Lenz has partnered with SouthCoast Health, a Savannah-based healthcare provider with 120 healthcare professionals encompassing more than 20 specialties and services, for more than five years. As the COVID-19 crisis swept across the United States, SouthCoast Health recognized it was a crucial time to solidify their telemedicine offerings to ensure community members could safely access the medical care they needed. The practice reached to Lenz for help in developing messaging, promotional assets, and marketing strategy for pushing out this service offering.
Our plan included a comprehensive suite of digital assets that would get the word out to existing and new patients.
https://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.png00Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2020-07-31 20:23:032020-08-03 18:03:49SouthCoast Health Launches Virtual Visits with Assistance from Lenz
5: Cumberland Caverns Live: A live music venue — called the Volcano Room — located 333 feet below ground at a national natural landmark cave in McMinnville, TN.
7: Montgomery Eye: An affiliate of Eye South Partners, this is a complete staff of ophthalmologists, optometrists and trained technical support located in Montgomery, Alabama.
Lenz On Business Brings in Star after Star
Throughout 2019, “Lenz on Business,” the Lenz-owned and produced weekly business talk show on 95.5 FM WSB, featured intimate conversations with an array of business leaders, including John Schuerholz of the Atlanta Braves, Alan Stukalsky with Randstad North America; Catherine Hernandez-Blades with Aflac; Derrick Johnson with UPS; and Pat Warner with Waffle House.
Lenz Takes on the Windy City alongside Preferred Podiatry Group
Lenz had the honor of partnering with Preferred Podiatry Group (PPG) to organize their 2019 PPG Healthcare Summit, assisting the practice with event planning, communications, and execution. The 2019 Summit took place June 21-22, 2019 in Chicago, Illinois and hosted more than 100 affiliated physicians and industry leaders from across the country.
The Summit included exciting Chicago-themed activities, such as an architecture boat cruise down the Chicago River and a Cubs game at Wrigley Field–in addition to educational lectures and panels given by PPG leaders and affiliated physicians. Outstanding members of PPG were also honored throughout the Summit weekend.
Tampa Aesthetic & Plastic Surgery Gets a Rebrand
Lenz developed a new logo and visual identity for Tampa Aesthetic & Plastic Surgery, balancing the practice brand with the personal brand of its lead physician, Dr. Joseph Brown.
Georgia Urology’s Website Redesign and Video Creation
As the stewards of Georgia Urology’s brand, Lenz endeavored to refresh some of the practice’s key assets, including their WSB-TV commercial, recruitment tools.
With the generous help of many Georgia Urology physicians, we updated their television spot–featuring their incredible team, adding a really personal touch from the providers:
Then, after hundreds of hours of work, the team updated the Georgia Urology website: the practice’s digital front door. Along with a newer, cleaner look, the site implemented user-friendly navigation. The optimized design and structure yielded results: increasing online appointment requests by 23% in its first few months live.
Georgia Urology is the largest urology practice in the southeast, and they’re always growing and looking for new, talented providers. To aid in their pursuit of dedicated team members, the Lenz team–with CFF Media–created a powerful recruiting tool to inspire the next generation of Georgia Urology team members.
Atlanta Science Festival Spreads a Love for Science
For four years, Lenz has worked with the phenomenal Atlanta Science Festival (ASF) team. This annual two-week Festival celebrates local science and technology every March, featuring more than 100 events throughout metro Atlanta and reaching 50,000 children and adults annually. Lenz helps ASF with a wide variety of marketing services, including social media, digital content development, website and graphic design, public relations, and advertising. We continued this integrated partnership in 2019, producing updated visuals and strategies for ASF’s owned, earned, and paid media efforts.
2018 Poster:
2019 Visual Update:
Our 2019 efforts produced 81,177,807 advertising impressions, 234 media hits, and 16,547 social media engagements. Additionally, the 2019 festival saw increased attendance numbers across the board — 55,000 total festival attendees (up from 53,000 in 2018) and 29,000 Exploration Expo attendees (up from 25,000 in 2018).
In addition to this ongoing festival work, the Lenz team helped the Atlanta Science Festival develop and solidify its parent identity, Science ATL, which works to bring people together through the wonder of science year-round.
What steps does it take to showcase a brand through video? Lenz knows how, and we were thrilled to create such a video for SouthCoast Health, a healthcare organizations with over 120 healthcare professionals encompassing more than 20 specialties and services.
To start, Lenz developed a script and storyboard for the video before procuring the vendor for the video. We also served as the intermediary between the client and the production team for the film schedule, production, set, and talent needs. Following, we helped to oversee the rounds of edits and feedback on the rough cuts of the footage drafted.
Check out the final video below!
