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Our Favorite Small Business Logos

The right logo can give even the smallest of businesses the biggest brand identities. Here are some of the Lenz team’s favorite small business logo designs.

village-vets-logo

new-vinson-logo

worthmorelogo

new-verb-logo

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The Power of the Past: Nostalgia Marketing

Nostalgia Casette

We’ve all experienced the moment when a song on the radio instantly transports you back to the exact place and time you first heard it. Or when the aroma of a food or perfume immediately brings to mind a particular memory from your past.

That feeling is nostalgia, and it’s an undeniably powerful psychological trigger. And if you’re paying attention, you can find it in marketing messages all around you.

BMW chose the nostalgia route for its ad in the 2015 Super Bowl, one of the single most visible marketing platforms in the world. National brands from The Chicago Cubs to Pepsi celebrated October 21, 2015 as Back to the Future day to mark the date when Marty McFly arrives to the “future” in the 1989 blockbuster. Buzzfeed has become one of the web’s most visited content sites due in part to its seemingly never-ending “Remember When” listicles. Throwback Thursday’s photos are a top trending social topic on a weekly basis. The list of nostalgia marketing in action could go on and on.

But why is nostalgia an effective marketing tool? According to this New York Times article, it’s actually a bittersweet feeling associated with longing for meaningful events in the past that involved people we’re close to like friends, family, and significant others. Its effects are inherently positive and emotional, ranging from enhanced moods and reduced stress to positive feelings about the future.

In short, reliving happy memories of the past can help you feel good about the future. If your company’s marketing can make people feel good, they will be more inclined to become brand loyalists and sing your praises to their own friends and families.

But how can you capitalize on the power of nostalgia without your marketing feeling outdated? Here are a few tips: 

1. Make what’s old new again using current platforms.

Even if your content celebrates the past, your delivery mechanisms shouldn’t. Customize your content for each platform, but feel free to forego that MySpace post.

2. Don’t force it.

Does your company have an important anniversary coming up? A re-release of a popular product or service? Look for natural opportunities to be nostalgic, but don’t push it if it’s not really there.

3. Keep current.

This may seem illogical, but one of the best ways to create nostalgia-centric marketing is to monitor what cultural conversations are grabbing headlines, and then use your content to draw comparisons or contradictions to similar events of the past. If, of course, it aligns with your greater brand messaging.

Could your marketing use a dose of nostalgia to help you achieve your goals? Contact us and let’s take a look together.

-Mike Killeen

 

 

 

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Lenz’s SouthCoast Health Commercial Wins Davey Award

Lenz is thrilled to have won a 2015 Silver Davey Award in the Healthcare (non-hospital category) for its 30-second SouthCoast Health “Total Wellness” TV commercial. The Davey Awards is an international creative awards competition focused exclusively on honoring outstanding work from the best small ?rms worldwide.

The 2015 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production ?rms, in-house creative professionals, graphic designers, design ?rms, and public relations ?rms.

The awards honor work whose strength comes from big ideas, out-of-the-box thinking and exceptional execution.

Creative execution for the commercial was developed by SouthCoast Health and Lenz Creative Director Cameron Spivey, in partnership with Gregory Miller Productions, Outback Editorial, and Agency Producer, Laura Dobson.

Haven’t seen the commercial yet? Check it out below.

You Should Know: Dan Kamal

Dan Kamal

You might know Dan Kamal’s voice even if you aren’t a local hockey fan.

If you did happen to be a hockey fan during the Atlanta Thrashers’ run from 1999 to 2011 (or that of the minor-league Atlanta Knights from 1994 to 1996), then Dan’s creative – and at times euphoric — calls on 900 regular season games most certainly are familiar to you and might even have left you with some fond memories.

Since Aug. 29, Dan has hosted The Sports Insider produced by Lenz and presented by PT Solutions on 92.9 The Game, Atlanta’s biggest sports talk station. Each Saturday morning, Dan brings out the best in the show’s guests, providing listeners insights into the latest happenings of local and national interest in the sports world.

“Dan Kamal is a pro’s pro when it comes to radio,” said Lenz CEO Richard Lenz. “We’re thrilled to have him as part of our new venture. With PT Solutions, 92.9 The Game and Dan, we have a great team to make The Sports Insider a huge success.”

