, ,

PT Solutions 2017 Allatoona Triathlon Video Aims to Inspire

PT Solutions held its 7th annual Allatoona Triathlon on June 25 at the Dallas Landing Park on Lake Allatoona to raise money for the Rally Foundation for Childhood Cancer Research. In addition to being the Presenting Sponsor, Lenz provided social media, public relations, and advertising services for the event.

Along with producing a promotional video for the race, several Lenz employees were on sight the day of the triathlon in order to capture photos and videos. Shortly after, the Lenz team was hard at work to produce the post-race video.

“While we strive to complete every client project in a timely fashion, producing this video was especially time-sensitive as it was a visual recap of an event – something that often loses its value in attendees’ minds as time passes,” said Lenz Account Coordinator Josh Grizzle, who oversaw the video’s production schedule. “In order to prevent this, we worked quickly to provide PT Solutions with our best work by weaving the story of the race together through interviews and awesome race-day footage.”

More than just a race culture video, Lenz wanted it to tell an important story. “PT Solutions holds the race each year in efforts to reduce the incidence of childhood cancer through cancer research. Telling this story instills a culture of goodwill for athletes of all levels,” explained Josh. “It sends a message that as long as you have the drive to succeed in any facet of life, you are unstoppable.”

Lenz Media Coordinator Chelsea Hoag, who produced the video, explains the goal she had in mind while bringing the project to life.

“My goal for this video was to showcase the tradition, compassion, and effort it takes to put on such a successful event,” said Chelsea. “I hope the video inspires viewers to try a marathon or triathlon for the first time. Most importantly, I want the viewers to know how much PT Solutions truly cares about its surrounding communities and the lengths they will go in order to see other people succeed.”

Check out the completed post-race video of the PT Solutions Allatoona Triathlon below!

,

Lenz gets nerdy with the Atlanta Science Festival: The making of #ATLSciFest’s 2017 sponsor video

While Lenz has a long history of working with Atlanta-area festivals, 2017 marks our first year collaborating with the Atlanta Science Festival (ASF). In addition to social media, digital content, and marketing strategy services, the Lenz team had the pleasure of capturing the magic of #ATLSciFest 2017 through video as well. The goal? To demonstrate the value of sponsoring this great festival.

Lenz Media Coordinator Chelsea Hoag produced the video.

“For this project we really wanted to build a strong narrative and story, more than simply stating why organizations should become sponsors,” Chelsea explained. “We wanted to show the benefits of working with the festival, spotlight the many hardworking people who make the event a reality, and hear testimony from current sponsors.”

To achieve this goal, the Lenz team attended dozens of ASF events, spoke with festival organizers, and interviewed sponsors like Clorox, Delta, Google, Georgia Power, and the Metro Atlanta Chamber.

The final product told the compelling story of the talent, effort, and passion that our community pours into the Atlanta Science Festival each year.

Check it out!

, ,

Amplify My Community raise $2,000 with an assist from Lenz

Lenz helped Amplify My Community raise $2,000 in a SOLD OUT Carole King vs. James Taylor cover night show on July 7 at Eddie’s Attic in Decatur, Georgia. From designing the show’s promotional poster to managing a social and advertising campaign, Lenz is proud to have helped produce such a successful event.

Check out the beautiful poster the Lenz team created along with a snapshot of Harold Holloway and Co. rocking their new Amplify hats.

,

Lenz Creative Work Featured in Atlanta Magazine Top Docs Issue

 

Have you picked up the July issue of Atlanta Magazine yet? Our creative fingerprints are all over it! Check out these three ads we designed and placed in this Top Docs issue. Find the full issue here: http://bit.ly/2ty5rxc.

Lenz Marketing

Georgia Urology

Atlanta Allergy & Asthma

 

 

,

Lenz develops video series for Emory Law’s JM program

Lenz recently partnered with Mixed Bag Media to produce a series of videos promoting Emory Law’s Juris Master program, which is designed for non-lawyers who want to gain an understanding of how the law relates to their field, and advance in their career. For the project, we interviewed seven current and former students of the program and asked them about how the degree helped their careers in the fields of health care, human resources, and business. We also had the opportunity to interview Stephen Sencer, the Senior Vice President and General Counsel and Senior Advisor to the President of Emory University about the value of the degree to working professionals.

As a part of a multifaceted video campaign, we worked with the Mixed Bag Media team to develop two versions of each interview (a 90-second and 30-second version), as well as a montage video featuring multiple students. The videos were used in a large-scale digital marketing campaign, which included social media, web, and YouTube.

Check out the videos below!

