Mar 21, 2015 | Branding/Design, Marketing
Lenz has been marketing our clients for almost 22 years, and this is the No. 1 question we hear. I understand why. After all, with the numerous aspects of a product or service to consider, do customers really make buying decisions based on something as simple as a...
Apr 1, 2014 | Branding/Design, Marketing
One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it. At Lenz, we define the three steps of brand building as follows: 1. A consistent message 2. In a variety of settings 3. Over a period of time Here,...
Mar 4, 2014 | Branding/Design, Healthcare, Marketing
Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered! Sometimes developing a great long-term relationship depends on...
