DeKalb Surgical Associates, P.C. came to Lenz looking for a new logo and site design that would stay on-brand, but elevated; they wanted a site that was user-friendly and aesthetically pleasing for patients and a new logo that was more reflective of the group’s services.

With those goals in mind, see below for Lenz’s new site design for DeKalb Surgical along with what the site looked like before. Also pictured is the new logo compared to the old one.

New site design:

Old site design:

New logo:

Old logo:

Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.

One of the most powerful tools for marketing healthcare is patient success stories. When potential patients see personal stories from healthcare providers they are considering, a number of objectives are accomplished. The first and most important, however, is that they create an emotional connection with the audience.

Successful marketing often relies on two appeals: emotional and functional. To explain this further, we’ll look at how patient success pieces are the perfect example of this.

By using the emotional appeal of other patients who successfully received treatment, patient success stories humanize the practice and the physicians. This allows potential customers to think “I see myself in this patient,” which not only makes the doctor more marketable but also creates a community with the audience of the blog. Each patient will see this physician featured in the story as valuable because the emotion of a successful treatment for another patient will translate onto the page.

Emotion is essential, especially in healthcare. Emotion also makes the complicated world of healthcare more understandable. Doctors and physicians may know the technical terms for treatments and diseases, but patients mostly know the experience of going through medical emergencies and pain. A patient success story relates to the latter in a way that medical jargon simply cannot.

Here are several other objectives that patient success stories accomplish:

  • The medical facility and all of its staff are presented as capable. Any considering patient wants to make sure they’ll go to a skilled and professional physician.
  • Personal stories show the intimate side of the medical staff. By having access to these real-life stories, prospective patients are led to make better judgments about the doctors they want to work with before they even step into the office. A patient success story that shows the doctor as kind, caring, and life-saving will always attract new patients.
  • Patients trust other patients. If someone is looking for a doctor who specializes in knee care, success stories from other patients will only draw the person to the practice or doctor even more.

SouthCoast Health, a multi-specialty practice based in Savannah with 18 treatment locations and more than 120 health care providers, truly understands the benefits of this endeavor.

Lenz has brought numerous SouthCoast Health patient success stories to life. Here are just a few of the most recent examples:

  • Dwan Smith, a woman who turned her health around after a heart scare thanks to the doctors at SouthCoast Health.
  • Judy Williams, a loyal patient who has spent 30 years with SouthCoast Health.
  • Jim McGaw, who tells his story of surviving a heart attack with the help of SouthCoast Health.

If you would like for Lenz to work with you and your healthcare company to generate more patient success stories, contact us here today or give us a ring at 404-373-2021.

Lenz recently developed an infographic illustrating SouthCoast Health’s comprehensive healthcare services and benefits. From pediatrics to geriatrics, from sore throats to surgery, from well visits to weekend urgent care and everything in between, SouthCoast Health supports its patients every step of the way.

See below for the infographic Lenz designed!

Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.

For more powerful and effective healthcare marketing, doctors should tell their patients’ success stories. One fantastic method for doing this is through patient testimonial videos.

A common approach many doctors take in trying to promote themselves and their practice is to highlight their training and certifications. However, more than a physician’s credentials or accolades, prospective patients are interested in hearing the stories of people who’ve entrusted their care to a medical practice. When potential patients start researching which provider to turn to for their healthcare needs, a positive patient success story not only speaks to the quality of the health practice but also enables the researcher to associate positive emotions alongside the name of the practice. Potential patients can relate to other patients more than they can a doctor, so they better understand the benefit of seeking improved health when a fellow patient discusses it and walks them through their real-life experience.

One of the most powerful ways to tell patient stories is through testimonial videos. More than ever, videos resonate in a sea of social media and website content, creating a powerful package that helps garner more trust in the practice. Since social platforms such as Facebook auto-play videos directly uploaded to a consumer’s feed, Lenz usually sees an increase in social engagement and web traffic after promoting a patient testimonial video.

Here are a few patient testimonial videos Lenz produced to tell patients’ success stories!

PT Solutions Patient Triumph videos

Interested in working with Lenz to help market your healthcare practice or services? Contact us here today or give us a ring at 404-373-2021.

To help market the Atlanta Center for Medical Research’s recent study on major depressive disorder, Lenz designed and secured a premium placement for an advertisement in the April 2018 issue of Creative Loafing.

Interested in working with Lenz for your design and branding needs? Contact us here today or give us a call at 404-373-2021.

Lenz recently partnered with Avant Gynecology, formerly known as McDaniel and Durrett, to launch the practice’s new brand identity.

From creating the practice’s new name to developing its logo and website, Lenz aimed to ensure that the practice’s high quality and professional reputation was well represented.

Check out the new Avant Gynecology brand, business collateral, and website!

Interested in working with Lenz for your design and branding needs? Contact us here today or give us a ring at 404-373-2021.

Mike Killeen, Lenz’s VP of Marketing, has returned to teach a healthcare marketing course at Emory University’s Rollins School of Public Health for a second year.

Mike’s course covers a wide array of marketing topics, including branding, advertising, and the digital revolution, as well as how these disciplines relate to the increasingly consumer-oriented world of healthcare.

The course is offered to Rollins’ students who have chosen the management track in their pursuit of a masters degree in public health. There are 50 students in the class.

“It’s extremely fulfilling to spend time each week with the class, discussing a topic that I find to be so interesting and dynamic,” Mike said. “I learn so much from the students.”

Lenz recently added to its growing list of media properties with the launch of The Weekly Check-Up healthcare radio show in the Tampa-St. Petersburg market.

