Race Through Space logo and graphic.

Race Through Space logo and graphic.

As the prevalence of COVID-19 began to surge again, longtime Lenz client, Science ATL, decided to hold its annual Race Through Space virtually. We were excited to jump to the occasion and help them plan and promote this important initiative.

Lenz branded and marketed a new virtual racing app, the Race Through Space Galaxy Edition. The free app allows participants to run or walk a virtual 5K in their neighborhoods while traversing 54 million light-years across nine galaxies. Developed with Winnona Partners, the interactive, educational app has a delightful snarky script and some quirky music to punctuate the experience. Lenz created the app’s look and feel, color scheme, fonts, and finally a logo and app. icon to help it stand out on your phone. 

We also completely refreshed Science ATL’s Race through Space webpage, which you can view by clicking here.

At the same time, Lenz developed and executed an interactive marketing campaign around a race weekend to launch the app that combined social media, PR., and influencer community outreach. Through these efforts, we secured media coverage through WABE-FM, Metro Atlanta CEO, the DeKalb Champion, and a posting with the Atlanta Track Club. 

If you’re planning a virtual event or would like our assistance with marketing your app, we’d love to hear from you. Click here to reach out to us

African American Business Woman Having Phone Conversation Working On Laptop In Modern Office, discussing how to use social media to build your personal brand.

African American Business Woman Having Phone Conversation Working On Laptop In Modern Office, discussing how to use social media to build your personal brand.

As a decision-maker and employee of your company or medical practice, you’ve likely heard the term “personal branding.” Personal branding for professionals can help build a stronger company presence, increase your network, and establish expertise in your field. Using social media to develop your personal brand is a great way to get started.

But if you’re aren’t sure what exactly professional branding is and how you can use social media to build your personal brand, the experts at Lenz Marketing are here to help. 

First Of All: What is Personal Branding?

Before we can begin to explain how to use social to build your personal brand, we want to define what exactly it is. 

Personal branding is the practice of marketing yourself, your experiences, and your career. A well-established personal brand helps define how others perceive you, and it’s an ongoing process that should evolve as you do.

Are you a credible professional, an industry authority, or a seasoned executive? Developing your personal brand can positively influence future relationships with clients, colleagues, and other industry professionals. That’s why, in our digital world, social media is a great outlet to build and showcase your personal brand.

How to Use Social Media for Personal Branding

If you aren’t currently active on social media, there’s no time like the present to sharpen those skills and start branding yourself. Social media platforms are an excellent resource for highlighting your successes, connecting with others who might want to do business with you, and solidifying the culture of your company. 

While posting regularly and engaging with comments may seem tedious, it’s worth the effort.  Building your personal brand via social media strengthens your network, builds credibility, and showcases you as the best representative of your company. 

If you’re overwhelmed on how to get started or how to identify the best techniques, we’re breaking down eight easy ways you can use social media to build your personal brand!

1. Pick Your Platforms

If you’re not already active on social media, LinkedIn and Twitter are excellent places to start building your personal brand and professional presence. While other platforms are fine, LinkedIn and Twitter really stand out for making genuine connections and establishing yourself as an industry leader.

2. Introduce Yourself Properly

Use your full name and relevant certifications on your profile display, update your username or handle to reflect your name consistently across all your platforms, and include an updated, succinct bio. This will help people find you. Let’s use a fictional pediatrician as an example:

Name: Example Dan, MD
Username/handle: @ExampleDan
Bio: Pediatrician at Example Hospital with over 20 years of specialized experience.

3. Add a professional profile photo

A professional headshot is key in developing your personal brand and influences how others perceive you. When people see the face behind the company, they’re more likely to connect with your brand. Use a recent, high-resolution photo of just you (no outdated or cropped photos). Here are some tips for taking better LinkedIn headshots.

