Is marketing healthcare like marketing shoes? Well, kind of. Healthcare marketing obviously requires extra sensitivity since the subject is private and deeply personal for most people. And because doctors should never prioritize a healthy business over a healthy...
Lenz Proudly Sponsors The Seventh Annual Blue Ties Luncheon for Prostate Cancer Awareness
Lenz is proud to be a Diamond-Level Sponsor of the seventh annual Blue Ties event for prostate cancer awareness, to be held Friday, September 11 at the Ritz-Carlton in Buckhead. The event benefits ProstAware, a locally based non-profit dedicated solely to educating...
9 of Our Best Healthcare Logos
One of our specialties at Lenz is designing innovative new logos for our clients. Here are a few of our favorite healthcare logos we've developed over the years. Enjoy!
On the highest pollen count in two years, Lenz and WSB-TV were there
It was an incredibly busy pollen season for Atlanta Allergy & Asthma – both in terms of serving patients but also in terms of the practice’s presence in the media, highlighting its expertise as a leader in its space. Perhaps no day demonstrated that better than...
Why Lenz Chooses to Market Healthcare
One question we get a lot is, “With everything you could do with your life and your business, why do you choose to market healthcare?” For me the answer is simple: Because it’s rewarding. Marketing does many things—none greater than to help people make informed...
Lenz and Atlanta Allergy and Asthma launch new visual brand and website
Lenz recently partnered with Atlanta Allergy and Asthma to develop a new practice logo, visual identity, and website. Founded in 1973, the AAA is the largest Allergy group in Atlanta with 18 locations and 18 board-certified physicians—and is the only National Allergy...
Lenz Launches New Website for the Atlanta Center for Medical Research
The Atlanta Center for Medical Research (ACMR) is a national leader in conducting medical research studies since 1980. Lenz is proud to partner with ACMR to refine the organization’s brand image, launch a new web site, and promote the Center through a PR and...
Three Reasons Why A Strong Brand Is More Important In Healthcare Than Any Other Industry
Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make.
5 Easy Steps to Prepare for a Meeting with a Healthcare Marketing Agency
Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered! Sometimes developing a great long-term relationship depends on...
Lenz Interviewed by Politico for Story About Obamacare Advertising
Lenz Marketing Director Mike Killeen recently appeared in a feature article by the web site Politico regarding the insurance industry's Obamacare advertising strategies. The article, titled "It's not Obamacare, It's Business" by Kyle Cheney and Paige Winfield...