Make Your Next Move

Lenz is happy to announce the launch of an integrated radio and web campaign for the Georgia WebMBA® from Georgia College, aptly named “Make Your Next Move.”

The campaign kicked off yesterday with advertisements airing on AM 750 and 95.5 FM News/Talk WSB leading listeners to a microsite at

Check back here for more on the progress of the campaign in the upcoming weeks!


The Weekly Check-Up Extends to Two Hours

Radio show adds extra hour starting Dec. 4

Would you like to check in with a doctor every week to keep up with vital healthcare news and information? You can, simply by turning on your radio to AM750 or Now 95.5 FM on Sunday afternoons.

The Weekly Check-Up with Dr. Bruce Feinberg will expand to two hours Dec. 4, broadcasting live from 3-5 p.m. Sundays on News/Talk WSB.

Brought to you by, The Weekly Check-Up focuses on timely healthcare information with medical guests each week who share their expertise on subjects from autism to urology.

WSB Radio Program Director Pete Spriggs called The Weekly Check-Up an important addition to the station’s lineup.

“WSB listeners have a big appetite for medical news, and information that can help their own health. The Weekly Check-Up delivers that, in-depth. The show gives us an opportunity to keep listeners informed about trends in healthcare and how those issues impact their lives,” said Spriggs. “We are proud of our association with Lenz, and thrilled to be working with them on this important program.”

Since its launch this summer, The Weekly Check-Up has earned a 50 percent increase in listenership. The program covers topics from health and fitness experts, and features tips to help people live better and healthier lives.

The program is produced by Lenz, Inc., Atlanta’s healthcare marketing specialists since 1992. Lenz, Inc. offers marketing strategy and consultation, creative and interactive execution, PR, and more.

In addition to Lenz, Inc., current sponsors include:

RC Cancer Centers offers prostate cancer treatment with high cure rates, no cutting, and few side effects, and has treated more than 13,000 men from all 50 states and more than 40 countries.

Georgia Urology, P.A. is the largest urology practice in Atlanta and the Southeast. Our board certified urologists provide the finest urologic care available and strive for the best outcomes for all of our patients.

The Village Vets pride ourselves on being a full-service hospital, capable of handling most medical and surgical problems. We provide a wide range of services such as preventative health care, dental care, surgery, boarding and grooming.

The Brain Balance Program® is an individualized and comprehensive approach to helping children with neurobehavioral and learning difficulties surmount their unique challenges.

Dr. Michael A. Quiñones offers the highest quality medical care utilizing the latest techniques to prevent, detect, and treat a variety of illnesses.




PR Effort for AJC Decatur Book Festival Pays Off in Print, Electronic, and Online Buzz

Bookzilla is back in his bunker polishing up his memoir as the AJC Decatur Book Festival team recaps the annual Labor Day weekend event.

While the more than 550 volunteers make the largest independent book festival in the country event run smoothly, it’s the PR team at Lenz that gets the word out to the estimated 70,000 or so attendees.

After running PR for the festival for six consecutive years, Lenz Public Relations Director Ryan Klee calls the festival “a great model of integrated marketing and PR.”

“We’ve learned you can’t just do one thing and be successful. We combine our work with TV, radio, and print media with a huge push in social media to get great results,” he said.

PR season for the festival kicks off with a media launch in mid June when Lenz invites local media and VIPs for an announcement of the year’s keynote speaker. That event is always followed by a flurry of attention as releases go out to local, regional, and national media outlets.

This year’s two big magazine mentions were in O, the Oprah Magazine, and Garden and Gun.

Publisher’s Weekly previewed the event, as did local magazines, including Decatur Living, where the festival scored the cover story with pictures of nationally known authors who live in the Decatur area. Atlanta magazine featured a review of Decatur author Amanda Kyle Williams’ The Stranger You Seek that debuted at the festival.

Television coverage came the day of the festival from Atlanta’s 11 Alive, while radio stories spanned the dial during the week before the festival — on stations from Dave FM to WABE to Christian station FISH 104.

Print media made a big splash for the festival with daily stories in the week leading up to the event in The Atlanta Journal-Constitution  — the festival’s title sponsor — and features in Creative Loafing, The Champion, Atlanta INtown, and local Neighbor weeklies.

But it was social media buzz that took the city and the region by storm. Lenz supplied information to popular online news sites and bloggers such as Atlanta PlanIt, Patch, Decatur Metro, and Baby Got Books, while sharing a daily stream of updates on Facebook and Twitter. By the start of the festival, the Decatur Book Festival page had more than 4,000 “likes” and Bookzilla BookMonster’s personal page had more than 500 friends.

Created for the 2009 festival by Lenz Creative Director Scott Sanders, the book monster — with an epic story worthy of a graphic novel — grew in scope each year with the festival celebrity even generating an interview on the popular Scout Mob site.