The Team Helps Celebrate the Arrival of Spring with the Brookhaven Cherry Blossom Festival
What do you get when you mix incredible live entertainment, a whimsical artist market featuring 100 regional artisans, a Kidz Zone loaded with fun, the popular “Pet World,” a Classic Car Show, a delicious food court and a Peachtree Road Race qualifier to kick the whole thing off – all set in a beautiful park? The Brookhaven Cherry Blossom Festival, which ushers in the springtime on March 30 and 31 from 10 am to 6 pm Blackburn Park, a true landmark of the hopping City of Brookhaven – just 15 minutes north of downtown Atlanta!
Lenz Marketing was proud to work with Brookhaven Cherry Blossom Festival to promote their weekend-long event, and we had a blast while doing it. Check out some of our favorite social posts from 2019 here:
SEO Analysis and Consultation for Wrench Group
The Wrench Group, LLC is a national leader in home maintenance, repair and replacement services specializing in heating, ventilation, air conditioning, plumbing, and electrical services. In 2019, they approached Lenz and asked for our expert team to study some of their biggest affiliated companies’ blog traffic in order to implement a successful SEO strategy that would allow their website content to flourish. As SEO enthusiasts, Lenz was excited to tackle the task, and help Wrench Group optimize its online presence.
Organizing and Orchestrating an EyeSouth Partners Retreat
Lenz spent six months planning and producing a three-day continuing education retreat for EyeSouth Partners affiliated doctors and their families. Held at the luxurious Boca Raton Resort from January 11-13, 2019, the weekend consisted of educational lectures, group beach activities, and bountiful amounts of food and fun.
EyeSouth Partners branded doctor’s pin
T-shirt design for beach activity
Group photo of EyeSouth Partners affiliated doctors
Lenz Extends Marketing and Social Media Reach for Cumberland Caverns Live
Cumberland Caverns Live, a recent addition to the Southeast music scene, tapped Lenz to develop its marketing and social media brand, following its inaugural season in 2018. Artists like the Allman Betts Band, John Stuckley Trio, Deer Tick, and Devotchka have played memorable shows 333 feet below ground. Those performances were inside the visually striking and sonically rich World Famous Volcano Room at Cumberland Caverns in McMinnville, Tennessee.
To help raise CCL’s visibility and grow its audience for 2019, Lenz deployed an efficient marketing strategy including content creation, paid social, and targeted radio, digital, and print advertising. Lenz created new visual assets leveraging CCL’s striking performance imagery and band photography. Our team upgraded CCL’s social media channels, such as Facebook, Twitter, and Instagram, with consistent content cadence and high quality visual imagery. We also forged advertising partnerships with music and specialty publications in nearby markets like Nashville and Chattanooga such as Lightning 100 and Nashville Scene.
2019’s season was Cumberland Caverns Live’s best yet. While the live entertainment industry regroups from COVID-19 this year, we are working to make 2021 even better for our client.
Doubling Campaign Numbers with Emory
2019 marked the third year of our successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign leveraged traditional media (radio, print, PR), with targeted digital tools such as Google Ads, remarketing, and Facebook with customized messaging according to geography and concentration.
And in 2019, our partners within the law school charged Lenz with taking the campaign to the next level: they asked us to generate 50% more inquiries from prospective students compared to the previous year. To do this, Lenz amplified its digital strategy and took the campaign national: targeting geographies like Washington D.C., Austin, TX, Orlando, FL, Raleigh-Durham, NC, Virginia, and beyond. Coupled with strategic print, radio, and streaming campaigns, the campaign delivered: by the end, it had yielded almost 60% more inquiries than the previous year–more than 500 conversions in fewer than twenty weeks.
Plus, the campaign got a face-lift, embracing all new images and graphics, now unique to the degree.
Helping Marietta Plastic Surgery expand its reach via Pinterest
Lenz helped Marietta Plastic Surgery extend their reach to Pinterest this year. In addition to being a successful marketing tool, Pinterest also functions as a search platform, which helps prospective patients find relevant resources and updates in real-time. Marietta Plastic Surgery’s Pinterest is already off to a strong start with a curated mix of promotional practice materials and relatable lifestyle content boards. To see examples of those, click here for the Marietta Plastic Surgery “Meet Our Doctors board and the quotes board.
If you are looking to elevate your marketing, Lenz is here to help. Click here to reach out to us or give us a call at 404-373-2021.
As many of Lenz’s clients contended with the onset of COVID-19, our team strategized communication plans for practices to educate and update their patient bases. Through these content strategies, we helped explain shifting procedures, safety precautions, new telemedicine operations, and reopening plans.
Georgia Urology—the largest urology practice in the southeast, with 50 physicians and more than 30 locations—faced the challenge of keeping their large patient base up to date on near-constant changes to their operation. Lenz stepped in and worked with the internal marketing team to disseminate information through a wide array of digital channels, helping the practice remain a trusted source of information for its patients.
