How Creativity Beats Brute Force in Marketing By Mike Killeen If you’re old enough to have witnessed the introduction of the first Macintosh computer, you probably remember the electrifying ad[1] that announced its release. It was 1984, the year of Big Brother, and...
Lenz proudly sponsored the 2018 Top Doctors Reception, presented by Atlanta magazine. The reception was help June 21 at the Atlanta History Center in Buckhead, and celebrated the physicians in the “Top Doctors” issue. Lenz had an on-site presence at the reception, and...
Lenz recently helped the 2018 Amplify Decatur Concert Series, raise $40,000 for its beneficiary, Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. The...
Lenz was a proud sponsor of the Second Annual Georgia Smoke Mexican Crawfish Derby, which raised $4,100 for Friends of Disabled Adults and Children (FODAC), a non-profit committed to providing durable medical equipment at little or no cost to adults and children with...
Lenz Marketing helped develop and successfully execute an integrated marketing campaign for the Emory University School of Law’s Juris Master degree. The Juris Master (JM) degree offers the opportunity for professionals to advance in their careers by gaining a better...
Mark your calendar! The 2018 Atlanta Science Festival will be held March 9 - 24 and will feature more than 100 events across metro Atlanta, plus one big party: the Exploration Expo at Piedmont Park on March 24! Lenz is the marketing agency of record for the festival,...
2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta...
“The Weekly Check-Up,” a healthcare radio show owned and produced by Lenz, recently adopted a new brand and updated look for its website. The Weekly Check-Up, airing in Atlanta, Georgia and Tampa, Florida, addresses a wide range of topics about health, from current...
With its new talk radio show “Lenz on Business,” Lenz Marketing brings to the airwaves an entertaining, inspirational, and insightful program about business to Saturday nights at 6 on News 95.5, AM 750 WSB, and wsbradio.com, Atlanta’s most dominant and influential...
10 Ways Accountable Care Organizations Can Win the Hearts and Minds of the Best Doctors and Physician Practices
As anyone working in American medicine knows, the Patient Protection and Affordable Care Act of 2010 initiated a tectonic shift in how healthcare is delivered. Healthcare providers are moving away from the old fee-for-service model that rewards providers for ordering lots of expensive tests, office visits, and procedures. And they’re moving toward an outcome-based model, in which compensation is tied to the health of individual patients and to the overall served population, as well as to cost savings.