4. Update Your Job Experience

Here’s where you really want to lean into LinkedIn, because it’s important to highlight all your experience and successes to build your personal brand. Make sure your headline and current position reflect your most recent title and that you’re connected to your company’s official LinkedIn page. Not sure if you have one? Ask your marketing team or contact Lenz Marketing to help develop one.

5. Connect With Your Industry

If you don’t already, start following your company or practice’s official social media profiles. You should also follow relevant thought leaders, publications, and industry hashtags. Connecting with your team and people in the same industry can help teach you to value social media best practices, inspire you to share experience, and build connections in the industry that might prove useful one day! 

6. Join the Conversation

Now that your profiles have been fully optimized, it’s time to start sharing and establishing your expertise. Share recent posts from your company’s official social media profiles, long-form content, or research you’ve worked on, and insights you’ve learned along the way. For inspiration, here are six types of content you should be sharing on LinkedIn.

7. Stay In Touch

Remember, you should be social on social media! Set aside a few minutes each day to seek out conversations and news about your industry. Engage with content from others, share your thoughts, and make a goal to post at least a few times a week. Building your follower count shouldn’t be your primary goal, but you’ll notice it growing organically as you lean into building your personal brand.

8. Protect Your Privacy

As a representative of your company, it’s important that your content reaches the correct audience. LinkedIn and Twitter are great for publicly sharing career-related updates, but you may wish to keep Facebook and Instagram accounts private to friends and family. For example, it’s not appropriate for physicians to accept Facebook friend requests from their patients. Your personal and professional lives influence each other, but know where to draw the line as you build your personal brand on social media.

Personal branding for professionals doesn’t have to be a hassle. By following the best practices for each social media platform and making strategic choices when it comes to how you represent your professional brand, you’re sure to succeed. If you need help building your company or medical practice’s brand, the experts at Lenz Marketing are here for you. Contact us today to start a conversation.

Logo of Georgia Urology Stop Medical Distance logo photo

As predicted by many medical experts at the beginning of the pandemic, patients across the country are delaying many standard medical appointments out of fear of COVID-19. This phenomenon, also known as “medical distancing,” has serious consequences. Those include delayed diagnosis and treatment of cancers, which are expected to cause thousands of additional deaths in the next decade. Lenz client Georgia Urology, one of the top providers for urologic cancer diagnosis and treatment in Atlanta and the Southeast, decided to take this issue head-on. 

GU reached for Lenz to help develop a local extension of the national “Stop Medical Distancing” campaign. The promotional plan included a visual identity, long-form editorial, email distributions to thousands of patients, and social media promotions. Additionally, Lenz armed the practice with the tools needed to spread the word not just through Georgia Urology’s digital networks, but through those of its employees as well. 

Find additional elements of the “Stop Medical Distancing” campaign below! 

Interested in working with Lenz to promote your healthcare goals? Click here to get in touch.

Screenshot of Georgia Urology social media telemedicine post.

Screenshot of Georgia Urology newsletter for Stop Medical Distancing campaign.

Graphic featuring Science ATL's Wondercast logo

Screenshot of Science ATL Wondercast Website

As a part of its mission to spread awareness of and support for the science community in Atlanta, Science ATL recently launched a digital video series dedicated to informing its social media network about the beauty and diversity of planet earth. Hosted by Dr. Kellie Vinal, each episode features an interview with an Atlanta scientist and a guided science activity to encourage science fans of all ages to wonder about the world around them through exploration.

To help promote this incredible initiative, Lenz designed a visual identity (logo), a web page, and promotional assets for social media and e-newsletter distribution. The organization’s YouTube channel was also refreshed and optimized, resulting in +250 subscriber growth, to house the videos. Finally, the team utilized Science ATL’s extensive Facebook, Twitter, and Instagram footprint, as well as its email list, to promote the content. 

Check out more of this WONDERful science content and our promotional efforts below. 

Intro video: https://www.youtube.com/watch?v=y-2v14iBptg

Webpage: https://scienceatl.org/wondercast/

Screenshot of Science ATL's promotion on Facebook of Wondercast.

