Entries by

Case Study: Atlanta Science Festival

Founded in 2014, the Atlanta Science Festival (ASF) is an annual two-week celebration of the Atlanta science community consisting of more than 100 events and a grand finale: The Exploration Expo. With experiences such as cooking and eating bugs, discovering the science behind beer brewing, witnessing wildlife through Atlanta’s forests, and stopping a zombie outbreak, it’s no wonder the festival has seen remarkable success in a few short years, drawing more than 41,000 attendees annually. There is something for everyone, and no one walks away from the festival disappointed at its offerings.

ASF approached Lenz to help with three aspects of the festival: growing their digital presence, driving festival attendance, and extending the festival’s brand to solidify its place in Atlanta’s busy schedule of events.