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2018 Lenz Highlights

2018 was a fantastic year for Lenz, filled with many wonderful projects and new challenges. Check out the summary of this past year for #TeamLenz.

Lenz welcomes new partnerships

2018 saw the start of many wonderful relationships with incredible clients. Here are some of the newest clients Lenz partnered up with to create outstanding marketing content for:

    1. EyeSouth Partners: EyeSouth Partners is a premier network of integrated eye care practices located throughout the Southeast. 2018 marks the first year of the partnership between EyeSouth and Lenz, with Lenz providing its marketing and consulting services to the group and its affiliated practices, which include Georgia Eye Partners, Georgia Retina, and OPAL Aesthetics.
    2. Coolray, Mr. Plumber, and BriteBox: For over 50 years, Coolray has been trusted by Atlanta homeowners as the leader in HVAC, plumbing, and electrical services thanks to their highly skilled technicians and great value. We were ecstatic to bring on Coolray and their affiliated companies, Mr. Plumber and BriteBox, to the Lenz Family in 2018. In addition to creating advertisements, we’ve been managing social, SEO projects, and more for this three client addition.
    3. Brookhaven Cherry Blossom Festival: This March 30th through 31st, The Brookhaven Cherry Blossom Festival will usher in the spring season with a celebration of music, art, dogs, and food in the Brookhaven area. Team Lenz is proud to handle media buying, social media, and digital design to ensure they have a successful festival this year.
    4. Avant Gynecology: Formerly McDaniel & Durrett, P.C, Lenz had a blast rebranding the practice as Avant Gynecology, Atlanta’s GYN and Surgical Specialists.
    5. Upson Regional Medical Center: In 2018, Lenz was brought on by Upson Regional for a consultation project. Our team studied the effectiveness of the group’s existing marketing communications, held interviews in the field, and helped strengthen the brand and reach new patient groups after assessing the results.

Georgia Urology’s WSB-TV campaign

In 2018, Lenz developed and managed a robust TV ad campaign for Georgia Urology on WSB-TV. Three spots were created that focused on two of the practice’s important service lines—kidney stones and prostate cancer—and one spot was devoted to awareness building for the practice’s brand. The spots aired throughout the summer and fall of 2018 to great reception!

Prostate Cancer ad: 

Kidney Stone ad: 

General Branding ad:

Tall Timbers environmental project

The Economic Impact of the Red Hills Region’s Quail Hunting Lands of North Florida and Southwest Georgia is a publication put out by the Tall Timbers organization that is based on research they do to track the conservation efforts they support. It is used to show the community and other interested parties how important the region’s environmental conservation efforts are to the local economy in very real terms. Lenz’s Creative Director Ben Barnes loves producing incredible design work for this project every three years because it’s an opportunity to be creative and support a good cause.

Check out 2018’s design here:

Lenz designed Tall Timbers

2018 Atlanta Science Festival

During the 2018 Atlanta Science Festival, Lenz had the pleasure of tackling exciting new projects in addition to improving the same initiatives from years prior. One of the top moments from 2018 was bringing ALEX (Atlanta’s Lead Explorer) to life. Not only did we create a physical costume that ASF could use during events of the conference, we also designed a mini version for some incredible social engagement. ALEX had much time in the spotlight, but here are some of our favorite photos:

Lenz also built a beautiful new website to help promote this incredible festival and its efforts to connect Atlanta’s science community. Check out this before and after:

BEFORE

AFTER

Our 2018 efforts really made a difference in the overall attendance, enjoyment, and quality of the festival. For example, last year 53,000 people attended, there were 120 events over 70 venues, and the festival gathered over 122 media hits that reached more than 37 million views.

Finally, our team managed to secure many exciting PR hits for this client. Just a few examples are coverage of the festival through Atlanta’s major network affiliates such as WSB-TV, 11 Alive, CBS 46, and Fox 5; a feature story from the Atlanta Journal-Constitution; radio highlights on channels such as WABE’s “City Lights”, Kiss 104.1 FM’s “Business in the Black”, 92.9 the Game, and more; digital hits on several websites such as Atlanta Business Chronicle, Patch, AccessAtlanta, GPB, and more.

Rebranding Avant Gynecology, FKA McDaniel & Durrett, P.C.

Avant Gynecology, formerly known as McDaniel & Durrett, P.C, is a long-established practice that has been serving generations of women for more than 40 years. From creating the name to establishing the new brand’s aesthetic and identity, Lenz provided its services to ensure the practice’s rebranding captured its top-notch quality and professional reputation.

Check out the new website and collateral below!

