Laptop screen featuring Alliance Spine and Pain Centers newsletter

This past November, Lenz redesigned Alliance Spine and Pain Centers’ “The Pulse” newsletter, which is distributed monthly to their staff in all 19 locations and 27 physicians. We reinvented the design to include the branding elements introduced in their “Future of Pain Relief” campaign. 

In addition, Lenz created and implemented a new patient-focused newsletter. The goal was to help Alliance share its story, company news, and new initiatives to its patients and the public.

If you would like assistance with creating digital content and e-newsletters for your company, click here to reach out to Lenz Marketing.

Screenshot of the patient newsletter Lenz created for Alliance Spine and Pain Centers.

Screenshot of the employee newsletter Lenz created for Alliance Spine and Pain Centers.

Screenshot of a snippet of one of the news stories we secured for the Warriors for William 5k.

In 2015, Danielle and Dr. William Webb of SouthCoast Health lost their son, William, to cancer. After suffering this tragedy, the Webbs created the nonprofit Warriors 4 William Foundation to help others facing similar challenges. Its annual Warriors 4 William 5K raises money for childhood cancer research, and, this year, the Lenz media relations team was ecstatic to jump in and help raise awareness. 

In 2019, Lenz helped garner media attention from Savannah Morning News, the city’s major daily newspaper, and WTOC, the local CBS affiliate, for the race. You can read the Savannah Morning News article here, and you can read the WTOC article here

Looking to bring more attention to your cause? Click here to reach out to Lenz Marketing today!

For the past eight years, Lenz has designed annual calendars for Georgia Retina, one of the largest retina-only medical practices in the southeastern United States. From design, production, to mailing, Lenz has a hand in ensuring all of these B2B marketing elements are completed in an efficient manner. 

Check out some design examples from the calendar below, and also see photos of the team working to ship these calendars to every OD, MD, and referring practice that Georgia Retina is associated with. 

If you would like assistance with any B2B marketing efforts, click here to contact Lenz Marketing.

Example shot of the 2020 Georgia Retina calendar.

Example shot of the 2019 Georgia Retina calendar.

Example shot of the 2018 Georgia Retina calendar.

Quality control certification, checked guarantee of standard.

SouthCoast Health, a healthcare facility with over 120 healthcare professionals encompassing more than 20 specialties and services, recently accepted three more physicians to its award-winning team. In order to help get the word out, Lenz created and facilitated a marketing plan

On top of running a paid social video campaign and a corresponding engagement campaign, we assisted in creating three high-quality videos that told the story of all three of the doctors. In addition, multiple PR hits were acquired with local presses, such as this interview on WTOC Mid-Morning Live.

Check out the videos below! 

Lenz is here to help with your healthcare practice’s branding and messaging. Reach out to us today for your marketing needs.

Black and white photo of a woman filling out a medical history form.

Successful marketing is all about storytelling, and to effectively tell stories, you need real-life narratives. When it comes to healthcare marketing, those narratives are coming from people and patients whose sensitive health information needs to be protected. The key in marketing healthcare is making it connective and relatable to an audience while protecting highly personal, sensitive, and regulated information. That’s why Lenz Marketing is proud to be a HIPAA compliant organization.

What are the benefits of working with a HIPAA certified marketing agency, and what are the dangers of non-compliance? Lenz Marketing, Atlanta’s top healthcare marketers, is answering these questions and more in the blog below! 

What is HIPAA?

If you’re working within the healthcare space, it’s essential to have a comprehensive understanding of HIPAA policy. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was established to adopt national standards for healthcare transactions, health information, and security between covered entities. 

The ultimate goal of HIPAA is to secure Protected Health Information (PHI). PHI includes any information that could be used to identify a patient, including, but not limited to: name, address, photos, and Internet Protocol addresses. You can view the full list of PHI at HIPAA Journal.

In 2009, the Health Information Technology for Economic and Clinical Health Act (HITECH Act) was signed into law, created to motivate electronic health records (EHR) and supporting technology in the United States. The HITECH Act expanded the scope of electronic privacy and security protections available under HIPAA compliance regarding electronically protected health information (ePHI).

Why Does HIPAA Matter for Healthcare Marketing?

HIPAA compliance is vital to healthcare marketing, especially in our technologically-driven world. A healthcare marketing agency that is HIPAA-compliant will be able to advocate for your patient’s privacy and protect your practice from HIPAA violations, fines, and penalties.

Here are a few of the top considerations for why HIPAA compliance matters with healthcare marketing:

Website

An encrypted, HIPAA-compliant website is an absolute must if you are collecting any identifiable information. If your website includes any form fills or additional requests for patient information, it’s your job to protect that information and ensure it is accessed in a secure, regulated fashion.

Social Media & Digital Content

When using patient experiences to create social media, blog, video, or advertising content, you need to meet all standards of HIPAA compliance. This should include obtaining written permission from the patient, removing personally identifiable information, and ensuring PHI is not present in any digital assets that could be traced back to a patient.

Online Review & Reputation Management

Patient testimonials and public reviews inherently contain PHI. As marketing moves more and more into the digital world, many patients opt to leave reviews in public forums, like Google, Yelp, and social media platforms. A public response from the practice or company is nearly always recommended, and should always be HIPAA-compliant. Depending on the nature of the comment or review, taking the conversation offline can be the best way to remain compliant and avoid disclosing any PHI.

HIPAA Compliance application and stethoscope on a desk.

What Are the Dangers of Non-Compliance?

A HIPAA violation occurs when a HIPAA covered entity or employee fails to comply with any aspect of HIPAA standards, including disclosing excessive PHI, misuse of information, and failing to notify an individual of a breach in their personal information. You can find a list of the most common HIPAA violations here.

