Lenz is proud to present the DeKalb Library Foundation’s Tapas & Trivia, to take place on Thursday, September 28 at the DeKalb History Center. Join Lenz is supporting the DeKalb Library Foundation, whose mission is to provide support beyond public funding while presenting educational, cultural, and literary programs and services to DeKalb County citizens. All proceeds of the event will go towards these efforts.

Visit this page here to buy tickets to Tapas & Trivia presented by Lenz.

“Lenz is all about enriching the community that surrounds us,” said Lenz Founder, President, and CEO Richard Lenz. “We’re excited to support an event that helps improve the lives of the people living in DeKalb County, which Lenz calls home.”

Participants should expect to enjoy tapas while bidding on live and silent auction items. There will also be a local trivia company, Trivial Matters, running a literature and library-related game of trivia.

Lenz recently partnered with Premier Tree Solutions to launch a newly designed website: ChopMyTree.com. The revamped site is more user-friendly and presents the wide range of professional tree services Premier Tree Solutions provides for its customers in an easily digestible way.

Check out the newly designed site (top image) compared with the old site design (bottom image).

Lenz helped Amplify My Community host a SOLD OUT Amplify Athens show on August 19 at The Foundry in Athens, Georgia, raising a total of $5,500. This year’s Amplify Athens featured Grammy Award-nominated singer/songwriter Shawn Mullins and an opening act by Claire Campbell of Hope for Agoldensummer. Every dollar raised will help Family Connections – Community in Schools of Athens, a division of the nation’s largest dropout prevention organization. From designing the show’s promotional poster to managing several social and advertising campaigns, Lenz is proud to have helped promote such a successful event.

Check out the poster the Lenz team created along with snapshots of the show!

Founded in 2014, the Atlanta Science Festival (ASF) is an annual two-week celebration of the Atlanta science community consisting of more than 100 events and a grand finale: The Exploration Expo. With experiences such as cooking and eating bugs, discovering the science behind beer brewing, witnessing wildlife through Atlanta’s forests, and stopping a zombie outbreak, it’s no wonder the festival has seen remarkable success in a few short years. There is something for everyone, and no one walks away from the festival disappointed at its offerings.

With its  growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of  the festival’s marketing initiatives.

ALEX appeared on MARTA buses, billboards, magazines, social channels, promotional videos, and festival literature, bringing the festival under one unified personification. Festival-goers even took ownership of ALEX through a mascot naming contest on social media. Hundreds of entries were cast, and a panel was formed to chose the winning submission. After careful consideration, ALEX was selected as the mascot’s name.

The 2017 festival was a hit, reaching over 41,000 people of all ages. At the Exploration Expo alone, 19,000 people came into contact with ALEX through festival signage, programs, and exhibits at Centennial Olympic Park. With over 100 events, 70 venues, 14,500 followers on social media channels, and 200 million media impressions, it is safe to say that ALEX made a grand debut.

Lenz is proud to once again support ProstAware’s ninth annual Blue Ties Luncheon as a Diamond level sponsor. As in years past, Lenz is helping to promote the event through traditional and digital media services.

The Blue Ties luncheon on September 8th benefits ProstAware, a non-profit organization dedicated to bringing prostate cancer awareness and education to men and their loved ones. This year’s event will feature a keynote address given by legendary NFL coach Dan Reeves, and a special guest appearance by William King of iconic funk & soul band The Commodores. Last year’s Blue Ties Luncheon helped raise a record $125,000 for the cause.

Tune into “The Weekly Check-Up with Dr. Bruce Feinberg” on Sunday August 27 from 3-5 p.m. to listen to an entirely Blue Ties themed show, featuring guest appearances by the organization’s founder and president, Dr. Scott Miller, and executive director, Tim Smith.

Other sponsors of the event include Georgia Urology, Toyota, Northside Hospital Cancer Institute, the Chick-Fil-A Peach Bowl, UPS, and The Coca-Cola Company.

If you’re interested in attending this year’s luncheon, visit the ProstAware website for more information and to buy tickets!

Lenz recently partnered with Dr. Scott Miller of Georgia Urology to revamp and relaunch his practice website. The new ScottDMillerMD.com features an enhanced, mobile-friendly design, reorganized content, a gallery of Dr. Miller’s media appearances, and more.

Take a look at Dr. Miller’s new website!

Allison Miller created the following article during her 2017 summer internship at Lenz.

Only eight short weeks ago, I began an internship in the creative department at a small (but influential) marketing firm known as Lenz.

Like every summer, time went by too fast. Before I say goodbye for now, here are five of the most influential things I learned during my time as a LENZtern.

Community matters.

