By Mike Killeen Lucinda Williams recently told Rolling Stone magazine of an early meeting with a Columbia Records executive. “He said, ‘You have a lot of potential, but you need to work on your songs. None of them have bridges.’ After the meeting, I got out my Bob...
You Should Know: Meisa Salaita and Jordan Rose
Superheroes are often depicted wearing capes and flying around bustling cities in their bright and extravagant costumes. Jordan Rose and Meisa Salaita may not look the part, but they have become superheroes in their own important way by celebrating and promoting...
Lenz is proud to present the 2017 Amplify Decatur Music Festival on April 22, 2017
Lenz is proud to present the 2017 Amplify Decatur Music Festival—to be held outdoors on the Decatur square on Saturday, April 22. The event is produced in partnership with Eddie’s Attic and will feature three-time Grammy Award winner, Lucinda Williams and her band....
7 Thoughts on Healthcare Marketing
VP of Marketing Mike Killeen recently spoke to a healthcare marketing class at Valdosta State University. Here are the notes from Mike’s presentation. 1. Marketing healthcare is noble work It connects doctors and patients who need them Marketing often gets a bad rap....
Lenz is proud to support the Atlanta Science Festival
Mark your calendars! The 2017 Atlanta Science Festival will be held March 14 – 25 and will feature over 100 events plus one big party (the Exploration Expo) across locations throughout the city of Atlanta. Lenz is proud to be the marketing agency and a sponsor for the...
Lenz and WABE co-sponsor Classical Brunch at City Winery
Lenz is proud to be co-sponsoring a Classical Brunch at City Winery on Sunday, December 4th from noon to 3 PM. Attendees of the brunch will be treated to a full classical show hosted by radio personality Lois Reitzes. In addition to hosting several WABE 90.1 programs,...
We be ‘Festin’!
By Richard J. Lenz When you work in a particular field, it shapes your worldview. Many times, I catch myself examining culture, business, and interpersonal relationships as the inevitable products and outcomes of communications, which is the essence of marketing. Kind...
Content is King in Healthcare, Too.
In the marketing industry, “content is king” is a popular cliché.
The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on the Internet…” (see Netflix) and “No company is too small to participate” (see the millions of small businesses with a Wordpress blog).
“Content” is shorthand for the engaging parts of your web presence—the blogs, photos, and videos, for example—that intend to connect with audiences rather than convert, or sell. And while some think of content purely through the prism of search engine optimization, a proper content strategy holistically considers the entirety of the user experience (another cliché) from the search query through the on-site conversion.
In other words, getting people to your site is the first step, but they also need to find what they’re looking for, have a fulfilling visit, and eventually buy something from you.
Our Favorite Small Business Logos
The right logo can give even the smallest of businesses the biggest brand identities. Here are some of the Lenz team’s favorite small business logo designs.
The Power of the Past: Nostalgia Marketing
We’ve all experienced the moment when a song on the radio instantly transports you back to the exact place and time you first heard it. Or when the aroma of a food or perfume immediately brings to mind a particular memory from your past. That feeling is nostalgia, and...