marketing Archives - Lenz Marketing

App Marketing and Virtual Event Coordination: Race Through Space 2020

As the prevalence of COVID-19 began to surge again, longtime Lenz client, Science ATL, decided to hold its annual Race Through Space virtually. We were excited to jump to the occasion and help them plan and promote this important initiative.

Lenz branded and marketed a new virtual racing app, the Race Through Space Galaxy Edition. The free app allows participants to run or walk a virtual 5K in their neighborhoods while traversing 54 million light-years across nine galaxies. Developed with Winnona Partners, the interactive, educational app has a delightful snarky script and some quirky music to punctuate the experience. Lenz created the app’s look and feel, color scheme, fonts, and finally a logo and app. icon to help it stand out on your phone.

We also completely refreshed Science ATL’s Race through Space webpage, which you can view by clicking here.

At the same time, Lenz developed and executed an interactive marketing campaign around a race weekend to launch the app that combined social media, PR., and influencer community outreach. Through these efforts, we secured media coverage through WABE-FM, Metro Atlanta CEO, the DeKalb Champion, and a posting with the Atlanta Track Club.

If you’re planning a virtual event or would like our assistance with marketing your app, we’d love to hear from you. Click here to reach out to us!

January 4, 2021/by Lenz

Marketing

Science ATL Launches Wondercast Video Series with Help from Lenz

As a part of its mission to spread awareness of and support for the science community in Atlanta, Science ATL recently launched a digital video series dedicated to informing its social media network about the beauty and diversity of planet earth. Hosted by Dr. Kellie Vinal, each episode features an interview with an Atlanta scientist and a guided science activity to encourage science fans of all ages to wonder about the world around them through exploration.

To help promote this incredible initiative, Lenz designed a visual identity (logo), a web page, and promotional assets for social media and e-newsletter distribution. The organization’s YouTube channel was also refreshed and optimized, resulting in +250 subscriber growth, to house the videos. Finally, the team utilized Science ATL’s extensive Facebook, Twitter, and Instagram footprint, as well as its email list, to promote the content.

Check out more of this WONDERful science content and our promotional efforts below.

Intro video: https://www.youtube.com/watch?v=y-2v14iBptg

Webpage: https://scienceatl.org/wondercast/

September 3, 2020/by Lenz

Healthcare, Marketing, Press Releases, Public Relations, Social Media

Lenz is Proud to Partner with Atlanta’s Top Docs

Screenshot of Alliance Advertisement for Top Docs

Lenz is extremely proud to work with many award-winning medical facilities and doctors. Recently, many of our clients were listed in the 2020 Atlanta Magazine Top Doctors list.

They include Alliance Spine and Pain Centers, Atlanta Allergy & Asthma, Avant Gynecology, Gainesville Eye Associates, Georgia Eye Partners, Georgia Retina, Georgia Urology, Marietta Plastic Surgery, and United Physicians Group.

In recognition of these incredible distinctions, our team crafted press releases, developed social media promotions, and designed ads for many of these clients. Keep scrolling to see a few examples of this work!

If you would like assistance celebrating your company’s major successes, we’re here to help! Click here to reach out to us today to learn more about Lenz and our services.

September 1, 2020/by Lenz

Healthcare, Marketing

COVID-19 Crisis Communications for Georgia Urology

Two physicians working in an office wearing masks.

As many of Lenz’s clients contended with the onset of COVID-19, our team strategized communication plans for practices to educate and update their patient bases. Through these content strategies, we helped explain shifting procedures, safety precautions, new telemedicine operations, and reopening plans.

Georgia Urology—the largest urology practice in the southeast, with 50 physicians and more than 30 locations—faced the challenge of keeping their large patient base up to date on near-constant changes to their operation. Lenz stepped in and worked with the internal marketing team to disseminate information through a wide array of digital channels, helping the practice remain a trusted source of information for its patients.

Due in part to Georgia Urology and Lenz’s collaboration, the practice saw several record months of online engagement:

Seven e-blasts/e-newsletters with the best performing metrics ever with 3,678 clicks and 45,500+ opens. The sendouts drove +99% more traffic to the site and +670% higher appointment requests than an average day
10+ design projects
18 blogs and new posts published March-May, receiving more than 7k pageviews
10+ web projects including a new telemedicine hub, video library, updated content, and optimizations to the site
An initiative of activating Georgia Urology physicians to make and publish YouTube videos for patients
March 31 and April 30, 2020 were two of the three best-performing days in the website’s history in terms of traffic coming to the site
Online appointment requests saw unprecedented numbers with 1,414% higher-than-average submissions in Q1 and 2,578% more in April.
PR efforts garnered 121 media hits in the first quarter of 2020, with a focus on the practice’s adoption of telemedicine

Here’s a great example of those efforts:

Need assistance with your healthcare marketing in the time of a pandemic? The experts at Lenz Marketing are here to help! Click here to contact us to see how we can help your practice roll out communications to your patients.

May 27, 2020/by Lenz

General, Healthcare

Do Patients Choose Their Doctors Online?

Woman sitting on the sofa while making video call over laptop with her doctor.

To this day, our team at Lenz is regularly asked: Do patients really choose their doctors and care team online? The answer, of course, is a resounding yes.

Lenz Marketing, Atlanta’s lead healthcare marketing agency, has always known the benefits and importance of digital marketing for medical organizations. For years, we’ve worked with our clients to generate successful campaigns that allow prospective patients to find them online at the right time, and with the right message.

Here are some important statistics that illustrate how healthcare decisions are being made online.

