Lenz is proud to be the Presenting Sponsor of the 7th annual PT Solutions Allatoona Triathlon. The race takes place on June 25 at the Dallas Landing Park on Lake Allatoona in Acworth, Georgia and will be raising money to support the Rally Foundation for Childhood Cancer Research.

PT Solutions Physical Therapy is a great organization and a fantastic client,” said Lenz CEO Richard Lenz. “We are honored to have the opportunity to support this wonderful event and the important cause of childhood cancer research.”

In addition to the event sponsorship, the Lenz team is providing social media, public relations, and advertising services for this event.

Interested in participating? The PT Solutions Allatoona Triathlon caters to both beginners and experts. The sprint triathlon consists of an inviting 500m swim at Dallas Landing, a beautiful 16-mile bike course, and a 5K run leading into Historic Downtown Acworth, GA. Join the fun and support the important work of the Rally Foundation for Childhood Cancer Research by registering on or before June 18!

Before you go, get in the racing spirit by checking out the Allatoona Triathlon promotional video created by the Lenz team:

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare. And it recognizes that urology comes with particular sensitivities and considerations.

“The service offerings provided by Georgia Urology are critical, sometimes even life-saving,” said Accounts Supervisor Christine Mahin, who leads the Georgia Urology account for Lenz. “But we also knew they involved medical issues many people feel embarrassed and ashamed to discuss or seek help for. So, we asked ourselves: What does Georgia Urology offer patients that other practices do not?”

Following extensive research and after receiving important insights from the leadership at Georgia Urology, the Lenz team established a campaign theme that embodies Georgia Urology’s value to patients: confidence.

The concept was first articulated in a 60-second radio ad written by Lenz VP of Marketing, Mike Killeen:

Confidence.

It seems to be the missing ingredient in healthcare today.

We know more about the human body than ever before, benefit from cutting-edge research, and have access to medical technology that previous generations would have never dreamed of.

Yet, when it comes time to decide what to do for you and your family’s health, the choices can be overwhelming.

With something so important, you deserve a partner that you believe in. That’s called confidence. And it’s exactly what you get with Georgia Urology.

The concept of confidence speaks to how Georgia Urology’s patients feel when interacting with their care team, and when living their everyday lives. They are confident that they have chosen the right practice to care for them, that they are receiving the best, most appropriate treatments for their condition, and that they can confide in their care provider.

Similarly, Georgia Urology helps its patients live life freely and confidently, without worrying about the potential social impacts of their urological condition.

Lenz Creative Director Ben Barnes described the nuances behind developing visuals to fit this creative concept. “While every ad may not say ‘confidence’ directly, it’s the whole idea behind it that really counts. The idea we wanted to convey is that you can talk to your urologist without fear at Georgia Urology.”

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 The Lenz design team relied heavily on both overt and subtle design elements to effectively bring the “Confidence” concept to life in a visual way.

The black-and-white imagery helped address the often serious, sensitive nature of the conditions Georgia Urology treats. Images were intentionally cropped to omit the faces of the primary subjects, making it easier for consumers to insert themselves into the scenarios displayed. Everyday situations were often conveyed in the artwork to make the messaging relatable. The green arrow framing the primary text intentionally elicits a shield, bringing associations of protection and guardianship to Georgia Urology’s name.

Finally, the Lenz Interactive team worked hand-in-hand with the design team to update the Georgia Urology website so that it harmonized with the campaign aesthetic. Lenz wanted to make sure the campaign was fully integrated: from billboards to the website. We strove visually to assure those who searched for the Georgia Urology brand online knew they were at the right place when they reached the homepage.

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The Georgia Urology “Confidence” campaign is being extended throughout print, broadcast, and digital mediums in the Metro Atlanta market. The Lenz team is excited to continue to assist in developing Georgia Urology’s brand and promoting the confidence they provide their patients every day.

At Lenz, we love working with our clients to develop strategic and creative concepts to help them meet their goals. To learn more about our process, our team, and how we can help your business, click here.

