Lenz has partnered with SouthCoast Health, a Savannah-based healthcare provider with 120 healthcare professionals encompassing more than 20 specialties and services, for more than five years. As the COVID-19 crisis swept across the United States, SouthCoast Health recognized it was a crucial time to solidify their telemedicine offerings to ensure community members could safely access the medical care they needed. The practice reached to Lenz for help in developing messaging, promotional assets, and marketing strategy for pushing out this service offering.
Our plan included a comprehensive suite of digital assets that would get the word out to existing and new patients.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2020-07-31 20:23:032020-08-03 18:03:49SouthCoast Health Launches Virtual Visits with Assistance from Lenz
5: Cumberland Caverns Live: A live music venue — called the Volcano Room — located 333 feet below ground at a national natural landmark cave in McMinnville, TN.
7: Montgomery Eye: An affiliate of Eye South Partners, this is a complete staff of ophthalmologists, optometrists and trained technical support located in Montgomery, Alabama.
Lenz On Business Brings in Star after Star
Throughout 2019, “Lenz on Business,” the Lenz-owned and produced weekly business talk show on 95.5 FM WSB, featured intimate conversations with an array of business leaders, including John Schuerholz of the Atlanta Braves, Alan Stukalsky with Randstad North America; Catherine Hernandez-Blades with Aflac; Derrick Johnson with UPS; and Pat Warner with Waffle House.
Lenz Takes on the Windy City alongside Preferred Podiatry Group
Lenz had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.
The Summit included exciting Chicago-themed activities, such as an architecture boat cruise down the Chicago River and a Cubs game at Wrigley Field–in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend.
Tampa Aesthetic & Plastic Surgery Gets a Rebrand
Lenz developed a new logo and visual identity for Tampa Aesthetic & Plastic Surgery, balancing the practice brand with the personal brand of its lead physician, Dr. Joseph Brown.
Georgia Urology’s Website Redesign and Video Creation
As the stewards of Georgia Urology’s brand, Lenz endeavored to refresh some of the practice’s key assets, including their WSB-TV commercial, recruitment tools.
With the generous help of many Georgia Urology physicians, we updated their television spot–featuring their incredible team, adding a really personal touch from the providers:
Then, after hundreds of hours of work, the team updated the Georgia Urology website: the practice’s digital front door. Along with a newer, cleaner look, the site implemented user-friendly navigation. The optimized design and structure yielded results: increasing online appointment requests by 23% in its first few months live.
Georgia Urology is the largest urology practice in the southeast, and they’re always growing and looking for new, talented providers. To aid in their pursuit of dedicated team members, the Lenz team–with CFF Media–created a powerful recruiting tool to inspire the next generation of Georgia Urology team members.
Atlanta Science Festival Spreads a Love for Science
For four years, Lenz has worked with the phenomenal Atlanta Science Festival (ASF) team. This annual two-week Festival celebrates local science and technology every March, featuring more than 100 events throughout metro Atlanta and reaching 50,000 children and adults annually. Lenz helps ASF with a wide variety of marketing services, including social media, digital content development, website and graphic design, public relations, and advertising. We continued this integrated partnership in 2019, producing updated visuals and strategies for ASF’s owned, earned, and paid media efforts.
2018 Poster:
2019 Visual Update:
Our 2019 efforts produced 81,177,807 advertising impressions, 234 media hits, and 16,547 social media engagements. Additionally, the 2019 festival saw increased attendance numbers across the board — 55,000 total festival attendees (up from 53,000 in 2018) and 29,000 Exploration Expo attendees (up from 25,000 in 2018).
In addition to this ongoing festival work, the Lenz team helped the Atlanta Science Festival develop and solidify its parent identity, Science ATL, which works to bring people together through the wonder of science year-round.
What steps does it take to showcase a brand through video? Lenz knows how, and we were thrilled to create such a video for SouthCoast Health, a healthcare organizations with over 120 healthcare professionals encompassing more than 20 specialties and services.
To start, Lenz developed a script and storyboard for the video before procuring the vendor for the video. We also served as the intermediary between the client and the production team for the film schedule, production, set, and talent needs. Following, we helped to oversee the rounds of edits and feedback on the rough cuts of the footage drafted.
Check out the final video below!
