Screenshot of Alliance Advertisement for Top Docs

Lenz is extremely proud to work with many award-winning medical facilities and doctors. Recently, many of our clients were listed in the 2020 Atlanta Magazine Top Doctors list

They include Alliance Spine and Pain Centers, Atlanta Allergy & Asthma, Avant Gynecology, Gainesville Eye Associates, Georgia Eye Partners, Georgia Retina, Georgia Urology, Marietta Plastic Surgery, and United Physicians Group

In recognition of these incredible distinctions, our team crafted press releases, developed social media promotions, and designed ads for many of these clients. Keep scrolling to see a few examples of this work!

If you would like assistance celebrating your company’s major successes, we’re here to help! Click here to reach out to us today to learn more about Lenz and our services

Screenshot of GU Top Doc Social Posty

Screenshot of Alliance Advertisement for Top Docs

Screenshot of blog for Alliance Top Docs Announcement

Lenz has partnered with SouthCoast Health, a Savannah-based healthcare provider with 120 healthcare professionals encompassing more than 20 specialties and services, for more than five years. As the COVID-19 crisis swept across the United States, SouthCoast Health recognized it was a crucial time to solidify their telemedicine offerings to ensure community members could safely access the medical care they needed. The practice reached to Lenz for help in developing messaging, promotional assets, and marketing strategy for pushing out this service offering.

Our plan included a comprehensive suite of digital assets that would get the word out to existing and new patients.

To see examples of what this digital campaign looked like, keep scrolling or click the links above. If you would like Lenz’s assistance promoting new and exciting ventures for your company, click here to reach out to us today.

Screenshot of the graphic for Virtual Visits for SouthCoast Health that Lenz designed.

Screenshot of Virtual Visits webpage on the SouthCoast Health.

Screenshot of the Facebook campaign for SouthCoast Health's virtual visits.

Lenz Marketing 2019 Recap Collage

2019 was a remarkable year for Lenz, featuring a wide array of new clients, projects, and teammates.

Here’s our recap of the year.

By the Numbers

Here’s a look at some of our highlights, by the numbers.

    1. Six websites designed 
    2. 1,800 media hits across digital, television, radio, and print platforms
    3. Over 200 blogs written covering topics such as healthcare marketing, business initiatives, and SEO management.
    4. 10 new clients
    5. 13,000 social posts
      1. 21 million impressions
    6. 18 Lenz-led public speaking events where our team members shared their marketing expertise with a captivated audience

New Partnerships in 2019

2019 included a number of new relationships with phenomenal clients.

1: Hillside Atlanta: A 150-year-old organization providing behavioral health services to youths

2: Horizon Air Freight: An international shipping and logistics company

3: United Physician Group: A multi-state primary care and pain management practice

4: Covington Women’s Health: An OBGYN practice focused on women’s health

5: Cumberland Caverns Live: A live music venue — called the Volcano Room — located 333 feet below ground at a national natural landmark cave in McMinnville, TN. 

6: City of Brookhaven Census: An initiative to drive participation in the 2020 Federal Census

7: Montgomery Eye: An affiliate of Eye South Partners, this is a complete staff of ophthalmologists, optometrists and trained technical support located in Montgomery, Alabama. 

Lenz On Business Brings in Star after Star

Throughout 2019, “Lenz on Business,” the Lenz-owned and produced weekly business talk show on 95.5 FM WSB, featured intimate conversations with an array of business leaders, including John Schuerholz of the Atlanta Braves, Alan Stukalsky with Randstad North America; Catherine Hernandez-Blades with Aflac; Derrick Johnson with UPS; and Pat Warner with Waffle House.

Lenz on Business guest graphic.

Lenz on Business guest graphic two.

Lenz Takes on the Windy City alongside Preferred Podiatry Group

Lenz had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.

The Summit included exciting Chicago-themed activities, such as an architecture boat cruise down the Chicago River and a Cubs game at Wrigley Field–in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend.

Photo of Preferred Podiatry Group award.

