brand Archives - Lenz Marketing

Branding/Design, Community, Marketing, Social Media

Celebrating the Love of Science through Killer Design

Lenz loves working with the Atlanta Science Festival, an annual two-week Festival celebrating science and technology every March. ASF features more than 100 events throughout metro Atlanta, reaching 50,000 children and adults each year. For the 2020 festival season, Lenz created a visual identity that encompasses the Festival’s mission, the theme of this year’s conference, and the work ASF does for our community. The result is this stunning poster developed by the Lenz Creative Team.

From there, Lenz Art Director Scott Sanders collaborated with the media department to develop a comprehensive suite of graphics for digital and social media content. Examples include Facebook event covers, newsletters, and promotional designs to spotlight events.

Check out the images below!

If you would like assistance with branded designs or media content, the experts at Lenz Marketing are here to help. Click here to reach out to us.

February 24, 2020/by Lenz

Branding/Design, Healthcare, Marketing

Covington Women’s Health Specialists Website Gets a Refresh

Lenz Marketing recently tackled giving Covington Women’s Health Specialists’ website an updated look, improving design and functionality. A women-led gynecology center based in Covington, Georgia, this medical group is focused on giving other women high-quality medical care. The website needed to reflect their practice’s goals, and our creative and website design departments were happy to take on the task.

Check out the new design of the website below. If your brand or company needs a new website, click here to get in contact with Lenz Marketing today.

February 24, 2020/by Lenz

Branding/Design, Healthcare, Marketing

Lenz Partners with American Oncology Network to Launch New Website

The American Oncology Network recently partnered with Lenz Marketing to design, develop, and launch its new website. AON is an alliance of physicians and seasoned healthcare leaders partnering to ensure the long-term success of community oncology. They work with physicians and their practices to help them navigate the complex healthcare landscape, improve quality of care, and elevate community oncology.

Lenz’s goal for this national organization was to create a website that would help physicians and patients alike understand AON’s mission in addition to elevating its brand. In order to do this, Lenz’s Creative Director Ben Barnes and Art Director Scott Sanders collaborated with the AON team to design the site, which includes sections “For Patients” and “For Physicians.” From there, Lenz Lead Web Developer Ricky Pattillo and Web Developer Lizzi Skipper developed and launched the site, which includes a content management system, is responsive, and SEO optimized.

To check out the new American Oncology Network website, click here. Or watch the website scroll video below.

Need help giving your brand the website it deserves? Reach out to Lenz Marketing today to see how we can help.

January 27, 2020/by Lenz

Branding/Design, Healthcare, Marketing

Helping a Company Tell Their Story through Newsletters

This past November, Lenz redesigned Alliance Spine and Pain Centers’ “The Pulse” newsletter, which is distributed monthly to their staff in all 19 locations and 27 physicians. We reinvented the design to include the branding elements introduced in their “Future of Pain Relief” campaign.

In addition, Lenz created and implemented a new patient-focused newsletter. The goal was to help Alliance share its story, company news, and new initiatives to its patients and the public.

If you would like assistance with creating digital content and e-newsletters for your company, click here to reach out to Lenz Marketing.

January 7, 2020/by Lenz

Branding/Design, Healthcare, Marketing

Georgia Retina Produces Annual B2B Marketing Assets with Help From Lenz

For the past eight years, Lenz has designed annual calendars for Georgia Retina, one of the largest retina-only medical practices in the southeastern United States. From design, production, to mailing, Lenz has a hand in ensuring all of these B2B marketing elements are completed in an efficient manner.

Check out some design examples from the calendar below, and also see photos of the team working to ship these calendars to every OD, MD, and referring practice that Georgia Retina is associated with.

If you would like assistance with any B2B marketing efforts, click here to contact Lenz Marketing.

December 17, 2019/by Lenz

Branding/Design, Healthcare, Marketing, Press Releases, Public Relations

SouthCoast Health Announces Three New Physicians with Help from Lenz

SouthCoast Health, a healthcare facility with over 120 healthcare professionals encompassing more than 20 specialties and services, recently accepted three more physicians to its award-winning team. In order to help get the word out, Lenz created and facilitated a marketing plan.

On top of running a paid social video campaign and a corresponding engagement campaign, we assisted in creating three high-quality videos that told the story of all three of the doctors. In addition, multiple PR hits were acquired with local presses, such as this interview on WTOC Mid-Morning Live.

Check out the videos below!

Lenz is here to help with your healthcare practice’s branding and messaging. Reach out to us today for your marketing needs.

December 17, 2019/by Lenz

Branding/Design, Marketing

The Value of Brand Consistency

One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it.

At Lenz, we define the three steps of brand building as follows:

1. A consistent message
2. In a variety of settings
3. Over a period of time

5 Easy Steps to Prepare for a Meeting with a Healthcare Marketing Agency

Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered!

Sometimes developing a great long-term relationship depends on getting off to a good start. Here are five easy steps to set yourself up for success.

The Best Super Bowl Commercials of 2014

We always claim that the best part of the Super Bowl is the commercials, and this time, they had no competition from the tedious football game going on in between. The game may have been a snooze-fest this year, but the advertisements were far from it.

Posts

Covington Women’s Health Specialists Website Gets a Refresh

Lenz Partners with American Oncology Network to Launch New Website

Georgia Retina Produces Annual B2B Marketing Assets with Help From Lenz

SouthCoast Health Announces Three New Physicians with Help from Lenz

The Value of Brand Consistency

5 Easy Steps to Prepare for a Meeting with a Healthcare Marketing Agency

The Best Super Bowl Commercials of 2014

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