Lenz launches new website for Georgia Vascular Institute

Lenz recently developed a new website for Georgia Vascular Insitute (GVI), a vascular and interventional radiology practice with three Metro Atlanta locations: thegvi.com.

GVI’s physicians, Dr. Kevin Carson and Dr. Sendhil Subramanian, provide a wide range of procedures utilizing minimally invasive techniques including uterine fibroid embolization, varicose and spider vein therapies, treatment of peripheral arterial disease (PAD), cancer treatments, dialysis access care, central line placements, kyphoplasty/vertebroplasty, nephrostomy and biliary tube placements, and many more.

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Lenz proudly supports the 7th annual PT Solutions Allatoona Triathlon

Lenz is proud to be the Presenting Sponsor of the 7th annual PT Solutions Allatoona Triathlon. The race takes place on June 25 at the Dallas Landing Park on Lake Allatoona in Acworth, Georgia and will be raising money to support the Rally Foundation for Childhood Cancer Research.

PT Solutions Physical Therapy is a great organization and a fantastic client,” said Lenz CEO Richard Lenz. “We are honored to have the opportunity to support this wonderful event and the important cause of childhood cancer research.”

In addition to the event sponsorship, the Lenz team is providing social media, public relations, and advertising services for this event.

Interested in participating? The PT Solutions Allatoona Triathlon caters to both beginners and experts. The sprint triathlon consists of an inviting 500m swim at Dallas Landing, a beautiful 16-mile bike course, and a 5K run leading into Historic Downtown Acworth, GA. Join the fun and support the important work of the Rally Foundation for Childhood Cancer Research by registering on or before June 18!

Before you go, get in the racing spirit by checking out the Allatoona Triathlon promotional video created by the Lenz team:

Lenz Commemorates 25th Anniversary by Installing Voice Mail for Rochelle Miller, Bookkeeper

In commemoration of its 25th anniversary, Lenz, an integrated marketing company located in Decatur, recently announced the addition of Rochelle Miller, bookkeeper, to its office-wide, turn-key voicemail system, which records retrievable incoming phone messages and stores them in a centralized digital repository.
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Lenz brings beautiful design to an environmental cause

Lenz is proud of its long history supporting environmental causes. Take a look at our recent work for Chautauqua for the Georgia Coast, a conference designed to gather support for preserving one of our state’s greatest treasures.

2017 PROGRAM

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Creating Confidence: Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare. And it recognizes that urology comes with particular sensitivities and considerations.

“The service offerings provided by Georgia Urology are critical, sometimes even life-saving,” said Accounts Supervisor Christine Mahin, who leads the Georgia Urology account for Lenz. “But we also knew they involved medical issues many people feel embarrassed and ashamed to discuss or seek help for. So, we asked ourselves: What does Georgia Urology offer patients that other practices do not?”

Following extensive research and after receiving important insights from the leadership at Georgia Urology, the Lenz team established a campaign theme that embodies Georgia Urology’s value to patients: confidence.

The concept was first articulated in a 60-second radio ad written by Lenz VP of Marketing, Mike Killeen:

Confidence.

It seems to be the missing ingredient in healthcare today.

We know more about the human body than ever before, benefit from cutting-edge research, and have access to medical technology that previous generations would have never dreamed of.

Yet, when it comes time to decide what to do for you and your family’s health, the choices can be overwhelming.

With something so important, you deserve a partner that you believe in. That’s called confidence. And it’s exactly what you get with Georgia Urology.

The concept of confidence speaks to how Georgia Urology’s patients feel when interacting with their care team, and when living their everyday lives. They are confident that they have chosen the right practice to care for them, that they are receiving the best, most appropriate treatments for their condition, and that they can confide in their care provider.

Similarly, Georgia Urology helps its patients live life freely and confidently, without worrying about the potential social impacts of their urological condition.

Lenz Creative Director Ben Barnes described the nuances behind developing visuals to fit this creative concept. “While every ad may not say ‘confidence’ directly, it’s the whole idea behind it that really counts. The idea we wanted to convey is that you can talk to your urologist without fear at Georgia Urology.”

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 The Lenz design team relied heavily on both overt and subtle design elements to effectively bring the “Confidence” concept to life in a visual way.

The black-and-white imagery helped address the often serious, sensitive nature of the conditions Georgia Urology treats. Images were intentionally cropped to omit the faces of the primary subjects, making it easier for consumers to insert themselves into the scenarios displayed. Everyday situations were often conveyed in the artwork to make the messaging relatable. The green arrow framing the primary text intentionally elicits a shield, bringing associations of protection and guardianship to Georgia Urology’s name.

