One question we get a lot is, “With everything you could do with your life and your business, why do you choose to market healthcare?” For me the answer is simple: Because it’s rewarding. Marketing does many things—none greater than to help people make informed...
Is My Logo Important?
Lenz has been marketing our clients for almost 22 years, and this is the No. 1 question we hear. I understand why. After all, with the numerous aspects of a product or service to consider, do customers really make buying decisions based on something as simple as a...
Lenz and Atlanta Allergy and Asthma launch new visual brand and website
Lenz recently partnered with Atlanta Allergy and Asthma to develop a new practice logo, visual identity, and website. Founded in 1973, the AAA is the largest Allergy group in Atlanta with 18 locations and 18 board-certified physicians—and is the only National Allergy...
I’m not losing it here. Maybe I’m finding it.
As I get older — and hopefully wiser! — I have found to my own surprise that my emotional life has grown more intense. Instead rushing to every possible opportunity, meeting, event, and experience while stressing over every last detail of what I am doing and what is...
You Should Know Eric J. Riesenberg
Have you ever wondered how we ensure that the medicine we take, and that we give our children and loved ones, is safe and effective? That’s Eric Riesenberg’s job, and it’s an important one. Eric is Director of Operations for the Atlanta Center for Medical Research...
Join Me Saturday Night at Eddie’s Attic for the Album Release of “Eliot Bronson”
There’s a music happening this Saturday night at Eddie’s Attic in Decatur—and I hope to see you there! Eliot Bronson—an Atlanta-based singer songwriter and great friend—is releasing his self-titled album, and it’s going to be an incredible show. As some of you know,...
Lenz TV Commercial Wins Davey Award
Lenz’s 30-second “It Happens” TV commercial, developed in early 2013, recently won Silver in the 2013 Davey Awards. The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small ?rms worldwide. The...
“The Decision”: Four Years Later, Life Still Runs On Emotion!
Four years ago today, a professional athlete did what we want all professional athletes to do. He decided that money wasn’t the most important thing—winning championships, having great teammates, and helping his community were. And the public was outraged. I’m talking...
Lenz Helps Amplify Decatur Raise $20,000
This weekend, Amplify Decatur took over Eddie’s Attic with five incredible concerts in three short days. More than 700 people came to the shows, which raised $20,000 for Decatur Cooperative Ministry, an organization that works to alleviate homelessness in Decatur and...
Three Reasons Why A Strong Brand Is More Important In Healthcare Than Any Other Industry
Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make.