For more powerful and effective healthcare marketing, doctors should tell their patients’ success stories. One fantastic method for doing this is through patient testimonial videos.
A common approach many doctors take in trying to promote themselves and their practice is to highlight their training and certifications. However, more than a physician’s credentials or accolades, prospective patients are interested in hearing the stories of people who’ve entrusted their care to a medical practice. When potential patients start researching which provider to turn to for their healthcare needs, a positive patient success story not only speaks to the quality of the health practice but also enables the researcher to associate positive emotions alongside the name of the practice. Potential patients can relate to other patients more than they can a doctor, so they better understand the benefit of seeking improved health when a fellow patient discusses it and walks them through their real-life experience.
One of the most powerful ways to tell patient stories is through testimonial videos. More than ever, videos resonate in a sea of social media and website content, creating a powerful package that helps garner more trust in the practice. Since social platforms such as Facebook auto-play videos directly uploaded to a consumer’s feed, Lenz usually sees an increase in social engagement and web traffic after promoting a patient testimonial video.
Here are a few patient testimonial videos Lenz produced to tell patients’ success stories!
PT Solutions Patient Triumph videos
Interested in working with Lenz to help market your healthcare practice or services? Contact us here today or give us a ring at 404-373-2021.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-05-30 13:55:142018-05-30 13:55:14Why Patient Testimonial Videos Can Be a Powerful Marketing Tool for Your Practice
The April 13-15 concert series was presented and marketed by Lenz and produced in partnership with Eddie’s Attic, the Southeast’s premier music listening room.
Since the first Amplify event (formerly known as Poverty Is Real) in 2011, Amplify has raised more than $190,000 for DCM. Each year, Lenz has served as the presenting sponsor and marketing agency for the event. Amplify was founded by Lenz partner and Vice President of Marketing Mike Killeen, who remains an Amplify board member. Christine Mahin, Lenz Marketing’s Accounts Supervisor, who has helped produce the Amplify Decatur Music Festival since 2016, served as festival director for the second consecutive year. Lenz President and CEO Richard J. Lenz serves as the Chair of the Amplify Advisory Board. And the entire Lenz team contributed to the marketing and production of the event.
On April 14, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. The festival featured performances by an all-star Americana line-up, including The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. Atlanta-based folk duo Dwayne Shivers also performed.
Richard Lenz said the event “checks a lot of boxes” for him. “Lenz has supported many causes, organizations, and events in Decatur since 1992, and what we look for locally is something that adds to the culture of Decatur, has a philanthropic purpose, and allows our company to make an impact using our talent, energy, and resources. My goal of building a successful music festival in Decatur is being achieved, thanks to so many.”
Amplify Decatur also featured a three-night stand at historic Eddie’s Attic, with performances by Jared and Amber, The Weather Station, Sirens of South Austin, and Antigone Rising. On April 15, the concert series culminated with a Steve Earle vs. Townes Van Zandt tribute night featuring eight local and regional acts.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-05-15 19:39:282018-07-12 20:05:13Lenz helps the 2018 Amplify Decatur Music Festival raise $40,000 to fight homelessness
Lenz is proud of its dedication to supporting environmental causes. Take a look at our recent work for Chautauqua for the Georgia Coast, a conference designed to raise awareness for preserving one of our state’s greatest treasures.
Chautauqua invitation design:
Chautauqua program book design:
Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-05-01 12:39:402018-05-30 13:23:28Lenz creates stunning design for an environmental cause
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-04-30 12:32:552018-05-30 12:35:47Lenz places advertisement for clinical depression research
Lenz recently partnered with Avant Gynecology, formerly known as McDaniel and Durrett, to launch the practice’s new brand identity.
From creating the practice’s new name to developing its logo and website, Lenz aimed to ensure that the practice’s high quality and professional reputation was well represented.
Check out the new Avant Gynecology brand, business collateral, and website!