The Team Helps Celebrate the Arrival of Spring with the Brookhaven Cherry Blossom Festival
What do you get when you mix incredible live entertainment, a whimsical artist market featuring 100 regional artisans, a Kidz Zone loaded with fun, the popular “Pet World,” a Classic Car Show, a delicious food court and a Peachtree Road Race qualifier to kick the whole thing off – all set in a beautiful park? The Brookhaven Cherry Blossom Festival, which ushers in the springtime on March 30 and 31 from 10 am to 6 pm Blackburn Park, a true landmark of the hopping City of Brookhaven – just 15 minutes north of downtown Atlanta!
Lenz Marketing was proud to work with Brookhaven Cherry Blossom Festival to promote their weekend-long event, and we had a blast while doing it. Check out some of our favorite social posts from 2019 here:
SEO Analysis and Consultation for Wrench Group
The Wrench Group, LLC is a national leader in home maintenance, repair and replacement services specializing in heating, ventilation, air conditioning, plumbing, and electrical services. In 2019, they approached Lenz and asked for our expert team to study some of their biggest affiliated companies’ blog traffic in order to implement a successful SEO strategy that would allow their website content to flourish. As SEO enthusiasts, Lenz was excited to tackle the task, and help Wrench Group optimize its online presence.
Organizing and Orchestrating an EyeSouth Partners Retreat
Lenz spent six months planning and producing a three-day continuing education retreat for EyeSouth Partners affiliated doctors and their families. Held at the luxurious Boca Raton Resort from January 11-13, 2019, the weekend consisted of educational lectures, group beach activities, and bountiful amounts of food and fun.
EyeSouth Partners branded doctor’s pin
T-shirt design for beach activity
Group photo of EyeSouth Partners affiliated doctors
Lenz Extends Marketing and Social Media Reach for Cumberland Caverns Live
Cumberland Caverns Live, a recent addition to the Southeast music scene, tapped Lenz to develop its marketing and social media brand, following its inaugural season in 2018. Artists like the Allman Betts Band, John Stuckley Trio, Deer Tick, and Devotchka have played memorable shows 333 feet below ground. Those performances were inside the visually striking and sonically rich World Famous Volcano Room at Cumberland Caverns in McMinnville, Tennessee.
To help raise CCL’s visibility and grow its audience for 2019, Lenz deployed an efficient marketing strategy including content creation, paid social, and targeted radio, digital, and print advertising. Lenz created new visual assets leveraging CCL’s striking performance imagery and band photography. Our team upgraded CCL’s social media channels, such as Facebook, Twitter, and Instagram, with consistent content cadence and high quality visual imagery. We also forged advertising partnerships with music and specialty publications in nearby markets like Nashville and Chattanooga such as Lightning 100 and Nashville Scene.
2019’s season was Cumberland Caverns Live’s best yet. While the live entertainment industry regroups from COVID-19 this year, we are working to make 2021 even better for our client.
Doubling Campaign Numbers with Emory
2019 marked the third year of our successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign leveraged traditional media (radio, print, PR), with targeted digital tools such as Google Ads, remarketing, and Facebook with customized messaging according to geography and concentration.
And in 2019, our partners within the law school charged Lenz with taking the campaign to the next level: they asked us to generate 50% more inquiries from prospective students compared to the previous year. To do this, Lenz amplified its digital strategy and took the campaign national: targeting geographies like Washington D.C., Austin, TX, Orlando, FL, Raleigh-Durham, NC, Virginia, and beyond. Coupled with strategic print, radio, and streaming campaigns, the campaign delivered: by the end, it had yielded almost 60% more inquiries than the previous year–more than 500 conversions in fewer than twenty weeks.
Plus, the campaign got a face-lift, embracing all new images and graphics, now unique to the degree.
Helping Marietta Plastic Surgery expand its reach via Pinterest
Lenz helped Marietta Plastic Surgery extend their reach to Pinterest this year. In addition to being a successful marketing tool, Pinterest also functions as a search platform, which helps prospective patients find relevant resources and updates in real-time. Marietta Plastic Surgery’s Pinterest is already off to a strong start with a curated mix of promotional practice materials and relatable lifestyle content boards. To see examples of those, click here for the Marietta Plastic Surgery “Meet Our Doctors board and the quotes board.