The one-on-one interview between Scout Mob and Bookzilla took social media marketing to a new level, with Bookzilla talking about his blog, where he enjoys hanging out on the Decatur Square, and top tips on things to do at the festival:

Then there was both a post and photo of Bookzilla on’s Dinosaur Tracking blog on Sept. 6, which answered the age-old question of  “What’s big, green, and loves books?

Klee called the massive PR effort a huge success because of its combined focus on traditional and social media.

“We told our story to all the right people, and the effort paid off,” he said.

Remembering Steve

Steve Jobs, 1955-2011

Apple encapsulates our feelings, and the feelings of billions worldwide this day by saying,

“The world has lost an amazing human being.”

In the sadness surrounding the death of visionary Steve Jobs, we’d like to remember the joys his innovations brought to our lives, and the ways it changed our industry forever.

Thank you, Steve.

Our Own Executive Profile

Richard Lenz's Executive Profile

Lenz, Inc. President and CEO Richard Lenz is featured in The Atlanta Business Chronicle’s “Executive Profiles” section today.

The article honed in on Richard’s passion for “the written word and the sound of it.” And making a business out of both. The founder of Lenz, Inc. has a long history of being able to flavor the creative with a marketing slant. The article covers Lenz’s ventures into literature with the AJC Decatur Book Festival, broadcast media with the new radio program The Weekly Check-Up, and music with Red Eye Gravy Records.

Pick up a copy on newsstands around town, or read more here.


The Three Ps of Public Relations

Every marketing textbook tells you there are four Ps of marketing — price, product, placement, and promotion.

What the textbooks don’t tell you is that in the rapidly evolving world of public relations, there are three more Ps to remember — personal relationships, patience, and persistence.

Now that social media is more compelling than the printed press release, it’s easy to hit the send button and move on to the next big thing. However, building personal relationships with reporters and exercising patience and persistence pay off in the long run.

Below are two examples how our Lenz PR team used all three Ps of Public Relations to help our client Resurgens Orthopaedics:

Resurgens doctor Antenor Velazco: 

We first wrote about Dr. Antenor Velazco in February of 2010. After learning that he is an ultra marathon runner who travels the world to compete in races of up to 100 miles, we were hooked on his story. Reporters were interested, but never took the time to write about him.

But our PR Director Ryan Klee persevered. We tried to time the story to the 2010 Peachtree Road Race, but no luck. The story stayed in our files, resurfacing every few weeks. We nudged our contacts periodically as the months went by, but no bites. That’s when a personal relationship came in handy. When a reporter for the Atlanta Business Chronicle asked about candidates for their Executive Profile feature, Ryan immediately thought of Dr. Velazco. We quickly updated our story and sent it over. The result: a major feature in the Friday, Aug. 26, 2011 issue of the Business Chronicle.

Resurgens patient Larry Castillo:

We regularly write patient success stories for the Resurgens Orthopaedics web site.

And we are often able to interest local reporters in how Resurgens patients successfully return to their favorite activities after their treatment. But like the story on Dr. Velazco, some stories take longer than others to generate media interest.

We completed a release about Resurgens patient Larry Castillo on Jan. 4, 2011. Dubbed “the bionic man” by his doctor, Larry continues to win canoe races even after 16 different surgeries over two decades to repair his shoulders, hips, knees, and back. We loved Larry’s story, but knew mid-winter wasn’t the best time to make the local news. So we patiently waited, contacting local reporters periodically to tell his story. Then in mid-summer, our patience paid off. Both The Atlanta Journal-Constitution and Fox5 News told Larry’s story to a citywide audience.

So yes, we’re always ready to respond to breaking news and help our media friends connect with our clients. But we’ve learned that the proactive process of interesting media in feature stories takes time. And we’ve found it’s well worth the effort.

— Alice Murray


Decatur Book Festival Just Around the Corner

2011 DBF Poster art by Scott Sanders.

“Decaturites” sense the excitement in the air, and have reportedly heard the stomping of Bookzilla echo ominously around the square. The AJC Decatur Book Festival is finally upon us.

As the host of the Author Hospitality Suite, Lenz anticipates welcoming authors from around the nation and world to the Festival. In our six years of marketing the Festival Lenz has witnessed Decatur become a literary destination of the Southeast with the Festival’s exponential growth.

This year the Festival once again will be bringing over 300 authors to our hometown. Festival-goers are looking forward to a bevy of events unique to this year including an adaptation of the Brer Rabbit Tales for the Atlanta Opera, a commemorative 9/11 storytelling event, and a ruthless, game-show-style match between competing writers.

Lenz is proud to present the Business and Marketing track this year. The Business and Marketing track features best-selling authors Greg Lindsay, Danny Kofke, Jim Beach, David Beasley, Chris Hanks, and Barbara Giamanco to discuss topics ranging from growing your small business to leadership strategy.