Avant Gynecology logo

Lenz designed Avant website

Lenz Avant GYN review card

Emory Law’s JM Campaign

2018 saw the continuation of a successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign (now beginning its third year) leverages traditional media (radio, print, PR), targeted digital messaging, creative, and strategies across more than ten cities in the southeast including Charlotte, Nashville, Jacksonville, and Atlanta using tools such as geo-fencing, Google Ads, pre-roll, and remarketing. During the fall of 2018, we captured new video featuring student testimonials and created a suite of accompanying digital assets to harmonize with the new videos.

Here’s one example:

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2018 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. This $40,000 gift equals the most an Amplify Concert Series has generated to date; Amplify Decatur has raised and donated more than $190,000 to DCM since 2011.

On April 14, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Music Festival, the centerpiece of the concert series. The festival featured performances by an all-star Americana line-up, including The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. Atlanta-based folk duo Dwayne Shivers also performed.

Lenz’s own Accounts and Operations Director, Christine Mahin, served as festival director for the second consecutive year. Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event as successful as it was.

Keep on scrolling to view some photos and branding of the event!

Lenz branded 2018 Amplify Decatur Music Festival

SouthCoast Health’s Urgent Care

With more than 120 healthcare professionals encompassing more than 20 specialties and services, we were excited to help SouthCoast Health promote its latest addition to its extensive line of services: Urgent Care. Lenz branded the service and crafted several social media assets, such as Facebook campaigns, boosted ads, and weekly social posts, to promote the line.

We were particularly proud of a gif that both the social media department and the creative team crafted together:

Lenz SouthCoast Health GIF

Collaboration between local bloggers and Marietta Plastic Surgery

In today’s age of online “influencers” and brands, plastic surgery groups have seen great success in collaborating with micro-influencers. Micro-influencers are local social media accounts with large followings and audiences that trust their opinion.

That’s why Lenz was proud to connect Marietta Plastic Surgery with Peaches in a Pod, a best-friend micro-influencers duo based in Marietta, Georgia. See some of the social posts and blogs we helped Peaches in a Pod create to promote the incredible services Marietta Plastic Surgery provides.

  1. Botox and Dermal Filler Experience blog
  2. PRP Facial Treatment blog
  3. Recap blog on Marietta Plastic Surgery

Peaches in a Pod Lenz MPS social post

Lenz MPS Peaches in a Pod post

Inspired by what you see above? Contact Lenz today for any of your brand strategy, advertising, digital marketing, and public relations needs.

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Lenz and Mixed Bag Media create video celebrating 2017 Amplify Decatur Music Festival

Lenz recently collaborated with Mixed Bag Media to produce a video celebrating the 2017 Amplify Decatur Music Festival, which featured Lucinda Williams and raised $40,000 to help Decatur Cooperative Ministry prevent and alleviate homelessness in Decatur and DeKalb County.

The 2018 Amplify Decatur Music Festival, again presented by Lenz and produced in partnership with Eddie’s Attic, is set for Saturday, April 14 on the downtown Decatur square.

The event will feature The Lone Bellow, The Jayhawks, Amanda Shires, Parker Millsap, and Dwayne Shivers.

Lenz proudly supports Amplify by donating comprehensive marketing services to the organization.

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Lenz VP of Marketing again teaching healthcare marketing course at Emory University

Mike Killeen, Lenz’s VP of Marketing, has returned to teach a healthcare marketing course at Emory University’s Rollins School of Public Health for a second year.

Mike’s course covers a wide array of marketing topics, including branding, advertising, and the digital revolution, as well as how these disciplines relate to the increasingly consumer-oriented world of healthcare.

The course is offered to Rollins’ students who have chosen the management track in their pursuit of a masters degree in public health. There are 50 students in the class.

“It’s extremely fulfilling to spend time each week with the class, discussing a topic that I find to be so interesting and dynamic,” Mike said. “I learn so much from the students.”

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Lenz launches The Weekly Check-Up healthcare show in Tampa on 102.5 FM.

Lenz recently added to its growing list of media properties with the launch of The Weekly Check-Up healthcare radio show in the Tampa-St. Petersburg market.

The show marks an extension of The Weekly Check-Up brand, which launched in 2011 with a radio program on 95.5 FM and AM 750 WSB in Atlanta, and is hosted by Dr. Bruce Feinberg and presented by Georgia Urology.

In Tampa, The Weekly Check-Up is presented by Florida Cancer Specialists, hosted by JoJo Patrella, and airs Saturday mornings on WHPT 102.5 FM.

Additional sponsors include Smart Scan and Dr. William Cooper of the Gessler Clinic.

The show can be streamed live at TheBoneOnline.com, and past episodes are available here.