Screenshot of Alliance Advertisement for Top Docs

Lenz is extremely proud to work with many award-winning medical facilities and doctors. Recently, many of our clients were listed in the 2020 Atlanta Magazine Top Doctors list

They include Alliance Spine and Pain Centers, Atlanta Allergy & Asthma, Avant Gynecology, Gainesville Eye Associates, Georgia Eye Partners, Georgia Retina, Georgia Urology, Marietta Plastic Surgery, and United Physicians Group

In recognition of these incredible distinctions, our team crafted press releases, developed social media promotions, and designed ads for many of these clients. Keep scrolling to see a few examples of this work!

If you would like assistance celebrating your company’s major successes, we’re here to help! Click here to reach out to us today to learn more about Lenz and our services

Screenshot of GU Top Doc Social Posty

Screenshot of Alliance Advertisement for Top Docs

Screenshot of blog for Alliance Top Docs Announcement

Lenz has partnered with SouthCoast Health, a Savannah-based healthcare provider with 120 healthcare professionals encompassing more than 20 specialties and services, for more than five years. As the COVID-19 crisis swept across the United States, SouthCoast Health recognized it was a crucial time to solidify their telemedicine offerings to ensure community members could safely access the medical care they needed. The practice reached to Lenz for help in developing messaging, promotional assets, and marketing strategy for pushing out this service offering.

Our plan included a comprehensive suite of digital assets that would get the word out to existing and new patients.

To see examples of what this digital campaign looked like, keep scrolling or click the links above. If you would like Lenz’s assistance promoting new and exciting ventures for your company, click here to reach out to us today.

Screenshot of the graphic for Virtual Visits for SouthCoast Health that Lenz designed.

Screenshot of Virtual Visits webpage on the SouthCoast Health.

Screenshot of the Facebook campaign for SouthCoast Health's virtual visits.

Screenshot of Horizon website homepage.

In June, Lenz launched a new website for Horizon Air Freight: haf.com. The site was a full redesign and structural evolution from the original, which was more than ten years old. 

What initially started as a splash page developed in preparation for an industry conference evolved into a larger effort that included visual, content, and structural updates. This included additions like:

Since the launch in June 2020, the site has yielded record traffic and engagement.

Check the site out here: haf.com. 

If you would like Lenz’s expert help on redesigning or launching your company’s website, reach out to us by clicking here.

Lenz Marketing 2019 Recap Collage

2019 was a remarkable year for Lenz, featuring a wide array of new clients, projects, and teammates.

Here’s our recap of the year.

By the Numbers

Here’s a look at some of our highlights, by the numbers.

    1. Six websites designed 
    2. 1,800 media hits across digital, television, radio, and print platforms
    3. Over 200 blogs written covering topics such as healthcare marketing, business initiatives, and SEO management.
    4. 10 new clients
    5. 13,000 social posts
      1. 21 million impressions
    6. 18 Lenz-led public speaking events where our team members shared their marketing expertise with a captivated audience

New Partnerships in 2019

2019 included a number of new relationships with phenomenal clients.

1: Hillside Atlanta: A 150-year-old organization providing behavioral health services to youths

2: Horizon Air Freight: An international shipping and logistics company

3: United Physician Group: A multi-state primary care and pain management practice

4: Covington Women’s Health: An OBGYN practice focused on women’s health

5: Cumberland Caverns Live: A live music venue — called the Volcano Room — located 333 feet below ground at a national natural landmark cave in McMinnville, TN. 

6: City of Brookhaven Census: An initiative to drive participation in the 2020 Federal Census

7: Montgomery Eye: An affiliate of Eye South Partners, this is a complete staff of ophthalmologists, optometrists and trained technical support located in Montgomery, Alabama. 

