Lenz recently designed, developed, and launched a new website for the Atlanta Center for Medical Research: ACMR.org. ACMR has been a national leader in research studies since 1982, helping to ensure that the medicines that reach our drug stores and our medicine...
ACMR’s Eric Riesenberg profiled in Atlanta Business Chronicle
Eric Riesenberg, the director of business operations for ACMR, a Lenz client, was featured in an Executive Profile of the Atlanta Business Chronicle in its Jan. 8-14 edition. In the story, Riesenberg explains the business model of ACMR, one of the foremost medical...
Lenz on Creative: What Does Total Wellness Look Like?
It's been a big year for our friends at SouthCoast Health. Lenz has proudly partnered with the practice to launch its new brand, develop a new website, and film a TV commercial that's currently airing throughout the Low Country. We are also using print media to...
Lenz Lands PR Hit for Resurgens Orthopaedics
The cause of the homeless is near and dear to the heart of Resurgens Orthopaedics’ Dr. Gary Stewart. This marks the seventh year that Dr. Stewart has organized a coat and blanket drive, with Haven House of Henry County, a shelter for abused women and their children,...
Content is King in Healthcare, Too.
In the marketing industry, “content is king” is a popular cliché.
The phrase is widely associated with Bill Gates in a blog he wrote nearly 20 years ago. Today, his messages seem prophetic, among them: “Content is where I expect most of the real money will be made on the Internet…” (see Netflix) and “No company is too small to participate” (see the millions of small businesses with a Wordpress blog).
“Content” is shorthand for the engaging parts of your web presence—the blogs, photos, and videos, for example—that intend to connect with audiences rather than convert, or sell. And while some think of content purely through the prism of search engine optimization, a proper content strategy holistically considers the entirety of the user experience (another cliché) from the search query through the on-site conversion.
In other words, getting people to your site is the first step, but they also need to find what they’re looking for, have a fulfilling visit, and eventually buy something from you.
Lenz’s SouthCoast Health Commercial Wins Davey Award
Lenz is thrilled to have won a 2015 Silver Davey Award in the Healthcare (non-hospital category) for its 30-second SouthCoast Health "Total Wellness" TV commercial. The Davey Awards is an international creative awards competition focused exclusively on honoring...
SouthCoast Health: Telling the Story of a Practice and Region
In 2015, following a rebranding, SouthCoast Health Marketing Director Eric Betts and Lenz led the practice to the small screen. The Savannah-based medical group with 80 physicians and 18 locations was eager to elevate their media presence and tell their story. “The...
Lenz, in partnership with PT Solutions, announces ‘The Sports Insider’ on 92.9 The Game
Hosted by long-time Atlanta radio voice Dan Kamal and filled with top local and national guests, the show airs Saturdays from 8 to 9 a.m. Leveraging a unique business model that has proved successful in the past, Lenz has broken into the sportstalk radio business with...
How Do You Market Healthcare?
We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience's behavior. Sure, that's easier said than done. But, remember, patients aren't just patients. They...
Lenz flexes its PR muscles for ProstAware
It’s not every day that one of your clients offers up a Super Bowl-winning football...