Don’t Fall for Miracle Marketing Cures for Your Physician Practice By Mike Killeen We live in the era of the quick fix. The miracle cure. The hack. Obsessed with our health — or at least with looking healthy — we try to transform our lives with fad...
0×0 jpg 289 B In our conversations with current and prospective clients, certain questions about marketing come up again and again, no matter their industry, company size, or business goals. Five of these questions are: How do we measure success? How much should we...
DeKalb Surgical Associates, P.C. came to Lenz looking for a new logo and site design that would stay on-brand, but elevated; they wanted a site that was user-friendly and aesthetically pleasing for patients and a new logo that was more reflective of the group’s...
How Creativity Beats Brute Force in Marketing By Mike Killeen If you’re old enough to have witnessed the introduction of the first Macintosh computer, you probably remember the electrifying ad[1] that announced its release. It was 1984, the year of Big Brother, and...
One of the most powerful tools for marketing healthcare is patient success stories. When potential patients see personal stories from healthcare providers they are considering, a number of objectives are accomplished. The first and most important, however, is that...
Lenz recently developed an infographic illustrating SouthCoast Health’s comprehensive healthcare services and benefits. From pediatrics to geriatrics, from sore throats to surgery, from well visits to weekend urgent care and everything in between, SouthCoast...