Interested in working with Lenz for your design and branding needs? Contact us here today or give us a ring at 404-373-2021.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-04-09 19:04:472018-08-15 13:53:34Lenz rebrands leading gynecology practice
If you have followed Lenz for a while, it is no secret that we help The Atlanta Science Festival celebrate science, technology, engineering, and math (STEM) during an annual two-week festival consisting of more than 100 events and a grand finale: The Exploration Expo. The Atlanta Science Festival takes place in March of every year, but what about when the festival is over? Does science programming just end in Atlanta? The answer is no. It is just the beginning to the science calendar for Atlanta.
The founders of the Festival partnered with Lenz to launch Science ATL, an organization that strives to increase public interest in and appreciation of science. To do so, Science ATL creates and promotes easy access points to science, technology, engineering, and math. Lenz advised on the organization’s name, crafted the logo and brand identity, and designed the website. The very first installment of Science ATL is The Science Scene, a 12 month calendar that details every science-related event and workshop inside and outside of the perimeter. The mission of the organization is simple: bringing people together through the wonder of science.
Lenz is committed to STEM education, programming, and celebration of science in our community. We are proud of what our clients have accomplished and love partnering with them to help them accomplish even more. Be on the lookout for more science from Science ATL in the coming months!
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-03-27 17:22:142018-08-14 12:53:11Atlanta Science Festival partners with Lenz to create Science ATL
Lenz Marketing helped develop and successfully execute an integrated marketing campaign for the Emory University School of Law’s Juris Master degree. The Juris Master (JM) degree offers the opportunity for professionals to advance in their careers by gaining a better grounding in law and regulation. Already having been an established on-campus degree, Emory Law launched an online option for the program, and partnered with Lenz to help market this new opportunity.
The campaign Lenz created with Emory Law included print, radio, video, PR, and digital advertising that ran from January – June 2017, to match the school’s matriculation trends and needs. With the help of Emory Law’s team, Lenz designed a campaign that was visually integrated through every arm of the campaign. Lenz made sure online ads looked like the print ads, which would look like the landing page, and so on. Additionally, the copy we generated for radio ads which ran on NPR and WSB was echoed in all other campaign materials.
Partnering with a digital vendor to build and launch the SEM campaign, the Lenz team was very hands-on with the strategy of audience targeting and segmenting, building keywords, creating creative units, and implementing, analyzing, and reporting on campaign performance. Lenz and its digital partner, Cox Media Group, tracked leads from every source, not just the initial conversion (defined as website inquiries), but through the entire matriculation funnel to learn which leads were turning into accepted students. Throughout the course of the campaign, we continually optimized bid strategies, creative units, key terms, and targeting.
The campaign performed extremely well, driving the leads needed to fill the classes for the new online program. Due to the success of the campaign, we relaunched in the Fall of 2017 and again in January 2018. We have also begun marketing new degrees for Emory Law, based on the success of this one. Lenz is thrilled to see such a well-planned campaign yield such impressive results we’re excited to see what more we can achieve.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-03-06 13:38:592018-03-06 13:38:59Emory University School of Law partners with Lenz to execute marketing campaign
Mark your calendar! The 2018 Atlanta Science Festival will be held March 9 – 24 and will feature more than 100 events across metro Atlanta, plus one big party: the Exploration Expo at Piedmont Park on March 24! Lenz is the marketing agency of record for the festival, and a Gold level sponsor, providing marketing strategy and consultation, advertising, public relations, graphic design, and social media services. It’s all done to promote Atlanta’s annual celebration of technology and science.
Here’s the event booklet, designed by Lenz and packed with the festival schedule, event details, and more!
Just in time for this year’s festival, Lenz also gave Atlanta Science Festival’s website a major upgrade! Check out the new design below!
Lenz recently introduced the festival mascot, A.L.E.X. who joined us at the 2018 Atlanta Science Festival kick-off party, hosted at the Delta Flight Museum. We loved seeing our beloved, pink astronaut come to life and interact with event attendees. Here are some pics from the occasion.