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Lenz Marketing launches ‘Lenz on Business’ radio show on WSB

With its new talk radio show “Lenz on Business,” Lenz Marketing brings to the airwaves an entertaining, inspirational, and insightful program about business to Saturday nights at 6 on News 95.5, AM 750 WSB, and wsbradio.com, Atlanta’s most dominant and influential radio brand. Sponsored by Emory University’s Goizueta Business School, a special preview episode of “Lenz on Business” airs 2 p.m. Sunday, Dec. 3, featuring Atlanta mayoral candidates Keisha Lance Bottoms and Mary Norwood discussing business and politics in the Big Peach before Tuesday’s big election.

Each week, host Richard J. Lenz ––founder, president, and CEO of Lenz Marketing–– speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success. From big business execs to indie entrepreneurs, these guests not only share their practical secrets, but also unveil the personalities behind the careers. Bonus content will be available as a podcast at LenzonBusiness.com.

“Business touches all our lives and deserves to be explored,” said Richard J. Lenz. “‘Lenz on Business’ taps into the excitement and dynamics of business; the colorful characters who drive these companies, their entrepreneurial adventures, and the innovative ways they thrive and survive in today’s world.”

“I’m excited about ‘Lenz on Business,’” said Pete Spriggs, program director for News 95-5 and AM 750 WSB. “It’s a topic that many of our WSB listeners can’t get enough of, because they are business owners, or are focused and successful in their careers and want to learn and find deeper success. Lenz Marketing has been a strong content partner with WSB Radio for years, and have the same strategy that we do: to inform the listener with high quality content and interviews.”

At 6 p.m. Saturday, Dec. 9, “Lenz on Business” welcomes Andy Levine, founder and chairman of Sixthman, a successful, Atlanta-based travel company specializing in music- and pop culture-themed cruises. December 16th’s show focuses on smart uses of social media with ePresence founder and CEO Mark Galvin, an expert in the field. Beatle Ringo Starr is featured in a Dec. 23 episode about the music business, including a conversation with DJ Nabs, a legendary hip-hop DJ who helped make Atlanta a hotbed for the rap music biz.

“One of our goals is to make the topic of business fun and approachable,” said Richard J. Lenz. “You have to love what you do, and I can’t wait to share my passion about business with WSB listeners.”

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Lenz Commemorates 25th Anniversary by Installing Voice Mail for Rochelle Miller, Bookkeeper

In commemoration of its 25th anniversary, Lenz, an integrated marketing company located in Decatur, recently announced the addition of Rochelle Miller, bookkeeper, to its office-wide, turn-key voicemail system, which records retrievable incoming phone messages and stores them in a centralized digital repository.
Read more

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The Evolution of Lucinda Williams

By Mike Killeen

Lucinda Williams recently told Rolling Stone magazine of an early meeting with a Columbia Records executive. “He said, ‘You have a lot of potential, but you need to work on your songs. None of them have bridges.’ After the meeting, I got out my Bob Dylan and Neil Young albums. I said, ‘These songs don’t have bridges either. So f*#@ that guy.’”

Williams has always recognized the signal from the noise That’s one reason she’s earned unbridled adulation from fans and artists alike for more than 30 years.

Many were introduced to Lucinda Williams via Car Wheels on a Gravel Road, the 1998 album that earned a Grammy Award for Best Contemporary Folk Album and universal praise from music critics the worldwide (Car Wheels landed at number 305 on Rolling Stone’s list of the 500 best albums of all time).

But by then, those in the know already recognized Williams as one her generation’s most vital artists and a leader of the “alt-country” movement she helped create, thanks to her eponymous 1988 breakthrough album and 1992’s Sweet Old World. By the time Essence was released in 2001, Time magazine also had Williams in its sites, calling her “America’s best songwriter” the following year.

Part of Williams’s appeal is how she seamlessly blends the honored traditions of folk, country, and blues while introducing a sensibility that feels entirely her own. Perhaps this can be traced to her upbringing. Her father was Miller Williams, a literature professor and poet who read his poem “Of History and Hope” – containing the line “We know the sound of all the sounds we brought” – at Bill Clinton’s 1997 inauguration. Lucinda Williams followed her dad’s teaching job across the Southeast, including to Louisiana, Mississippi, Arkansas, and Georgia. Later, under her own volition, she settled first in New Orleans, then Austin, then New York City, and finally Los Angeles, where her passion for music became a formal pursuit.

Today, Williams says she is writing and singing better than she ever has, and it’s hard to argue. She is surely more prolific. Once known for her measured perfectionism (it took 11 years for her to release the consecutive albums, Lucinda Williams, Sweet Old World, and Car Wheels on a Gravel Road), Williams’s most recent release, Ghosts of Highway 20, represented her second double album in a span of just 18 months, following 2014’s Down Where the Spirit Meets the Bone. Both belong to Williams’s newly formed record label, Highway 20 Records, perhaps offering a bit of symmetry for an artist who has always been truly independent.