Dan said he has tried to build a broadcast career based on energy and an entertaining style. In the case of The Sports Insider, he said his goal is to be thought-provoking, insightful and at times humorous.

“The thing I would probably be the most grateful for in my career is the opportunities I’ve had and the responses I’ve gotten from viewers or fans in general,” Dan said. “I feel like I’ve always worked for them, not so much for me, and the feedback has been very gratifying. I’m hoping to perpetuate that with this opportunity.”

Dan is a radio professional with more than 30 years’ experience who has made metro Atlanta his home for more than 20 years. Along the way, he has worked for WGST as part of its coverage of the 1996 Atlanta Olympic Games, PGA Tour Radio, as a studio host for the Atlanta Falcons Radio Network, as a freelance reporter for the CNN Radio Network, as a fill-in anchor for CNN’s Headline Sports and as a studio analyst for Fox Sports Ohio’s television broadcasts.

For the past three-and-a-half years, Dan has taken on a more behind-the-scenes role in the media business. Mondays through Fridays, he works as a freelance writer, producer and editor for CNN and for CNN International’s World Sport. In that role, he has written copy for CNN anchors across virtually all news programming on the network, including for Carol Costello and Wolf Blitzer. It also means he has learned a view of sports that is more global — in every sense of the word.

“I’ve written top stories,” Dan said, “breaking news.”

An Alpharetta resident, Dan is married with two adult children. His wife Dot is a school nurse. His daughter Deanna works for an architectural firm in Nashville and his son Chris, a former Division I hockey player, was recently hired as director of hockey operations and an assistant coach for the University of Alaska-Anchorage, Chris’ alma mater.

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Lenz, in partnership with PT Solutions, announces ‘The Sports Insider’ on 92.9 The Game

Hosted by long-time Atlanta radio voice Dan Kamal and filled with top local and national guests, the show airs Saturdays from 8 to 9 a.m.

Leveraging a unique business model that has proved successful in the past, Lenz has broken into the sportstalk radio business with the help of partners PT Solutions and 92.9 The Game to produce “The Sports Insider.”

“The Sports Insider” is hosted by long-time Atlanta radio voice Dan Kamal, the former play-by-play broadcaster for the NHL’s Atlanta Thrashers, who brings three decades of experience and credibility to the air. Each week, listeners hear from guests such as former University of Georgia star D.J. Shockley and Georgia Tech standout Roddy Jones, along with top local and national writers.

PT Solutions, the presenting sponsor of “The Sports Insider,” has a segment each week in which Dr. Dale Yake provides guidance on a sports medicine issue or injury. PT Solutions, which is headquartered in Kennesaw, is a privately owned physical therapy practice with 65 locations across eight states.

In 2011, Lenz, which specializes in healthcare marketing, established a partnership with 50,000-watt News/Talk WSB and to create “Weekly Check-up,” a medical show that airs on Sundays from 3 to 5 p.m. and has 40,000 weekly listeners. The show is hosted by Dr. Bruce Feinberg, the former CEO of Georgia Cancer Specialists, and presented Georgia Urology.

Having established a successful medical show on one of Atlanta’s biggest news stations, Lenz founder, president and CEO Richard Lenz sought to do the same in partnership with PT Solutions. 92.9 The Game, a 100,000-watt station, is the home of the Atlanta Falcons and Hawks and the most listened to sportstalk station in Atlanta.

In August, Inc. magazine named PT Solutions No. 3,148 on its list of the 5,000 fastest growing companies in the United States. The company has posted a three-year growth rate of 109 percent.

“We were looking for a way to create more brand awareness for PT Solutions and its 17 locations in metro Atlanta,” Lenz said. “I believe that the model we created with WSB, which has proved hugely successful, would also serve PT Solutions perfectly. I think that PT Solutions will reap great benefits from this partnership.”

PT Solutions is a privately owned physical therapy practice with 65 locations across eight states. PT Solutions therapists specialize in advanced clinical treatment that uses the latest research to make their patients unstoppable. PT Solutions’ partners include hospitals and multi-clinic practices. To learn more, visit PTSolutions.com, connect with PT Solutions Physical Therapy on Facebook, and follow @PT_Solutions on Twitter and Instagram.