“The danger of non-compliance is adversely affecting real people and families by leaking their sensitive information. We’ve been entrusted with that information and have a duty to those people.” – Ricky Pattillo, Lenz Compliance Officer

The penalties for HIPAA violations can be severe, ranging from $100 fines to million-dollar settlements. Multi-million dollar fines have been issued as recently as 2018, with Anthem’s breach settlement of $16 million. HIPAA violations can be discovered through internal audits or through an individual or employee filing an official complaint. Learn more about penalties for HIPAA violations here.

How a HIPAA Compliance Officer Can Help Your Business

Any business or organization that is considered a covered entity should have at least one HIPAA Compliance Officer. Compliance officers are responsible for maintaining a HIPAA-compliant privacy program, investigating possible breaches of PHI, and ensuring patient’s privacy rights. HIPAA Compliance Officers should also develop security policies, risk assessments, and training for all employees who come into contact with PHI.

Logo with the healthcare logo with HIPAA in front, sayins Lenz is a HIPAA compliant organization.

Why Lenz Marketing is HIPAA Certified

Lenz has always been focused on responsibly handling health information (PHI), but in 2017 we decided to invest in a company-wide initiative to educate our entire staff on the intricacies of HIPAA laws. As healthcare marketers working with a variety of clients, it is of the utmost importance that everyone at Lenz understands the evolving world of properly marketing healthcare and protecting patients.

group shot of Team Lenz with their HIPAA certifications

Every staff member at Lenz is HIPAA-certified, and we even have a HIPAA task force to help interpret and manage complicated situations that occasionally arise. – Christine Mahin, Lenz HIPAA Compliance Officer

The rules about protecting PHI are constantly evolving and needing interpretation and risk assessment – one of the reasons we have a HIPAA task force! At Lenz, our HIPAA Compliance Officers, Christine Mahin and Ricky Pattillo, ensure that our clients’ websites and owned channels remain HIPAA-compliant. Additionally, they confirm all new Lenz employees complete a HIPAA training course as part of their onboarding process.

Two Lenz team members, Anna Laura and Carey, hold up their certifications.

Interested in learning more about how HIPAA-compliant marketing can help drive results and ensure patient safety? Contact Atlanta’s top healthcare marketers experts at Lenz Marketing today.

Lenz Marketing teamed with Covington Women’s Health, a gynecologist specialty group made entirely of women dedicated to taking care of women, to promote a new service for the practice. This service allows for the upcoming baby’s gender to be revealed as early as eight weeks into the pregnancy.

Check out the flyers our creative team developed below!

Flyer one of Covington Women's Health gender reveal service.

Flyer two of Covington Women's Health gender reveal service.

Flyer three of Covington Women's Health gender reveal service.

Flyer four of Covington Women's Health gender reveal service.

Flyer five of Covington Women's Health gender reveal service.

Need help designing branded collateral for your healthcare practice? Reach out to the healthcare marketing experts at Lenz Marketing today.

Lenz recently partnered with Marietta Plastic Surgery to help to plan, execute, and produce a video series for Marietta Plastic Surgery. The project includes six videos: four physician features, a patient testimonial, and a practice overview. The videos are being promoted on the practice’s website, social platforms, and via a digital advertising campaign.

Check out the videos below!

Interested in elevating your brand’s assets or marketing efforts? Contact us at Lenz Marketing today.

Lenz recently developed a pediatric billboard campaign for Georgia Urology, the largest urology practice in the Southeast.

The billboards tell Atlantans about Georgia Urology’s steadily growing pediatric practice. They began running in August and will continue through mid-December in areas near the downtown connector, Marietta, Gwinnett, Glenridge/Sandy Springs, and Peachtree City.

If you would like Lenz’s assistance in promoting your practice or developing billboards for your company, click here to contact us today.

Shot of the Pediatric Georgia Urology billboard 1

Shot of the Pediatric Georgia Urology billboard 2

Shot of the Pediatric Georgia Urology billboard 3

Shot of the Pediatric Georgia Urology billboard 4

Atlanta Allergy & Asthma — the largest allergy practice in Georgia — is now reporting airborne mold activity alongside its daily pollen count. The daily mold report appears on AtlantaAllergy.com and in the practice’s daily email newsletter. Lenz assisted in the launch, digital presentation, and media promotion of this new feature.

View a couple of screenshots of our daily social media promotions, including the announcement of this new service. 

Screenshot of an Atlanta Allergy Mold social post.

 

Second screenshot of an Atlanta Allergy Mold social post.

Watch the WSB-TV segment discussing the new allergy count that features the practice and its physicians.

Finally, check out the updated newsletter Lenz created to highlight the newest addition to the allergy count.

Top half of Atlanta Allergy's newsletter.

Bottom half of Atlanta Allergy's newsletter.

If you would like assistance with promoting your medical health services, click here to schedule a meeting with Lenz.

Lenz recently developed several impactful ads for our healthcare clients SouthCoast Health, the Atlanta Center for Medical Research, and Alliance Spine and Pain.

For SouthCoast Health’s Richmond Hill Pediatrics team, our work focused on the importance of monitoring and educating families on maintaining healthy weights for their children.

Wellness ad for SouthCoast Health that Lenz designed

In partnership with the Atlanta Center for Medical Research (ACMR), Lenz developed and executed a two-month digital campaign seeking volunteers for an adolescent ADHD medical research trial.

ACMR Ad Lenzs Designed

Finally, Lenz recently designed a print ad that incorporated Alliance Spine and Pain Centers’ new tagline and artwork for their campaign “The Future of Pain Relief.”

Alliance Ad Lenz Designed

Interested in learning more about how Lenz can elevate your brand’s mission and needs? Contact Lenz today to learn more about how we can help.