, ,

10 Steps to a Social Media Slam Dunk—Demonstrated by the World’s Favorite Sandwich Cookie

What do your company and the most famous cream-filled chocolate cookie have in common?

If the answer is nothing, perhaps you should rethink that.

Read more

,

5 Easy Steps to Developing Glorious Content

You know you must develop great web site content to engage potential customers and rank high on search engines, but how can you establish a successful content marketing strategy?

1.Begin with original content. The first article a company creates should set the tone for all future endeavors. Start with a unique voice that reflects your company’s core values, without overwhelming the consumer on the benefits of your product or service. Enlighten the audience with a true 360-degree view of your industry, and you can become the consumer’s chosen source for information.

Read more

, ,

Lenz Launches New Web Site For Leadership DeKalb

Leadership DeKalb has a new look and added functionality thanks to a grant from AT&T and help from Lenz, Inc., a Decatur marketing, public relations and design firm.

Executive Director Sara Fountain selected Lenz, located at 119 East Court Square in Decatur, to create a new Web site for the organization.

“We wanted a site to capture the energy, vitality and unity of Leadership DeKalb,” Fountain said. “We selected Lenz from a number of firms because of their design and technical expertise and their commitment to our community.”

The new site is leadershipdekalb.org.

Founded in 1986, Leadership DeKalb is a non-profit leadership development program that trains and builds a network of ethnically and culturally-diverse, well-informed leaders and emerging leaders who are committed to addressing and resolving issues that impact the quality of life in Georgia’s DeKalb County.

The Leadership DeKalb Class of 2009 is comprised of 56 business and professional leaders who either live or work in the county. Participants will complete a 10-month education program in June 2009. Topics include DeKalb’s police, justice, health and education systems; opportunities and challenges related to the county’s ethnic and cultural diversity; and issues surrounding business, development, and social services.

Leadership DeKalb, in short, is a group of leaders dedicated to making a difference in their community. However, with members spread out across the county and across varied professional fields, communication amongst the organization was becoming an increasingly difficult obstacle.

The web, among other things, is the tool of the 21st century to connect people. Lenz understands this basic premise, and was therefore delighted to provide Leadership DeKalb with not only a modern and attractive online presence, but also a powerful means for connecting their members.

The new LeadershipDeKalb.org allows members to update their information, pay member dues, view photos and videos, check the program schedule, and volunteer for upcoming events – all with a few clicks. Thanks to a custom developed CMS (content management system), program leaders can post the latest news releases and feature fresh content on the homepage by filling out a simple online form.