Wendy Wright
Associate Professor of Neurology and Neurosurgery, Emory University School of Medicine
Associate Chief of Neurology at Emory University Hospital Midtown
2016 Juris Master Graduate

Shannon Moultrie
Pre-Litigation Case Manager
2016 Juris Master Graduate

Tye Tavaras
Program Associate, Democracy Program
The Carter Center, 2013 Juris Master Graduate

Michael Reese
Juris Master Candidate
Emory University School of Law

Tia Favors
Human Resources Benefits Specialist
2016 Juris Master Graduate

Bradley Demicco
Private Markets Director
Juris Master Candidate

Zach Hermes
Doctor of Medicine and Master of Public Health Candidate
Juris Master Candidate

Stephen Sencer
Senior Vice President and General Counsel
Senior Advisor to the President
Emory University

,

Lenz proudly supports the 7th annual PT Solutions Allatoona Triathlon

Lenz is proud to be the Presenting Sponsor of the 7th annual PT Solutions Allatoona Triathlon. The race takes place on June 25 at the Dallas Landing Park on Lake Allatoona in Acworth, Georgia and will be raising money to support the Rally Foundation for Childhood Cancer Research.

PT Solutions Physical Therapy is a great organization and a fantastic client,” said Lenz CEO Richard Lenz. “We are honored to have the opportunity to support this wonderful event and the important cause of childhood cancer research.”

In addition to the event sponsorship, the Lenz team is providing social media, public relations, and advertising services for this event.

Interested in participating? The PT Solutions Allatoona Triathlon caters to both beginners and experts. The sprint triathlon consists of an inviting 500m swim at Dallas Landing, a beautiful 16-mile bike course, and a 5K run leading into Historic Downtown Acworth, GA. Join the fun and support the important work of the Rally Foundation for Childhood Cancer Research by registering on or before June 18!

Before you go, get in the racing spirit by checking out the Allatoona Triathlon promotional video created by the Lenz team:

, , , ,

Creating Confidence: Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare. And it recognizes that urology comes with particular sensitivities and considerations.

“The service offerings provided by Georgia Urology are critical, sometimes even life-saving,” said Accounts Supervisor Christine Mahin, who leads the Georgia Urology account for Lenz. “But we also knew they involved medical issues many people feel embarrassed and ashamed to discuss or seek help for. So, we asked ourselves: What does Georgia Urology offer patients that other practices do not?”

Following extensive research and after receiving important insights from the leadership at Georgia Urology, the Lenz team established a campaign theme that embodies Georgia Urology’s value to patients: confidence.

The concept was first articulated in a 60-second radio ad written by Lenz VP of Marketing, Mike Killeen:

Confidence.

It seems to be the missing ingredient in healthcare today.

We know more about the human body than ever before, benefit from cutting-edge research, and have access to medical technology that previous generations would have never dreamed of.

Yet, when it comes time to decide what to do for you and your family’s health, the choices can be overwhelming.

With something so important, you deserve a partner that you believe in. That’s called confidence. And it’s exactly what you get with Georgia Urology.

The concept of confidence speaks to how Georgia Urology’s patients feel when interacting with their care team, and when living their everyday lives. They are confident that they have chosen the right practice to care for them, that they are receiving the best, most appropriate treatments for their condition, and that they can confide in their care provider.

Similarly, Georgia Urology helps its patients live life freely and confidently, without worrying about the potential social impacts of their urological condition.

Lenz Creative Director Ben Barnes described the nuances behind developing visuals to fit this creative concept. “While every ad may not say ‘confidence’ directly, it’s the whole idea behind it that really counts. The idea we wanted to convey is that you can talk to your urologist without fear at Georgia Urology.”

PRINT 

OUT OF HOME 

 The Lenz design team relied heavily on both overt and subtle design elements to effectively bring the “Confidence” concept to life in a visual way.

The black-and-white imagery helped address the often serious, sensitive nature of the conditions Georgia Urology treats. Images were intentionally cropped to omit the faces of the primary subjects, making it easier for consumers to insert themselves into the scenarios displayed. Everyday situations were often conveyed in the artwork to make the messaging relatable. The green arrow framing the primary text intentionally elicits a shield, bringing associations of protection and guardianship to Georgia Urology’s name.

Finally, the Lenz Interactive team worked hand-in-hand with the design team to update the Georgia Urology website so that it harmonized with the campaign aesthetic. Lenz wanted to make sure the campaign was fully integrated: from billboards to the website. We strove visually to assure those who searched for the Georgia Urology brand online knew they were at the right place when they reached the homepage.

WEBSITE

The Georgia Urology “Confidence” campaign is being extended throughout print, broadcast, and digital mediums in the Metro Atlanta market. The Lenz team is excited to continue to assist in developing Georgia Urology’s brand and promoting the confidence they provide their patients every day.

At Lenz, we love working with our clients to develop strategic and creative concepts to help them meet their goals. To learn more about our process, our team, and how we can help your business, click here.

