Your Marketing Questions, Answered

Your Marketing Questions, Answered

0×0 jpg 289 B In our conversations with current and prospective clients, certain questions about marketing come up again and again, no matter their industry, company size, or business goals. Five of these questions are: How do we measure success? How much should we...

What Good Doctors Want

10 Ways Accountable Care Organizations Can Win the Hearts and Minds of the Best Doctors and Physician Practices Mike Killeen teaches healthcare marketing at Emory University’s Rollins School of Public Health. He is Vice President of Marketing at LENZ, an integrated...
7 Thoughts on Healthcare Marketing

7 Thoughts on Healthcare Marketing

VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation. 1. Marketing healthcare is noble work It connects doctors and patients who need them Marketing often gets a bad rap....