Photo of Preferred Podiatry Group in Chicago.

Photo of Preferred Podiatry Group at a baseball game.

Tampa Aesthetic & Plastic Surgery Gets a Rebrand

Lenz developed a new logo and visual identity for Tampa Aesthetic & Plastic Surgery, balancing the practice brand with the personal brand of its lead physician, Dr. Joseph Brown.

Photo of TAPS office and sign.

Photo of TAPS office's doors.

Georgia Urology’s Website Redesign and Video Creation 

As the stewards of Georgia Urology’s brand, Lenz endeavored to refresh some of the practice’s key assets, including their WSB-TV commercial, recruitment tools. 

With the generous help of many Georgia Urology physicians, we updated their television spot–featuring their incredible team, adding a really personal touch from the providers:

Then, after hundreds of hours of work, the team updated the Georgia Urology website: the practice’s digital front door. Along with a newer, cleaner look, the site implemented user-friendly navigation. The optimized design and structure yielded results: increasing online appointment requests by 23% in its first few months live. 

Screenshot of Georgia Urology website.

Georgia Urology is the largest urology practice in the southeast, and they’re always growing and looking for new, talented providers. To aid in their pursuit of dedicated team members, the Lenz team–with CFF Media–created a powerful recruiting tool to inspire the next generation of Georgia Urology team members. 

Atlanta Science Festival Spreads a Love for Science

For four years, Lenz has worked with the phenomenal Atlanta Science Festival (ASF) team. This annual two-week Festival celebrates local science and technology every March, featuring more than 100 events throughout metro Atlanta and reaching 50,000 children and adults annually. Lenz helps ASF with a wide variety of marketing services, including social media, digital content development, website and graphic design, public relations, and advertising. We continued this integrated partnership in 2019, producing updated visuals and strategies for ASF’s owned, earned, and paid media efforts.

2018 Poster:

Photo of 2018 Atlanta Science Festival poster.

2019 Visual Update:

Photo of the 2019 update to the Atlanta Science Festival poster.

Our 2019 efforts produced 81,177,807 advertising impressions, 234 media hits, and 16,547 social media engagements. Additionally, the 2019 festival saw increased attendance numbers across the board — 55,000 total festival attendees (up from 53,000 in 2018) and 29,000 Exploration Expo attendees (up from 25,000 in 2018).

In addition to this ongoing festival work, the Lenz team helped the Atlanta Science Festival develop and solidify its parent identity, Science ATL, which works to bring people together through the wonder of science year-round.

Logo

Science ATL logo.

 Website

Check out the full website here.

Science ATL screenshot of the website.

Social Media

We developed and currently manage the brand’s Facebook, Twitter, and Instagram accounts.

Screenshot of Science ATL Facebook.

Elevating a Practice Brand through Video

What steps does it take to showcase a brand through video? Lenz knows how, and we were thrilled to create such a video for SouthCoast Health, a healthcare organizations with over 120 healthcare professionals encompassing more than 20 specialties and services.

To start, Lenz developed a script and storyboard for the video before procuring the vendor for the video. We also served as the intermediary between the client and the production team for the film schedule, production, set, and talent needs. Following, we helped to oversee the rounds of edits and feedback on the rough cuts of the footage drafted.

Check out the final video below!

The Team Helps Celebrate the Arrival of Spring with the Brookhaven Cherry Blossom Festival

What do you get when you mix incredible live entertainment, a whimsical artist market featuring 100 regional artisans, a Kidz Zone loaded with fun, the popular “Pet World,” a Classic Car Show, a delicious food court and a Peachtree Road Race qualifier to kick the whole thing off – all set in a beautiful park? The Brookhaven Cherry Blossom Festival, which ushers in the springtime on March 30 and 31 from 10 am to 6 pm Blackburn Park, a true landmark of the hopping City of Brookhaven – just 15 minutes north of downtown Atlanta!

