As a part of its mission to spread awareness of and support for the science community in Atlanta, Science ATL recently launched a digital video series, named Wondercast, dedicated to informing its social media network about the beauty and diversity of planet earth. Hosted by Dr. Kellie Vinal, each episode features an interview with an Atlanta scientist and a guided science activity to encourage science fans of all ages to wonder about the world around them through exploration.
To help promote this incredible initiative, Lenz designed a visual identity (logo), a web page, and promotional assets for social media and e-newsletter distribution. The organization’s YouTube channel was also refreshed and optimized, resulting in +250 subscriber growth, to house the videos. Finally, the team utilized Science ATL’s extensive Facebook, Twitter, and Instagram footprint, as well as its email list, to promote the content.
Check out more of this WONDERful science content and our promotional efforts below.