If you are looking to elevate your marketing, Lenz is here to help. Click here to reach out to us or give us a call at 404-373-2021.
In 2015, Danielle and Dr. William Webb of SouthCoast Health lost their son, William, to cancer. After suffering this tragedy, the Webbs created the nonprofit Warriors 4 William Foundation to help others facing similar challenges. Its annual Warriors 4 William 5K raises money for childhood cancer research, and, this year, the Lenz media relations team was ecstatic to jump in and help raise awareness.
SouthCoast Health, a healthcare facility with over 120 healthcare professionals encompassing more than 20 specialties and services, recently accepted three more physicians to its award-winning team. In order to help get the word out, Lenz created and facilitated a marketing plan.
On top of running a paid social video campaign and a corresponding engagement campaign, we assisted in creating three high-quality videos that told the story of all three of the doctors. In addition, multiple PR hits were acquired with local presses, such as this interview on WTOC Mid-Morning Live.
https://www.lenzmarketing.com/wp-content/uploads/2019/12/schnewdoctorsblogphoto.jpg481726Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2019-12-17 18:32:362019-12-17 18:32:36SouthCoast Health Announces Three New Physicians with Help from Lenz
2018 was a fantastic year for Lenz, filled with many wonderful projects and new challenges. Check out the summary of this past year for #TeamLenz.
Lenz welcomes new partnerships
2018 saw the start of many wonderful relationships with incredible clients. Here are some of the newest clients Lenz partnered up with to create outstanding marketing content for:
EyeSouth Partners: EyeSouth Partners is a premier network of integrated eye care practices located throughout the Southeast. 2018 marks the first year of the partnership between EyeSouth and Lenz, with Lenz providing its marketing and consulting services to the group and its affiliated practices, which include Georgia Eye Partners, Georgia Retina, and OPAL Aesthetics.
Coolray, Mr. Plumber, andBriteBox: For over 50 years, Coolray has been trusted by Atlanta homeowners as the leader in HVAC, plumbing, and electrical services thanks to their highly skilled technicians and great value. We were ecstatic to bring on Coolray and their affiliated companies, Mr. Plumber and BriteBox, to the Lenz Family in 2018. In addition to creating advertisements, we’ve been managing social, SEO projects, and more for this three client addition.
Brookhaven Cherry Blossom Festival: This March 30th through 31st, The Brookhaven Cherry Blossom Festival will usher in the spring season with a celebration of music, art, dogs, and food in the Brookhaven area. Team Lenz is proud to handle media buying, social media, and digital design to ensure they have a successful festival this year.
Avant Gynecology: Formerly McDaniel & Durrett, P.C, Lenz had a blast rebranding the practice as Avant Gynecology, Atlanta’s GYN and Surgical Specialists.
Upson Regional Medical Center: In 2018, Lenz was brought on by Upson Regional for a consultation project. Our team studied the effectiveness of the group’s existing marketing communications, held interviews in the field, and helped strengthen the brand and reach new patient groups after assessing the results.
Georgia Urology’s WSB-TV campaign
In 2018, Lenz developed and managed a robust TV ad campaign for Georgia Urology on WSB-TV. Three spots were created that focused on two of the practice’s important service lines—kidney stones and prostate cancer—and one spot was devoted to awareness building for the practice’s brand. The spots aired throughout the summer and fall of 2018 to great reception!
Prostate Cancer ad:
Kidney Stone ad:
General Branding ad:
Tall Timbers environmental project
The Economic Impact of the Red Hills Region’s Quail Hunting Lands of North Florida and Southwest Georgia is a publication put out by the Tall Timbers organization that is based on research they do to track the conservation efforts they support. It is used to show the community and other interested parties how important the region’s environmental conservation efforts are to the local economy in very real terms. Lenz’s Creative Director Ben Barnes loves producing incredible design work for this project every three years because it’s an opportunity to be creative and support a good cause.
