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Graphic featuring Science ATL's Wondercast logo

Screenshot of Science ATL Wondercast Website

As a part of its mission to spread awareness of and support for the science community in Atlanta, Science ATL recently launched a digital video series dedicated to informing its social media network about the beauty and diversity of planet earth. Hosted by Dr. Kellie Vinal, each episode features an interview with an Atlanta scientist and a guided science activity to encourage science fans of all ages to wonder about the world around them through exploration.

To help promote this incredible initiative, Lenz designed a visual identity (logo), a web page, and promotional assets for social media and e-newsletter distribution. The organization’s YouTube channel was also refreshed and optimized, resulting in +250 subscriber growth, to house the videos. Finally, the team utilized Science ATL’s extensive Facebook, Twitter, and Instagram footprint, as well as its email list, to promote the content. 

Check out more of this WONDERful science content and our promotional efforts below. 

Intro video: https://www.youtube.com/watch?v=y-2v14iBptg

Webpage: https://scienceatl.org/wondercast/

Screenshot of Science ATL's promotion on Facebook of Wondercast.

Lenz has partnered with SouthCoast Health, a Savannah-based healthcare provider with 120 healthcare professionals encompassing more than 20 specialties and services, for more than five years. As the COVID-19 crisis swept across the United States, SouthCoast Health recognized it was a crucial time to solidify their telemedicine offerings to ensure community members could safely access the medical care they needed. The practice reached to Lenz for help in developing messaging, promotional assets, and marketing strategy for pushing out this service offering.

Our plan included a comprehensive suite of digital assets that would get the word out to existing and new patients.

To see examples of what this digital campaign looked like, keep scrolling or click the links above. If you would like Lenz’s assistance promoting new and exciting ventures for your company, click here to reach out to us today.

Screenshot of the graphic for Virtual Visits for SouthCoast Health that Lenz designed.

Screenshot of Virtual Visits webpage on the SouthCoast Health.

Screenshot of the Facebook campaign for SouthCoast Health's virtual visits.

Lenz Marketing 2019 Recap Collage

2019 was a remarkable year for Lenz, featuring a wide array of new clients, projects, and teammates.

Here’s our recap of the year.

By the Numbers

Here’s a look at some of our highlights, by the numbers.

    1. Six websites designed 
    2. 1,800 media hits across digital, television, radio, and print platforms
    3. Over 200 blogs written covering topics such as healthcare marketing, business initiatives, and SEO management.
    4. 10 new clients
    5. 13,000 social posts
      1. 21 million impressions
    6. 18 Lenz-led public speaking events where our team members shared their marketing expertise with a captivated audience

New Partnerships in 2019

2019 included a number of new relationships with phenomenal clients.

1: Hillside Atlanta: A 150-year-old organization providing behavioral health services to youths

2: Horizon Air Freight: An international shipping and logistics company

3: United Physician Group: A multi-state primary care and pain management practice

4: Covington Women’s Health: An OBGYN practice focused on women’s health

5: Cumberland Caverns Live: A live music venue — called the Volcano Room — located 333 feet below ground at a national natural landmark cave in McMinnville, TN. 

6: City of Brookhaven Census: An initiative to drive participation in the 2020 Federal Census

7: Montgomery Eye: An affiliate of Eye South Partners, this is a complete staff of ophthalmologists, optometrists and trained technical support located in Montgomery, Alabama. 

Lenz On Business Brings in Star after Star

Throughout 2019, “Lenz on Business,” the Lenz-owned and produced weekly business talk show on 95.5 FM WSB, featured intimate conversations with an array of business leaders, including John Schuerholz of the Atlanta Braves, Alan Stukalsky with Randstad North America; Catherine Hernandez-Blades with Aflac; Derrick Johnson with UPS; and Pat Warner with Waffle House.

Lenz on Business guest graphic.

Lenz on Business guest graphic two.

Lenz Takes on the Windy City alongside Preferred Podiatry Group

Lenz had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.

The Summit included exciting Chicago-themed activities, such as an architecture boat cruise down the Chicago River and a Cubs game at Wrigley Field–in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend.

Photo of Preferred Podiatry Group award.

