Logo that Lenz designed for the Brookhaven Census 2020.

Lenz is proud to work with the City of Brookhaven to promote its Census 2020 project. Our work for this initiative includes brand development, a multi-step marketing plan, paid advertising, and grass-roots promotion. Our goal is to help achieve a high rate of participation in the census, including among multiple audiences who speak varied languages, by educating and informing the community regarding the benefits of participation.

As stated on the 2020 Census website, “The census provides critical data that lawmakers, business owners, teachers, and many others use to provide daily services, products, and support for you and your community. Every year, billions of dollars in federal funding go to hospitals, fire departments, schools, roads, and other resources based on census data. The results of the census also determine the number of seats each state will have in the U.S. House of Representatives, and they are used to draw congressional and state legislative districts.”

It’s our pleasure to work for such an important cause and to assist in helping our nearby communities flourish. Check out the work we’ve done for the census so far below.

Logo Development

 

Social Media Posts

Screenshot of one of the Brookhaven Census Photos

Screenshot of one of the Brookhaven Census Photos

Flyer Creation

 

Flyer Lenz Created for the Brookhaven Census. It has a stock image of a diverse crowd of people standing together. The text is information about the census and it's importance.

Decatur-based non-profit has worked to prevent and alleviate homelessness in DeKalb County for 50 years.

Lenz Amplify check

Lenz is proud to announce that the 2019 Amplify Decatur Concert Series raised $45,000 for Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. This year’s gift is the most an Amplify Concert Series has generated to date, and raises Amplify’s community contributions to more than $350,000 since 2011.

Amplify was founded by Lenz partner and Vice President of Marketing Mike Killeen, who remains an Amplify board member. Christine Mahin, Lenz Marketing’s Accounts Supervisor, who has helped produce the Amplify Decatur Music Festival since 2016, served as festival director for the third consecutive year. Lenz President and CEO Richard J. Lenz serves as the Chair of the Amplify Advisory Board. The entire Lenz team also contributed to the marketing and production of the event.

Richard Lenz said the event “checks a lot of boxes” for him. “Lenz has supported many causes, organizations, and events in Decatur since 1992, and what we look for locally is something that adds to the culture of Decatur, has a philanthropic purpose, and allows our company to make an impact using our talent, energy, and resources. My goal of building a successful music festival in Decatur is being achieved, thanks to so many.”

The 2019 Amplify Decatur Music Festival boasted a line-up featuring Rock & Roll Hall of Famer Mavis Staples, two-time Grammy award winner Jeff Tweedy of Wilco, acclaimed singer-guitarist Julien Baker, Kevn Kinney of Drivin N Cryin, and Atlanta-based, jam-rock band The Bitteroots.

A Saturday afternoon Q&A with actor Jon Hamm (“Mad Men,” “Baby Driver”) at Eddie’s Attic helped highlight the weekend. Amplify Decatur also featured a three-night stand at Eddie’s Attic with performances by David Lowery of Cracker, Var, Mike Killeen, Liz Vice, Zoser, Charlie Mars, Tom Mackell, and a Pearl Jam vs. Nirvana tribute night starring an array of local and regional acts.

Scroll down to view some of the photos from this amazing event!

Interested in partnering with Lenz Marketing? Contact us today to learn more about our services.

Several members of Team Lenz were invited to speak to a group of Kaiser Permanente brokers during a council meeting for the company. Accounts and Operations Director Christine Mahin spoke about website design and management, Media Coordinator Carey Blankenship discussed SEO best practices, and Media Coordinator Anna Laura McGranahan talked about branding via social media platforms.

Check out the photos from the event below. If you’re interested in learning more about how website management, SEO, and social media can help your business reach its goals, contact Lenz Marketing today for more information.

Lenz loves being able to work with industry-leading, well-respected clients across a variety of fields. See below for some awards and accolades achieved by some clients of ours. Congratulations to all of these groups!

Georgia College & State University’s Online MBA ranked nationally

The Online MBA Report ranked Georgia College & State University’s online MBA program as the #1 online MBA program in Georgia, 9th in the South, 22nd of public schools, and 27th in the nation! Lenz has enjoyed building campaigns promoting Georgia College’s online graduate business programs, and are excited to see the programs being recognized.