The show marks an extension of The Weekly Check-Up brand, which launched in 2011 with a radio program on 95.5 FM and AM 750 WSB in Atlanta, and is hosted by Dr. Bruce Feinberg and presented by Georgia Urology.

In Tampa, The Weekly Check-Up is presented by Florida Cancer Specialists, hosted by JoJo Patrella, and airs Saturday mornings on WHPT 102.5 FM.

Additional sponsors include Smart Scan and Dr. William Cooper of the Gessler Clinic.

The show can be streamed live at TheBoneOnline.com, and past episodes are available here.

2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta and beyond, Team Lenz has covered a lot of ground. See below for some of our highlights and achievements from last year!

SouthCoast Health Breast Cancer Campaign

As SouthCoast Health’s key social media and digital content provider, the Lenz team developed custom branding, digital content, as well as social and public relations campaigns worthy of the innovative breast health services that SouthCoast Health offers.

Check out some of the pieces Lenz created for this campaign, including branded logo and website graphics, blogs, news pieces, and informative graphics.

Video series for Emory Law’s JM Program

Lenz partnered with Mixed Bag Media to produce a series of videos promoting Emory University School of  Law’s Juris Master program, designed for non-lawyers who want to advance in their career and gain an understanding of how the law relates to their field. For the project, we interviewed seven current and former students of the program and asked them about how the degree helped their careers in the fields of healthcare, human resources, and business. We also had the opportunity to interview Stephen Sencer, the Senior Vice President and General Counsel and Senior Advisor to the President of Emory University about the value of the degree to working professionals.

As a part of a multifaceted video campaign, we worked with the Mixed Bag Media team to develop two versions of each interview (a 90-second and 30-second version), as well as a montage video featuring multiple students. The videos were used in a large-scale digital marketing campaign, which included social media, web, and YouTube pre-roll. All ads clicked through to branded landing pages, which rounded out the cohesive look of the integrated campaign. The landing pages allowed us to track conversions from each individual referral source, helping us optimize and achieve the client’s goals.

Check out our work below below!

Tia Favors
Human Resources Benefits Specialist
2016 Juris Master Graduate

Stephen Sencer
Senior Vice President and General Counsel
Senior Advisor to the President
Emory University

PT Solutions’ Partnership with the Atlanta Braves

Lenz helped PT Solutions promote its partnership with the Atlanta Braves, by creating a sponsor shield, billboard campaign, and website features.

See below for these design pieces!

Lenz Owned Media Properties

In addition to offering our healthcare and community clients integrated services, Lenz also owns several media properties, allowing us to deliver more value to our clients and help them reach their goals. In 2017, Lenz was able to expand its “The Weekly Check-Up” show out of Atlanta (out of the state for that matter) into Tampa, Florida! “The Weekly Check-Up” now airs on WHPT 102.5 FM.

2017 also saw the debut of “Lenz on Business,” Atlanta’s preeminent business talk show that airs Saturdays at 6 p.m. on News/Talk 95.5 FM WSB. Each week, Lenz president and CEO, Richard Lenz, speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success.

Creating A.L.E.X. for the Atlanta Science Festival

With its growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of  the festival’s marketing initiatives.

Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare, and it recognizes that urology comes with particular sensitivities and considerations.

Check out some of the pieces Lenz created for this campaign, including print ads, billboard ads, and an updated website.

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.

Scroll down to view some of the photos and branding from this amazing event!

Rebranding Avail Dermatology, FKA Newnan Dermatology

Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.

Check out the new website and collateral below!

Branded Infographics for ACMR

In an effort to raise awareness of the importance of medical research and related topics, such as vaccinations and the role caregivers play, Lenz has created several branded infographics for the Atlanta Center for Medical Research.

Check out the infographics below!

Atlanta Interfaith Manifesto

An especially unique project the Lenz team had the privilege to work on this year was promoting the Atlanta Interfaith Manifesto – a statement and digital movement working to promote interfaith cooperation in the Atlanta community.

The Lenz creative, interactive, and media departments all pulled together to shape the marketing around The Manifesto and help make its auspicious goal a reality. Starting off with just 15 “endorsers” and the development of two full page ads, the initiative soon took root and bloomed into a fully integrated digital movement (website, Facebook, Twitter, and e-newsletter), media coverage on WSB-TV and The Atlanta Business Chronicle, a full-house event at The Center for Civil and Human Rights, a custom blog series, and (to-date) over 800 endorsers of The Atlanta Interfaith Manifesto.

The custom blog series is a point of particular pride among the many exciting efforts developed for this client. Think-pieces from Atlanta leaders like Doug Shipman (CEO of The Woodruff Arts Center), Rev. Dr. Gerald Durley (veteran of the Civil Rights Movement), Dr. Derreck Kayongo (CEO of The National Center for Civil and Human Rights), and Jan Love (Dean of Candler School of Theology at Emory University) were collected and featuring on the Manifesto website and social media properties.

Lenz will continue to manage the digital marketing for the Atlanta Interfaith Manifesto in 2018.

Thank you for reading! Believe it or not, these projects are just a small sampling of our work from 2017. Thank you to our clients who trust us with their business every year. We’re excited to do even more in 2018!

“The Weekly Check-Up,” a healthcare radio show owned and produced by Lenz, recently adopted a new brand and updated look for its website.

The Weekly Check-Up, airing in Atlanta, Georgia and Tampa, Florida, addresses a wide range of topics about health, from current events and healthcare policy, to daily tips for better health and fitness. In Atlanta, The Weekly Check-Up is hosted by Dr. Bruce Feinberg and presented by Georgia Urology. In Tampa, the show is hosted by JoJo Petrella and presented by Florida Cancer Specialists.

Check out the new site compared to the old one below!