Lenz Marketing was proud to work with Brookhaven Cherry Blossom Festival to promote their weekend-long event, and we had a blast while doing it. Check out some of our favorite social posts from 2019 here:

Screenshot of Brookhaven Cherry Blossom Festival social post one

Screenshot of Brookhaven Cherry Blossom Festival social post two

Screenshot of Brookhaven Cherry Blossom Festival social post three

SEO Analysis and Consultation for Wrench Group

The Wrench Group, LLC is a national leader in home maintenance, repair and replacement services specializing in heating, ventilation, air conditioning, plumbing, and electrical services. In 2019, they approached Lenz and asked for our expert team to study some of their biggest affiliated companies’ blog traffic in order to implement a successful SEO strategy that would allow their website content to flourish. As SEO enthusiasts, Lenz was excited to tackle the task, and help Wrench Group optimize its online presence. 

Organizing and Orchestrating an EyeSouth Partners Retreat

Lenz spent six months planning and producing a three-day continuing education retreat for EyeSouth Partners affiliated doctors and their families. Held at the luxurious Boca Raton Resort from January 11-13, 2019, the weekend consisted of educational lectures, group beach activities, and bountiful amounts of food and fun.

EyeSouth Partners branded doctor’s pin

EyeSouth Partners branded doctor’s pin

T-shirt design for beach activity

T-shirt design for beach activity

Group photo of EyeSouth Partners affiliated doctors

Group photo of EyeSouth Partners affiliated doctors

Lenz Extends Marketing and Social Media Reach for Cumberland Caverns Live

Photo of the venue at Cumberland Caverns Live

Cumberland Caverns Live, a recent addition to the Southeast music scene, tapped Lenz to develop its marketing and social media brand, following its inaugural season in 2018. Artists like the Allman Betts Band, John Stuckley Trio, Deer Tick, and Devotchka have played memorable shows 333 feet below ground. Those performances were inside the visually striking and sonically rich World Famous Volcano Room at Cumberland Caverns in McMinnville, Tennessee. 

To help raise CCL’s visibility and grow its audience for 2019, Lenz deployed an efficient marketing strategy including content creation, paid social, and targeted radio, digital, and print advertising. Lenz created new visual assets leveraging CCL’s striking performance imagery and band photography. Our team upgraded CCL’s social media channels, such as Facebook, Twitter, and Instagram, with consistent content cadence and high quality visual imagery. We also forged advertising partnerships with music and specialty publications in nearby markets like Nashville and Chattanooga such as Lightning 100 and Nashville Scene. 

2019’s season was Cumberland Caverns Live’s best yet. While the live entertainment industry regroups from COVID-19 this year, we are working to make 2021 even better for our client.

Doubling Campaign Numbers with Emory 

2019 marked the third year of our successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign leveraged traditional media (radio, print, PR), with targeted digital tools such as Google Ads, remarketing, and Facebook with customized messaging according to geography and concentration. 

And in 2019, our partners within the law school charged Lenz with taking the campaign to the next level: they asked us to generate 50% more inquiries from prospective students compared to the previous year. To do this, Lenz amplified its digital strategy and took the campaign national: targeting geographies like Washington D.C., Austin, TX, Orlando, FL, Raleigh-Durham, NC, Virginia, and beyond. Coupled with strategic print, radio, and streaming campaigns, the campaign delivered: by the end, it had yielded almost 60% more inquiries than the previous year–more than 500 conversions in fewer than twenty weeks. 

Plus, the campaign got a face-lift, embracing all new images and graphics, now unique to the degree.

Helping Marietta Plastic Surgery expand its reach via Pinterest

Lenz helped Marietta Plastic Surgery extend their reach to Pinterest this year. In addition to being a successful marketing tool, Pinterest also functions as a search platform, which helps prospective patients find relevant resources and updates in real-time. Marietta Plastic Surgery’s Pinterest is already off to a strong start with a curated mix of promotional practice materials and relatable lifestyle content boards. To see examples of those, click here for the Marietta Plastic Surgery “Meet Our Doctors board and the quotes board

Screenshot of MPS Facebook.

