL’s social media channels, such as Facebook, Twitter, and Instagram, with consistent content cadence and high quality visual imagery. We also forged advertising partnerships with music and specialty publications in nearby markets like Nashville and Chattanooga such as Lightning 100 and Nashville Scene. 

2019’s season was Cumberland Caverns Live’s best yet. While the live entertainment industry regroups from COVID-19 this year, we are working to make 2021 even better for our client.

Doubling Campaign Numbers with Emory 

2019 marked the third year of our successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign leveraged traditional media (radio, print, PR), with targeted digital tools such as Google Ads, remarketing, and Facebook with customized messaging according to geography and concentration. 

And in 2019, our partners within the law school charged Lenz with taking the campaign to the next level: they asked us to generate 50% more inquiries from prospective students compared to the previous year. To do this, Lenz amplified its digital strategy and took the campaign national: targeting geographies like Washington D.C., Austin, TX, Orlando, FL, Raleigh-Durham, NC, Virginia, and beyond. Coupled with strategic print, radio, and streaming campaigns, the campaign delivered: by the end, it had yielded almost 60% more inquiries than the previous year–more than 500 conversions in fewer than twenty weeks. 

Plus, the campaign got a face-lift, embracing all new images and graphics, now unique to the degree.

Helping Marietta Plastic Surgery expand its reach via Pinterest

Lenz helped Marietta Plastic Surgery extend their reach to Pinterest this year. In addition to being a successful marketing tool, Pinterest also functions as a search platform, which helps prospective patients find relevant resources and updates in real-time. Marietta Plastic Surgery’s Pinterest is already off to a strong start with a curated mix of promotional practice materials and relatable lifestyle content boards. To see examples of those, click here for the Marietta Plastic Surgery “Meet Our Doctors board and the quotes board

Screenshot of MPS Facebook.

If you are looking to elevate your marketing, Lenz is here to help. Click here to reach out to us or give us a call at 404-373-2021.

No, no, we are not satisfied and will not be satisfied until justice rolls down like water and righteousness like a mighty stream.”

— The Rev. Dr. Martin Luther King, Jr., “I Have a Dream” speech, August 28, 1963.

Dr. King’s dream was that America would fulfill its promise that “all men — black men as well as white men — would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.”

His monumental speech can be distilled, in a sense, to three simple but powerful words: Black Lives Matter.

We are disgusted and heartbroken by the recent murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, and we condemn racism and injustice towards the black community from any corner. Police brutality must stop.

The right to assemble and protest — and freedom of speech and of the press — is a Constitutional right enshrined for all Americans in the First Amendment.

Words are important but deeds are most powerful and more should be done. Lenz for three decades has worked to help build healthier, safer, and stronger communities. But no, no, we are not satisfied. We are forming a task force with the following pledge:

  1. To listen and understand. We will work to educate our company top to bottom on racism and its effects.
  2. To push for justice. We will work within our communities to emphasize equal justice and law enforcement regardless of race.
  3. To create additional economic opportunities for minorities and minority owned businesses through Lenz’s hiring and business practices, including the use of an outside consultant for guidance.
  4. To continue our long history of support and donations to a wide array of community and philanthropic organizations and initiatives, in the areas of economic disparity, education, healthcare, and the environment.

This work is just the start, but we are committed to the long-term journey of building a more equitable, peaceful, and prosperous society for all.

Screenshot of ASF Facebook cover photo.

Lenz loves working with the Atlanta Science Festival, an annual two-week Festival celebrating science and technology every March. ASF features more than 100 events throughout metro Atlanta, reaching 50,000 children and adults each year. For the 2020 festival season, Lenz created a visual identity that encompasses the Festival’s mission, the theme of this year’s conference, and the work ASF does for our community. The result is this stunning poster developed by the Lenz Creative Team. 

Screenshot of the 2020 Atlanta Science Festival blog.