Check out 2018’s design here:
2018 Atlanta Science Festival
During the 2018 Atlanta Science Festival, Lenz had the pleasure of tackling exciting new projects in addition to improving the same initiatives from years prior. One of the top moments from 2018 was bringing ALEX (Atlanta’s Lead Explorer) to life. Not only did we create a physical costume that ASF could use during events of the conference, we also designed a mini version for some incredible social engagement. ALEX had much time in the spotlight, but here are some of our favorite photos:
Lenz also built a beautiful new website to help promote this incredible festival and its efforts to connect Atlanta’s science community. Check out this before and after:
BEFORE
AFTER
Our 2018 efforts really made a difference in the overall attendance, enjoyment, and quality of the festival. For example, last year 53,000 people attended, there were 120 events over 70 venues, and the festival gathered over 122 media hits that reached more than 37 million views.
Finally, our team managed to secure many exciting PR hits for this client. Just a few examples are coverage of the festival through Atlanta’s major network affiliates such as WSB-TV, 11 Alive, CBS 46, and Fox 5; a feature story from the Atlanta Journal-Constitution; radio highlights on channels such as WABE’s “City Lights”, Kiss 104.1 FM’s “Business in the Black”, 92.9 the Game, and more; digital hits on several websites such as Atlanta Business Chronicle, Patch, AccessAtlanta, GPB, and more.
Rebranding Avant Gynecology, FKA McDaniel & Durrett, P.C.
Avant Gynecology, formerly known as McDaniel & Durrett, P.C, is a long-established practice that has been serving generations of women for more than 40 years. From creating the name to establishing the new brand’s aesthetic and identity, Lenz provided its services to ensure the practice’s rebranding captured its top-notch quality and professional reputation.
Check out the new website and collateral below!
Emory Law’s JM Campaign
2018 saw the continuation of a successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign (now beginning its third year) leverages traditional media (radio, print, PR), targeted digital messaging, creative, and strategies across more than ten cities in the southeast including Charlotte, Nashville, Jacksonville, and Atlanta using tools such as geo-fencing, Google Ads, pre-roll, and remarketing. During the fall of 2018, we captured new video featuring student testimonials and created a suite of accompanying digital assets to harmonize with the new videos.
Here’s one example:
Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty
Lenz presented the 2018 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. This $40,000 gift equals the most an Amplify Concert Series has generated to date; Amplify Decatur has raised and donated more than $190,000 to DCM since 2011.
On April 14, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Music Festival, the centerpiece of the concert series. The festival featured performances by an all-star Americana line-up, including The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. Atlanta-based folk duo Dwayne Shivers also performed.
Lenz’s own Accounts and Operations Director, Christine Mahin, served as festival director for the second consecutive year. Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event as successful as it was.
Keep on scrolling to view some photos and branding of the event!
SouthCoast Health’s Urgent Care
With more than 120 healthcare professionals encompassing more than 20 specialties and services, we were excited to help SouthCoast Health promote its latest addition to its extensive line of services: Urgent Care. Lenz branded the service and crafted several social media assets, such as Facebook campaigns, boosted ads, and weekly social posts, to promote the line.
We were particularly proud of a gif that both the social media department and the creative team crafted together:
Collaboration between local bloggers and Marietta Plastic Surgery
In today’s age of online “influencers” and brands, plastic surgery groups have seen great success in collaborating with micro-influencers. Micro-influencers are local social media accounts with large followings and audiences that trust their opinion.
That’s why Lenz was proud to connect Marietta Plastic Surgery with Peaches in a Pod, a best-friend micro-influencers duo based in Marietta, Georgia. See some of the social posts and blogs we helped Peaches in a Pod create to promote the incredible services Marietta Plastic Surgery provides.
Lenz recently collaborated with Mixed Bag Media to produce a video celebrating the 2017 Amplify Decatur Music Festival, which featured Lucinda Williams and raised $40,000 to help Decatur Cooperative Ministry prevent and alleviate homelessness in Decatur and DeKalb County.
The 2018 Amplify Decatur Music Festival, again presented by Lenz and produced in partnership with Eddie’s Attic, is set for Saturday, April 14 on the downtown Decatur square.
The event will feature The Lone Bellow, The Jayhawks, Amanda Shires, Parker Millsap, and Dwayne Shivers.
Lenz proudly supports Amplify by donating comprehensive marketing services to the organization.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-03-08 15:36:422018-03-08 18:02:00Lenz and Mixed Bag Media create video celebrating 2017 Amplify Decatur Music Festival
Mike Killeen, Lenz’s VP of Marketing, has returned to teach a healthcare marketing course at Emory University’s Rollins School of Public Health for a second year.
