Many have asked me how Lenz’s event, Beatles Vs. Stones, came off.

As a marketing, advertising, pr and media firm, we believe communication is everything to a company (and a marriage!). And we believe that events are just another form of marketing communications. (Even weddings!)

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If you Google these words and start clicking on links, you get lost in the vast number of web sites, blogs, articles, videos, and statistics all across the Internet devoted to this comparison. Who is better, musically? Who is more artistic? Who has been more influential? Who has been more successful in business? Who has the better logo? Who would you rather be?

Oh, and about which band did my Dad say, “That’s not music, that’s crap!”?

It’s a classic rivalry, created mainly by the fans of the bands, which Lenz is exploring musically on Friday, December 13 at The Loft in Midtown. I strongly recommend you save the date and come out, because it is going to be a night to remember.

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For the past four years, Lenz has partnered with Callanwolde Fine Arts Center in presenting Christmas at Callanwolde. This event will take place at Callanwolde, a 27,000 square-foot historic mansion, from December 6-17, 2013.

“Christmas at Callanwolde is an Atlanta institution, and we are honored to support it,” said Lenz president, Richard Lenz.

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You know you must develop great web site content to engage potential customers and rank high on search engines, but how can you establish a successful content marketing strategy?

1.Begin with original content. The first article a company creates should set the tone for all future endeavors. Start with a unique voice that reflects your company’s core values, without overwhelming the consumer on the benefits of your product or service. Enlighten the audience with a true 360-degree view of your industry, and you can become the consumer’s chosen source for information.

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The Lenz PR team celebrates a high-profile media feature for its client Worthmore Jewelers — a fine jewelry retailer specializing in unique wedding, commitment, and engagement rings, watches, bracelets, earrings, necklaces, silver, and custom work.

The article was featured in the Fall/Winter 2013 issue of Best Years, a USA TODAY Premium Magazine Publication.

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Lenz is proud to present Beatles vs. Stones–a battle of the bands featuring a dozen acts performing music by the two greatest rock bands of all time–Friday, December 13 at the Loft in midtown Atlanta. The show starts at 9 p.m.

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Fans of The Godfather love that line. Peter Clemenza says this to Rocco Lampone, just after Rocco has killed Paulie.  Clemenza has promised his wife he would bring home the dessert, and he is not going to forget, even in the blood-splattering horror of the moment.

The Godfather is full of many great lines, all made more memorable because they were delivered by sympathetic characters from the inside of a criminal enterprise, which is the singular innovation of the movie. Before The Godfather, the mob was portrayed as an “evil” group of individuals from the point of view of victims of organized crime. After The Godfather, we learned they were “just folks” who had the same troubles as you and me. The Sopranos carried this perspective even further.

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Lenz helps Poverty Is Real (PIR) raise $14,500 for Decatur Cooperative Ministry (DCM) at the third annual Decatur PIR benefit concert series. The funds will support DCM in its mission to prevent and alleviate homelessness in Decatur and DeKalb County.

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The Decatur Craft Beer Festival committee announced this week that Lenz Art Director Ben Barnes’ design was selected as the 2013 official logo. His design will appear on all of the festival’s merchandise, from souvenir t-shirts to tasting glasses.

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Richard J. Lenz, president/CEO of Lenz, encouraged Barnes to apply for the contest. Lenz has a history of supporting Decatur festivals and events, including past Decatur Beer Festivals, Wine Festivals, Arts Festivals, and Book Festivals. This year, Lenz felt that his company had something to offer for the upcoming Beer Festival. Read more

Weekly Check-Up Logo

Lenz Health Media and Cox Communications have renewed their partnership for another two years for “The Weekly Check-Up with Dr. Bruce Feinberg” on 95.5FM & AM750 News/Talk WSB.

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