,

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz recently presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

Since the first Amplify event (formerly known as Poverty Is Real) in 2011, Amplify has helped to raise more than $150,000 for DCM. Each year, Lenz has served as the presenting sponsor. Amplify was founded by Lenz partner and Vice President of Marketing Mike Killeen, who remains an Amplify board member. Christine Mahin, Lenz Marketing’s Accounts Supervisor, who helped plan and produce the inaugural Amplify Decatur Music Festival in 2016, served as festival director this year. Lenz President and CEO Richard J. Lenz serves as the Chair of the Amplify Advisory Board. And the entire Lenz team contributed to the marketing and production of the event.

On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.

“Anyone who attended the event will recognize how special this community is, as hundreds of volunteers, sponsors, restaurants, beer vendors, citizens, city officials, police force, and artists came together to create a magical night,” said Richard Lenz. “It takes a village to put on a great event like we experienced, and I can’t thank them enough. I was lucky enough to spend time with Lucinda and she said she was impressed with the event and audience, which meant a lot.”

Amplify Decatur also featured a four-night stand at historic Eddie’s Attic, featuring Caroline Herring, Leopold & His Fiction, Scott Miller, Bob Sima, and Angie Keilhauer. On April 30, it culminated with the Bob Dylan vs. The Band cover night featuring seven local and regional acts.

Major sponsors included WABE 90.1 FM, The Pinewood, Lockman Homebuilding, The Leafmore Group, Decatur Package Store, Natalie Gregory, and Iris and Bruce Feinberg. Additional sponsors included AtlantaBen.com, Georgia Urology, Hall, Booth, Smith, First Baptist Decatur, Courtyard Marriott, Oakhurst Realty Partners, Plumb Works, Creative Loafing, Scott D. Miller M.D., McCurdy & Candler LLC, Private Bank of Decatur, Verisol Partners, Travis Grubb Residential, Decatur Rotary Club, North Decatur Methodist Church, 97.1 The River, Brick Store Pub, Decatur Presbyterian Church, Decatur CD, Oakhurst Baptist Church, Dynamo Swim Club, Holy Trinity Parish, The Arlo, and New Chance Signs.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.

Scroll down to view some of the photos from this amazing event!

,

Lenz helps Resurgens Orthopaedics Reach for More

Lenz Marketing recently planned and executed an Atlanta-wide billboard campaign for Resurgens Orthopaedics consisting of six billboards strategically placed in and around the perimeter. The year-long campaign included rotating seasonal artwork displaying aspirational copy lines and images that speak to the practice’s Reach for More campaign. The boards can be found throughout the city including on I-85, I-75S, I-75N, I-285E, and on the Turner Field connector.

, , ,

The Evolution of Lucinda Williams

By Mike Killeen

Lucinda Williams recently told Rolling Stone magazine of an early meeting with a Columbia Records executive. “He said, ‘You have a lot of potential, but you need to work on your songs. None of them have bridges.’ After the meeting, I got out my Bob Dylan and Neil Young albums. I said, ‘These songs don’t have bridges either. So f*#@ that guy.’”

Williams has always recognized the signal from the noise That’s one reason she’s earned unbridled adulation from fans and artists alike for more than 30 years.

Many were introduced to Lucinda Williams via Car Wheels on a Gravel Road, the 1998 album that earned a Grammy Award for Best Contemporary Folk Album and universal praise from music critics the worldwide (Car Wheels landed at number 305 on Rolling Stone’s list of the 500 best albums of all time).

But by then, those in the know already recognized Williams as one her generation’s most vital artists and a leader of the “alt-country” movement she helped create, thanks to her eponymous 1988 breakthrough album and 1992’s Sweet Old World. By the time Essence was released in 2001, Time magazine also had Williams in its sites, calling her “America’s best songwriter” the following year.

Part of Williams’s appeal is how she seamlessly blends the honored traditions of folk, country, and blues while introducing a sensibility that feels entirely her own. Perhaps this can be traced to her upbringing. Her father was Miller Williams, a literature professor and poet who read his poem “Of History and Hope” – containing the line “We know the sound of all the sounds we brought” – at Bill Clinton’s 1997 inauguration. Lucinda Williams followed her dad’s teaching job across the Southeast, including to Louisiana, Mississippi, Arkansas, and Georgia. Later, under her own volition, she settled first in New Orleans, then Austin, then New York City, and finally Los Angeles, where her passion for music became a formal pursuit.

Today, Williams says she is writing and singing better than she ever has, and it’s hard to argue. She is surely more prolific. Once known for her measured perfectionism (it took 11 years for her to release the consecutive albums, Lucinda Williams, Sweet Old World, and Car Wheels on a Gravel Road), Williams’s most recent release, Ghosts of Highway 20, represented her second double album in a span of just 18 months, following 2014’s Down Where the Spirit Meets the Bone. Both belong to Williams’s newly formed record label, Highway 20 Records, perhaps offering a bit of symmetry for an artist who has always been truly independent.

Lucinda Williams headlines the 2017 Amplify Decatur Music Festival on Saturday, April 22. Lucinda and her band will go on around 9:15 p.m. Visit AmplifyDecatur.org for tickets and more information.