Lenz On Business Brings in Star after Star

Throughout 2019, “Lenz on Business,” the Lenz-owned and produced weekly business talk show on 95.5 FM WSB, featured intimate conversations with an array of business leaders, including John Schuerholz of the Atlanta Braves, Alan Stukalsky with Randstad North America; Catherine Hernandez-Blades with Aflac; Derrick Johnson with UPS; and Pat Warner with Waffle House.

Lenz on Business guest graphic.

Lenz on Business guest graphic two.

Lenz Takes on the Windy City alongside Preferred Podiatry Group

Lenz had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.

The Summit included exciting Chicago-themed activities, such as an architecture boat cruise down the Chicago River and a Cubs game at Wrigley Field–in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend.

Photo of Preferred Podiatry Group award.

Photo of Preferred Podiatry Group in Chicago.

Photo of Preferred Podiatry Group at a baseball game.

Tampa Aesthetic & Plastic Surgery Gets a Rebrand

Lenz developed a new logo and visual identity for Tampa Aesthetic & Plastic Surgery, balancing the practice brand with the personal brand of its lead physician, Dr. Joseph Brown.

Photo of TAPS office and sign.

Photo of TAPS office's doors.

Georgia Urology’s Website Redesign and Video Creation 

As the stewards of Georgia Urology’s brand, Lenz endeavored to refresh some of the practice’s key assets, including their WSB-TV commercial, recruitment tools. 

With the generous help of many Georgia Urology physicians, we updated their television spot–featuring their incredible team, adding a really personal touch from the providers:

Then, after hundreds of hours of work, the team updated the Georgia Urology website: the practice’s digital front door. Along with a newer, cleaner look, the site implemented user-friendly navigation. The optimized design and structure yielded results: increasing online appointment requests by 23% in its first few months live. 

Screenshot of Georgia Urology website.

Georgia Urology is the largest urology practice in the southeast, and they’re always growing and looking for new, talented providers. To aid in their pursuit of dedicated team members, the Lenz team–with CFF Media–created a powerful recruiting tool to inspire the next generation of Georgia Urology team members. 

Atlanta Science Festival Spreads a Love for Science

For four years, Lenz has worked with the phenomenal Atlanta Science Festival (ASF) team. This annual two-week Festival celebrates local science and technology every March, featuring more than 100 events throughout metro Atlanta and reaching 50,000 children and adults annually. Lenz helps ASF with a wide variety of marketing services, including social media, digital content development, website and graphic design, public relations, and advertising. We continued this integrated partnership in 2019, producing updated visuals and strategies for ASF’s owned, earned, and paid media efforts.

2018 Poster:

Photo of 2018 Atlanta Science Festival poster.

2019 Visual Update:

Photo of the 2019 update to the Atlanta Science Festival poster.

Our 2019 efforts produced 81,177,807 advertising impressions, 234 media hits, and 16,547 social media engagements. Additionally, the 2019 festival saw increased attendance numbers across the board — 55,000 total festival attendees (up from 53,000 in 2018) and 29,000 Exploration Expo attendees (up from 25,000 in 2018).

In addition to this ongoing festival work, the Lenz team helped the Atlanta Science Festival develop and solidify its parent identity, Science ATL, which works to bring people together through the wonder of science year-round.

Logo

Science ATL logo.

 Website

Check out the full website here.

Science ATL screenshot of the website.

Social Media

We developed and currently manage the brand’s Facebook, Twitter, and Instagram accounts.

Screenshot of Science ATL Facebook.

Elevating a Practice Brand through Video

What steps does it take to showcase a brand through video? Lenz knows how, and we were thrilled to create such a video for SouthCoast Health, a healthcare organizations with over 120 healthcare professionals encompassing more than 20 specialties and services.

To start, Lenz developed a script and storyboard for the video before procuring the vendor for the video. We also served as the intermediary between the client and the production team for the film schedule, production, set, and talent needs. Following, we helped to oversee the rounds of edits and feedback on the rough cuts of the footage drafted.

Check out the final video below!

