The Lenz team recently attended Digital Summit Atlanta 2014, a “premiere digital strategies forum” presented by TechMedia. Throughout the duration of the two day conference, we heard from thought leaders behind some of the world’s most successful companies, brushed up on the latest trends and best practices in digital marketing, and rubbed elbows with other highly successful marketing professionals in attendance. Read more

On Wednesday, April 9, Worthmore Jewelers — a fine jewelry retailer and Lenz client based in Atlanta — was featured on CBS46 during the 11 p.m. newscast.

Entitled, “Shinola: Keeping it local from Detroit to Atlanta,” the story focuses on the popular, Detroit-based watch and leather goods brand, Shinola; the organization’s “cause-driven” approach to manufacturing; and how these keep-it-local business values parallel with those of small retailers, like Worthmore Jewelers, who carry their products. Read more

One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it.

At Lenz, we define the three steps of brand building as follows:

  1. 1. A consistent message
  2. 2. In a variety of settings
  3. 3. Over a period of time

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Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered!

Sometimes developing a great long-term relationship depends on getting off to a good start. Here are five easy steps to set yourself up for success.

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We always claim that the best part of the Super Bowl is the commercials, and this time, they had no competition from the tedious football game going on in between. The game may have been a snooze-fest this year, but the advertisements were far from it.

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What do your company and the most famous cream-filled chocolate cookie have in common?

If the answer is nothing, perhaps you should rethink that.

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Many have asked me how Lenz’s event, Beatles Vs. Stones, came off.

As a marketing, advertising, pr and media firm, we believe communication is everything to a company (and a marriage!). And we believe that events are just another form of marketing communications. (Even weddings!)

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If you Google these words and start clicking on links, you get lost in the vast number of web sites, blogs, articles, videos, and statistics all across the Internet devoted to this comparison. Who is better, musically? Who is more artistic? Who has been more influential? Who has been more successful in business? Who has the better logo? Who would you rather be?

Oh, and about which band did my Dad say, “That’s not music, that’s crap!”?

It’s a classic rivalry, created mainly by the fans of the bands, which Lenz is exploring musically on Friday, December 13 at The Loft in Midtown. I strongly recommend you save the date and come out, because it is going to be a night to remember.

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For the past four years, Lenz has partnered with Callanwolde Fine Arts Center in presenting Christmas at Callanwolde. This event will take place at Callanwolde, a 27,000 square-foot historic mansion, from December 6-17, 2013.

“Christmas at Callanwolde is an Atlanta institution, and we are honored to support it,” said Lenz president, Richard Lenz.

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You know you must develop great web site content to engage potential customers and rank high on search engines, but how can you establish a successful content marketing strategy?

1.Begin with original content. The first article a company creates should set the tone for all future endeavors. Start with a unique voice that reflects your company’s core values, without overwhelming the consumer on the benefits of your product or service. Enlighten the audience with a true 360-degree view of your industry, and you can become the consumer’s chosen source for information.

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