If you are looking to elevate your marketing, Lenz is here to help. Click here to reach out to us or give us a call at 404-373-2021.

Photo of Atlanta Allergy Physician on Weather Channel interview.

Lenz Media Relations Manager Jon Waterhouse recently coordinated a series of interviews with The Weather Channel, featuring physicians from Atlanta Allergy & Asthma. In the segments, the allergists discussed the difference between allergy and coronavirus symptoms, among other topics. 

Click here to watch the interviews. Want Lenz’s help with managing public relations for your company? Click here to get in contact with us.

Screenshot of a snippet of one of the news stories we secured for the Warriors for William 5k.

In 2015, Danielle and Dr. William Webb of SouthCoast Health lost their son, William, to cancer. After suffering this tragedy, the Webbs created the nonprofit Warriors 4 William Foundation to help others facing similar challenges. Its annual Warriors 4 William 5K raises money for childhood cancer research, and, this year, the Lenz media relations team was ecstatic to jump in and help raise awareness. 

In 2019, Lenz helped garner media attention from Savannah Morning News, the city’s major daily newspaper, and WTOC, the local CBS affiliate, for the race. You can read the Savannah Morning News article here, and you can read the WTOC article here

Looking to bring more attention to your cause? Click here to reach out to Lenz Marketing today!

Quality control certification, checked guarantee of standard.

SouthCoast Health, a healthcare facility with over 120 healthcare professionals encompassing more than 20 specialties and services, recently accepted three more physicians to its award-winning team. In order to help get the word out, Lenz created and facilitated a marketing plan

On top of running a paid social video campaign and a corresponding engagement campaign, we assisted in creating three high-quality videos that told the story of all three of the doctors. In addition, multiple PR hits were acquired with local presses, such as this interview on WTOC Mid-Morning Live.

Check out the videos below! 

Lenz is here to help with your healthcare practice’s branding and messaging. Reach out to us today for your marketing needs.

2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta and beyond, Team Lenz has covered a lot of ground. See below for some of our highlights and achievements from last year!

SouthCoast Health Breast Cancer Campaign

As SouthCoast Health’s key social media and digital content provider, the Lenz team developed custom branding, digital content, as well as social and public relations campaigns worthy of the innovative breast health services that SouthCoast Health offers.

Check out some of the pieces Lenz created for this campaign, including branded logo and website graphics, blogs, news pieces, and informative graphics.

Video series for Emory Law’s JM Program

Lenz partnered with Mixed Bag Media to produce a series of videos promoting Emory University School of  Law’s Juris Master program, designed for non-lawyers who want to advance in their career and gain an understanding of how the law relates to their field. For the project, we interviewed seven current and former students of the program and asked them about how the degree helped their careers in the fields of healthcare, human resources, and business. We also had the opportunity to interview Stephen Sencer, the Senior Vice President and General Counsel and Senior Advisor to the President of Emory University about the value of the degree to working professionals.

As a part of a multifaceted video campaign, we worked with the Mixed Bag Media team to develop two versions of each interview (a 90-second and 30-second version), as well as a montage video featuring multiple students. The videos were used in a large-scale digital marketing campaign, which included social media, web, and YouTube pre-roll. All ads clicked through to branded landing pages, which rounded out the cohesive look of the integrated campaign. The landing pages allowed us to track conversions from each individual referral source, helping us optimize and achieve the client’s goals.

Check out our work below below!

Tia Favors
Human Resources Benefits Specialist
2016 Juris Master Graduate

Stephen Sencer
Senior Vice President and General Counsel
Senior Advisor to the President
Emory University

PT Solutions’ Partnership with the Atlanta Braves

Lenz helped PT Solutions promote its partnership with the Atlanta Braves, by creating a sponsor shield, billboard campaign, and website features.

See below for these design pieces!