The Team Helps Celebrate the Arrival of Spring with the Brookhaven Cherry Blossom Festival

What do you get when you mix incredible live entertainment, a whimsical artist market featuring 100 regional artisans, a Kidz Zone loaded with fun, the popular “Pet World,” a Classic Car Show, a delicious food court and a Peachtree Road Race qualifier to kick the whole thing off – all set in a beautiful park? The Brookhaven Cherry Blossom Festival, which ushers in the springtime on March 30 and 31 from 10 am to 6 pm Blackburn Park, a true landmark of the hopping City of Brookhaven – just 15 minutes north of downtown Atlanta!

Lenz Marketing was proud to work with Brookhaven Cherry Blossom Festival to promote their weekend-long event, and we had a blast while doing it. Check out some of our favorite social posts from 2019 here:

Screenshot of Brookhaven Cherry Blossom Festival social post one

Screenshot of Brookhaven Cherry Blossom Festival social post two

Screenshot of Brookhaven Cherry Blossom Festival social post three

SEO Analysis and Consultation for Wrench Group

The Wrench Group, LLC is a national leader in home maintenance, repair and replacement services specializing in heating, ventilation, air conditioning, plumbing, and electrical services. In 2019, they approached Lenz and asked for our expert team to study some of their biggest affiliated companies’ blog traffic in order to implement a successful SEO strategy that would allow their website content to flourish. As SEO enthusiasts, Lenz was excited to tackle the task, and help Wrench Group optimize its online presence. 

Organizing and Orchestrating an EyeSouth Partners Retreat

Lenz spent six months planning and producing a three-day continuing education retreat for EyeSouth Partners affiliated doctors and their families. Held at the luxurious Boca Raton Resort from January 11-13, 2019, the weekend consisted of educational lectures, group beach activities, and bountiful amounts of food and fun.

EyeSouth Partners branded doctor’s pin

EyeSouth Partners branded doctor’s pin

T-shirt design for beach activity

T-shirt design for beach activity

Group photo of EyeSouth Partners affiliated doctors

Group photo of EyeSouth Partners affiliated doctors

Lenz Extends Marketing and Social Media Reach for Cumberland Caverns Live

Photo of the venue at Cumberland Caverns Live

Cumberland Caverns Live, a recent addition to the Southeast music scene, tapped Lenz to develop its marketing and social media brand, following its inaugural season in 2018. Artists like the Allman Betts Band, John Stuckley Trio, Deer Tick, and Devotchka have played memorable shows 333 feet below ground. Those performances were inside the visually striking and sonically rich World Famous Volcano Room at Cumberland Caverns in McMinnville, Tennessee. 

To help raise CCL’s visibility and grow its audience for 2019, Lenz deployed an efficient marketing strategy including content creation, paid social, and targeted radio, digital, and print advertising. Lenz created new visual assets leveraging CCL’s striking performance imagery and band photography. Our team upgraded CCL’s social media channels, such as Facebook, Twitter, and Instagram, with consistent content cadence and high quality visual imagery. We also forged advertising partnerships with music and specialty publications in nearby markets like Nashville and Chattanooga such as Lightning 100 and Nashville Scene. 

2019’s season was Cumberland Caverns Live’s best yet. While the live entertainment industry regroups from COVID-19 this year, we are working to make 2021 even better for our client.

Doubling Campaign Numbers with Emory 

2019 marked the third year of our successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign leveraged traditional media (radio, print, PR), with targeted digital tools such as Google Ads, remarketing, and Facebook with customized messaging according to geography and concentration. 

And in 2019, our partners within the law school charged Lenz with taking the campaign to the next level: they asked us to generate 50% more inquiries from prospective students compared to the previous year. To do this, Lenz amplified its digital strategy and took the campaign national: targeting geographies like Washington D.C., Austin, TX, Orlando, FL, Raleigh-Durham, NC, Virginia, and beyond. Coupled with strategic print, radio, and streaming campaigns, the campaign delivered: by the end, it had yielded almost 60% more inquiries than the previous year–more than 500 conversions in fewer than twenty weeks. 