While I spent most of my internship working at a desk, there were times when I was able to explore the area around the office – and in turn, learn about the community that surrounds it.

The highlight of every day is walking through the One West Court Square building in the morning and being greeted by the security guard, Tony.

“Good morning, Allison! I hope you have a wonderful Monday / Tuesday / Wednesday / Thursday / Friday.” Though our conversations are short and similar each time, it is always a pleasure being greeted by such an optimistic member of the community.

“Thank You” goes a long way.

“Thank you” notes are common practice in the world of business. At Lenz, however, everyone goes beyond expectations by thanking anyone and everyone for things as small as fixing the lock on a door to things as big as getting treated for lunch.

Experiencing such great appreciation firsthand really showed me how much better it feels when someone thanks you for your effort. I have found that it effortlessly promotes a healthy, happy work environment.

Collaboration is the key to success.

The most inspiring work I have done this summer has been created through some form of working with my supervisors and the other intern, Laura. Whether it was creating graphics or generating content for a client, my best work was generated through collaboration.

Because we specialize in building brands, almost every project I did was shaped by previous work. While trying to stay on brand with graphics can be limiting, I was actually intrigued by the challenge of creating something unique within brand guidelines.

Lenz is more than just a business.

I was originally drawn to Lenz because of the effort put into creating a great experience for clients and community members. Richard founded Lenz on the basis of “rejecting the negative reputation of the marketing industry and using the same tools for positive change.”

As my experience progressed, I could see just how much that statement was truly applied to company work ethic. At Lenz, everyone pays attention to detail, thinks outside the box, and goes above and beyond what is asked to ensure that everyone who interacts with our team leaves feeling great.

An internship is more than just a job.

My internship was typical in that I worked a simple 9-5 shift Monday through Friday. However, I found that when the clock stopped, my experience did not.

During the first week, Richard sent Laura and me an article titled The Other Sixteen Hours of Your Internship. The article described how an internship is so much more than a job; an internship is an experience. What I chose to do with my hours outside the office mattered as much as official work.

From working at my desk – to building relationships with professionals in my field – to chasing squirrels on the roof, I can say that my experience at Lenz was like no other in the best way imaginable.

For more than ten years, the Lenz team has partnered with Georgia Retina — one of the largest retina-only medical practices in the southeastern United States — providing marketing services including strategy, consultation, digital and social content, print production, and more.

During this time, there have been significant changes in the digital world, from improved understanding of user experience (UX), to the increased importance of search engine optimization (SEO) and the rise in mobile Internet use. Considering this evolving landscape, the Lenz team recommended Georgia Retina consider a website re-design and development.

The finished product is a more modern, functional, and stylish site designed to thrive in today’s digital world and still convey Georgia Retina’s tradition of excellence, expertise, and values.

Take a look at the difference 10 years can make!

New Site: 

Previous Site:

 

 

 

 

 

 

 

Lenz is proud to work with SouthCoast Health, a multi-specialty practice based in Savannah with 18 treatment locations and more than 120 healthcare providers.

We recently helped the practice promote its 20th anniversary, as well as its best-in-class pediatric services.

Take a look!

Within the current marketing landscape, having a top-notch website is no longer a “nice-to-have,” but instead a vital arm of any successful business. With this in mind, the Lenz team is constantly working to produce sites that artfully showcase our clients’ services while also providing seamless functionality. Here are two recent website projects we had the pleasure of developing.

285@400 PROJECT:

Most people who live in Atlanta know the struggle of driving through traffic. The Georgia Department of Transportation aims to help with the 285@400 Project at Perimeter Center. Lenz partnered with the Perimeter Community Improvement Districts to build the website, 285at400.org, that strives to identify construction sites along the I-285/ SR 400 interchange. The website will be continuously updated to reflect the progress of the project. As things move forward, more information will be available on the site.

“The 285@400 Project website was an interesting challenge,” VP John R. Lenz explained. “We needed to launch the site while dealing with a paucity of information, since the details of project timelines and construction schedules were not yet released in time of launch for the site. We designed something simple but illustrative of the area.”

Check out the website for 285@400 Project. 

AFFINITY KITCHEN & BATH:

When you first arrive at Affinity Kitchen and Bath’s new website, envy-inducing images of sleek, beautiful renovation work are the clear focal point. These images are paired with a clean, modern layout and navigation, matching the style of the work produced by this family-owned business.

According to VP John R. Lenz, the process of translating this organization’s artful style into a digital space was relatively straightforward. “These intricate projects speak for themselves,” he said. “You know you’re going to be working with professionals the minute you see the home page.”

See Affinity Kitchen and Bath’s website for yourself.