Social Media Archives - Lenz Marketing

Branding/Design, Community, General, Healthcare, Lenz General, Marketing, Public Relations, Social Media

2017 Lenz Highlights

2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta and beyond, Team Lenz has covered a lot of ground. See below for some of our highlights and achievements from last year!

SouthCoast Health Breast Cancer Campaign

As SouthCoast Health’s key social media and digital content provider, the Lenz team developed custom branding, digital content, as well as social and public relations campaigns worthy of the innovative breast health services that SouthCoast Health offers.

Check out some of the pieces Lenz created for this campaign, including branded logo and website graphics, blogs, news pieces, and informative graphics.

Video series for Emory Law’s JM Program

Lenz partnered with Mixed Bag Media to produce a series of videos promoting Emory University School of Law’s Juris Master program, designed for non-lawyers who want to advance in their career and gain an understanding of how the law relates to their field. For the project, we interviewed seven current and former students of the program and asked them about how the degree helped their careers in the fields of healthcare, human resources, and business. We also had the opportunity to interview Stephen Sencer, the Senior Vice President and General Counsel and Senior Advisor to the President of Emory University about the value of the degree to working professionals.

As a part of a multifaceted video campaign, we worked with the Mixed Bag Media team to develop two versions of each interview (a 90-second and 30-second version), as well as a montage video featuring multiple students. The videos were used in a large-scale digital marketing campaign, which included social media, web, and YouTube pre-roll. All ads clicked through to branded landing pages, which rounded out the cohesive look of the integrated campaign. The landing pages allowed us to track conversions from each individual referral source, helping us optimize and achieve the client’s goals.

Check out our work below below!

Tia Favors
Human Resources Benefits Specialist
2016 Juris Master Graduate

Stephen Sencer
Senior Vice President and General Counsel
Senior Advisor to the President
Emory University

PT Solutions’ Partnership with the Atlanta Braves

Lenz helped PT Solutions promote its partnership with the Atlanta Braves, by creating a sponsor shield, billboard campaign, and website features.

See below for these design pieces!

Lenz Owned Media Properties

In addition to offering our healthcare and community clients integrated services, Lenz also owns several media properties, allowing us to deliver more value to our clients and help them reach their goals. In 2017, Lenz was able to expand its “The Weekly Check-Up” show out of Atlanta (out of the state for that matter) into Tampa, Florida! “The Weekly Check-Up” now airs on WHPT 102.5 FM.

2017 also saw the debut of “Lenz on Business,” Atlanta’s preeminent business talk show that airs Saturdays at 6 p.m. on News/Talk 95.5 FM WSB. Each week, Lenz president and CEO, Richard Lenz, speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success.

Creating A.L.E.X. for the Atlanta Science Festival

With its growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of the festival’s marketing initiatives.

Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare, and it recognizes that urology comes with particular sensitivities and considerations.

Check out some of the pieces Lenz created for this campaign, including print ads, billboard ads, and an updated website.

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.

Scroll down to view some of the photos and branding from this amazing event!

Rebranding Avail Dermatology, FKA Newnan Dermatology

Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.

Check out the new website and collateral below!

Branded Infographics for ACMR

In an effort to raise awareness of the importance of medical research and related topics, such as vaccinations and the role caregivers play, Lenz has created several branded infographics for the Atlanta Center for Medical Research.

Check out the infographics below!

Atlanta Interfaith Manifesto

An especially unique project the Lenz team had the privilege to work on this year was promoting the Atlanta Interfaith Manifesto – a statement and digital movement working to promote interfaith cooperation in the Atlanta community.

The Lenz creative, interactive, and media departments all pulled together to shape the marketing around The Manifesto and help make its auspicious goal a reality. Starting off with just 15 “endorsers” and the development of two full page ads, the initiative soon took root and bloomed into a fully integrated digital movement (website, Facebook, Twitter, and e-newsletter), media coverage on WSB-TV and The Atlanta Business Chronicle, a full-house event at The Center for Civil and Human Rights, a custom blog series, and (to-date) over 800 endorsers of The Atlanta Interfaith Manifesto.

The custom blog series is a point of particular pride among the many exciting efforts developed for this client. Think-pieces from Atlanta leaders like Doug Shipman (CEO of The Woodruff Arts Center), Rev. Dr. Gerald Durley (veteran of the Civil Rights Movement), Dr. Derreck Kayongo (CEO of The National Center for Civil and Human Rights), and Jan Love (Dean of Candler School of Theology at Emory University) were collected and featuring on the Manifesto website and social media properties.

Lenz will continue to manage the digital marketing for the Atlanta Interfaith Manifesto in 2018.

Thank you for reading! Believe it or not, these projects are just a small sampling of our work from 2017. Thank you to our clients who trust us with their business every year. We’re excited to do even more in 2018!

December 31, 2017/by Lenz

Branding/Design, General, Marketing, Public Relations, Social Media

Custom branding, digital content, and earned media used to spotlight SouthCoast Health’s innovation in the fight against breast cancer

LENZtern Allison Miller Leaves Behind a Digital Legacy

Lenz is proud to host many interns that leave behind legacies of hard work, creative ideas, and lasting relationships. It should come as no surprise that our 2017 summer intern Allison Miller would combine her social media savvy and natural design talent to leave us with an especially unique legacy: a Snapchat geofilter.

