Lenz appreciates a clean and comprehensive website design, and had a blast revamping All Exterminating’s home on the web. All Exterminating is a family owned and operated termite and pest control company in Cumming.
Check out the newly designed site below along with a snapshot of what it looked like previously:
New design:
Old design:
Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.
Lenz recently developed an infographic illustrating SouthCoast Health’s comprehensive healthcare services and benefits. From pediatrics to geriatrics, from sore throats to surgery, from well visits to weekend urgent care and everything in between, SouthCoast Health supports its patients every step of the way.
See below for the infographic Lenz designed!
Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.
For more powerful and effective healthcare marketing, doctors should tell their patients’ success stories. One fantastic method for doing this is through patient testimonial videos.
A common approach many doctors take in trying to promote themselves and their practice is to highlight their training and certifications. However, more than a physician’s credentials or accolades, prospective patients are interested in hearing the stories of people who’ve entrusted their care to a medical practice. When potential patients start researching which provider to turn to for their healthcare needs, a positive patient success story not only speaks to the quality of the health practice but also enables the researcher to associate positive emotions alongside the name of the practice. Potential patients can relate to other patients more than they can a doctor, so they better understand the benefit of seeking improved health when a fellow patient discusses it and walks them through their real-life experience.
One of the most powerful ways to tell patient stories is through testimonial videos. More than ever, videos resonate in a sea of social media and website content, creating a powerful package that helps garner more trust in the practice. Since social platforms such as Facebook auto-play videos directly uploaded to a consumer’s feed, Lenz usually sees an increase in social engagement and web traffic after promoting a patient testimonial video.
Here are a few patient testimonial videos Lenz produced to tell patients’ success stories!
PT Solutions Patient Triumph videos
Interested in working with Lenz to help market your healthcare practice or services? Contact us here today or give us a ring at 404-373-2021.
Lenz is proud of its dedication to supporting environmental causes. Take a look at our recent work for Chautauqua for the Georgia Coast, a conference designed to raise awareness for preserving one of our state’s greatest treasures.
Chautauqua invitation design:
Chautauqua program book design:
Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.
To help market the Atlanta Center for Medical Research’s recent study on major depressive disorder, Lenz designed and secured a premium placement for an advertisement in the April 2018 issue of Creative Loafing.
Interested in working with Lenz for your design and branding needs? Contact us here today or give us a call at 404-373-2021.
Lenz recently helped Sundial Charter Tours develop a new visual identity and website.
Sundial Charters is a nature and charter boat company located on Tybee Island, Georgia. They offer daily and year-round trips that include dolphin watching, crabbing, cast netting, fossil hunting, birding, light tackle fishing, hiking the barrier islands, and salt marsh ecology.
Interested in working with Lenz for your design and branding needs? Contact us here today or give us a ring at 404-373-2021.
Lenz recently partnered with Avant Gynecology, formerly known as McDaniel and Durrett, to launch the practice’s new brand identity.
From creating the practice’s new name to developing its logo and website, Lenz aimed to ensure that the practice’s high quality and professional reputation was well represented.
Check out the new Avant Gynecology brand, business collateral, and website!
Interested in working with Lenz for your design and branding needs? Contact us here today or give us a ring at 404-373-2021.
If you have followed Lenz for a while, it is no secret that we help The Atlanta Science Festival celebrate science, technology, engineering, and math (STEM) during an annual two-week festival consisting of more than 100 events and a grand finale: The Exploration Expo. The Atlanta Science Festival takes place in March of every year, but what about when the festival is over? Does science programming just end in Atlanta? The answer is no. It is just the beginning to the science calendar for Atlanta.
The founders of the Festival partnered with Lenz to launch Science ATL, an organization that strives to increase public interest in and appreciation of science. To do so, Science ATL creates and promotes easy access points to science, technology, engineering, and math. Lenz advised on the organization’s name, crafted the logo and brand identity, and designed the website. The very first installment of Science ATL is The Science Scene, a 12 month calendar that details every science-related event and workshop inside and outside of the perimeter. The mission of the organization is simple: bringing people together through the wonder of science.
Lenz is committed to STEM education, programming, and celebration of science in our community. We are proud of what our clients have accomplished and love partnering with them to help them accomplish even more. Be on the lookout for more science from Science ATL in the coming months!
Lenz Marketing helped develop and successfully execute an integrated marketing campaign for the Emory University School of Law’s Juris Master degree. The Juris Master (JM) degree offers the opportunity for professionals to advance in their careers by gaining a better grounding in law and regulation. Already having been an established on-campus degree, Emory Law launched an online option for the program, and partnered with Lenz to help market this new opportunity.
The campaign Lenz created with Emory Law included print, radio, video, PR, and digital advertising that ran from January – June 2017, to match the school’s matriculation trends and needs. With the help of Emory Law’s team, Lenz designed a campaign that was visually integrated through every arm of the campaign. Lenz made sure online ads looked like the print ads, which would look like the landing page, and so on. Additionally, the copy we generated for radio ads which ran on NPR and WSB was echoed in all other campaign materials.
Partnering with a digital vendor to build and launch the SEM campaign, the Lenz team was very hands-on with the strategy of audience targeting and segmenting, building keywords, creating creative units, and implementing, analyzing, and reporting on campaign performance. Lenz and its digital partner, Cox Media Group, tracked leads from every source, not just the initial conversion (defined as website inquiries), but through the entire matriculation funnel to learn which leads were turning into accepted students. Throughout the course of the campaign, we continually optimized bid strategies, creative units, key terms, and targeting.
The campaign performed extremely well, driving the leads needed to fill the classes for the new online program. Due to the success of the campaign, we relaunched in the Fall of 2017 and again in January 2018. We have also begun marketing new degrees for Emory Law, based on the success of this one. Lenz is thrilled to see such a well-planned campaign yield such impressive results we’re excited to see what more we can achieve.
Mark your calendar! The 2018 Atlanta Science Festival will be held March 9 – 24 and will feature more than 100 events across metro Atlanta, plus one big party: the Exploration Expo at Piedmont Park on March 24! Lenz is the marketing agency of record for the festival, and a Gold level sponsor, providing marketing strategy and consultation, advertising, public relations, graphic design, and social media services. It’s all done to promote Atlanta’s annual celebration of technology and science.
Here’s the event booklet, designed by Lenz and packed with the festival schedule, event details, and more!
Just in time for this year’s festival, Lenz also gave Atlanta Science Festival’s website a major upgrade! Check out the new design below!
Lenz recently introduced the festival mascot, A.L.E.X. who joined us at the 2018 Atlanta Science Festival kick-off party, hosted at the Delta Flight Museum. We loved seeing our beloved, pink astronaut come to life and interact with event attendees. Here are some pics from the occasion.
The Atlanta Science Festival welcomes people of all ages to explore the science and technology in Atlanta and to see how science is connected to all parts of their lives. Scientists and educators from museums, local schools, universities, and companies will uncover mysteries and explain discoveries in a variety of hands-on activities, facility tours, stimulating presentations, and riveting performances to expand the community of science enthusiasts and inspire a new generation of curious thinkers. Over the course of the festival, 100+ activities and events will be held that are suited for young children to adults. To close off the celebration, the Atlanta Science Festival will host the Exploration Expo in Piedmont Park, Atlanta’s biggest interactive science event that is free and open to the public on March 24th.
To learn more, visit the Atlanta Science Festival’s website!
