Lenz Marketing was proud to be a part of the 2019 Atlanta magazine Top Doctors Issue Release Reception! On top of being a lead sponsor for the event, several members of #TeamLenz attended the event and answered healthcare marketing questions for Atlanta’s leading physicians.

Four members of Team Lenz (Anna Laura, Jon Waterhouse, Christine Mahin, and Nicole Watson) smiling behind the Lenz table at the Top Docs reception.

The table Lenz put together at the Top Docs reception.

Team Lenz Members Nicole Watson, Christine Mahin, and Anna Laura speak with a Toc Docs at the Lenz table.

Team Lenz member Jon Waterhouse speaks with top docs at the reception.

Above all, we were most excited to celebrate our clients that were recognized as Top Docs.

Georgia Eye Partners logo

Opal Aesthetics Logo

 

Georgia Eye Partners had four physicians on the list: Dr. Eugene Gabianelli, Dr. Parul Khator, Dr. Andrew Feinberg, and Dr. Kristina Price, who is also affiliated with OPAL Aesthetics.

Georgia Retina logo

 

Georgia Retina had six doctors on the list: Dr. Michael Jacobson, Dr. Scott Lampert, Dr. Mark Rivellese, Dr. Atul Sharma, Dr. Jay Stallman, and Dr. Stephanie Vanderveldt.

Gainesville Eye Associates Logo

 

Gainesville Eye Associates had two physicians on the list: Dr. Clayton Blehm and Dr. Jack Chapman.

Georgia Urology logo

 

Georgia Urology had an incredible 21 physicians make the list, a growth from the 17 they had last year. On this year’s list are Dr. Roosevelt Allen, Dr. David Banks, Dr. Carl Capelouto, Dr. Darrell Carmen, Dr. Bert Chen, Dr. Walter Falconer, Dr. Allen Futral, Dr. Lawrence Goldstone, Dr. Mark Haber, Dr. Charles Kaplan, Dr. Andrew Kirsch, Dr. A. Keith Levinson, Dr. Hal Scherz, Dr. Fred Shessel, Dr. Edwin Smith, Dr. Barry Zisholtz, Dr. Froylan Gonzalez, Dr. Jeffrey Proctor, Dr. Joel Rosenfeld, Dr. Brent Sharpe, and Dr. Shaya Taghechian.

Atlanta Allergy & Asthma Logo

 

Atlanta Allergy & Asthma had eight physicians make the list: Dr. Stanley Fineman, Dr. Erinn Gardner, Dr. Linda Guydon, Dr. Kevin Schaffer, Dr. Kathleen Sheerin, Dr. David Tanner, Dr. John Zora, and Dr. Keith Lenchner.

Avant Gynecology Logo

Avant Gynecology’s Dr. Lynley Durrett made the Top Docs list.

Alliance Spine and Pain Centers

 

Alliance Spine and Pain Center’s had four doctors make the list: Dr. David Gale, Dr. Allen Hord, Dr. David Rosenfeld, and Dr. Michael Schaufele.

Congratulations again to all of our incredible clients who made the Atlanta magazine’s Top Doctors 2019 list! If you would like to learn how Lenz Marketing can help market your top doctors, click here to speak with us.

Woman doctor speaking with patient success story.

One of #TeamLenz’s favorite things to do for our clients is to write patient success stories. We love showcasing the ability, empathy, and hard work of the excellent clinicians we get to call clients.

Check out a few of recent examples below!

If you would like Lenz to help tell your patients’ success stories, contact us here today or give us a ring at 404-373-2021.

DeKalb Surgical Associates, P.C. came to Lenz looking for a new logo and site design that would stay on-brand, but elevated; they wanted a site that was user-friendly and aesthetically pleasing for patients and a new logo that was more reflective of the group’s services.

With those goals in mind, see below for Lenz’s new site design for DeKalb Surgical along with what the site looked like before. Also pictured is the new logo compared to the old one.

New site design:

Old site design:

New logo:

Old logo:

Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.

One of the most powerful tools for marketing healthcare is patient success stories. When potential patients see personal stories from healthcare providers they are considering, a number of objectives are accomplished. The first and most important, however, is that they create an emotional connection with the audience.

Successful marketing often relies on two appeals: emotional and functional. To explain this further, we’ll look at how patient success pieces are the perfect example of this.

By using the emotional appeal of other patients who successfully received treatment, patient success stories humanize the practice and the physicians. This allows potential customers to think “I see myself in this patient,” which not only makes the doctor more marketable but also creates a community with the audience of the blog. Each patient will see this physician featured in the story as valuable because the emotion of a successful treatment for another patient will translate onto the page.

Emotion is essential, especially in healthcare. Emotion also makes the complicated world of healthcare more understandable. Doctors and physicians may know the technical terms for treatments and diseases, but patients mostly know the experience of going through medical emergencies and pain. A patient success story relates to the latter in a way that medical jargon simply cannot.