Lenz Media Relations Manager, Jon Waterhouse, recently penned a Florida travel story for the Atlanta Journal-Constitution, the city’s daily newspaper. The article appeared as a two-page spread in the May 7 edition. Jon reports on vacation options for families, art enthusiasts, history buffs, and sports and recreation lovers. He also lists nine Florida dining options worth a bite. Check out the online version here: http://on-ajc.com/2qsAWr4

Lenz Creative Director Ben Barnes recently developed the visual identity for the Amplify Decatur Music Festival, including its family of logos, event swag, and environmental design. The festival was presented by Lenz, headlined by Lucinda Williams, and raised $40,000 to help Decatur Cooperative Ministry prevent and alleviate homelessness in Decatur and DeKalb County.

Lenz creative director Ben Barnes said he wanted to develop a brand for the festival that supported its strategic goals. “I wanted to make sure the festival’s brand was an extension of the existing concert series, but also something that really spoke to the nature of the festival,” he said. “Outdoor events have very unique design challenges and Amplify Decatur Music Festival is no different. By developing a diverse range of logos and icons that speak the same visual language, we’re able to successfully meet those challenges while making the festival experience feel cohesive from beginning to end.”

Next year’s Amplify Decatur Music Festival will be held April 14, 2018.

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Amplify Decatur Music Festival Stage

By Mike Killeen

Lucinda Williams recently told Rolling Stone magazine of an early meeting with a Columbia Records executive. “He said, ‘You have a lot of potential, but you need to work on your songs. None of them have bridges.’ After the meeting, I got out my Bob Dylan and Neil Young albums. I said, ‘These songs don’t have bridges either. So f*#@ that guy.’”

Williams has always recognized the signal from the noise That’s one reason she’s earned unbridled adulation from fans and artists alike for more than 30 years.

Many were introduced to Lucinda Williams via Car Wheels on a Gravel Road, the 1998 album that earned a Grammy Award for Best Contemporary Folk Album and universal praise from music critics the worldwide (Car Wheels landed at number 305 on Rolling Stone’s list of the 500 best albums of all time).

But by then, those in the know already recognized Williams as one her generation’s most vital artists and a leader of the “alt-country” movement she helped create, thanks to her eponymous 1988 breakthrough album and 1992’s Sweet Old World. By the time Essence was released in 2001, Time magazine also had Williams in its sites, calling her “America’s best songwriter” the following year.

Part of Williams’s appeal is how she seamlessly blends the honored traditions of folk, country, and blues while introducing a sensibility that feels entirely her own. Perhaps this can be traced to her upbringing. Her father was Miller Williams, a literature professor and poet who read his poem “Of History and Hope” – containing the line “We know the sound of all the sounds we brought” – at Bill Clinton’s 1997 inauguration. Lucinda Williams followed her dad’s teaching job across the Southeast, including to Louisiana, Mississippi, Arkansas, and Georgia. Later, under her own volition, she settled first in New Orleans, then Austin, then New York City, and finally Los Angeles, where her passion for music became a formal pursuit.

Today, Williams says she is writing and singing better than she ever has, and it’s hard to argue. She is surely more prolific. Once known for her measured perfectionism (it took 11 years for her to release the consecutive albums, Lucinda Williams, Sweet Old World, and Car Wheels on a Gravel Road), Williams’s most recent release, Ghosts of Highway 20, represented her second double album in a span of just 18 months, following 2014’s Down Where the Spirit Meets the Bone. Both belong to Williams’s newly formed record label, Highway 20 Records, perhaps offering a bit of symmetry for an artist who has always been truly independent.

Lucinda Williams headlines the 2017 Amplify Decatur Music Festival on Saturday, April 22. Lucinda and her band will go on around 9:15 p.m. Visit AmplifyDecatur.org for tickets and more information.

A work by Lenz Creative Director Ben Barnes recently received worldwide recognition, when it was hosted at a museum in Milan, Italy.

The poster, entitled “Sow,” is the first in a series of three posters. Ben created the poster back in the mid 2000s based on the World War II Victory Garden Posters, most notably borrowing their militarist feel with a strong call to action. When asked why he made the poster, Ben said, “I wanted to do some good with the skill set that I had.” Ben wanted to motivate people to help the environment, and the poster does so by encouraging everyone to plant a garden.

When Ben began creating the poster, a professor that inspired Ben pointed him in the direction of a contest. The contest, called Green Patriot Posters, was hosted by two professors at the Rhode Island School of Design through an idea they called the “Canary Project.” The professors, just like Ben, wanted to use design as a way to do good and help the environment. The contest called for posters that had an aspect of environmental activism, and Ben’s poster fit right in. A year after the contest, the Canary Project picked Ben’s poster to be a part of a book produced from other art entered in the competition, alongside artists Shepard Fairey and DJ Spooky. The book received recognition from multiple online sources, including wired.com.

