Lenz recently hosted “Marketing Telehealth in the time of COVID-19,” a webinar designed to help healthcare providers navigate the opportunities and challenges they are facing during the pandemic.

The webinar was presented by Vice President of Marketing Mike Killeen and Marketing Specialist Tom Bell. 

Over 70 participants tuned in for a discussion concerning how hospitals, physician practices, healthcare leaders, and clinicians can make the most of telehealth to care for their patients during this crisis while positioning their practices for growth when the crisis has passed. Killeen and Bell also examined how best practices for branding, marketing, and communications can be applied to telehealth for better results.

Topics included:

  • Major telehealth trends and how they impact our audiences.
  • What practices are doing now to adopt telehealth during the crisis.
  • How loosening regulations have impacted healthcare business.
  • Best practices for branding telehealth experience.
  • How to successfully market telehealth services – and grow practices.
  • Tips to improve video presentations when connecting with patients.
  • Opportunities to plan for after the crisis subsides.

Among those who attended were:

  • Hospital and practice administrators/leadership
  • Physicians
  • Chief Marketing officers
  • Healthcare consultants
  • Media

Didn’t get a chance to tune into the webinar live? You can view the full discussion here. 

If you have any further questions about marketing telemedicine, the experts at Lenz Marketing would love to help. Click here to reach out to us today

Screenshot of the Emory law video Lenz produced.

At the beginning of March, as fears about the coronavirus pandemic and a national shutdown loomed, the staff at Emory Law reached for Lenz to help address a unique challenge. Every year, Emory Law invites their admitted students to an on-campus Visiting Day. This event provides future law students the opportunity to explore campus, meet the faculty, hear about curriculum, and connect with other students. This year, that wasn’t possible. So Emory Law and Lenz got to work pulling together a video tour to provide students with a virtual experience that would illustrate the power and joy of an Emory Law education.

Since on-campus filming was not an option, the Lenz team got creative and found a solution for this challenge. We partnered with our frequent video partners at Mixed Bag Media to produce a video using remote interviews, existing campus footage, and shots of Atlanta. In under a week, Lenz developed a powerful video representation of Visiting Day. To further its message, the university team then put together this innovative online hub for students, which features the video.

Check out the video here!

Interested in partnering with Lenz for your next video project? Get in touch with us here.

Screenshot of ASF Facebook cover photo.

Lenz loves working with the Atlanta Science Festival, an annual two-week Festival celebrating science and technology every March. ASF features more than 100 events throughout metro Atlanta, reaching 50,000 children and adults each year. For the 2020 festival season, Lenz created a visual identity that encompasses the Festival’s mission, the theme of this year’s conference, and the work ASF does for our community. The result is this stunning poster developed by the Lenz Creative Team. 

Screenshot of the 2020 Atlanta Science Festival blog.

From there, Lenz Art Director Scott Sanders collaborated with the media department to develop a comprehensive suite of graphics for digital and social media content. Examples include Facebook event covers, newsletters, and promotional designs to spotlight events.

Check out the images below!

Screenshot of an ASF event design.

Screenshot of ASF Facebook cover photo.

Screenshot of the ASF newsletter

Photo of the ASF mascot at the launch event.

Photo of the Lenz team at the ASF launch event.

If you would like assistance with branded designs or media content, the experts at Lenz Marketing are here to help. Click here to reach out to us.

Covington Women's Health website screenshot.

Lenz Marketing recently tackled giving Covington Women’s Health Specialists’ website an updated look, improving design and functionality. A women-led gynecology center based in Covington, Georgia, this medical group is focused on giving other women high-quality medical care. The website needed to reflect their practice’s goals, and our creative and website design departments were happy to take on the task. 

Check out the new design of the website below. If your brand or company needs a new website, click here to get in contact with Lenz Marketing today

Screenshot of the American Oncology Network website.

The American Oncology Network recently partnered with Lenz Marketing to design, develop, and launch its new website. AON is an alliance of physicians and seasoned healthcare leaders partnering to ensure the long-term success of community oncology. They work with physicians and their practices to help them navigate the complex healthcare landscape, improve quality of care, and elevate community oncology. 

