healthcare Archives - Lenz Marketing

Lenz Presents Free Webinar: Positioning Your Practice for Growth in a Pandemic

The COVID-19 pandemic poses existential threats to the survival of some healthcare practices. It has upended the growth plans of many. And some are now asking how they can continue to grow — even thrive — while continuing to give their patients the best possible care during and after this difficult time. That’s why we’re pleased to announce a new Lenz Webinar, Positioning Your Practice for Growth in a Pandemic.

Register for the free webinar

In this free webinar, presented by Lenz Marketing, we’ll discuss:

How to leverage and strengthen your brand in the midst of this crisis, defining yourself rather than letting events define you.
How to attract new patients and grow your practice during the pandemic.
How to reposition your brand for growth and resilience in the post-COVID world.

This webinar will be a discussion about thriving, not just surviving. We’ll examine the opportunities offered by this momentous time and discuss how you can leverage them for growth. We are all in a collective health and economic crisis. Whatever you do, don’t waste it.

About the Presenters:

About Mike Killeen

Mike is a partner at Lenz and directs client marketing for its healthcare clients. He teaches healthcare marketing to graduate students at Emory University’s Rollins School of Public Health.

About Tom Bell

Tom is a marketing strategist, thought leadership consultant, and brand storyteller with a particular interest and expertise in technology, healthcare, and the arts. He is the co-founder of the content marketing consulting firm, Chronicle.

Interested in joining? Click here to learn more and register for the webinar!

November 4, 2020/by Lenz

Healthcare, Marketing

Georgia Urology Rolls Out “Stop Medical Distancing” Campaign with Assistance from Lenz

As predicted by many medical experts at the beginning of the pandemic, patients across the country are delaying many standard medical appointments out of fear of COVID-19. This phenomenon, also known as “medical distancing,” has serious consequences. Those include delayed diagnosis and treatment of cancers, which are expected to cause thousands of additional deaths in the next decade. Lenz client Georgia Urology, one of the top providers for urologic cancer diagnosis and treatment in Atlanta and the Southeast, decided to take this issue head-on.

GU reached for Lenz to help develop a local extension of the national “Stop Medical Distancing” campaign. The promotional plan included a visual identity, long-form editorial, email distributions to thousands of patients, and social media promotions. Additionally, Lenz armed the practice with the tools needed to spread the word not just through Georgia Urology’s digital networks, but through those of its employees as well.

Find additional elements of the “Stop Medical Distancing” campaign below!

Interested in working with Lenz to promote your healthcare goals? Click here to get in touch.

September 3, 2020/by Lenz

Branding/Design, Healthcare, Marketing

Helping a Company Tell Their Story through Newsletters

This past November, Lenz redesigned Alliance Spine and Pain Centers’ “The Pulse” newsletter, which is distributed monthly to their staff in all 19 locations and 27 physicians. We reinvented the design to include the branding elements introduced in their “Future of Pain Relief” campaign.

In addition, Lenz created and implemented a new patient-focused newsletter. The goal was to help Alliance share its story, company news, and new initiatives to its patients and the public.

If you would like assistance with creating digital content and e-newsletters for your company, click here to reach out to Lenz Marketing.

January 7, 2020/by Lenz

Community, Healthcare, Marketing, Press Releases, Public Relations

Lenz Helps Raise Awareness for Savannah-based Pediatric Cancer Road Race

Screenshot of a snippet of one of the news stories we secured for the Warriors for William 5k.

In 2015, Danielle and Dr. William Webb of SouthCoast Health lost their son, William, to cancer. After suffering this tragedy, the Webbs created the nonprofit Warriors 4 William Foundation to help others facing similar challenges. Its annual Warriors 4 William 5K raises money for childhood cancer research, and, this year, the Lenz media relations team was ecstatic to jump in and help raise awareness.

In 2019, Lenz helped garner media attention from Savannah Morning News, the city’s major daily newspaper, and WTOC, the local CBS affiliate, for the race. You can read the Savannah Morning News article here, and you can read the WTOC article here.

Looking to bring more attention to your cause? Click here to reach out to Lenz Marketing today!