Due in part to Georgia Urology and Lenz’s collaboration, the practice saw several record months of online engagement:
Seven e-blasts/e-newsletters with the best performing metrics ever with 3,678 clicks and 45,500+ opens. The sendouts drove +99% more traffic to the site and +670% higher appointment requests than an average day
10+ design projects
18 blogs and new posts published March-May, receiving more than 7k pageviews
10+ web projects including a new telemedicine hub, video library, updated content, and optimizations to the site
An initiative of activating Georgia Urology physicians to make and publish YouTube videos for patients
March 31 and April 30, 2020 were two of the three best-performing days in the website’s history in terms of traffic coming to the site
Online appointment requests saw unprecedented numbers with 1,414% higher-than-average submissions in Q1 and 2,578% more in April.
PR efforts garnered 121 media hits in the first quarter of 2020, with a focus on the practice’s adoption of telemedicine
Lenz loves working with the Atlanta Science Festival, an annual two-week Festival celebrating science and technology every March. ASF features more than 100 events throughout metro Atlanta, reaching 50,000 children and adults each year. For the 2020 festival season, Lenz created a visual identity that encompasses the Festival’s mission, the theme of this year’s conference, and the work ASF does for our community. The result is this stunning poster developed by the Lenz Creative Team.
From there, Lenz Art Director Scott Sanders collaborated with the media department to develop a comprehensive suite of graphics for digital and social media content. Examples include Facebook event covers, newsletters, and promotional designs to spotlight events.
Check out the images below!
If you would like assistance with branded designs or media content, the experts at Lenz Marketing are here to help. Click here to reach out to us.
https://www.lenzmarketing.com/wp-content/uploads/2020/02/83316125_2983415701670244_3864729980894183424_n.jpg360820Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2020-02-24 21:38:332020-02-24 21:38:33Celebrating the Love of Science through Killer Design
Lenz Marketing recently tackled giving Covington Women’s Health Specialists’ website an updated look, improving design and functionality. A women-led gynecology center based in Covington, Georgia, this medical group is focused on giving other women high-quality medical care. The website needed to reflect their practice’s goals, and our creative and website design departments were happy to take on the task.
https://www.lenzmarketing.com/wp-content/uploads/2020/02/Screen-Shot-2020-02-24-at-4.17.09-PM.png7551697Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2020-02-24 21:24:022020-02-24 21:24:02Covington Women’s Health Specialists Website Gets a Refresh
The American Oncology Network recently partnered with Lenz Marketing to design, develop, and launch its new website. AON is an alliance of physicians and seasoned healthcare leaders partnering to ensure the long-term success of community oncology. They work with physicians and their practices to help them navigate the complex healthcare landscape, improve quality of care, and elevate community oncology.
Lenz’s goal for this national organization was to create a website that would help physicians and patients alike understand AON’s mission in addition to elevating its brand. In order to do this, Lenz’s Creative Director Ben Barnes and Art Director Scott Sanders collaborated with the AON team to design the site, which includes sections “For Patients” and “For Physicians.” From there, Lenz Lead Web Developer Ricky Pattillo and Web Developer Lizzi Skipper developed and launched the site, which includes a content management system, is responsive, and SEO optimized.
https://www.lenzmarketing.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-27-at-1.12.30-PM.png8261780Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2020-01-27 18:05:592020-02-06 17:38:08Lenz Partners with American Oncology Network to Launch New Website
For the past eight years, Lenz has designed annual calendars for Georgia Retina, one of the largest retina-only medical practices in the southeastern United States. From design, production, to mailing, Lenz has a hand in ensuring all of these B2B marketing elements are completed in an efficient manner.
Check out some design examples from the calendar below, and also see photos of the team working to ship these calendars to every OD, MD, and referring practice that Georgia Retina is associated with.
https://www.lenzmarketing.com/wp-content/uploads/2019/12/Lenzcalendarblogphoto-2.jpg30244032Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2019-12-17 18:43:142019-12-27 18:21:15Georgia Retina Produces Annual B2B Marketing Assets with Help From Lenz
SouthCoast Health, a healthcare facility with over 120 healthcare professionals encompassing more than 20 specialties and services, recently accepted three more physicians to its award-winning team. In order to help get the word out, Lenz created and facilitated a marketing plan.
On top of running a paid social video campaign and a corresponding engagement campaign, we assisted in creating three high-quality videos that told the story of all three of the doctors. In addition, multiple PR hits were acquired with local presses, such as this interview on WTOC Mid-Morning Live.
https://www.lenzmarketing.com/wp-content/uploads/2019/12/schnewdoctorsblogphoto.jpg481726Lenzhttps://www.lenzmarketing.com/wp-content/uploads/2017/05/logo-1.pngLenz2019-12-17 18:32:362019-12-17 18:32:36SouthCoast Health Announces Three New Physicians with Help from Lenz
One of #TeamLenz’s favorite things to do for our clients is to write patient success stories. We love showcasing the ability, empathy, and hard work of the excellent clinicians we get to call clients.
