The Lenz team recently attended Digital Summit Atlanta 2014, a “premiere digital strategies forum” presented by TechMedia. Throughout the duration of the two day conference, we heard from thought leaders behind some of the world’s most successful companies, brushed up...
Worthmore Jewelers shines in CBS46 feature story
On Wednesday, April 9, Worthmore Jewelers — a fine jewelry retailer and Lenz client based in Atlanta — was featured on CBS46 during the 11 p.m. newscast. Entitled, “Shinola: Keeping it local from Detroit to Atlanta,” the story focuses on the popular, Detroit-based...
The Value of Brand Consistency
One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it. At Lenz, we define the three steps of brand building as follows: 1. A consistent message 2. In a variety of settings 3. Over a period of time Here,...
5 Easy Steps to Prepare for a Meeting with a Healthcare Marketing Agency
Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered! Sometimes developing a great long-term relationship depends on...
The Best Super Bowl Commercials of 2014
We always claim that the best part of the Super Bowl is the commercials, and this time, they had no competition from the tedious football game going on in between. The game may have been a snooze-fest this year, but the advertisements were far from it. 2014 saw a...
10 Steps to a Social Media Slam Dunk—Demonstrated by the World’s Favorite Sandwich Cookie
What do your company and the most famous cream-filled chocolate cookie have in common? If the answer is nothing, perhaps you should rethink that. Oreo employs some of the smartest marketers in the country, who have transformed the company into a social media...
Beatles Vs. Stones: A Party Out of Bounds
Many have asked me how Lenz’s event, Beatles Vs. Stones, came off. As a marketing, advertising, pr and media firm, we believe communication is everything to a company (and a marriage!). And we believe that events are just another form of marketing communications....
Beatles Vs. Stones Rock ‘n’ Roll Showdown Announced!
If you Google these words and start clicking on links, you get lost in the vast number of web sites, blogs, articles, videos, and statistics all across the Internet devoted to this comparison. Who is better, musically? Who is more artistic? Who has been more...
Lenz Proudly Sponsors Christmas at Callanwolde
For the past four years, Lenz has partnered with Callanwolde Fine Arts Center in presenting Christmas at Callanwolde. This event will take place at Callanwolde, a 27,000 square-foot historic mansion, from December 6-17, 2013. “Christmas at Callanwolde is an Atlanta...
5 Easy Steps to Developing Glorious Content
You know you must develop great web site content to engage potential customers and rank high on search engines, but how can you establish a successful content marketing strategy? 1.Begin with original content. The first article a company creates should set the tone...