In 2015, following a rebranding, SouthCoast Health Marketing Director Eric Betts and Lenz led the practice to the small screen. The Savannah-based medical group with 80 physicians and 18 locations was eager to elevate their media presence and tell their story.

“The goal was to define this notion of ‘Total Wellness’ with an understanding that it means unique things to different people,” said Lenz Creative Director Cameron Spivey. “Using the energy and momentum that we developed in the process of rebranding the group, we let that guide us toward bringing the new brand articulation to life in the TV spot.”

After months of work from creative concepting to editing and everything in between, the end product is an accurate audiovisual representation that captures SouthCoast Health’s mantra of “Total Wellness for Life.” Using the languid beauty of the Low Country and Coastal Empire as its backdrop, the commercial conveys the importance of the physician-patient partnership at any stage of life. The spot is now airing on cable airwaves throughout the Savannah area.

We’re excited to share our work with you. Check it out below.