Our PR team has been busy this summer garnering media hit after media hit. Check out the interview Program Director Terra Elan McVoy did for this Sunday’s AJC, and an interview in Publisher’s Weekly with executive director Daren Wang. Even Bookzilla was interviewed.

Join us this weekend to understand firsthand what it means to have a massive celebration of the written word in all its forms and flavors. Understand that the Book Festival is more than a capstone to the summer season – it’s a Decatur institution.

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Lenz Launches The Weekly Check-Up with Dr. Bruce Feinberg

Good health and good living is at your fingertips with Atlanta’s newest healthcare news and information program—The Weekly Check-Up with Dr. Bruce Feinberg—airing Sundays at 3 p.m. on AM 750 and NOW 95.5 FM News/Talk WSB. The show, produced by Lenz, debuted on June 12.

The Weekly Check-Up with Dr. Bruce Feinberg is brought to you by Radiotherapy Centers of Georgia and will address a wide range of topics about healthcare, from current events and healthcare policy to daily tips for better health and fitness.

The live, hour-long show will include caller questions, fielded by featured guests and the show’s host, Atlanta oncologist Dr. Bruce Feinberg.

Dr. Feinberg called the show an important addition to the comprehensive information already provided by News/Talk WSB, the dominant Atlanta radio station for adults 35+. News/Talk WSB reaches 1.2 million quality listeners every week.

“We will help Georgians separate fact from fiction on the healthcare horizon as we discuss the latest news and treatment options for a wide variety of health issues,” he said. “We want to educate, inform and enlighten listeners and help them become equipped to live a better and healthier life.”

Dr. Bruce Feinberg is widely recognized as a healthcare visionary, possessing a unique understanding of how health issues transcend Washington, D.C., hospitals and doctors’ offices, and each of our daily lives. Previously, Dr. Feinberg was instrumental in establishing Georgia Cancer Specialists, a Top 10 private cancer practice in the U.S. and a leader in advanced cancer treatment and research. Dr. Feinberg is the author of two best-selling books, Breast Cancer Answers and Colon Cancer Answers, and is often consulted by the national media, including The New York Times, Wall Street Journal, Forbes, and CNN.

Produced by Lenz, Inc., Atlanta’s leading healthcare marketing firm for two decades, The Weekly Check-Up with Dr. Bruce Feinberg is brought to you by Radiotherapy Centers of Georgia and will include featured guests from various healthcare fields, interviews with health and fitness experts, and tips to help people live better and healthier lives.

I Think We’ve Created A Monster

The AJC Decatur Book Festival, presented by DeKalb Medical (AJC DBF) held its annual Press Launch Party at Eddie’s Attic Thursday – it was a smash, err, a monster mash?

The Launch marked the return of the formidable but loveable AJC DBF mascot, Bookzilla, the announcement of the keynote speakers, and a chance for the media, sponsors, and AJC DBF Board members to re-connect over refreshments, live music, and a shared passion for what has become the fourth largest book festival in the nation.

Our office has been a flurry of excitement in preparation for this event. We take pride in helping the festival get off the ground. As we looked over the crowd of friendly faces last night, we again were reminded of why we love Decatur and the Festival.

The 2011 AJC DBF poster, masterfully designed by Scott Sanders, was unveiled to much excitement. Even Bookzilla himself was impressed – didn’t you see his tweet?

Speaking of which, Lenz is managing all social media for both AJC DBF and Bookzilla. Follow both on Twitter and Facebook for contests, comic musings, and informative festival updates.

And be sure to check out the official 2011 AJC DBF website The website is better than ever; a clear and artfully designed guide to all things book festival.

Lenz was the first festival sponsor and has been a gold-level sponsor for every festival to-date. Last night was a proud moment for the Lenz team. Seeing a crazy-scheme to get book lovers together grow into a massive celebration of the written word with a beast of mascot – it’s a monster that just keeps getting bigger.

Good Customer Service Is Effective Marketing For Fry’s Electronics

One of our new flat-panel displays that I bought at Fry’s Electronics stopped working, so I needed to exchange it. One problem: misplaced receipt. However, due to good customer service on Fry’s part, I was able to exchange it today.

As I carted the monitor from my truck back into the store, I was worried that I was going to get the run-around due to me not having the receipt. The customer service person I dealt with not only greeted me with a smile, he said “No problem” when I told him that I did not have proof of purchase.

He offered to look up my previous purchases using my credit card, and once he did, he informed me that it was outside of the standard time that they allow returns/exchanges without a receipt. But he (with a manager’s help) bent the rules so I could get a new working display.

Not only did he make me a happy customer, I ended up exchanging the faulty display for a better (more expensive) model.

Thank you Fry’s!