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Laptop screen featuring Alliance Spine and Pain Centers newsletter

This past November, Lenz redesigned Alliance Spine and Pain Centers’ “The Pulse” newsletter, which is distributed monthly to their staff in all 19 locations and 27 physicians. We reinvented the design to include the branding elements introduced in their “Future of Pain Relief” campaign. 

In addition, Lenz created and implemented a new patient-focused newsletter. The goal was to help Alliance share its story, company news, and new initiatives to its patients and the public.

If you would like assistance with creating digital content and e-newsletters for your company, click here to reach out to Lenz Marketing.

Screenshot of the patient newsletter Lenz created for Alliance Spine and Pain Centers.

Screenshot of the employee newsletter Lenz created for Alliance Spine and Pain Centers.

For the past eight years, Lenz has designed annual calendars for Georgia Retina, one of the largest retina-only medical practices in the southeastern United States. From design, production, to mailing, Lenz has a hand in ensuring all of these B2B marketing elements are completed in an efficient manner. 

Check out some design examples from the calendar below, and also see photos of the team working to ship these calendars to every OD, MD, and referring practice that Georgia Retina is associated with. 

If you would like assistance with any B2B marketing efforts, click here to contact Lenz Marketing.

Example shot of the 2020 Georgia Retina calendar.

Example shot of the 2019 Georgia Retina calendar.

Example shot of the 2018 Georgia Retina calendar.

Quality control certification, checked guarantee of standard.

SouthCoast Health, a healthcare facility with over 120 healthcare professionals encompassing more than 20 specialties and services, recently accepted three more physicians to its award-winning team. In order to help get the word out, Lenz created and facilitated a marketing plan

On top of running a paid social video campaign and a corresponding engagement campaign, we assisted in creating three high-quality videos that told the story of all three of the doctors. In addition, multiple PR hits were acquired with local presses, such as this interview on WTOC Mid-Morning Live.

Check out the videos below! 

Lenz is here to help with your healthcare practice’s branding and messaging. Reach out to us today for your marketing needs.

Dan Kamal

You might know Dan Kamal’s voice even if you aren’t a local hockey fan.

If you did happen to be a hockey fan during the Atlanta Thrashers’ run from 1999 to 2011 (or that of the minor-league Atlanta Knights from 1994 to 1996), then Dan’s creative – and at times euphoric — calls on 900 regular season games most certainly are familiar to you and might even have left you with some fond memories.

Since Aug. 29, Dan has hosted The Sports Insider produced by Lenz and presented by PT Solutions on 92.9 The Game, Atlanta’s biggest sports talk station. Each Saturday morning, Dan brings out the best in the show’s guests, providing listeners insights into the latest happenings of local and national interest in the sports world.

“Dan Kamal is a pro’s pro when it comes to radio,” said Lenz CEO Richard Lenz. “We’re thrilled to have him as part of our new venture. With PT Solutions, 92.9 The Game and Dan, we have a great team to make The Sports Insider a huge success.”

Dan said he has tried to build a broadcast career based on energy and an entertaining style. In the case of The Sports Insider, he said his goal is to be thought-provoking, insightful and at times humorous.

“The thing I would probably be the most grateful for in my career is the opportunities I’ve had and the responses I’ve gotten from viewers or fans in general,” Dan said. “I feel like I’ve always worked for them, not so much for me, and the feedback has been very gratifying. I’m hoping to perpetuate that with this opportunity.”

Dan is a radio professional with more than 30 years’ experience who has made metro Atlanta his home for more than 20 years. Along the way, he has worked for WGST as part of its coverage of the 1996 Atlanta Olympic Games, PGA Tour Radio, as a studio host for the Atlanta Falcons Radio Network, as a freelance reporter for the CNN Radio Network, as a fill-in anchor for CNN’s Headline Sports and as a studio analyst for Fox Sports Ohio’s television broadcasts.

For the past three-and-a-half years, Dan has taken on a more behind-the-scenes role in the media business. Mondays through Fridays, he works as a freelance writer, producer and editor for CNN and for CNN International’s World Sport. In that role, he has written copy for CNN anchors across virtually all news programming on the network, including for Carol Costello and Wolf Blitzer. It also means he has learned a view of sports that is more global — in every sense of the word.

“I’ve written top stories,” Dan said, “breaking news.”

An Alpharetta resident, Dan is married with two adult children. His wife Dot is a school nurse. His daughter Deanna works for an architectural firm in Nashville and his son Chris, a former Division I hockey player, was recently hired as director of hockey operations and an assistant coach for the University of Alaska-Anchorage, Chris’ alma mater.

One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it.

At Lenz, we define the three steps of brand building as follows:

  1. 1. A consistent message
  2. 2. In a variety of settings
  3. 3. Over a period of time

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Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered!

Sometimes developing a great long-term relationship depends on getting off to a good start. Here are five easy steps to set yourself up for success.

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We always claim that the best part of the Super Bowl is the commercials, and this time, they had no competition from the tedious football game going on in between. The game may have been a snooze-fest this year, but the advertisements were far from it.

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