Here are several other objectives that patient success stories accomplish:

  • The medical facility and all of its staff are presented as capable. Any considering patient wants to make sure they’ll go to a skilled and professional physician.
  • Personal stories show the intimate side of the medical staff. By having access to these real-life stories, prospective patients are led to make better judgments about the doctors they want to work with before they even step into the office. A patient success story that shows the doctor as kind, caring, and life-saving will always attract new patients.
  • Patients trust other patients. If someone is looking for a doctor who specializes in knee care, success stories from other patients will only draw the person to the practice or doctor even more.

SouthCoast Health, a multi-specialty practice based in Savannah with 18 treatment locations and more than 120 health care providers, truly understands the benefits of this endeavor.

Lenz has brought numerous SouthCoast Health patient success stories to life. Here are just a few of the most recent examples:

  • Dwan Smith, a woman who turned her health around after a heart scare thanks to the doctors at SouthCoast Health.
  • Judy Williams, a loyal patient who has spent 30 years with SouthCoast Health.
  • Jim McGaw, who tells his story of surviving a heart attack with the help of SouthCoast Health.

If you would like for Lenz to work with you and your healthcare company to generate more patient success stories, contact us here today or give us a ring at 404-373-2021.

Lenz recently developed an infographic illustrating SouthCoast Health’s comprehensive healthcare services and benefits. From pediatrics to geriatrics, from sore throats to surgery, from well visits to weekend urgent care and everything in between, SouthCoast Health supports its patients every step of the way.

See below for the infographic Lenz designed!

Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.

For more powerful and effective healthcare marketing, doctors should tell their patients’ success stories. One fantastic method for doing this is through patient testimonial videos.

A common approach many doctors take in trying to promote themselves and their practice is to highlight their training and certifications. However, more than a physician’s credentials or accolades, prospective patients are interested in hearing the stories of people who’ve entrusted their care to a medical practice. When potential patients start researching which provider to turn to for their healthcare needs, a positive patient success story not only speaks to the quality of the health practice but also enables the researcher to associate positive emotions alongside the name of the practice. Potential patients can relate to other patients more than they can a doctor, so they better understand the benefit of seeking improved health when a fellow patient discusses it and walks them through their real-life experience.

One of the most powerful ways to tell patient stories is through testimonial videos. More than ever, videos resonate in a sea of social media and website content, creating a powerful package that helps garner more trust in the practice. Since social platforms such as Facebook auto-play videos directly uploaded to a consumer’s feed, Lenz usually sees an increase in social engagement and web traffic after promoting a patient testimonial video.

Here are a few patient testimonial videos Lenz produced to tell patients’ success stories!

PT Solutions Patient Triumph videos

Interested in working with Lenz to help market your healthcare practice or services? Contact us here today or give us a ring at 404-373-2021.

To help market the Atlanta Center for Medical Research’s recent study on major depressive disorder, Lenz designed and secured a premium placement for an advertisement in the April 2018 issue of Creative Loafing.

Interested in working with Lenz for your design and branding needs? Contact us here today or give us a call at 404-373-2021.

Lenz recently partnered with Avant Gynecology, formerly known as McDaniel and Durrett, to launch the practice’s new brand identity.

From creating the practice’s new name to developing its logo and website, Lenz aimed to ensure that the practice’s high quality and professional reputation was well represented.

Check out the new Avant Gynecology brand, business collateral, and website!

Interested in working with Lenz for your design and branding needs? Contact us here today or give us a ring at 404-373-2021.

Mike Killeen, Lenz’s VP of Marketing, has returned to teach a healthcare marketing course at Emory University’s Rollins School of Public Health for a second year.

Mike’s course covers a wide array of marketing topics, including branding, advertising, and the digital revolution, as well as how these disciplines relate to the increasingly consumer-oriented world of healthcare.

The course is offered to Rollins’ students who have chosen the management track in their pursuit of a masters degree in public health. There are 50 students in the class.

“It’s extremely fulfilling to spend time each week with the class, discussing a topic that I find to be so interesting and dynamic,” Mike said. “I learn so much from the students.”

Lenz recently added to its growing list of media properties with the launch of The Weekly Check-Up healthcare radio show in the Tampa-St. Petersburg market.

The show marks an extension of The Weekly Check-Up brand, which launched in 2011 with a radio program on 95.5 FM and AM 750 WSB in Atlanta, and is hosted by Dr. Bruce Feinberg and presented by Georgia Urology.

In Tampa, The Weekly Check-Up is presented by Florida Cancer Specialists, hosted by JoJo Patrella, and airs Saturday mornings on WHPT 102.5 FM.

Additional sponsors include Smart Scan and Dr. William Cooper of the Gessler Clinic.

The show can be streamed live at TheBoneOnline.com, and past episodes are available here.