The Atlanta Science Festival welcomes people of all ages to explore the science and technology in Atlanta and to see how science is connected to all parts of their lives. Scientists and educators from museums, local schools, universities, and companies will uncover mysteries and explain discoveries in a variety of hands-on activities, facility tours, stimulating presentations, and riveting performances to expand the community of science enthusiasts and inspire a new generation of curious thinkers. Over the course of the festival, 100+ activities and events will be held that are suited for young children to adults. To close off the celebration, the Atlanta Science Festival will host the Exploration Expo in Piedmont Park, Atlanta’s biggest interactive science event that is free and open to the public on March 24th.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2018-01-30 21:32:312018-06-05 15:14:59Lenz is proud to market and support the 2018 Atlanta Science Festival
2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta and beyond, Team Lenz has covered a lot of ground. See below for some of our highlights and achievements from last year!
SouthCoast Health Breast Cancer Campaign
As SouthCoast Health’s key social media and digital content provider, the Lenz team developed custom branding, digital content, as well as social and public relations campaigns worthy of the innovative breast health services that SouthCoast Health offers.
Check out some of the pieces Lenz created for this campaign, including branded logo and website graphics, blogs, news pieces, and informative graphics.
Video series for Emory Law’s JM Program
Lenz partnered with Mixed Bag Media to produce a series of videos promoting Emory University School of Law’s Juris Master program, designed for non-lawyers who want to advance in their career and gain an understanding of how the law relates to their field. For the project, we interviewed seven current and former students of the program and asked them about how the degree helped their careers in the fields of healthcare, human resources, and business. We also had the opportunity to interview Stephen Sencer, the Senior Vice President and General Counsel and Senior Advisor to the President of Emory University about the value of the degree to working professionals.
As a part of a multifaceted video campaign, we worked with the Mixed Bag Media team to develop two versions of each interview (a 90-second and 30-second version), as well as a montage video featuring multiple students. The videos were used in a large-scale digital marketing campaign, which included social media, web, and YouTube pre-roll. All ads clicked through to branded landing pages, which rounded out the cohesive look of the integrated campaign. The landing pages allowed us to track conversions from each individual referral source, helping us optimize and achieve the client’s goals.
Check out our work below below!
Tia Favors
Human Resources Benefits Specialist
2016 Juris Master Graduate
Stephen Sencer
Senior Vice President and General Counsel
Senior Advisor to the President
Emory University
PT Solutions’ Partnership with the Atlanta Braves
Lenz helped PT Solutions promote its partnership with the Atlanta Braves, by creating a sponsor shield, billboard campaign, and website features.
See below for these design pieces!
Lenz Owned Media Properties
In addition to offering our healthcare and community clients integrated services, Lenz also owns several media properties, allowing us to deliver more value to our clients and help them reach their goals. In 2017, Lenz was able to expand its “The Weekly Check-Up” show out of Atlanta (out of the state for that matter) into Tampa, Florida! “The Weekly Check-Up” now airs on WHPT 102.5 FM.
2017 also saw the debut of “Lenz on Business,” Atlanta’s preeminent business talk show that airs Saturdays at 6 p.m. on News/Talk 95.5 FM WSB. Each week, Lenz president and CEO, Richard Lenz, speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success.
Creating A.L.E.X. for the Atlanta Science Festival
With its growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.
ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of the festival’s marketing initiatives.
Georgia Urology’s 2017 Marketing Campaign
How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.
The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare, and it recognizes that urology comes with particular sensitivities and considerations.
Check out some of the pieces Lenz created for this campaign, including print ads, billboard ads, and an updated website.
Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty
Lenz presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.
On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.
Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.
Scroll down to view some of the photos and branding from this amazing event!
Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.
Check out the new website and collateral below!