Lenz’s goal for this national organization was to create a website that would help physicians and patients alike understand AON’s mission in addition to elevating its brand. In order to do this, Lenz’s Creative Director Ben Barnes and Art Director Scott Sanders collaborated with the AON team to design the site, which includes sections “For Patients” and “For Physicians.” From there, Lenz Lead Web Developer Ricky Pattillo and Web Developer Lizzi Skipper developed and launched the site, which includes a content management system, is responsive, and SEO optimized.

To check out the new American Oncology Network website, click here. Or watch the website scroll video below. 

Need help giving your brand the website it deserves? Reach out to Lenz Marketing today to see how we can help.

Laptop screen featuring Alliance Spine and Pain Centers newsletter

This past November, Lenz redesigned Alliance Spine and Pain Centers’ “The Pulse” newsletter, which is distributed monthly to their staff in all 19 locations and 27 physicians. We reinvented the design to include the branding elements introduced in their “Future of Pain Relief” campaign. 

In addition, Lenz created and implemented a new patient-focused newsletter. The goal was to help Alliance share its story, company news, and new initiatives to its patients and the public.

If you would like assistance with creating digital content and e-newsletters for your company, click here to reach out to Lenz Marketing.

Screenshot of the patient newsletter Lenz created for Alliance Spine and Pain Centers.

Screenshot of the employee newsletter Lenz created for Alliance Spine and Pain Centers.

Screenshot of a snippet of one of the news stories we secured for the Warriors for William 5k.

In 2015, Danielle and Dr. William Webb of SouthCoast Health lost their son, William, to cancer. After suffering this tragedy, the Webbs created the nonprofit Warriors 4 William Foundation to help others facing similar challenges. Its annual Warriors 4 William 5K raises money for childhood cancer research, and, this year, the Lenz media relations team was ecstatic to jump in and help raise awareness. 

In 2019, Lenz helped garner media attention from Savannah Morning News, the city’s major daily newspaper, and WTOC, the local CBS affiliate, for the race. You can read the Savannah Morning News article here, and you can read the WTOC article here

Looking to bring more attention to your cause? Click here to reach out to Lenz Marketing today!

For the past eight years, Lenz has designed annual calendars for Georgia Retina, one of the largest retina-only medical practices in the southeastern United States. From design, production, to mailing, Lenz has a hand in ensuring all of these B2B marketing elements are completed in an efficient manner. 

Check out some design examples from the calendar below, and also see photos of the team working to ship these calendars to every OD, MD, and referring practice that Georgia Retina is associated with. 

If you would like assistance with any B2B marketing efforts, click here to contact Lenz Marketing.

Example shot of the 2020 Georgia Retina calendar.

Example shot of the 2019 Georgia Retina calendar.

Example shot of the 2018 Georgia Retina calendar.

Quality control certification, checked guarantee of standard.

SouthCoast Health, a healthcare facility with over 120 healthcare professionals encompassing more than 20 specialties and services, recently accepted three more physicians to its award-winning team. In order to help get the word out, Lenz created and facilitated a marketing plan

On top of running a paid social video campaign and a corresponding engagement campaign, we assisted in creating three high-quality videos that told the story of all three of the doctors. In addition, multiple PR hits were acquired with local presses, such as this interview on WTOC Mid-Morning Live.

Check out the videos below! 

Lenz is here to help with your healthcare practice’s branding and messaging. Reach out to us today for your marketing needs.

Lenz Marketing teamed with Covington Women’s Health, a gynecologist specialty group made entirely of women dedicated to taking care of women, to promote a new service for the practice. This service allows for the upcoming baby’s gender to be revealed as early as eight weeks into the pregnancy.

Check out the flyers our creative team developed below!

Flyer one of Covington Women's Health gender reveal service.

Flyer two of Covington Women's Health gender reveal service.

Flyer three of Covington Women's Health gender reveal service.

Flyer four of Covington Women's Health gender reveal service.

Flyer five of Covington Women's Health gender reveal service.

Need help designing branded collateral for your healthcare practice? Reach out to the healthcare marketing experts at Lenz Marketing today.