branding Archives - Lenz Marketing

Branding/Design, Community, Marketing, Social Media

Celebrating the Love of Science through Killer Design

Lenz loves working with the Atlanta Science Festival, an annual two-week Festival celebrating science and technology every March. ASF features more than 100 events throughout metro Atlanta, reaching 50,000 children and adults each year. For the 2020 festival season, Lenz created a visual identity that encompasses the Festival’s mission, the theme of this year’s conference, and the work ASF does for our community. The result is this stunning poster developed by the Lenz Creative Team.

From there, Lenz Art Director Scott Sanders collaborated with the media department to develop a comprehensive suite of graphics for digital and social media content. Examples include Facebook event covers, newsletters, and promotional designs to spotlight events.

Check out the images below!

If you would like assistance with branded designs or media content, the experts at Lenz Marketing are here to help. Click here to reach out to us.

February 24, 2020/by Lenz

Branding/Design, Healthcare, Marketing

Lenz Partners with American Oncology Network to Launch New Website

The American Oncology Network recently partnered with Lenz Marketing to design, develop, and launch its new website. AON is an alliance of physicians and seasoned healthcare leaders partnering to ensure the long-term success of community oncology. They work with physicians and their practices to help them navigate the complex healthcare landscape, improve quality of care, and elevate community oncology.

Lenz’s goal for this national organization was to create a website that would help physicians and patients alike understand AON’s mission in addition to elevating its brand. In order to do this, Lenz’s Creative Director Ben Barnes and Art Director Scott Sanders collaborated with the AON team to design the site, which includes sections “For Patients” and “For Physicians.” From there, Lenz Lead Web Developer Ricky Pattillo and Web Developer Lizzi Skipper developed and launched the site, which includes a content management system, is responsive, and SEO optimized.

To check out the new American Oncology Network website, click here. Or watch the website scroll video below.

Need help giving your brand the website it deserves? Reach out to Lenz Marketing today to see how we can help.

January 27, 2020/by Lenz

Branding/Design, Healthcare, Marketing

Georgia Retina Produces Annual B2B Marketing Assets with Help From Lenz

For the past eight years, Lenz has designed annual calendars for Georgia Retina, one of the largest retina-only medical practices in the southeastern United States. From design, production, to mailing, Lenz has a hand in ensuring all of these B2B marketing elements are completed in an efficient manner.

Check out some design examples from the calendar below, and also see photos of the team working to ship these calendars to every OD, MD, and referring practice that Georgia Retina is associated with.

If you would like assistance with any B2B marketing efforts, click here to contact Lenz Marketing.

December 17, 2019/by Lenz

Branding/Design, Healthcare, Marketing, Press Releases, Public Relations

SouthCoast Health Announces Three New Physicians with Help from Lenz

SouthCoast Health, a healthcare facility with over 120 healthcare professionals encompassing more than 20 specialties and services, recently accepted three more physicians to its award-winning team. In order to help get the word out, Lenz created and facilitated a marketing plan.

On top of running a paid social video campaign and a corresponding engagement campaign, we assisted in creating three high-quality videos that told the story of all three of the doctors. In addition, multiple PR hits were acquired with local presses, such as this interview on WTOC Mid-Morning Live.

Check out the videos below!

Lenz is here to help with your healthcare practice’s branding and messaging. Reach out to us today for your marketing needs.

December 17, 2019/by Lenz

Branding/Design, Marketing

Is My Logo Important?

Lenz has been marketing our clients for almost 22 years, and this is the No. 1 question we hear. I understand why.

After all, with the numerous aspects of a product or service to consider, do customers really make buying decisions based on something as simple as a logo?

You might be surprised.

The Value of Brand Consistency

One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it.

At Lenz, we define the three steps of brand building as follows:

1. A consistent message
2. In a variety of settings
3. Over a period of time

5 Easy Steps to Prepare for a Meeting with a Healthcare Marketing Agency

Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered!

Sometimes developing a great long-term relationship depends on getting off to a good start. Here are five easy steps to set yourself up for success.

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