Plus, the campaign got a face-lift, embracing all new images and graphics, now unique to the degree.

Helping Marietta Plastic Surgery expand its reach via Pinterest

Lenz helped Marietta Plastic Surgery extend their reach to Pinterest this year. In addition to being a successful marketing tool, Pinterest also functions as a search platform, which helps prospective patients find relevant resources and updates in real-time. Marietta Plastic Surgery’s Pinterest is already off to a strong start with a curated mix of promotional practice materials and relatable lifestyle content boards. To see examples of those, click here for the Marietta Plastic Surgery “Meet Our Doctors board and the quotes board

Screenshot of MPS Facebook.

If you are looking to elevate your marketing, Lenz is here to help. Click here to reach out to us or give us a call at 404-373-2021.

Two physicians working in an office wearing masks.

As many of Lenz’s clients contended with the onset of COVID-19, our team strategized communication plans for practices to educate and update their patient bases. Through these content strategies, we helped explain shifting procedures, safety precautions, new telemedicine operations, and reopening plans. 

Georgia Urology—the largest urology practice in the southeast, with 50 physicians and more than 30 locations—faced the challenge of keeping their large patient base up to date on near-constant changes to their operation. Lenz stepped in and worked with the internal marketing team to disseminate information through a wide array of digital channels, helping the practice remain a trusted source of information for its patients.

Due in part to Georgia Urology and Lenz’s collaboration, the practice saw several record months of online engagement: 

  • Seven e-blasts/e-newsletters with the best performing metrics ever with 3,678 clicks and 45,500+ opens. The sendouts drove +99% more traffic to the site and +670% higher appointment requests than an average day
  • 10+ design projects 
  • 18 blogs and new posts published March-May, receiving more than 7k pageviews
  • 10+ web projects including a new telemedicine hub, video library, updated content, and optimizations to the site
  • An initiative of activating Georgia Urology physicians to make and publish YouTube videos for patients
  • March 31 and April 30, 2020 were two of the three best-performing days in the website’s history in terms of traffic coming to the site
  • Online appointment requests saw unprecedented numbers with 1,414% higher-than-average submissions in Q1 and 2,578% more in April.
  • PR efforts garnered 121 media hits in the first quarter of 2020, with a focus on the practice’s adoption of telemedicine 

Here’s a great example of those efforts:

Screenshot of a advertisement for Georgia Urology's medicine practices.

Need assistance with your healthcare marketing in the time of a pandemic? The experts at Lenz Marketing are here to help! Click here to contact us to see how we can help your practice roll out communications to your patients

Lenz recently hosted “Marketing Telehealth in the time of COVID-19,” a webinar designed to help healthcare providers navigate the opportunities and challenges they are facing during the pandemic.

The webinar was presented by Vice President of Marketing Mike Killeen and Marketing Specialist Tom Bell. 

Over 70 participants tuned in for a discussion concerning how hospitals, physician practices, healthcare leaders, and clinicians can make the most of telehealth to care for their patients during this crisis while positioning their practices for growth when the crisis has passed. Killeen and Bell also examined how best practices for branding, marketing, and communications can be applied to telehealth for better results.

Topics included:

  • Major telehealth trends and how they impact our audiences.
  • What practices are doing now to adopt telehealth during the crisis.
  • How loosening regulations have impacted healthcare business.
  • Best practices for branding telehealth experience.
  • How to successfully market telehealth services – and grow practices.
  • Tips to improve video presentations when connecting with patients.
  • Opportunities to plan for after the crisis subsides.

Among those who attended were:

  • Hospital and practice administrators/leadership
  • Physicians
  • Chief Marketing officers
  • Healthcare consultants
  • Media

Didn’t get a chance to tune into the webinar live? You can view the full discussion here. 

If you have any further questions about marketing telemedicine, the experts at Lenz Marketing would love to help. Click here to reach out to us today