From there, the success of the poster snowballed. A year later, Ben was asked if his poster could be included in a large format calendar which would be released in Germany. Of course, he said yes. Fast forward yet another year, and the poster was included in a nationwide design museum tour alongside several other graphic design works. The exhibition was called “GRAPHIC DESIGN: NOW IN PRODUCTION,” and its travel list would make any voyager jealous. From New York to Texas to Los Angeles, Ben’s poster traveled across the states.

But the poster’s journey wasn’t done. Ben’s work made it all the way to Milan, Italy at the Triennale di Milaon Musuem. The poster joined other photographs, publications, and graphic materials produced by artists, architects, and community gardeners from across the globe. The exhibition, called ‘Urban Orchard’ and a part of the events of the 21st Triennale International Exhibition, presented a series of subjects related to urban agriculture.

Ben says, “It was all overwhelming, shocking, and surprising! I wasn’t expecting anything to come out of it. I was just thinking that this is something I could do and maybe use for my portfolio to show potential employers where my head is at. It’s just nice to feel like I could do more.”

Ben also said that, to him, his design and work isn’t about the recognition or awards. It’s about doing what he loves.

The 11th annual AJC Decatur Book Festival Presented By DeKalb Medical was, well, one for the books!

Hundreds of authors, beautiful weather, record crowds…this one had it all.

Lenz is proud to be a founding sponsor of the Festival, and has served as DBF’s marketing agency since the its inception, providing marketing, advertising, PR, graphic design, and social media services.

In celebration of another successful Festival, Lenz produced this video:

By Richard J. Lenz

When you work in a particular field, it shapes your worldview. Many times, I catch myself examining culture, business, and interpersonal relationships as the inevitable products and outcomes of communications, which is the essence of marketing. Kind of like, “Communications is Everything, and Everything is Communications.”

My usual elevator speech, somewhat tongue-in-cheek, is this: We use the evil tools and methods of advertising, communications, and marketing persuasion to advance the causes, people, organizations, and corporations that we believe are making a positive difference in the world. Through Lenz, we are trying to make a difference.

Lenz has viewed “Events” as communications and marketing as well, and has used events to advance our clients’ businesses in many ways.

This weekend, starting Friday night, is the AJC Decatur Book Festival, which has turned into, ahem, a Bookzilla of a book festival. Lenz’s efforts on the Festival started in 2005, when Daren Wang walked into my office and asked if we would be interested in helping to launch the book festival that the South needed.

As an author, editor, designer, and publisher of books, I told him, This is your lucky day!, and we jumped in with both feet. The festival has grown by leaps and bounds, and today requires my entire staff’s effort to support the event in the PR, Digital, Design, Social Media, Advertising, and Promotions areas.

In Decatur, Lenz has also been proud to support, in a variety of ways, the Arts Festival, Wine Festival, and Beer Festival, led by the city and an army of local volunteers and art, wine, and beer aficionados.  Just a few months ago, we helped launch Decatur’s first music festival, Amplify Decatur, which raised funds for Decatur Cooperative Ministry. I believe these events have gone a long way in positively marketing Decatur, which was recently listed first as one of the “Coolest Suburbs in America” on Thrillist.

After the Book Festival tents come down, I know the event I am most looking forward to, and that is the Atlanta Science Festival. Lenz will be working with the festival to help this great idea reach even more people and make a greater impact. Our interest and work on scientific and natural topics goes back to Lenz’s very beginnings, helping to market the Tennessee Aquarium, The U.S. Space and Rocket Center, The Junior Ranger Program, Project Wet, The Schoolyard Habitat Program, and editing and publishing 19 books on America’s greatest natural areas.

If I don’t see you at the Book Festival, I hope I will at the Atlanta Science Festival March 15-25, 2017!

amplifyLenz recently helped Amplify Decatur raise $30,000 to aid Decatur Cooperative Ministry’s efforts to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

Lenz is a founding partner of Amplify My Community, the organization that produced the Amplify Concert series, in partnership with Eddie’s Attic, the Southeast’s premier music listening room.