Georgia Urology Named Best Urology Blogger

Georgia Urology was ranked #9 as one of the internet’s Best Urology bloggers. They were recognized in a comprehensive list of best urology internet content that is ranked on criteria such as Google reputation and search ranking, social media influence, and quality and consistency of the postings. To learn more about Georgia Urology’s recognition, click here. Visit this page to check out the blogs that helped them earn this title.

Marietta Plastic Surgery wins “Best of Cobb” award from Cobb Life Magazine

This “Best of Cobb” competition is nomination-based and is run annually by Cobb Life Magazine, including a wide variety of categories, such as food, drink, events, etc. Marietta Plastic Surgery received the most nominations for the “Health, Beauty, & Wellness” category for Cobb’s best Cosmetic or Plastic Surgeon!

Interested in partnering with Lenz Marketing? Contact us today for more information on how we can elevate your brand.

Lenz recently helped Science ATL bring its Race Through Space 5k to life, through the development of visual brand for the event, which was held May 4 at Piedmont Park. Science ATL brings people together through the wonder of science; its flagship event is the Atlanta Science Festival.

Lenz ScienceATL 5k

Interested in learning more about how Lenz can bring your vision to life? Contact us today to learn more about our integrated marketing services.

Lenz is, without a doubt, made up of talented and passionate individuals. One member of Team Lenz, Media Relations Manager Jon Waterhouse, recently combined his writing skills with his passion for “Star Wars” to partake in an exciting opportunity.

Jon partnered with Disney/LucasFilm and IDW to write a story for the comic book “Star Wars Adventures” titled “A Tauntaun Tail”. Set during the events of the film “Star Wars: Episode V – The Empire Strikes Back”, Jon’s story will appear in issue 22, which will release in late June. Once released, it will be available at comic retailers everywhere and online digitally at Comixology.com.

“It’s truly a dream come true to be playing in the ‘Star Wars’ sandbox as a creator,” Jon said. “The story takes place during a pivotal moment in ‘The Empire Strikes Back,’ which is one of my favorite ‘Star Wars’ films. So that makes this project even more special, not to mention surreal!”

The story will also have its own limited edition variant cover. “The artwork is being done by Tony Fleecs, an amazing veteran comic book illustrator, who shares my love for ‘Star Wars’,” Jon said. “It’s been an absolute joy collaborating with him and watching my story come to life in such a visually striking way.”

Take a peek at Cover B of the comic, which will feature Jon’s story!

© 2019 Lucasfilm Ltd. & ® or ™ where indicated. All Rights Reserved.

Christine Mahin (Accounts & Operations Director) and Rachel Cushing (Media Director) were guest lecturers for a graduate level healthcare marketing course at Emory’s Rollins School of Public Health. Both led a discussion on digital marketing and how it pertains to healthcare marketing.

Topics they touched upon included: Google Ads, email marketing, social media marketing, marketing ethics, staying HIPAA compliant, and more.

Interested in learning more about how digital marketing can help your business reach its goals? Contact Lenz Marketing today for more information.

2018 was a fantastic year for Lenz, filled with many wonderful projects and new challenges. Check out the summary of this past year for #TeamLenz.

Lenz welcomes new partnerships

2018 saw the start of many wonderful relationships with incredible clients. Here are some of the newest clients Lenz partnered up with to create outstanding marketing content for:

    1. EyeSouth Partners: EyeSouth Partners is a premier network of integrated eye care practices located throughout the Southeast. 2018 marks the first year of the partnership between EyeSouth and Lenz, with Lenz providing its marketing and consulting services to the group and its affiliated practices, which include Georgia Eye Partners, Georgia Retina, and OPAL Aesthetics.
    2. Coolray, Mr. Plumber, and BriteBox: For over 50 years, Coolray has been trusted by Atlanta homeowners as the leader in HVAC, plumbing, and electrical services thanks to their highly skilled technicians and great value. We were ecstatic to bring on Coolray and their affiliated companies, Mr. Plumber and BriteBox, to the Lenz Family in 2018. In addition to creating advertisements, we’ve been managing social, SEO projects, and more for this three client addition.
    3. Brookhaven Cherry Blossom Festival: This March 30th through 31st, The Brookhaven Cherry Blossom Festival will usher in the spring season with a celebration of music, art, dogs, and food in the Brookhaven area. Team Lenz is proud to handle media buying, social media, and digital design to ensure they have a successful festival this year.
    4. Avant Gynecology: Formerly McDaniel & Durrett, P.C, Lenz had a blast rebranding the practice as Avant Gynecology, Atlanta’s GYN and Surgical Specialists.
    5. Upson Regional Medical Center: In 2018, Lenz was brought on by Upson Regional for a consultation project. Our team studied the effectiveness of the group’s existing marketing communications, held interviews in the field, and helped strengthen the brand and reach new patient groups after assessing the results.

