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2017 Lenz Highlights

2017 was quite a busy year for the team at Lenz! As such, we would like to take a moment and look back on all we accomplished for our clients. From creating integrated marketing campaigns, to rebranding medical practices, and expanding our media properties in Atlanta and beyond, Team Lenz has covered a lot of ground. See below for some of our highlights and achievements from last year!

SouthCoast Health Breast Cancer Campaign

As SouthCoast Health’s key social media and digital content provider, the Lenz team developed custom branding, digital content, as well as social and public relations campaigns worthy of the innovative breast health services that SouthCoast Health offers.

Check out some of the pieces Lenz created for this campaign, including branded logo and website graphics, blogs, news pieces, and informative graphics.

Video series for Emory Law’s JM Program

Lenz partnered with Mixed Bag Media to produce a series of videos promoting Emory University School of  Law’s Juris Master program, designed for non-lawyers who want to advance in their career and gain an understanding of how the law relates to their field. For the project, we interviewed seven current and former students of the program and asked them about how the degree helped their careers in the fields of healthcare, human resources, and business. We also had the opportunity to interview Stephen Sencer, the Senior Vice President and General Counsel and Senior Advisor to the President of Emory University about the value of the degree to working professionals.

As a part of a multifaceted video campaign, we worked with the Mixed Bag Media team to develop two versions of each interview (a 90-second and 30-second version), as well as a montage video featuring multiple students. The videos were used in a large-scale digital marketing campaign, which included social media, web, and YouTube pre-roll. All ads clicked through to branded landing pages, which rounded out the cohesive look of the integrated campaign. The landing pages allowed us to track conversions from each individual referral source, helping us optimize and achieve the client’s goals.

Check out our work below below!

Tia Favors
Human Resources Benefits Specialist
2016 Juris Master Graduate

Stephen Sencer
Senior Vice President and General Counsel
Senior Advisor to the President
Emory University

PT Solutions’ Partnership with the Atlanta Braves

Lenz helped PT Solutions promote its partnership with the Atlanta Braves, by creating a sponsor shield, billboard campaign, and website features.

See below for these design pieces!

Lenz Owned Media Properties

In addition to offering our healthcare and community clients integrated services, Lenz also owns several media properties, allowing us to deliver more value to our clients and help them reach their goals. In 2017, Lenz was able to expand its “The Weekly Check-Up” show out of Atlanta (out of the state for that matter) into Tampa, Florida! “The Weekly Check-Up” now airs on WHPT 102.5 FM.

2017 also saw the debut of “Lenz on Business,” Atlanta’s preeminent business talk show that airs Saturdays at 6 p.m. on News/Talk 95.5 FM WSB. Each week, Lenz president and CEO, Richard Lenz, speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success.

Creating A.L.E.X. for the Atlanta Science Festival

With its growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of  the festival’s marketing initiatives.

Georgia Urology’s 2017 Marketing Campaign

How do you take often uncomfortable topics and develop messages that connect with potential patients looking for first-rate care? What do patients really want from their healthcare experience? These are just a couple of the questions the Lenz team asked when developing Georgia Urology’s 2017 “Confidence” campaign.

The “Confidence” campaign is designed to articulate the wide array of benefits that patients receive by partnering with Georgia Urology for their healthcare, and it recognizes that urology comes with particular sensitivities and considerations.

Check out some of the pieces Lenz created for this campaign, including print ads, billboard ads, and an updated website.

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2017 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.

On April 22, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Musical Festival, the centerpiece of the concert series. Americana legend and three-time Grammy winner Lucinda Williams headlined the outdoor festival, which drew more than 2,000 guests. Also performing were Noah Gundersen, John Moreland, Harold Holloway & Company, Packway Handle Band, and Kristen Englenz & The Committed.

Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event a reality.

Scroll down to view some of the photos and branding from this amazing event!

Rebranding Avail Dermatology, FKA Newnan Dermatology

Avail Dermatology was formerly Newnan Dermatology, a respected provider of dermatological services since 1990. From creating the name to choosing the color scheme and design of the new logo, Lenz provided its services to ensure the practice’s rebranding captured its high quality and professional reputation.