Finally, the Lenz Interactive team worked hand-in-hand with the design team to update the Georgia Urology website so that it harmonized with the campaign aesthetic. Lenz wanted to make sure the campaign was fully integrated: from billboards to the website. We strove visually to assure those who searched for the Georgia Urology brand online knew they were at the right place when they reached the homepage.

WEBSITE

The Georgia Urology “Confidence” campaign is being extended throughout print, broadcast, and digital mediums in the Metro Atlanta market. The Lenz team is excited to continue to assist in developing Georgia Urology’s brand and promoting the confidence they provide their patients every day.

At Lenz, we love working with our clients to develop strategic and creative concepts to help them meet their goals. To learn more about our process, our team, and how we can help your business, click here.

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Lenz Media Relations Manager Pens Travel Story in AJC

Lenz Media Relations Manager, Jon Waterhouse, recently penned a Florida travel story for the Atlanta Journal-Constitution, the city’s daily newspaper. The article appeared as a two-page spread in the May 7 edition. Jon reports on vacation options for families, art enthusiasts, history buffs, and sports and recreation lovers. He also lists nine Florida dining options worth a bite. Check out the online version here: http://on-ajc.com/2qsAWr4

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A look inside Lenz’s branding of the Amplify Decatur Music Festival

Lenz Creative Director Ben Barnes recently developed the visual identity for the Amplify Decatur Music Festival, including its family of logos, event swag, and environmental design. The festival was presented by Lenz, headlined by Lucinda Williams, and raised $40,000 to help Decatur Cooperative Ministry prevent and alleviate homelessness in Decatur and DeKalb County.

Lenz creative director Ben Barnes said he wanted to develop a brand for the festival that supported its strategic goals. “I wanted to make sure the festival’s brand was an extension of the existing concert series, but also something that really spoke to the nature of the festival,” he said. “Outdoor events have very unique design challenges and Amplify Decatur Music Festival is no different. By developing a diverse range of logos and icons that speak the same visual language, we’re able to successfully meet those challenges while making the festival experience feel cohesive from beginning to end.”

Next year’s Amplify Decatur Music Festival will be held April 14, 2018.

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Event Swag

Amplify Decatur Music Festival Stage

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Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz recently presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

Since the first Amplify event (formerly known as Poverty Is Real) in 2011, Amplify has helped to raise more than $150,000 for DCM. Each year, Lenz has served as the presenting sponsor. Amplify was founded by Lenz partner and Vice President of Marketing Mike Killeen, who remains an Amplify board member. Christine Mahin, Lenz Marketing’s Accounts Supervisor, who helped plan and produce the inaugural Amplify Decatur Music Festival in 2016, served as festival director this year. Lenz President and CEO Richard J. Lenz serves as the Chair of the Amplify Advisory Board. And the entire Lenz team contributed to the marketing and production of the event.

On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.

“Anyone who attended the event will recognize how special this community is, as hundreds of volunteers, sponsors, restaurants, beer vendors, citizens, city officials, police force, and artists came together to create a magical night,” said Richard Lenz. “It takes a village to put on a great event like we experienced, and I can’t thank them enough. I was lucky enough to spend time with Lucinda and she said she was impressed with the event and audience, which meant a lot.”

Amplify Decatur also featured a four-night stand at historic Eddie’s Attic, featuring Caroline Herring, Leopold & His Fiction, Scott Miller, Bob Sima, and Angie Keilhauer. On April 30, it culminated with the Bob Dylan vs. The Band cover night featuring seven local and regional acts.

Major sponsors included WABE 90.1 FM, The Pinewood, Lockman Homebuilding, The Leafmore Group, Decatur Package Store, Natalie Gregory, and Iris and Bruce Feinberg. Additional sponsors included AtlantaBen.com, Georgia Urology, Hall, Booth, Smith, First Baptist Decatur, Courtyard Marriott, Oakhurst Realty Partners, Plumb Works, Creative Loafing, Scott D. Miller M.D., McCurdy & Candler LLC, Private Bank of Decatur, Verisol Partners, Travis Grubb Residential, Decatur Rotary Club, North Decatur Methodist Church, 97.1 The River, Brick Store Pub, Decatur Presbyterian Church, Decatur CD, Oakhurst Baptist Church, Dynamo Swim Club, Holy Trinity Parish, The Arlo, and New Chance Signs.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.

Scroll down to view some of the photos from this amazing event!