How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when...
Successful marketing is all about storytelling, and to effectively tell stories, you need real-life narratives. When it comes to healthcare marketing, those narratives are coming from people and patients whose sensitive health information needs to be protected. The...
0×0 jpg 289 B In our conversations with current and prospective clients, certain questions about marketing come up again and again, no matter their industry, company size, or business goals. Five of these questions are: How do we measure success? How much should we...
10 Ways Accountable Care Organizations Can Win the Hearts and Minds of the Best Doctors and Physician Practices
As anyone working in American medicine knows, the Patient Protection and Affordable Care Act of 2010 initiated a tectonic shift in how healthcare is delivered. Healthcare providers are moving away from the old fee-for-service model that rewards providers for ordering lots of expensive tests, office visits, and procedures. And they’re moving toward an outcome-based model, in which compensation is tied to the health of individual patients and to the overall served population, as well as to cost savings.
Lenz recently presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb...
VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation. 1. Marketing healthcare is noble work It connects doctors and patients who need them Marketing often gets a bad rap....