From there, Lenz Art Director Scott Sanders collaborated with the media department to develop a comprehensive suite of graphics for digital and social media content. Examples include Facebook event covers, newsletters, and promotional designs to spotlight events.

Check out the images below!

Screenshot of an ASF event design.

Screenshot of ASF Facebook cover photo.

Screenshot of the ASF newsletter

Photo of the ASF mascot at the launch event.

Photo of the Lenz team at the ASF launch event.

If you would like assistance with branded designs or media content, the experts at Lenz Marketing are here to help. Click here to reach out to us.

Screenshot of a snippet of one of the news stories we secured for the Warriors for William 5k.

In 2015, Danielle and Dr. William Webb of SouthCoast Health lost their son, William, to cancer. After suffering this tragedy, the Webbs created the nonprofit Warriors 4 William Foundation to help others facing similar challenges. Its annual Warriors 4 William 5K raises money for childhood cancer research, and, this year, the Lenz media relations team was ecstatic to jump in and help raise awareness. 

In 2019, Lenz helped garner media attention from Savannah Morning News, the city’s major daily newspaper, and WTOC, the local CBS affiliate, for the race. You can read the Savannah Morning News article here, and you can read the WTOC article here

Looking to bring more attention to your cause? Click here to reach out to Lenz Marketing today!

Logo that Lenz designed for the Brookhaven Census 2020.

Lenz is proud to work with the City of Brookhaven to promote its Census 2020 project. Our work for this initiative includes brand development, a multi-step marketing plan, paid advertising, and grass-roots promotion. Our goal is to help achieve a high rate of participation in the census, including among multiple audiences who speak varied languages, by educating and informing the community regarding the benefits of participation.

As stated on the 2020 Census website, “The census provides critical data that lawmakers, business owners, teachers, and many others use to provide daily services, products, and support for you and your community. Every year, billions of dollars in federal funding go to hospitals, fire departments, schools, roads, and other resources based on census data. The results of the census also determine the number of seats each state will have in the U.S. House of Representatives, and they are used to draw congressional and state legislative districts.”

It’s our pleasure to work for such an important cause and to assist in helping our nearby communities flourish. Check out the work we’ve done for the census so far below.

Logo Development

 

Social Media Posts

Screenshot of one of the Brookhaven Census Photos

Screenshot of one of the Brookhaven Census Photos

Flyer Creation

 

Flyer Lenz Created for the Brookhaven Census. It has a stock image of a diverse crowd of people standing together. The text is information about the census and it's importance.

Decatur-based non-profit has worked to prevent and alleviate homelessness in DeKalb County for 50 years.

Lenz Amplify check

Lenz is proud to announce that the 2019 Amplify Decatur Concert Series raised $45,000 for Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. This year’s gift is the most an Amplify Concert Series has generated to date, and raises Amplify’s community contributions to more than $350,000 since 2011.

Amplify was founded by Lenz partner and Vice President of Marketing Mike Killeen, who remains an Amplify board member. Christine Mahin, Lenz Marketing’s Accounts Supervisor, who has helped produce the Amplify Decatur Music Festival since 2016, served as festival director for the third consecutive year. Lenz President and CEO Richard J. Lenz serves as the Chair of the Amplify Advisory Board. The entire Lenz team also contributed to the marketing and production of the event.

Richard Lenz said the event “checks a lot of boxes” for him. “Lenz has supported many causes, organizations, and events in Decatur since 1992, and what we look for locally is something that adds to the culture of Decatur, has a philanthropic purpose, and allows our company to make an impact using our talent, energy, and resources. My goal of building a successful music festival in Decatur is being achieved, thanks to so many.”

The 2019 Amplify Decatur Music Festival boasted a line-up featuring Rock & Roll Hall of Famer Mavis Staples, two-time Grammy award winner Jeff Tweedy of Wilco, acclaimed singer-guitarist Julien Baker, Kevn Kinney of Drivin N Cryin, and Atlanta-based, jam-rock band The Bitteroots.