Mike’s course covers a wide array of marketing topics, including branding, advertising, and the digital revolution, as well as how these disciplines relate to the increasingly consumer-oriented world of healthcare.
The course is offered to Rollins’ students who have chosen the management track in their pursuit of a masters degree in public health. There are 50 students in the class.
“It’s extremely fulfilling to spend time each week with the class, discussing a topic that I find to be so interesting and dynamic,” Mike said. “I learn so much from the students.”
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-03-08 15:34:512018-03-08 15:34:51Lenz VP of Marketing again teaching healthcare marketing course at Emory University
Lenz recently added to its growing list of media properties with the launch of The Weekly Check-Up healthcare radio show in the Tampa-St. Petersburg market.
The show marks an extension of The Weekly Check-Up brand, which launched in 2011 with a radio program on 95.5 FM and AM 750 WSB in Atlanta, and is hosted by Dr. Bruce Feinberg and presented by Georgia Urology.
In Tampa, The Weekly Check-Up is presented by Florida Cancer Specialists, hosted by JoJo Patrella, and airs Saturday mornings on WHPT 102.5 FM.
Additional sponsors include Smart Scan and Dr. William Cooper of the Gessler Clinic.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-03-08 15:23:012018-03-08 18:00:29Lenz launches The Weekly Check-Up healthcare show in Tampa on 102.5 FM.
With its new talk radio show “Lenz on Business,” Lenz Marketing brings to the airwaves an entertaining, inspirational, and insightful program about business to Saturday nights at 6 on News 95.5, AM 750 WSB, and wsbradio.com, Atlanta’s most dominant and influential radio brand. Sponsored by Emory University’s Goizueta Business School, a special preview episode of “Lenz on Business” airs 2 p.m. Sunday, Dec. 3, featuring Atlanta mayoral candidates Keisha Lance Bottoms and Mary Norwood discussing business and politics in the Big Peach before Tuesday’s big election.
Each week, host Richard J. Lenz ––founder, president, and CEO of Lenz Marketing–– speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success. From big business execs to indie entrepreneurs, these guests not only share their practical secrets, but also unveil the personalities behind the careers. Bonus content will be available as a podcast at LenzonBusiness.com.
“Business touches all our lives and deserves to be explored,” said Richard J. Lenz. “‘Lenz on Business’ taps into the excitement and dynamics of business; the colorful characters who drive these companies, their entrepreneurial adventures, and the innovative ways they thrive and survive in today’s world.”
“I’m excited about ‘Lenz on Business,’” said Pete Spriggs, program director for News 95-5 and AM 750 WSB. “It’s a topic that many of our WSB listeners can’t get enough of, because they are business owners, or are focused and successful in their careers and want to learn and find deeper success. Lenz Marketing has been a strong content partner with WSB Radio for years, and have the same strategy that we do: to inform the listener with high quality content and interviews.”
At 6 p.m. Saturday, Dec. 9, “Lenz on Business” welcomes Andy Levine, founder and chairman of Sixthman, a successful, Atlanta-based travel company specializing in music- and pop culture-themed cruises. December 16th’s show focuses on smart uses of social media with ePresence founder and CEO Mark Galvin, an expert in the field. Beatle Ringo Starr is featured in a Dec. 23 episode about the music business, including a conversation with DJ Nabs, a legendary hip-hop DJ who helped make Atlanta a hotbed for the rap music biz.
“One of our goals is to make the topic of business fun and approachable,” said Richard J. Lenz. “You have to love what you do, and I can’t wait to share my passion about business with WSB listeners.”
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2017-11-30 16:45:482017-12-08 16:49:51Lenz Marketing launches ‘Lenz on Business’ radio show on WSB
In commemoration of its 25th anniversary, Lenz, an integrated marketing company located in Decatur, recently announced the addition of Rochelle Miller, bookkeeper, to its office-wide, turn-key voicemail system, which records retrievable incoming phone messages and stores them in a centralized digital repository. Read more
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2017-05-17 18:32:392017-05-17 20:59:32Lenz Commemorates 25th Anniversary by Installing Voice Mail for Rochelle Miller, Bookkeeper
Lenz recently added to its growing list of media properties with the launch of The Weekly Check-Up healthcare radio show in the Tampa-St. Petersburg market.