5% of all Google searches are health-related.
- About 57% of baby boomers have searched for healthcare and wellness information in the past few years.
- 43% of millennials are likely to find new health care practices to start visiting regularly in the next few years.
Search drives 3x more visitors to hospital sites compared to non-search.
83% of patients say they visited a hospital’s website before they ever made an appointment.
- However, 61% of patients often compare at least two different hospitals before picking their location.
“Near-me” searches related to health-care have doubled since 2015.
88% of those looking for health information start with search engines, such as Google or Bing.
48% of patients spent two weeks researching before booking an appointment.
84% patients trust online reviews as much as recommendations from people they know.
These percentages represent the number of people who googled information before scheduling an appointment with a particular type of healthcare professional:
- 67% clinics.
- 69% hospitals.
- 71% dentists.
- 71% physicians and surgery.
- 74% optometrists.
- 84% physical therapists.

When patients come across a paid search ad, they:
- conduct searches for more information: 26%.
- begin the research process: 38%.
- visit the website of the treatment center that was advertised: 39%.
- consider a treatment center that was advertised: 36%.

All this to say, the internet will continue to be an invaluable space for healthcare organizations to reach new and existing patients. Is your practice prepared? If you’re unsure, we’d love to have conversations about how Team Lenz can help.

Resources:

May 11, 2020/by Lenz

Healthcare, Lenz General, Marketing

Healthcare Leaders Tune in for Lenz Webinar on Telehealth Marketing Strategies

Lenz recently hosted “Marketing Telehealth in the time of COVID-19,” a webinar designed to help healthcare providers navigate the opportunities and challenges they are facing during the pandemic.

The webinar was presented by Vice President of Marketing Mike Killeen and Marketing Specialist Tom Bell.

Over 70 participants tuned in for a discussion concerning how hospitals, physician practices, healthcare leaders, and clinicians can make the most of telehealth to care for their patients during this crisis while positioning their practices for growth when the crisis has passed. Killeen and Bell also examined how best practices for branding, marketing, and communications can be applied to telehealth for better results.

Topics included:

Major telehealth trends and how they impact our audiences.
What practices are doing now to adopt telehealth during the crisis.
How loosening regulations have impacted healthcare business.
Best practices for branding telehealth experience.
How to successfully market telehealth services – and grow practices.
Tips to improve video presentations when connecting with patients.
Opportunities to plan for after the crisis subsides.

Among those who attended were:

Hospital and practice administrators/leadership
Physicians
Chief Marketing officers
Healthcare consultants
Media

Didn’t get a chance to tune into the webinar live? You can view the full discussion here.

If you have any further questions about marketing telemedicine, the experts at Lenz Marketing would love to help. Click here to reach out to us today!

May 7, 2020/by Lenz

Marketing

Taking Changes with Stride: Lenz Produces Video for Emory Law’s Virtual On-Campus Visiting Day

Screenshot of the Emory law video Lenz produced.

At the beginning of March, as fears about the coronavirus pandemic and a national shutdown loomed, the staff at Emory Law reached for Lenz to help address a unique challenge. Every year, Emory Law invites their admitted students to an on-campus Visiting Day. This event provides future law students the opportunity to explore campus, meet the faculty, hear about curriculum, and connect with other students. This year, that wasn’t possible. So Emory Law and Lenz got to work pulling together a video tour to provide students with a virtual experience that would illustrate the power and joy of an Emory Law education.

Since on-campus filming was not an option, the Lenz team got creative and found a solution for this challenge. We partnered with our frequent video partners at Mixed Bag Media to produce a video using remote interviews, existing campus footage, and shots of Atlanta. In under a week, Lenz developed a powerful video representation of Visiting Day. To further its message, the university team then put together this innovative online hub for students, which features the video.

Check out the video here!

Interested in partnering with Lenz for your next video project? Get in touch with us here.

April 29, 2020/by Lenz

Branding/Design, Community, Marketing, Social Media

Celebrating the Love of Science through Killer Design

Lenz loves working with the Atlanta Science Festival, an annual two-week Festival celebrating science and technology every March. ASF features more than 100 events throughout metro Atlanta, reaching 50,000 children and adults each year. For the 2020 festival season, Lenz created a visual identity that encompasses the Festival’s mission, the theme of this year’s conference, and the work ASF does for our community. The result is this stunning poster developed by the Lenz Creative Team.

From there, Lenz Art Director Scott Sanders collaborated with the media department to develop a comprehensive suite of graphics for digital and social media content. Examples include Facebook event covers, newsletters, and promotional designs to spotlight events.

Check out the images below!

If you would like assistance with branded designs or media content, the experts at Lenz Marketing are here to help. Click here to reach out to us.

February 24, 2020/by Lenz

Branding/Design, Healthcare, Marketing

Covington Women’s Health Specialists Website Gets a Refresh

Lenz Marketing recently tackled giving Covington Women’s Health Specialists’ website an updated look, improving design and functionality. A women-led gynecology center based in Covington, Georgia, this medical group is focused on giving other women high-quality medical care. The website needed to reflect their practice’s goals, and our creative and website design departments were happy to take on the task.

Check out the new design of the website below. If your brand or company needs a new website, click here to get in contact with Lenz Marketing today.

February 24, 2020/by Lenz

Branding/Design, Healthcare, Marketing

Helping a Company Tell Their Story through Newsletters

This past November, Lenz redesigned Alliance Spine and Pain Centers’ “The Pulse” newsletter, which is distributed monthly to their staff in all 19 locations and 27 physicians. We reinvented the design to include the branding elements introduced in their “Future of Pain Relief” campaign.

In addition, Lenz created and implemented a new patient-focused newsletter. The goal was to help Alliance share its story, company news, and new initiatives to its patients and the public.

If you would like assistance with creating digital content and e-newsletters for your company, click here to reach out to Lenz Marketing.

January 7, 2020/by Lenz

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