For the 158 million people who use Snapchat every day, one of the most popular features are the geofilters—creative overlays based on location and time that appear around the user’s picture or video. During Allison’s summer internship with Lenz, she noticed the area around the Lenz office in downtown Decatur was lacking a geofilter option that truly expressed the colorful and creative atmosphere of the community. So, she decided to do something about it by designing and submitting her own geofilter for the downtown Decatur Square. As a part of the application process, Allison detailed the rich, cultural history of the Decatur area as her creative inspiration.

Read what she had to say:

“This summer I’ve been spending a lot of time in Decatur interning at a marketing agency. I’ve learned that the agency Lenz has had quite a positive impact on the area.”

“As an avid Snapchat user, I noticed that Decatur had several community geofilters, but none of them really represented the rich culture contained here. Therefore, I decided to use my graphic design skills to create my own. I chose the guitar because Decatur is rich with music history, having been the place where Indigo Girls, John Mayer, Shawn Mullins, and Sugarland got their starts. I just hope that I can continue my boss’ dream of making Decatur the best it can be, and I feel that Snapchat can help.”

Be on the lookout for this Allison’s Snapchat geofilter next time you’re taking a selfie on the Decatur Square!

September 25, 2017/by Lenz

Branding/Design, Community, Marketing, Social Media

A look into the voyage: How Lenz Helped Atlanta Science Festival Mascot “Alex” Take Flight

Founded in 2014, the Atlanta Science Festival (ASF) is an annual two-week celebration of the Atlanta science community consisting of more than 100 events and a grand finale: The Exploration Expo. With experiences such as cooking and eating bugs, discovering the science behind beer brewing, witnessing wildlife through Atlanta’s forests, and stopping a zombie outbreak, it’s no wonder the festival has seen remarkable success in a few short years. There is something for everyone, and no one walks away from the festival disappointed at its offerings.

With its growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of the festival’s marketing initiatives.

ALEX appeared on MARTA buses, billboards, magazines, social channels, promotional videos, and festival literature, bringing the festival under one unified personification. Festival-goers even took ownership of ALEX through a mascot naming contest on social media. Hundreds of entries were cast, and a panel was formed to chose the winning submission. After careful consideration, ALEX was selected as the mascot’s name.

The 2017 festival was a hit, reaching over 41,000 people of all ages. At the Exploration Expo alone, 19,000 people came into contact with ALEX through festival signage, programs, and exhibits at Centennial Olympic Park. With over 100 events, 70 venues, 14,500 followers on social media channels, and 200 million media impressions, it is safe to say that ALEX made a grand debut.

August 21, 2017/by Lenz

Branding/Design, Marketing, Social Media

10 Steps to a Social Media Slam Dunk—Demonstrated by the World’s Favorite Sandwich Cookie

What do your company and the most famous cream-filled chocolate cookie have in common?

If the answer is nothing, perhaps you should rethink that.

5 Easy Steps to Developing Glorious Content

You know you must develop great web site content to engage potential customers and rank high on search engines, but how can you establish a successful content marketing strategy?

1.Begin with original content. The first article a company creates should set the tone for all future endeavors. Start with a unique voice that reflects your company’s core values, without overwhelming the consumer on the benefits of your product or service. Enlighten the audience with a true 360-degree view of your industry, and you can become the consumer’s chosen source for information.

Lenz Launches New Web Site For Leadership DeKalb

Leadership DeKalb has a new look and added functionality thanks to a grant from AT&T and help from Lenz, Inc., a Decatur marketing, public relations and design firm.

Executive Director Sara Fountain selected Lenz, located at 119 East Court Square in Decatur, to create a new Web site for the organization.

“We wanted a site to capture the energy, vitality and unity of Leadership DeKalb,” Fountain said. “We selected Lenz from a number of firms because of their design and technical expertise and their commitment to our community.”

The new site is leadershipdekalb.org.

Founded in 1986, Leadership DeKalb is a non-profit leadership development program that trains and builds a network of ethnically and culturally-diverse, well-informed leaders and emerging leaders who are committed to addressing and resolving issues that impact the quality of life in Georgia’s DeKalb County.

The Leadership DeKalb Class of 2009 is comprised of 56 business and professional leaders who either live or work in the county. Participants will complete a 10-month education program in June 2009. Topics include DeKalb’s police, justice, health and education systems; opportunities and challenges related to the county’s ethnic and cultural diversity; and issues surrounding business, development, and social services.

Leadership DeKalb, in short, is a group of leaders dedicated to making a difference in their community. However, with members spread out across the county and across varied professional fields, communication amongst the organization was becoming an increasingly difficult obstacle.

The web, among other things, is the tool of the 21st century to connect people. Lenz understands this basic premise, and was therefore delighted to provide Leadership DeKalb with not only a modern and attractive online presence, but also a powerful means for connecting their members.

The new LeadershipDeKalb.org allows members to update their information, pay member dues, view photos and videos, check the program schedule, and volunteer for upcoming events – all with a few clicks. Thanks to a custom developed CMS (content management system), program leaders can post the latest news releases and feature fresh content on the homepage by filling out a simple online form.

August 10, 2007/by Lenz

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