Branded Infographics for ACMR
In an effort to raise awareness of the importance of medical research and related topics, such as vaccinations and the role caregivers play, Lenz has created several branded infographics for the Atlanta Center for Medical Research.
Check out the infographics below!
Atlanta Interfaith Manifesto
An especially unique project the Lenz team had the privilege to work on this year was promoting the Atlanta Interfaith Manifesto – a statement and digital movement working to promote interfaith cooperation in the Atlanta community.
The Lenz creative, interactive, and media departments all pulled together to shape the marketing around The Manifesto and help make its auspicious goal a reality. Starting off with just 15 “endorsers” and the development of two full page ads, the initiative soon took root and bloomed into a fully integrated digital movement (website, Facebook, Twitter, and e-newsletter), media coverage on WSB-TV and The Atlanta Business Chronicle, a full-house event at The Center for Civil and Human Rights, a custom blog series, and (to-date) over 800 endorsers of The Atlanta Interfaith Manifesto.
The custom blog series is a point of particular pride among the many exciting efforts developed for this client. Think-pieces from Atlanta leaders like Doug Shipman (CEO of The Woodruff Arts Center), Rev. Dr. Gerald Durley (veteran of the Civil Rights Movement), Dr. Derreck Kayongo (CEO of The National Center for Civil and Human Rights), and Jan Love (Dean of Candler School of Theology at Emory University) were collected and featuring on the Manifesto website and social media properties.
Lenz will continue to manage the digital marketing for the Atlanta Interfaith Manifesto in 2018.
Thank you for reading! Believe it or not, these projects are just a small sampling of our work from 2017. Thank you to our clients who trust us with their business every year. We’re excited to do even more in 2018!
With its new talk radio show “Lenz on Business,” Lenz Marketing brings to the airwaves an entertaining, inspirational, and insightful program about business to Saturday nights at 6 on News 95.5, AM 750 WSB, and wsbradio.com, Atlanta’s most dominant and influential radio brand. Sponsored by Emory University’s Goizueta Business School, a special preview episode of “Lenz on Business” airs 2 p.m. Sunday, Dec. 3, featuring Atlanta mayoral candidates Keisha Lance Bottoms and Mary Norwood discussing business and politics in the Big Peach before Tuesday’s big election.
Each week, host Richard J. Lenz ––founder, president, and CEO of Lenz Marketing–– speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success. From big business execs to indie entrepreneurs, these guests not only share their practical secrets, but also unveil the personalities behind the careers. Bonus content will be available as a podcast at LenzonBusiness.com.
“Business touches all our lives and deserves to be explored,” said Richard J. Lenz. “‘Lenz on Business’ taps into the excitement and dynamics of business; the colorful characters who drive these companies, their entrepreneurial adventures, and the innovative ways they thrive and survive in today’s world.”
“I’m excited about ‘Lenz on Business,’” said Pete Spriggs, program director for News 95-5 and AM 750 WSB. “It’s a topic that many of our WSB listeners can’t get enough of, because they are business owners, or are focused and successful in their careers and want to learn and find deeper success. Lenz Marketing has been a strong content partner with WSB Radio for years, and have the same strategy that we do: to inform the listener with high quality content and interviews.”
At 6 p.m. Saturday, Dec. 9, “Lenz on Business” welcomes Andy Levine, founder and chairman of Sixthman, a successful, Atlanta-based travel company specializing in music- and pop culture-themed cruises. December 16th’s show focuses on smart uses of social media with ePresence founder and CEO Mark Galvin, an expert in the field. Beatle Ringo Starr is featured in a Dec. 23 episode about the music business, including a conversation with DJ Nabs, a legendary hip-hop DJ who helped make Atlanta a hotbed for the rap music biz.
“One of our goals is to make the topic of business fun and approachable,” said Richard J. Lenz. “You have to love what you do, and I can’t wait to share my passion about business with WSB listeners.”
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