A Saturday afternoon Q&A with actor Jon Hamm (“Mad Men,” “Baby Driver”) at Eddie’s Attic helped highlight the weekend. Amplify Decatur also featured a three-night stand at Eddie’s Attic with performances by David Lowery of Cracker, Var, Mike Killeen, Liz Vice, Zoser, Charlie Mars, Tom Mackell, and a Pearl Jam vs. Nirvana tribute night starring an array of local and regional acts.

Scroll down to view some of the photos from this amazing event!

Interested in partnering with Lenz Marketing? Contact us today to learn more about our services.

Several members of Team Lenz were invited to speak to a group of Kaiser Permanente brokers during a council meeting for the company. Accounts and Operations Director Christine Mahin spoke about website design and management, Media Coordinator Carey Blankenship discussed SEO best practices, and Media Coordinator Anna Laura McGranahan talked about branding via social media platforms.

Check out the photos from the event below. If you’re interested in learning more about how website management, SEO, and social media can help your business reach its goals, contact Lenz Marketing today for more information.

Lenz loves being able to work with industry-leading, well-respected clients across a variety of fields. See below for some awards and accolades achieved by some clients of ours. Congratulations to all of these groups!

Georgia College & State University’s Online MBA ranked nationally

The Online MBA Report ranked Georgia College & State University’s online MBA program as the #1 online MBA program in Georgia, 9th in the South, 22nd of public schools, and 27th in the nation! Lenz has enjoyed building campaigns promoting Georgia College’s online graduate business programs, and are excited to see the programs being recognized.

Georgia Urology Named Best Urology Blogger

Georgia Urology was ranked #9 as one of the internet’s Best Urology bloggers. They were recognized in a comprehensive list of best urology internet content that is ranked on criteria such as Google reputation and search ranking, social media influence, and quality and consistency of the postings. To learn more about Georgia Urology’s recognition, click here. Visit this page to check out the blogs that helped them earn this title.

Marietta Plastic Surgery wins “Best of Cobb” award from Cobb Life Magazine

This “Best of Cobb” competition is nomination-based and is run annually by Cobb Life Magazine, including a wide variety of categories, such as food, drink, events, etc. Marietta Plastic Surgery received the most nominations for the “Health, Beauty, & Wellness” category for Cobb’s best Cosmetic or Plastic Surgeon!

Interested in partnering with Lenz Marketing? Contact us today for more information on how we can elevate your brand.

Lenz recently helped Science ATL bring its Race Through Space 5k to life, through the development of visual brand for the event, which was held May 4 at Piedmont Park. Science ATL brings people together through the wonder of science; its flagship event is the Atlanta Science Festival.

Lenz ScienceATL 5k

Interested in learning more about how Lenz can bring your vision to life? Contact us today to learn more about our integrated marketing services.

Lenz is, without a doubt, made up of talented and passionate individuals. One member of Team Lenz, Media Relations Manager Jon Waterhouse, recently combined his writing skills with his passion for “Star Wars” to partake in an exciting opportunity.

Jon partnered with Disney/LucasFilm and IDW to write a story for the comic book “Star Wars Adventures” titled “A Tauntaun Tail”. Set during the events of the film “Star Wars: Episode V – The Empire Strikes Back”, Jon’s story will appear in issue 22, which will release in late June. Once released, it will be available at comic retailers everywhere and online digitally at Comixology.com.

“It’s truly a dream come true to be playing in the ‘Star Wars’ sandbox as a creator,” Jon said. “The story takes place during a pivotal moment in ‘The Empire Strikes Back,’ which is one of my favorite ‘Star Wars’ films. So that makes this project even more special, not to mention surreal!”

The story will also have its own limited edition variant cover. “The artwork is being done by Tony Fleecs, an amazing veteran comic book illustrator, who shares my love for ‘Star Wars’,” Jon said. “It’s been an absolute joy collaborating with him and watching my story come to life in such a visually striking way.”

Take a peek at Cover B of the comic, which will feature Jon’s story!

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