Lenz Celebrates Another Successful Decatur Book Festival

The 11th annual AJC Decatur Book Festival Presented By DeKalb Medical was, well, one for the books!

Hundreds of authors, beautiful weather, record crowds…this one had it all.

Lenz is proud to be a founding sponsor of the Festival, and has served as DBF’s marketing agency since the its inception, providing marketing, advertising, PR, graphic design, and social media services.

In celebration of another successful Festival, Lenz produced this video:

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We be ‘Festin’!

By Richard J. Lenz

When you work in a particular field, it shapes your worldview. Many times, I catch myself examining culture, business, and interpersonal relationships as the inevitable products and outcomes of communications, which is the essence of marketing. Kind of like, “Communications is Everything, and Everything is Communications.”

My usual elevator speech, somewhat tongue-in-cheek, is this: We use the evil tools and methods of advertising, communications, and marketing persuasion to advance the causes, people, organizations, and corporations that we believe are making a positive difference in the world. Through Lenz, we are trying to make a difference.

Lenz has viewed “Events” as communications and marketing as well, and has used events to advance our clients’ businesses in many ways.

This weekend, starting Friday night, is the AJC Decatur Book Festival, which has turned into, ahem, a Bookzilla of a book festival. Lenz’s efforts on the Festival started in 2005, when Daren Wang walked into my office and asked if we would be interested in helping to launch the book festival that the South needed.

As an author, editor, designer, and publisher of books, I told him, This is your lucky day!, and we jumped in with both feet. The festival has grown by leaps and bounds, and today requires my entire staff’s effort to support the event in the PR, Digital, Design, Social Media, Advertising, and Promotions areas.

In Decatur, Lenz has also been proud to support, in a variety of ways, the Arts Festival, Wine Festival, and Beer Festival, led by the city and an army of local volunteers and art, wine, and beer aficionados.  Just a few months ago, we helped launch Decatur’s first music festival, Amplify Decatur, which raised funds for Decatur Cooperative Ministry. I believe these events have gone a long way in positively marketing Decatur, which was recently listed first as one of the “Coolest Suburbs in America” on Thrillist.

After the Book Festival tents come down, I know the event I am most looking forward to, and that is the Atlanta Science Festival. Lenz will be working with the festival to help this great idea reach even more people and make a greater impact. Our interest and work on scientific and natural topics goes back to Lenz’s very beginnings, helping to market the Tennessee Aquarium, The U.S. Space and Rocket Center, The Junior Ranger Program, Project Wet, The Schoolyard Habitat Program, and editing and publishing 19 books on America’s greatest natural areas.

If I don’t see you at the Book Festival, I hope I will at the Atlanta Science Festival March 15-25, 2017!

Lenz Helps Amplify Decatur Raise $30,000 for Decatur Cooperative Ministry

amplifyLenz recently helped Amplify Decatur raise $30,000 to aid Decatur Cooperative Ministry’s efforts to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

Lenz is a founding partner of Amplify My Community, the organization that produced the Amplify Concert series, in partnership with Eddie’s Attic, the Southeast’s premier music listening room.

Amplify Decatur has raised and donated more than $110,00 to DCM since 2011; this year’s $30,000 gift is the most an Amplify concert series has generated to date.

“Amplify Decatur is a true win-win,” said Richard Lenz, the company’s president and CEO. “Our team has a lot of fun supporting the event and cause, and also gains great satisfaction knowing that we are helping Amplify and Decatur Cooperative Ministry. Decatur is very important to us, and we know no better way of expressing that than to support this awesome concert series.”

The Grammy-nominated duo The Milk Carton Kids co-headlined the outdoor festival along with bluegrass upstarts Elephant Revival. Also performing were Penny & Sparrow, Eliot Bronson, The Bitteroots, Kristen Englenz, The Dammages, and Magic Birds.

Amplify My Community Executive Director Spencer Smith said Amplify Decatur was a community-wide effort. “It truly takes a whole community to produce this concert series,” he said. “From the sponsors – including our Presenting Sponsor Lenz Marketing who has been with us from the start – to the volunteers, the musicians, and of course all those who attended—we are forever indebted for everyone’s support.”

Amplify Decatur also featured a three-night stand at historic Eddie’s Attic, featuring The Roosevelts, Delta Moon, Dwayne Shivers with Anthony Aparo, and Abbie Gardner and Jesse Terry, as well as a Prince cover night, called “Let’s Go Crazy,” which featured 10 local and regional acts.

Plans are already underway for the 2017 Amplify Decatur Concert Series.

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Lenz Proudly Sponsors Prostaware’s Eighth Annual Blue Ties event for Prostate Cancer Awareness

pa_logo-gpccLenz is proud to support the eighth annual ProstAware Blue Ties Luncheon, benefitting ProstAware, a nonprofit devoted to raising awareness of prostate cancer.

The 2016 Blue Ties Luncheon will be held Friday, September 9 at the Ritz-Carlton Buckhead, and feature a keynote address from Vince and Barbara Dooley, the first family of Georgia Football, as well as a special appearance from Heisman Trophy winner George Rogers. 11-Alive newscaster Jeff Hullinger will emcee the event.

Tickets are $100 and available at Prostaware.org.