Based in Decatur, Georgia, Lenz partners with our clients so we can grow together. For more than two decades, Lenz’s specialized expertise has helped our clients reach their goals. We offer the full range of digital and traditional marketing expertise, including brand strategy, advertising, PR, website development, inbound marketing and more.

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How Do You Market Healthcare?

We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience’s behavior.

Sure, that’s easier said than done. But, remember, patients aren’t just patients. They are fathers, mothers, sons, and daughters—in other words the same people who buy Coca Cola and vote in elections.

For many years, Lenz has practiced the philosophy that healthcare decisions are made much like other buying decisions, and that the best marketing practices should be directed towards prospective patients.

Our clients appeared on billboards, TV ads, and social media networks long before their competitors—because patients (and even doctors) consume and are influenced by media too!

Hopefully, this perspective has positioned us and our clients especially well for the increased consumerism in healthcare that we know today.

So, marketing healthcare is a lot like marketing other products. Some key points related to our philosophy include:

  • Lead with the goal, then develop the strategy; only then consider tactics and execution.
  • Invest in market research; do not assume that what you think you know is correct.
  • Marketing works best when it is fully integrated; each marketing channel and program should be strategically oriented and complement the others.
  • Tell stories.
  • Track, measure, report, and analyze results against the stated goals and objectives.
  • Remember, patients are consumers. They have the information and access they need to make healthcare choices. Your marketing strategy should reflect their individualized needs, wants, and preferences.

If you want to work with Lenz, please let us know. We’ve got a great team that is eager to help quality healthcare businesses reach their goals.

-Richard Lenz

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Is Marketing Healthcare Like Marketing Shoes?

-cindys-slippers

Is marketing healthcare like marketing shoes?

Well, kind of.

Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy patient.

But in many ways, marketing is marketing—whether for medical services or sneakers. Either way, your job is to communicate the value of your product to your audience in order to change or reinforce their behavior.

I’ve spent more than 20 years marketing healthcare organizations, so, yes, I do consider it a specialized field. But, if you’re a doctor, practice manager, or hospital administrator, don’t forget the basics.

Your prospective patients want value. They want to make choices with confidence. And most of all, they want to associate with brands, organizations and products that reinforce their views of themselves.

If the shoe fits, your audience will wear it.

-Richard Lenz

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9 of Our Best Healthcare Logos

One of our specialties at Lenz is designing innovative new logos for our clients. Here are a few of our favorite healthcare logos we’ve developed over the years. Enjoy!

Lenz Marketing's Best Healthcare Logos

Lenz Marketing’s Best Healthcare Logos

We Hope You’ll Get to Know Us Better

You may notice that we’ve updated our website. Here’s why: We want to make sure it fully reflects who we are, how we think, and what we do. Stories can be powerful, and we have one to tell.

We hope you’ll take a few minutes to explore our founding vision, the teammates we call Lenzers, the promises we make to our clients, and some of our best work. Together, they should tell you everything you’d want to know about Lenz.

As always, we’d love to hear from you. Whether you’d care to compliment—or criticize—our work, discuss healthcare marketing, or ask Richard about his favorite Rolling Stones album, it’s all fair game.

Thanks for visiting, and enjoy!

Your friends at Lenz.

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Lenz helps Amplify Decatur raise $25,000 to fight poverty

Lenz recently presented the fifth annual Amplify Decatur concert series at iconic Eddie’s Attic from June 26 to 28, helping to raise $25,000 for Decatur Cooperative Ministry, a nonprofit that helps to keep families out of homelessness.

Since the first Amplify event (it was formerly known as Poverty Is Real) in 2011, Amplify has helped to raise nearly $75,000 for DCM and has served as the presenting sponsor each year. Amplify was founded by Lenz partner and vice president of marketing Mike Killeen, who remains an Amplify board member. Spencer Smith serves as Amplify’s executive director.