Check out the new website and collateral below!

Avail Dermatology Homepage Screenshot

Avail Dermatology envelope branding

Avail Dermatology letterhead branding

 

Avail Dermatology business card branding

Avail Dermatology full advertisement example

Branded Infographics for ACMR

In an effort to raise awareness of the importance of medical research and related topics, such as vaccinations and the role caregivers play, Lenz has created several branded infographics for the Atlanta Center for Medical Research.

Check out the infographics below!

Atlanta Interfaith Manifesto

An especially unique project the Lenz team had the privilege to work on this year was promoting the Atlanta Interfaith Manifesto – a statement and digital movement working to promote interfaith cooperation in the Atlanta community.

The Lenz creative, interactive, and media departments all pulled together to shape the marketing around The Manifesto and help make its auspicious goal a reality. Starting off with just 15 “endorsers” and the development of two full page ads, the initiative soon took root and bloomed into a fully integrated digital movement (website, Facebook, Twitter, and e-newsletter), media coverage on WSB-TV and The Atlanta Business Chronicle, a full-house event at The Center for Civil and Human Rights, a custom blog series, and (to-date) over 800 endorsers of The Atlanta Interfaith Manifesto.

The custom blog series is a point of particular pride among the many exciting efforts developed for this client. Think-pieces from Atlanta leaders like Doug Shipman (CEO of The Woodruff Arts Center), Rev. Dr. Gerald Durley (veteran of the Civil Rights Movement), Dr. Derreck Kayongo (CEO of The National Center for Civil and Human Rights), and Jan Love (Dean of Candler School of Theology at Emory University) were collected and featuring on the Manifesto website and social media properties.

Lenz will continue to manage the digital marketing for the Atlanta Interfaith Manifesto in 2018.

Thank you for reading! Believe it or not, these projects are just a small sampling of our work from 2017. Thank you to our clients who trust us with their business every year. We’re excited to do even more in 2018!

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Lenz Marketing launches ‘Lenz on Business’ radio show on WSB

With its new talk radio show “Lenz on Business,” Lenz Marketing brings to the airwaves an entertaining, inspirational, and insightful program about business to Saturday nights at 6 on News 95.5, AM 750 WSB, and wsbradio.com, Atlanta’s most dominant and influential radio brand. Sponsored by Emory University’s Goizueta Business School, a special preview episode of “Lenz on Business” airs 2 p.m. Sunday, Dec. 3, featuring Atlanta mayoral candidates Keisha Lance Bottoms and Mary Norwood discussing business and politics in the Big Peach before Tuesday’s big election.

Each week, host Richard J. Lenz ––founder, president, and CEO of Lenz Marketing–– speaks with Atlanta’s business leaders to explore their inspiring stories, lessons learned, and tips for growth and success. From big business execs to indie entrepreneurs, these guests not only share their practical secrets, but also unveil the personalities behind the careers. Bonus content will be available as a podcast at LenzonBusiness.com.

“Business touches all our lives and deserves to be explored,” said Richard J. Lenz. “‘Lenz on Business’ taps into the excitement and dynamics of business; the colorful characters who drive these companies, their entrepreneurial adventures, and the innovative ways they thrive and survive in today’s world.”

“I’m excited about ‘Lenz on Business,’” said Pete Spriggs, program director for News 95-5 and AM 750 WSB. “It’s a topic that many of our WSB listeners can’t get enough of, because they are business owners, or are focused and successful in their careers and want to learn and find deeper success. Lenz Marketing has been a strong content partner with WSB Radio for years, and have the same strategy that we do: to inform the listener with high quality content and interviews.”

At 6 p.m. Saturday, Dec. 9, “Lenz on Business” welcomes Andy Levine, founder and chairman of Sixthman, a successful, Atlanta-based travel company specializing in music- and pop culture-themed cruises. December 16th’s show focuses on smart uses of social media with ePresence founder and CEO Mark Galvin, an expert in the field. Beatle Ringo Starr is featured in a Dec. 23 episode about the music business, including a conversation with DJ Nabs, a legendary hip-hop DJ who helped make Atlanta a hotbed for the rap music biz.