Georgia Urology’s WSB-TV campaign

In 2018, Lenz developed and managed a robust TV ad campaign for Georgia Urology on WSB-TV. Three spots were created that focused on two of the practice’s important service lines—kidney stones and prostate cancer—and one spot was devoted to awareness building for the practice’s brand. The spots aired throughout the summer and fall of 2018 to great reception!

Prostate Cancer ad: 

Kidney Stone ad: 

General Branding ad:

Tall Timbers environmental project

The Economic Impact of the Red Hills Region’s Quail Hunting Lands of North Florida and Southwest Georgia is a publication put out by the Tall Timbers organization that is based on research they do to track the conservation efforts they support. It is used to show the community and other interested parties how important the region’s environmental conservation efforts are to the local economy in very real terms. Lenz’s Creative Director Ben Barnes loves producing incredible design work for this project every three years because it’s an opportunity to be creative and support a good cause.

Check out 2018’s design here:

Lenz designed Tall Timbers

2018 Atlanta Science Festival

During the 2018 Atlanta Science Festival, Lenz had the pleasure of tackling exciting new projects in addition to improving the same initiatives from years prior. One of the top moments from 2018 was bringing ALEX (Atlanta’s Lead Explorer) to life. Not only did we create a physical costume that ASF could use during events of the conference, we also designed a mini version for some incredible social engagement. ALEX had much time in the spotlight, but here are some of our favorite photos:

Lenz also built a beautiful new website to help promote this incredible festival and its efforts to connect Atlanta’s science community. Check out this before and after:

BEFORE

AFTER

Our 2018 efforts really made a difference in the overall attendance, enjoyment, and quality of the festival. For example, last year 53,000 people attended, there were 120 events over 70 venues, and the festival gathered over 122 media hits that reached more than 37 million views.

Finally, our team managed to secure many exciting PR hits for this client. Just a few examples are coverage of the festival through Atlanta’s major network affiliates such as WSB-TV, 11 Alive, CBS 46, and Fox 5; a feature story from the Atlanta Journal-Constitution; radio highlights on channels such as WABE’s “City Lights”, Kiss 104.1 FM’s “Business in the Black”, 92.9 the Game, and more; digital hits on several websites such as Atlanta Business Chronicle, Patch, AccessAtlanta, GPB, and more.

Rebranding Avant Gynecology, FKA McDaniel & Durrett, P.C.

Avant Gynecology, formerly known as McDaniel & Durrett, P.C, is a long-established practice that has been serving generations of women for more than 40 years. From creating the name to establishing the new brand’s aesthetic and identity, Lenz provided its services to ensure the practice’s rebranding captured its top-notch quality and professional reputation.

Check out the new website and collateral below!

Avant Gynecology logo

Lenz designed Avant website

Lenz Avant GYN review card

Emory Law’s JM Campaign

2018 saw the continuation of a successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign (now beginning its third year) leverages traditional media (radio, print, PR), targeted digital messaging, creative, and strategies across more than ten cities in the southeast including Charlotte, Nashville, Jacksonville, and Atlanta using tools such as geo-fencing, Google Ads, pre-roll, and remarketing. During the fall of 2018, we captured new video featuring student testimonials and created a suite of accompanying digital assets to harmonize with the new videos.

Here’s one example:

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2018 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. This $40,000 gift equals the most an Amplify Concert Series has generated to date; Amplify Decatur has raised and donated more than $190,000 to DCM since 2011.

On April 14, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Music Festival, the centerpiece of the concert series. The festival featured performances by an all-star Americana line-up, including The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. Atlanta-based folk duo Dwayne Shivers also performed.