Photo of Preferred Podiatry Group in Chicago.

Photo of Preferred Podiatry Group at a baseball game.

Tampa Aesthetic & Plastic Surgery Gets a Rebrand

Lenz developed a new logo and visual identity for Tampa Aesthetic & Plastic Surgery, balancing the practice brand with the personal brand of its lead physician, Dr. Joseph Brown.

Photo of TAPS office and sign.

Photo of TAPS office's doors.

Georgia Urology’s Website Redesign and Video Creation 

As the stewards of Georgia Urology’s brand, Lenz endeavored to refresh some of the practice’s key assets, including their WSB-TV commercial, recruitment tools. 

With the generous help of many Georgia Urology physicians, we updated their television spot–featuring their incredible team, adding a really personal touch from the providers:

Then, after hundreds of hours of work, the team updated the Georgia Urology website: the practice’s digital front door. Along with a newer, cleaner look, the site implemented user-friendly navigation. The optimized design and structure yielded results: increasing online appointment requests by 23% in its first few months live. 

Screenshot of Georgia Urology website.

Georgia Urology is the largest urology practice in the southeast, and they’re always growing and looking for new, talented providers. To aid in their pursuit of dedicated team members, the Lenz team–with CFF Media–created a powerful recruiting tool to inspire the next generation of Georgia Urology team members. 

Atlanta Science Festival Spreads a Love for Science

For four years, Lenz has worked with the phenomenal Atlanta Science Festival (ASF) team. This annual two-week Festival celebrates local science and technology every March, featuring more than 100 events throughout metro Atlanta and reaching 50,000 children and adults annually. Lenz helps ASF with a wide variety of marketing services, including social media, digital content development, website and graphic design, public relations, and advertising. We continued this integrated partnership in 2019, producing updated visuals and strategies for ASF’s owned, earned, and paid media efforts.

2018 Poster:

Photo of 2018 Atlanta Science Festival poster.

2019 Visual Update:

Photo of the 2019 update to the Atlanta Science Festival poster.

Our 2019 efforts produced 81,177,807 advertising impressions, 234 media hits, and 16,547 social media engagements. Additionally, the 2019 festival saw increased attendance numbers across the board — 55,000 total festival attendees (up from 53,000 in 2018) and 29,000 Exploration Expo attendees (up from 25,000 in 2018).

In addition to this ongoing festival work, the Lenz team helped the Atlanta Science Festival develop and solidify its parent identity, Science ATL, which works to bring people together through the wonder of science year-round.

Logo

Science ATL logo.

 Website

Check out the full website here.

Science ATL screenshot of the website.

Social Media

We developed and currently manage the brand’s Facebook, Twitter, and Instagram accounts.

Screenshot of Science ATL Facebook.

Elevating a Practice Brand through Video

What steps does it take to showcase a brand through video? Lenz knows how, and we were thrilled to create such a video for SouthCoast Health, a healthcare organizations with over 120 healthcare professionals encompassing more than 20 specialties and services.

To start, Lenz developed a script and storyboard for the video before procuring the vendor for the video. We also served as the intermediary between the client and the production team for the film schedule, production, set, and talent needs. Following, we helped to oversee the rounds of edits and feedback on the rough cuts of the footage drafted.

Check out the final video below!

The Team Helps Celebrate the Arrival of Spring with the Brookhaven Cherry Blossom Festival

What do you get when you mix incredible live entertainment, a whimsical artist market featuring 100 regional artisans, a Kidz Zone loaded with fun, the popular “Pet World,” a Classic Car Show, a delicious food court and a Peachtree Road Race qualifier to kick the whole thing off – all set in a beautiful park? The Brookhaven Cherry Blossom Festival, which ushers in the springtime on March 30 and 31 from 10 am to 6 pm Blackburn Park, a true landmark of the hopping City of Brookhaven – just 15 minutes north of downtown Atlanta!