“One of our goals is to make the topic of business fun and approachable,” said Richard J. Lenz. “You have to love what you do, and I can’t wait to share my passion about business with WSB listeners.”

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Lenz proudly sponsors the Sixth Annual Georgia Smoke Oyster Roast, benefitting FODAC

Save the date for Georgia Smoke’s Sixth Annual Oyster Roast! On Saturday, November 4, Georgia Smoke is inviting you and your friends and family to a fun evening of oysters, lobsters, and more at the Briarcliff Woods Beach Club field.

Buy your tickets to the oyster roast here!

Being a rain or shine event, there will also be authentic gumbo and roasted chicken for non-oyster connoisseurs. You are also welcome to BYOB and BYOOK (bring your own oyster knife, though they will have extras to share).

All proceeds will be donated to FODAC (Friends of Disabled Adults & Children), a 501(c)(3) that aims to enhance the quality of life for people of all ages who have any type of illness or physical disability by providing medical equipment and services to the community at little or no cost to the recipients. The event last year helped raise $4,525 for FODAC and Georgia Smoke is hoping to do more this year.

Lenz is proud to have been a consistent sponsor of the event and encourages the public to take part in this great night for a great cause!

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Lenz Presents at Modern Media Conference

On Sept. 28-29, Georgia State University (GSU) in Atlanta held its annual Modern Media Conference and invited Lenz to play a part. Representatives from Time magazine, Vice magazine, CNN, Turner Studios, and other outlets spoke and met with students aspiring to embark on related careers.

Lenz media relations manager, Jon Waterhouse, a GSU alumni, shared his multi-faceted journey through the ever-evolving world of professional media. Jon spoke about his years working as a freelance entertainment journalist, an online blogger for major entertainment brands, and a radio personality on Sirius XM and elsewhere.

Saving the best for last, the grand finale of Jon’s speech featured details about his current work at Lenz. This drove home his theme of versatility. As media relations manager, Jon not only develops media strategy and places Lenz clients in the media, he also assists with Lenz-related events, serves as a guest host on Lenz-owned radio shows, and more.

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LENZtern Allison Miller Leaves Behind a Digital Legacy

Lenz is proud to host many interns that leave behind legacies of hard work, creative ideas, and lasting relationships. It should come as no surprise that our 2017 summer intern Allison Miller would combine her social media savvy and natural design talent to leave us with an especially unique legacy: a Snapchat geofilter.

For the 158 million people who use Snapchat every day, one of the most popular features are the geofilters—creative overlays based on location and time that appear around the user’s picture or video. During Allison’s summer internship with Lenz, she noticed the area around the Lenz office in downtown Decatur was lacking a geofilter option that truly expressed the colorful and creative atmosphere of the community. So, she decided to do something about it by designing and submitting her own geofilter for the downtown Decatur Square. As a part of the application process, Allison detailed the rich, cultural history of the Decatur area as her creative inspiration.

Read what she had to say:

“This summer I’ve been spending a lot of time in Decatur interning at a marketing agency. I’ve learned that the agency Lenz has had quite a positive impact on the area.”

“As an avid Snapchat user, I noticed that Decatur had several community geofilters, but none of them really represented the rich culture contained here. Therefore, I decided to use my graphic design skills to create my own. I chose the guitar because Decatur is rich with music history, having been the place where Indigo Girls, John Mayer, Shawn Mullins, and Sugarland got their starts. I just hope that I can continue my boss’ dream of making Decatur the best it can be, and I feel that Snapchat can help.”

Be on the lookout for this Allison’s Snapchat geofilter next time you’re taking a selfie on the Decatur Square!

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Lenz presents the DeKalb Library Foundation’s “Tapas & Trivia”

Lenz is proud to present the DeKalb Library Foundation’s Tapas & Trivia, to take place on Thursday, September 28 at the DeKalb History Center. Join Lenz is supporting the DeKalb Library Foundation, whose mission is to provide support beyond public funding while presenting educational, cultural, and literary programs and services to DeKalb County citizens. All proceeds of the event will go towards these efforts.

