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Category: Case Study
Festival Season Is in Full Spring (er, Swing!)

Festival Season Is in Full Spring (er, Swing!)

Spring in Atlanta is full of local festivals, and Lenz has embraced the season by working on some of the premier events in the city, including the Atlanta Science Festival, the Brookhaven Cherry Blossom Festival, the Amplify Decatur Music Festival, and the Decatur...

Case Study: Viral Solutions

Case Study: Viral Solutions

In the summer of 2020, John Lenz, VP of Lenz, Inc. was feeling unwell with symptoms that didn’t point to any obvious diagnosis. When a friend suggested he get tested for COVID-19, he found a nearby drive-up testing site being discussed by neighbors on Nextdoor. He read that no appointment was required, so he quickly headed out the door.

Case Study: Georgia Urology

Case Study: Georgia Urology

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when...

Case Study: Decatur Book Festival

Case Study: Decatur Book Festival

If you want to know how vital marketing communications have been to the success of the Decatur Book Festival, just ask Executive Director Daren Wang. “Without Lenz, the Decatur Book Festival as we know it wouldn’t exist,” he said. “From the festival’s inception, Lenz...

Case Study: Affinity Stoneworks

Case Study: Affinity Stoneworks

Affinity Stoneworks — a best-in-class kitchen and bath renovation company–has been a well-run Atlanta business from its inception in 1997. Affinity fabricates and installs countertops, cabinetry, flooring, kitchens, baths, and other high-end remodeling projects; and...