Lenz Marketing was proud to work with Brookhaven Cherry Blossom Festival to promote their weekend-long event, and we had a blast while doing it. Check out some of our favorite social posts from 2019 here:

Screenshot of Brookhaven Cherry Blossom Festival social post one

Screenshot of Brookhaven Cherry Blossom Festival social post two

Screenshot of Brookhaven Cherry Blossom Festival social post three

SEO Analysis and Consultation for Wrench Group

The Wrench Group, LLC is a national leader in home maintenance, repair and replacement services specializing in heating, ventilation, air conditioning, plumbing, and electrical services. In 2019, they approached Lenz and asked for our expert team to study some of their biggest affiliated companies’ blog traffic in order to implement a successful SEO strategy that would allow their website content to flourish. As SEO enthusiasts, Lenz was excited to tackle the task, and help Wrench Group optimize its online presence. 

Organizing and Orchestrating an EyeSouth Partners Retreat

Lenz spent six months planning and producing a three-day continuing education retreat for EyeSouth Partners affiliated doctors and their families. Held at the luxurious Boca Raton Resort from January 11-13, 2019, the weekend consisted of educational lectures, group beach activities, and bountiful amounts of food and fun.

EyeSouth Partners branded doctor’s pin

EyeSouth Partners branded doctor’s pin

T-shirt design for beach activity

T-shirt design for beach activity

Group photo of EyeSouth Partners affiliated doctors

Group photo of EyeSouth Partners affiliated doctors

Lenz Extends Marketing and Social Media Reach for Cumberland Caverns Live

Photo of the venue at Cumberland Caverns Live

Cumberland Caverns Live, a recent addition to the Southeast music scene, tapped Lenz to develop its marketing and social media brand, following its inaugural season in 2018. Artists like the Allman Betts Band, John Stuckley Trio, Deer Tick, and Devotchka have played memorable shows 333 feet below ground. Those performances were inside the visually striking and sonically rich World Famous Volcano Room at Cumberland Caverns in McMinnville, Tennessee. 

To help raise CCL’s visibility and grow its audience for 2019, Lenz deployed an efficient marketing strategy including content creation, paid social, and targeted radio, digital, and print advertising. Lenz created new visual assets leveraging CCL’s striking performance imagery and band photography. Our team upgraded CCL’s social media channels, such as Facebook, Twitter, and Instagram, with consistent content cadence and high quality visual imagery. We also forged advertising partnerships with music and specialty publications in nearby markets like Nashville and Chattanooga such as Lightning 100 and Nashville Scene. 

2019’s season was Cumberland Caverns Live’s best yet. While the live entertainment industry regroups from COVID-19 this year, we are working to make 2021 even better for our client.

Doubling Campaign Numbers with Emory 

2019 marked the third year of our successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign leveraged traditional media (radio, print, PR), with targeted digital tools such as Google Ads, remarketing, and Facebook with customized messaging according to geography and concentration. 

And in 2019, our partners within the law school charged Lenz with taking the campaign to the next level: they asked us to generate 50% more inquiries from prospective students compared to the previous year. To do this, Lenz amplified its digital strategy and took the campaign national: targeting geographies like Washington D.C., Austin, TX, Orlando, FL, Raleigh-Durham, NC, Virginia, and beyond. Coupled with strategic print, radio, and streaming campaigns, the campaign delivered: by the end, it had yielded almost 60% more inquiries than the previous year–more than 500 conversions in fewer than twenty weeks. 

Plus, the campaign got a face-lift, embracing all new images and graphics, now unique to the degree.

Helping Marietta Plastic Surgery expand its reach via Pinterest

Lenz helped Marietta Plastic Surgery extend their reach to Pinterest this year. In addition to being a successful marketing tool, Pinterest also functions as a search platform, which helps prospective patients find relevant resources and updates in real-time. Marietta Plastic Surgery’s Pinterest is already off to a strong start with a curated mix of promotional practice materials and relatable lifestyle content boards. To see examples of those, click here for the Marietta Plastic Surgery “Meet Our Doctors board and the quotes board

Screenshot of MPS Facebook.

If you are looking to elevate your marketing, Lenz is here to help. Click here to reach out to us or give us a call at 404-373-2021.

When you have been running a successful family-owned business for 50 years, you must be doing something right.

Classic Commercial Services, a leading Atlanta-based commercial cleaning company, was founded in 1973 by Linda and Randy Longenbach, and is now guided by their son Justin Longenbach.