Lucinda Williams headlines the 2017 Amplify Decatur Music Festival on Saturday, April 22. Lucinda and her band will go on around 9:15 p.m. Visit AmplifyDecatur.org for tickets and more information.

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Lenz is proud to present the 2017 Amplify Decatur Music Festival on April 22, 2017

Lenz is proud to present the 2017 Amplify Decatur Music Festival—to be held outdoors on the Decatur square on Saturday, April 22. The event is produced in partnership with Eddie’s Attic and will feature three-time Grammy Award winner, Lucinda Williams and her band.

Additional acts include Noah Gundersen, John Moreland, Harold Holloway and Co., Packway Handle Band, and Kristen Englenz. Every dollar raised will be directed to Decatur Cooperative Ministry to support their efforts to prevent and alleviate homelessness in and around Decatur and DeKalb County. Last year’s event raised $30,000 for DCM.

Here’s a look at last year’s festival!

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Lenz creative director receives worldwide recognition

A work by Lenz Creative Director Ben Barnes recently received worldwide recognition, when it was hosted at a museum in Milan, Italy.

The poster, entitled “Sow,” is the first in a series of three posters. Ben created the poster back in the mid 2000s based on the World War II Victory Garden Posters, most notably borrowing their militarist feel with a strong call to action. When asked why he made the poster, Ben said, “I wanted to do some good with the skill set that I had.” Ben wanted to motivate people to help the environment, and the poster does so by encouraging everyone to plant a garden.

When Ben began creating the poster, a professor that inspired Ben pointed him in the direction of a contest. The contest, called Green Patriot Posters, was hosted by two professors at the Rhode Island School of Design through an idea they called the “Canary Project.” The professors, just like Ben, wanted to use design as a way to do good and help the environment. The contest called for posters that had an aspect of environmental activism, and Ben’s poster fit right in. A year after the contest, the Canary Project picked Ben’s poster to be a part of a book produced from other art entered in the competition, alongside artists Shepard Fairey and DJ Spooky. The book received recognition from multiple online sources, including wired.com.

From there, the success of the poster snowballed. A year later, Ben was asked if his poster could be included in a large format calendar which would be released in Germany. Of course, he said yes. Fast forward yet another year, and the poster was included in a nationwide design museum tour alongside several other graphic design works. The exhibition was called “GRAPHIC DESIGN: NOW IN PRODUCTION,” and its travel list would make any voyager jealous. From New York to Texas to Los Angeles, Ben’s poster traveled across the states.

But the poster’s journey wasn’t done. Ben’s work made it all the way to Milan, Italy at the Triennale di Milaon Musuem. The poster joined other photographs, publications, and graphic materials produced by artists, architects, and community gardeners from across the globe. The exhibition, called ‘Urban Orchard’ and a part of the events of the 21st Triennale International Exhibition, presented a series of subjects related to urban agriculture.

Ben says, “It was all overwhelming, shocking, and surprising! I wasn’t expecting anything to come out of it. I was just thinking that this is something I could do and maybe use for my portfolio to show potential employers where my head is at. It’s just nice to feel like I could do more.”

Ben also said that, to him, his design and work isn’t about the recognition or awards. It’s about doing what he loves.

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Lenz is proud to support the Atlanta Science Festival

Mark your calendars! The 2017 Atlanta Science Festival will be held March 14 – 25 and will feature over 100 events plus one big party (the Exploration Expo) across locations throughout the city of Atlanta. Lenz is proud to be the marketing agency and a sponsor for the festival, providing marketing, graphic design, and social media services to promote this annual celebration of technology and science.

Lenz recently developed a festival insert in the March 2017 edition of Atlanta magazine, featuring the new astronaut mascot, a schedule of events, event details, and other important festival information.

The Atlanta Science Festival welcomes people of all ages to explore the science and technology in Atlanta and to see how science is connected to all parts of their lives. Scientists and educators from museums, local schools, universities, and companies will uncover mysteries and explain discoveries in a variety of hands-on activities, facility tours, stimulating presentations, and riveting performances to expand the community of science enthusiasts and inspire a new generation of curious thinkers. Over the course of the festival, 100+ activities and events will be held that are suited for young children to adults. To close off the celebration, the Atlanta Science Festival will host the Exploration Expo in Centennial Olympic Park, Atlanta’s biggest interactive science event that is free and open to the public.

To learn more, visit the Atlanta Science Festival’s website or check out the March 2017 edition of the Atlanta magazine!

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