Amplify Decatur has raised and donated more than $110,00 to DCM since 2011; this year’s $30,000 gift is the most an Amplify concert series has generated to date.

“Amplify Decatur is a true win-win,” said Richard Lenz, the company’s president and CEO. “Our team has a lot of fun supporting the event and cause, and also gains great satisfaction knowing that we are helping Amplify and Decatur Cooperative Ministry. Decatur is very important to us, and we know no better way of expressing that than to support this awesome concert series.”

The Grammy-nominated duo The Milk Carton Kids co-headlined the outdoor festival along with bluegrass upstarts Elephant Revival. Also performing were Penny & Sparrow, Eliot Bronson, The Bitteroots, Kristen Englenz, The Dammages, and Magic Birds.

Amplify My Community Executive Director Spencer Smith said Amplify Decatur was a community-wide effort. “It truly takes a whole community to produce this concert series,” he said. “From the sponsors – including our Presenting Sponsor Lenz Marketing who has been with us from the start – to the volunteers, the musicians, and of course all those who attended—we are forever indebted for everyone’s support.”

Amplify Decatur also featured a three-night stand at historic Eddie’s Attic, featuring The Roosevelts, Delta Moon, Dwayne Shivers with Anthony Aparo, and Abbie Gardner and Jesse Terry, as well as a Prince cover night, called “Let’s Go Crazy,” which featured 10 local and regional acts.

Plans are already underway for the 2017 Amplify Decatur Concert Series.

Lenz is proud to present Amplify Decatur 2016, a three-day concert series that will feature an outdoor music festival for 2,500 people on June 18. The Milk Carton Kids and Elephant Revival are headlining the outdoor concert, which is expected to draw 2,500 attendees. Amplify Decatur will also feature a three-night stand at Eddie’s Attic, June 17-19. The concert series benefits Decatur Cooperative Ministry, and is produced in partnership by Amplify My Community and Eddie’s Attic.

Buy your tickets today.

Lenz is a founding partner of the Amplify Decatur music festival, and has supported Amplify My Community (AMC) since its inception, presenting each of its five previous Decatur concert series, which have raised more than $80,000 for Decatur Cooperative Ministry.

Richard Lenz, president and CEO of Lenz, also serves as chairman of the AMC advisory board. “I have always believed that Decatur deserves a quality, sustainable music festival that reflects its values,” he said. “Our company is proud to support Amplify Decatur and help the good people whom Decatur Cooperative Ministry serves.”

The mission of Decatur Cooperative Ministry (DCM) is to help families facing homelessness settle into safe, stable homes and build healthy lives filled with peace, hope and opportunity.

Joining The Milk Carton Kids and Elephant Revival at the June 18 music festival are Penny & Sparrow and Eliot Bronson. NPR called The Milk Carton Kids, “Gillian Welch and David Rawlings-meet-Simon & Garfunkel with a splash of The Everly Brothers.” The New York Times said, “If Elephant Revival doesn’t make you smile, there’s something wrong with you.” Paste Magazine called Eliot Bronson’s most recent album “An Americana Gem.”

The June 18 festival features both a free and a ticketed component. From noon to 3 p.m. the festival will showcase emerging and local bands and will be free to the public. The daytime lineup includes Kristen Englenz, The Bitteroots, The Dammages, and Magic Birds.

From 5 to 11 p.m. the event will be ticketed, with admission restricted to ticket holders. Tickets cost $30 and are available via AmplifyDecatur.org. Premium seating is available for $45; VIP tickets are $100 and include preferred seating, complimentary beverages, and other benefits.

The festival will include food trucks, craft beer, and more. Re-entry will be permitted, allowing attendees to access Decatur’s award-winning bar and restaurant scene.

Amplify Decatur will also feature a three-night stand at historic Eddie’s Attic from June 17-19. Participating bands include The Roosevelts, Delta Moon, Dwayne Shivers with Anthony Aparo, and Abbie Gardner and Jesse Terry. Sunday, June 19, will include “Let’s Go Crazy,” a Prince cover night featuring 10 local and regional acts. Full information is available at EddiesAttic.com.

Based in Decatur, Georgia, Lenz partners with its clients to grow together. For more than two decades, Lenz’s specialized expertise has helped its clients reach their goals. Lenz offers the full range of digital and traditional marketing expertise, including brand strategy, advertising, PR, website development, inbound marketing and more.