Over the years, the Longenbachs have been able to adapt, innovate, survive, and thrive through a myriad of economic downturns and disasters.

Their secret? Always be proactive. Innovate. Be honest and upfront with their customers. Always be direct. Give their customers what they need, with no B.S.

Being innovative hinges on being proactive, and over a year ago, Justin began testing a new service and product that he thought his clients—which include just about every industry—might need: A sanitization and antimicrobial protection formula and application method that would help his clients protect their customers from the seasonal flu. He named the service Sanitize and Protect and quickly trademarked it. He knew what direction he was headed.

Justin knew that there is a huge market for protecting people from the flu. According to the CDC, an estimated 35.5 million people got the flu in 2018–2019, which resulted in 490,600 hospitalizations and 34,200 deaths.

These are big scary numbers that Justin’s clients wanted to help tamp down, because the safety of their guests—as well as employees—was paramount. Speaking of employees, according to a study published in the medical journal “Vaccine,” it’s estimated that U.S. employees as a whole miss up to 111 million days of work annually because of the flu, which results in an estimated $16.3 billion in lost earnings each year. And it’s not just earnings, it’s productivity.

While testing and working through the details of launching his new Sanitize and Protect service, little did he know that he would find himself in the midst of a COVID-19 pandemic with a burgeoning service that was needed more than ever.

And now his phone is ringing off the hook with companies looking to reopen safely using his new service: Sanitize and Protect.

“I feel good by helping our existing and new clients provide a safer environment for their employees,” said Justin.

“But I don’t feel good that COVID-19 is here and driving demand, but one ray of light might be that it helps save people in the future from getting and spreading viruses, because they are more aware that surfaces have to be protected after being sanitized.”

“It is my goal to ensure this service is affordable for every business and home to put up a bigger fight against these viruses. Let’s together win this fight and protect all our brothers and sisters across the globe.”

Learn more at SanitizeandProtect.com.

By Richard J. Lenz

Perspective is everything, especially when your goal is wisdom. Try to describe your hand accurately when it is held half an inch from your face: you can’t. When you move it further away, it becomes much more obvious what you’ve been looking at.

When we gain perspective about this tough period we are all living through, I wonder what important lessons will we have gained? And what will we have lost?

There’s a very funny John Mulaney joke where he remarks how his boomer dad keeps going into a room to read about World War II — as if he was cramming for some World War II quiz show.

His father’s interest may relate to wanting to understand the most impactful event of the 20th Century, which not only produced immeasurable global destruction, suffering, and genocide but paradoxically also gave us the “Greatest Generation” and biggest economic boom in America. Those that lived through it, they ultimately shaped our values, ethics, and spirit for the next 60 years with incredible ingenuity, service, and humility.

Comparing this pandemic to “war” is not 100 percent accurate. However — as in wartime – our personal, family, and work lives are being hit with wrenching news as we all are trying to keep moving in a positive direction while making uncertain plans.

My hope and faith is that the American people, as in wartime, will bring our best selves to the task, and at the other end of this period there will be an awakening and reorientation that sets a positive course – and more good will eventually come from this bad.

Already, I am seeing evidence of this everywhere.

Perhaps we may have learned that much of what we thought was important is less so now. And what we took for granted is now quite precious: Big things like competent and honest government, a fully functioning economy, and feeling safe in public spaces. And smaller things like a child’s birthday party, a dinner with friends, and a hug from a loved one you can’t quite touch.

Screenshot of Christine Mahin's desk.

Since mid-March, #TeamLenz has been working at home to ensure the safety of our team. It wasn’t an easy decision to leave our offices in Decatur Square and transition to working remotely, but our employees were dedicated to doing our part to stop the spread of COVID-19. 

To celebrate how our incredible workers stay productive during these trying times, we created a social media series, “Desk of the Day.” This series features photos of our work-from-homes spaces, and gives a behind-the-scenes glimpse into how our team members continue to do incredible work for all of our clients, even in the face of a pandemic.  

Check out the series below! 

Ben Barnes, Creative Director 

Headshot of Ben Barnes and screenshot of his desk.