Lenz’s own Accounts and Operations Director, Christine Mahin, served as festival director for the second consecutive year. Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event as successful as it was.

Keep on scrolling to view some photos and branding of the event!

Lenz branded 2018 Amplify Decatur Music Festival

SouthCoast Health’s Urgent Care

With more than 120 healthcare professionals encompassing more than 20 specialties and services, we were excited to help SouthCoast Health promote its latest addition to its extensive line of services: Urgent Care. Lenz branded the service and crafted several social media assets, such as Facebook campaigns, boosted ads, and weekly social posts, to promote the line.

We were particularly proud of a gif that both the social media department and the creative team crafted together:

Lenz SouthCoast Health GIF

Collaboration between local bloggers and Marietta Plastic Surgery

In today’s age of online “influencers” and brands, plastic surgery groups have seen great success in collaborating with micro-influencers. Micro-influencers are local social media accounts with large followings and audiences that trust their opinion.

That’s why Lenz was proud to connect Marietta Plastic Surgery with Peaches in a Pod, a best-friend micro-influencers duo based in Marietta, Georgia. See some of the social posts and blogs we helped Peaches in a Pod create to promote the incredible services Marietta Plastic Surgery provides.

  1. Botox and Dermal Filler Experience blog
  2. PRP Facial Treatment blog
  3. Recap blog on Marietta Plastic Surgery

Peaches in a Pod Lenz MPS social post

Lenz MPS Peaches in a Pod post

Inspired by what you see above? Contact Lenz today for any of your brand strategy, advertising, digital marketing, and public relations needs.

Lenz proudly sponsored the 2018 Top Doctors Reception, presented by Atlanta magazine. The reception was help June 21 at the Atlanta History Center in Buckhead, and celebrated the physicians in the “Top Doctors” issue. Lenz had an on-site presence at the reception, and had a great time celebrating the doctors being honored, including many of our clients.

Congratulations to all the top doctors. We’re already looking forward to next year!

Check out a few more snapshots of the night below.

Lenz recently helped the 2018 Amplify Decatur Concert Series, raise $40,000 for its beneficiary, Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

The April 13-15 concert series was presented and marketed by Lenz and produced in partnership with Eddie’s Attic, the Southeast’s premier music listening room.

Since the first Amplify event (formerly known as Poverty Is Real) in 2011, Amplify has raised more than $190,000 for DCM. Each year, Lenz has served as the presenting sponsor and marketing agency for the event. Amplify was founded by Lenz partner and Vice President of Marketing Mike Killeen, who remains an Amplify board member. Christine Mahin, Lenz Marketing’s Accounts Supervisor, who has helped produce the Amplify Decatur Music Festival since 2016, served as festival director for the second consecutive year. Lenz President and CEO Richard J. Lenz serves as the Chair of the Amplify Advisory Board. And the entire Lenz team contributed to the marketing and production of the event.

On April 14, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. The festival featured performances by an all-star Americana line-up, including The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. Atlanta-based folk duo Dwayne Shivers also performed.

Richard Lenz said the event “checks a lot of boxes” for him. “Lenz has supported many causes, organizations, and events in Decatur since 1992, and what we look for locally is something that adds to the culture of Decatur, has a philanthropic purpose, and allows our company to make an impact using our talent, energy, and resources. My goal of building a successful music festival in Decatur is being achieved, thanks to so many.”

Amplify Decatur also featured a three-night stand at historic Eddie’s Attic, with performances by Jared and Amber, The Weather Station, Sirens of South Austin, and Antigone Rising. On April 15, the concert series culminated with a Steve Earle vs. Townes Van Zandt tribute night featuring eight local and regional acts.

Platinum sponsors included: Leafmore Group, Four Roses Bourbon, Natalie Gregory Sold, The Pinewood, Iris and Bruce Feinberg, WABE 90.1, Decatur Package Store, and Savannah Distributing Company. Gold sponsors included: Georgia Urology, Hall Booth Smith, Oakhurst Realty Partners, Topo Chico, Cox Media Group, Midwood Entertainment, Essentia Water, and ATL PBS.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event as successful as it was.

Scroll down to view some of the photos from this amazing event!