Lenz Owned Media Properties

In addition to offering our healthcare and community clients integrated services, Lenz also owns several media properties, allowing us to deliver more value to our clients and help them reach their goals. In 2017, Lenz was able to expand its “The Weekly Check-Up” show out of Atlanta (out of the state for that matter) into Tampa, Florida! “The Weekly Check-Up” now airs on WHPT 102.5 FM.

2017 also saw the debut of “Lenz on Business,” Atlanta’s preeminent business talk show that airs Saturdays at 6 p.m. on News/Talk 95.5 FM WSB. Each week, Lenz president and CEO, Richard Lenz, speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success.

Creating A.L.E.X. for the Atlanta Science Festival

With its growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of  the festival’s marketing initiatives.

Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare, and it recognizes that urology comes with particular sensitivities and considerations.

Check out some of the pieces Lenz created for this campaign, including print ads, billboard ads, and an updated website.

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.

Scroll down to view some of the photos and branding from this amazing event!

Rebranding Avail Dermatology, FKA Newnan Dermatology

Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.

Check out the new website and collateral below!

Avail Dermatology Homepage Screenshot

Avail Dermatology envelope branding

Avail Dermatology letterhead branding

 

Avail Dermatology business card branding

Avail Dermatology full advertisement example

Branded Infographics for ACMR

In an effort to raise awareness of the importance of medical research and related topics, such as vaccinations and the role caregivers play, Lenz has created several branded infographics for the Atlanta Center for Medical Research.

Check out the infographics below!

Atlanta Interfaith Manifesto

An especially unique project the Lenz team had the privilege to work on this year was promoting the Atlanta Interfaith Manifesto – a statement and digital movement working to promote interfaith cooperation in the Atlanta community.

The Lenz creative, interactive, and media departments all pulled together to shape the marketing around The Manifesto and help make its auspicious goal a reality. Starting off with just 15 “endorsers” and the development of two full page ads, the initiative soon took root and bloomed into a fully integrated digital movement (website, Facebook, Twitter, and e-newsletter), media coverage on WSB-TV and The Atlanta Business Chronicle, a full-house event at The Center for Civil and Human Rights, a custom blog series, and (to-date) over 800 endorsers of The Atlanta Interfaith Manifesto.

The custom blog series is a point of particular pride among the many exciting efforts developed for this client. Think-pieces from Atlanta leaders like Doug Shipman (CEO of The Woodruff Arts Center), Rev. Dr. Gerald Durley (veteran of the Civil Rights Movement), Dr. Derreck Kayongo (CEO of The National Center for Civil and Human Rights), and Jan Love (Dean of Candler School of Theology at Emory University) were collected and featuring on the Manifesto website and social media properties.

Lenz will continue to manage the digital marketing for the Atlanta Interfaith Manifesto in 2018.

Thank you for reading! Believe it or not, these projects are just a small sampling of our work from 2017. Thank you to our clients who trust us with their business every year. We’re excited to do even more in 2018!

Lenz Media Relations Manager, Jon Waterhouse, recently penned a Florida travel story for the Atlanta Journal-Constitution, the city’s daily newspaper. The article appeared as a two-page spread in the May 7 edition. Jon reports on vacation options for families, art enthusiasts, history buffs, and sports and recreation lovers. He also lists nine Florida dining options worth a bite. Check out the online version here: http://on-ajc.com/2qsAWr4

Eric Riesenberg, the director of business operations for ACMR, a Lenz client, was featured in an Executive Profile of the Atlanta Business Chronicle in its Jan. 8-14 edition.

In the story, Riesenberg explains the business model of ACMR, one of the foremost medical research companies in the United States, and how it is a “win-win-win”:

“We do this as a business,” He said. “The drug companies get the data. The individual who comes in typically gets better care in a clinical trial.”

In addition, David Hartnett, senior vice president of economic development for the Metro Atlanta Chamber of Commerce, lauded Riesenberg’s decision to locate ACMR’s new facility in the former Southwest Atlanta Hospital.

“He felt that turning around a community was his first and foremost mission,” Hartnett said. “Then the business would come… He clearly gives back.”

Click here for the full story.