“I use this space for my personal art projects as well as my daily work so it’s part art supply storage, part workspace. My desk is actually a giant light table covered in cutting mats that I use for larger x-acto projects. It’s been very inspiring working in this environment as I typically have limited time to spend here. The walls around my desk are a gallery for my kid’s art projects which I love seeing every day. I hate the circumstances that have caused us to be working remotely, but I love all the extra time I get to spend with my wife and kids.”

Carey Blankenship, Digital Content Specialist 

Headshot of Carey with a screenshot of her work from home office.

“Since I’m a fiction writer too, I’ve already got an incredible work from home space. For those struggling with this new reality, I find what really helps is being strict about your schedule BUT also finding ways to squeeze in what you love. Light a candle, wear a comfy blanket, but also eliminate distractions like TV or Animal Crossing (which I’m playing a lot of as soon as work is over!)”

Christine Mahin, Accounts and Operations Director 

Headshot of Christine Mahin with a screenshot of her work from home office.

“Growing up an only child, I always craved alone time, so it has come as a real surprise to me how desperately I miss my Lenz work family. But it’s made every phone call I have with my teammates so much more special and meaningful.

There are absolutely benefits from working at home (I’m looking at you, Lulu Lemon pants), but I can’t wait to get back into the office and collaborate with my friends and coworkers.”

Meagan Maron, Account Manager

Headshot of Meagan Maron with a screenshot of her work from home office.

“After a recent move to a smaller space, I got rid of my desk. So, when it came time to set-up a home office for social distancing, I had to get creative and work with what I had. I cleared off my grandmother’s antique table in the corner of my room and pulled out an old stool from childhood for an office chair.

My mousepad is a Father’s Day gift I gave my dad when I was little. He gave it back to me when I got my first job. I used my Art History textbook to give the monitor extra height. All of these items make my working from home space cozy and comforting.”

Anna Laura McGranahan, Media Coordinator

Headshot of Anna Laura McGranahan with a screenshot of her work from home office.

“I’m definitely missing Team Lenz, but I’ve been spending a lot of time with my furry coworker, Percy. The desk I had in my room was too small for my work monitors, so I ended up moving my kitchen table into my bedroom and it’s working great! I hope everyone is staying safe and well. We’ll get through this together!”

Lizzi Skipper, Web Developer

Headshot of Lizzi Skipper with a screenshot of her work from home office.

“Working from home is challenging, but it also pushes me to be more innovative in ways I communicate with coworkers and clients. The best part is being able to work in PJs and having daily emotional support from my furry friends!”

Annice Wyatt, Intern 

Headshot of Annice Wyatt with a screenshot of her work from home desk.

“I started working at Lenz about two weeks before we began working remotely. I was definitely nervous at first — being so new to the company. However, communication and productivity are at an all-time high. We are all getting so much amazing work done for our clients. Working with such an incredible team of people has been a major highlight and honor even during these challenging times.”

Want Lenz to assist you with all your marketing needs? We’d love to speak with you and learn about your company goals. Click here to reach out to #TeamLenz today! 

Screenshot of ASF Facebook cover photo.

Lenz loves working with the Atlanta Science Festival, an annual two-week Festival celebrating science and technology every March. ASF features more than 100 events throughout metro Atlanta, reaching 50,000 children and adults each year. For the 2020 festival season, Lenz created a visual identity that encompasses the Festival’s mission, the theme of this year’s conference, and the work ASF does for our community. The result is this stunning poster developed by the Lenz Creative Team. 

Screenshot of the 2020 Atlanta Science Festival blog.

From there, Lenz Art Director Scott Sanders collaborated with the media department to develop a comprehensive suite of graphics for digital and social media content. Examples include Facebook event covers, newsletters, and promotional designs to spotlight events.

Check out the images below!

Screenshot of an ASF event design.

Screenshot of ASF Facebook cover photo.

Screenshot of the ASF newsletter

Photo of the ASF mascot at the launch event.

Photo of the Lenz team at the ASF launch event.

If you would like assistance with branded designs or media content, the experts at Lenz Marketing are here to help. Click here to reach out to us.

What do your company and the most famous cream-filled chocolate cookie have in common?

If the answer is nothing, perhaps you should rethink that.

Read more