Lenz is a diamond level sponsor of this event, alongside Toyota, Northside Hospital, and Georgia Urology.

“ProstAware has done an incredible job of raising awareness for prostate cancer,” Lenz founder and CEO Richard Lenz said. “We are thrilled to support this year’s Blue Ties event, and all that ProstAware will accomplish in the future.”

Now in its eighth year, the annual Blue Ties event raised over $50,000 in 2015. These generous donations will contribute to ProstAware’s year-round educational programing and screening events.

Vince Dooley is best known for guiding the Georgia Bulldogs to the 1980 national title. He was twice named national coach of the year and seven times earned Southeastern Conference coach of the year honors. George Rogers was awarded the Heisman Trophy in 1980 while attending the University of South Carolina, and was a Super Bowl champion during his career in the National Football League.

Prostaware is a 501(c)3 nonprofit organization that has sought to raise awareness of prostate cancer through music, technology and sports since its founding in 2008 by acclaimed prostate surgeon Dr. Scott D. Miller.

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Lenz Helps Develop Brand Identity for Cornerstone Medical Center

Cornerstone_Med_Ctr_Vert_ColorLenz recently helped the former Hutcheson Medical Center in Fort Oglethorpe, Georgia re-open as Cornerstone Medical Center. Lenz partnered with the hospital’s leadership, employees, and community to develop the new name, logo, and visual identity.

Cornerstone Medical Center CEO Jessica Long recently explained the inspiration for the hospital name. “The name comes from the Cornerstone Club, a group of community laborers who made weekly financial contributions from their individual paychecks to expand the Post Hospital and create the Medical Center we know today,” she said. “We feel the name honors the dedication of this community and exemplifies a fresh start and new beginning.”

Cornerstone Medical Center is owned by ApolloMD. The hospital provides emergency medicine, radiology, laboratory services, and a pharmacy.

You Should Know: Susan Clark

susan-clark
Susan Clark’s work has always been a great motivator for her.

In her first job after graduating from Duke University, she worked for a nonprofit group that concentrated on hunger and poverty issues. After earning her MBA from Northwestern University’s prestigious Kellogg School of Management, she worked for SC Johnson and then Eastman Kodak, where she helped people digitally print their pictures.

Later, she served for almost nine years as director of marketing and communications at the High Museum of Art, which proved an innovator both in its decision to double its physical space and in securing exhibitions from the Louvre and from China in the form of the Terracotta Warriors.

From picking leftover crops in fields to launching new products to promoting art exhibitions, Clark has held a range of roles. Presently, as associate dean of marketing and communications at Emory University’s School of Law, Clark has found inspiration in the rule of law.

“On multiple occasions I’ve heard our dean say, ‘People do not starve in Somalia for lack of food; they starve for lack of law,’” Clark said. “I think that is incredibly insightful and important as we consider the role of legal education. Lawyer jokes aside, the importance of law in our society and the smooth running of a fair society — and, particularly as we look at some of the headlines in the news today — the importance of fair application in law today is so critical.”

Clark, who began working at Emory in January 2013, arrived at a challenging time in the world of legal education. According to a recent report in The New York Times, the percentage of recent law school graduates finding work as an attorney at a firm or with a corporation is down by 10 points since it reached its apex in 2007. Part of Clark’s challenge in marketing the law school is to explain the value of a legal education, whether it comes in a traditional three-year program (juris doctor degree) or other offerings, such as the juris master, a masters in law for non-lawyers, or an LLM program, which is a one-year program traditionally, but not exclusively, for foreign lawyers seeking legal training in the United States.

“The approach that Emory Law has taken with expanding its degree offerings in response to a changing legal environment, I think, is really innovative,” Clark said, “and it’s inspiring for me as a marketer to work within an organization that takes an innovative approach.”

Clark, who, during her undergraduate days, thought she would want to work in the U.S. State Department and even did an internship there one summer, said she prefers to work in smaller, more hands-on organizations where she can make an immediate impact. One of her strengths, she believes, is understanding her core audience — no matter where she has worked.

“That has to be at the core of everything that we do, if you’re working in marketing,” she said.

While traveling to Paris to work on a High-Louvre partnership and to China with a terracotta warriors exhibition rank among her favorite work experiences, so does a Salvador Dalí exhibition several years ago. In concert with the High’s education staff, Clark’s team led a grass-roots marketing effort to get college students to come to the museum in the middle of the night. The campaign carried the tag “Dalí ‘til Dawn.”

“We had lines out the door until 4 a.m.,” Clark said. “We couldn’t get people processed fast enough. I remember standing at the membership table at the time. A Georgia Tech student came up to me and said ‘Every clique at Georgia Tech is here tonight!’ It became the ‘it’ thing do for that one night. That was really fun.”

Despite her successes and having traveled the world, Clark said she’s still very much the girl from the middle of nowhere in Maryland. She grew up on a farm of 160 acres in rural Crumpton, Md. (population 324 in 2014), on the Eastern Shore and was the first person in her family to attend college.

She enjoys — not surprisingly — traveling and for 12 years sang in an all-women’s a cappella group in Atlanta called “Octave.” Now, she takes piano lessons at her Decatur home along with her six-year-old daughter.