“Since our firm was founded 23 years ago in Decatur, part of our company’s mission has been to try to support the local community through a wide variety of public service, initiatives and sponsorships,” said Richard J. Lenz, founder, president and CEO of Lenz, who also has served as a founding member of the board of the AJC Decatur Book Festival, a nonprofit. “We are pleased that our efforts might help in some small way to alleviate the problem of homelessness for families in need. With this event, we creatively combine our love of music with positive action in Decatur to perform a public good. What Mike Killeen and Spencer Smith have been building with the organization is very smart, extremely effective, and inspiring.”

This year’s lineup was headlined by influential alternative country pioneer Jay Farrar and comprised six separate shows, including one by Christian artist Brady Toops. Two of the founding members of the label-defying band Cracker, known for its big ‘90’s alternative radio hits, performed two shows. Amplify Decatur also featured a Kids’ Show performed by female duo The Wishing Jar and a Neil Young tribute that included a number of notable local artists.

Jay Farrar

Jay Farrar

The weekend schedule included:

  • FRIDAY, JUNE 26, 7:30 p.m.: Performance by Farrar, who has received critical acclaim for more than two decades as the founder of Uncle Tupelo, as a solo artist and as the leader of Son Volt. Farrar combines heart-wrenching vocals with songwriting that has been influenced by Beat Generation writer Jack Kerouac’s free-flowing compositional style. Said Farrar of Son Volt’s sixth studio album, “Honky Tonk”: “Honky tonk music is about heartache, heartbreak, the road.” Instrumentalist Gary Hunt accompanied Farrar and Mike Killeen opened the show.
Cracker

Cracker

  • SATURDAY, JUNE 27, 7 p.m. and 9:30 p.m.: Acoustic performances by “Cracker Unplugged with David Lowery & Johnny Hickman.” Cracker recently released its 10th studio album, entitled, “Berkeley to Bakersfield,” a double-album that includes tracks on the “Berkeley” disc from the band’s original lineup – the first time in almost 20 years that they have recorded together. The “Bakersfield” disc pays homage to the band’s “California country” side. Over the years, Cracker has been described as alt-rock, Americana, insurgent-country and even, at times, as punk and classic-rock. Lowery and Hickman performed as a duo.
  • SATURDAY, JUNE 27, 2 p.m.: Performance by The Wishing Jar (for children ages 3 to 8 years old). As singer-songwriters, Humphries and Shelton combine beauty, whimsy and a touch of vintage flair. They performed “Until Tomorrow,” a lullaby project of mostly original songs and an illustrated children’s companion book.
  • SUNDAY, JUNE 28: “Out on the Weekend,” a Neil Young celebration, featured local and regional acts performing mini-sets of Young’s greatest hits. Participating artists included Brian Collins with Craig Young, the Bitter Roots, Eliot Bronson, Doria Roberts, Jared & Amber, Adron, S. Connor of the Southern Gothic, Kristen Englenz, Rex Hussmann and Mike Killeen and some surprise special guests.

Full event details can be found at AmplifyDecatur.org.

Founded in 1969, Decatur Cooperative Ministry alleviates and prevents homelessness in and around Decatur. Its programs include an emergency shelter for women and children, transitional housing for families, veterans’ assistance, and emergency relief for families on the verge of losing their homes. Its work has helped make DeKalb County a better place for more than 40 years and Amplify is honored to celebrate DCM. More information is available at DecaturCooperativeMinistry.org.

Based in Decatur, Georgia, Lenz partners with its clients so they can grow together. For more than two decades, Lenz’s specialized expertise has helped its clients to reach their goals. Lenz offers the full range of digital and traditional marketing expertise, including brand strategy, advertising, PR, website development, inbound marketing and more. Learn more at LenzMarketing.com.

The Amplify Concert Series leverages the universal love of music to fight poverty and homelessness at the local level. Specifically, the Amplify Concert Series selects local-level charities combating poverty on the frontlines and hosts music concerts to celebrate their work and to raise funds for them. Amplify concerts unite communities by inviting local businesses to sponsor the events and by increasing awareness. Most importantly, every dollar raised at Amplify concerts goes directly to the beneficiary. The Amplify Concerts Series is produced by Poverty Is Real, a Decatur, Georgia-based 501(c)(3) organization, working to educate communities about issues surrounding homelessness and poverty. Learn more at AmplifyDecatur.org.