Visit this page here to buy tickets to Tapas & Trivia presented by Lenz.

“Lenz is all about enriching the community that surrounds us,” said Lenz Founder, President, and CEO Richard Lenz. “We’re excited to support an event that helps improve the lives of the people living in DeKalb County, which Lenz calls home.”

Participants should expect to enjoy tapas while bidding on live and silent auction items. There will also be a local trivia company, Trivial Matters, running a literature and library-related game of trivia.

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Amplify Athens’ sold out show raises $5,500 with help from Lenz

Lenz helped Amplify My Community host a SOLD OUT Amplify Athens show on August 19 at The Foundry in Athens, Georgia, raising a total of $5,500. This year’s Amplify Athens featured Grammy Award-nominated singer/songwriter Shawn Mullins and an opening act by Claire Campbell of Hope for Agoldensummer. Every dollar raised will help Family Connections – Community in Schools of Athens, a division of the nation’s largest dropout prevention organization. From designing the show’s promotional poster to managing several social and advertising campaigns, Lenz is proud to have helped promote such a successful event.

Check out the poster the Lenz team created along with snapshots of the show!

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A look into the voyage: How Lenz Helped Atlanta Science Festival Mascot “Alex” Take Flight

Founded in 2014, the Atlanta Science Festival (ASF) is an annual two-week celebration of the Atlanta science community consisting of more than 100 events and a grand finale: The Exploration Expo. With experiences such as cooking and eating bugs, discovering the science behind beer brewing, witnessing wildlife through Atlanta’s forests, and stopping a zombie outbreak, it’s no wonder the festival has seen remarkable success in a few short years. There is something for everyone, and no one walks away from the festival disappointed at its offerings.

With its  growing popularity, the Atlanta Science Festival needed a playful, memorable brand to help solidify its place among Atlanta’s busy calendar of events and reach even more curious people across the region. ASF came to Lenz for help with this task, and thus ALEX was born into the universe.

ALEX (Atlanta’s Lead EXplorer) is ASF’s mascot: a spunky astronaut sporting the branded ASF pink and ready to take ATLiens on a two-week science-filled adventure. The goal with this mascot’s development was to instill a sense of exploration and wonder in the 2017 festival while also solidifying ASF’s brand within the Atlanta market. Knowing that consumers show affinity towards brands that extend their essence beyond a logo, and into a carefully crafted persona, ALEX became an integral part of  the festival’s marketing initiatives.

ALEX appeared on MARTA buses, billboards, magazines, social channels, promotional videos, and festival literature, bringing the festival under one unified personification. Festival-goers even took ownership of ALEX through a mascot naming contest on social media. Hundreds of entries were cast, and a panel was formed to chose the winning submission. After careful consideration, ALEX was selected as the mascot’s name.

The 2017 festival was a hit, reaching over 41,000 people of all ages. At the Exploration Expo alone, 19,000 people came into contact with ALEX through festival signage, programs, and exhibits at Centennial Olympic Park. With over 100 events, 70 venues, 14,500 followers on social media channels, and 200 million media impressions, it is safe to say that ALEX made a grand debut.

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Lenz is proud to support ProstAware’s ninth annual Blue Ties Luncheon

Lenz is proud to once again support ProstAware’s ninth annual Blue Ties Luncheon as a Diamond level sponsor. As in years past, Lenz is helping to promote the event through traditional and digital media services.

The Blue Ties luncheon on September 8th benefits ProstAware, a non-profit organization dedicated to bringing prostate cancer awareness and education to men and their loved ones. This year’s event will feature a keynote address given by legendary NFL coach Dan Reeves, and a special guest appearance by William King of iconic funk & soul band The Commodores. Last year’s Blue Ties Luncheon helped raise a record $125,000 for the cause.

Tune into “The Weekly Check-Up with Dr. Bruce Feinberg” on Sunday August 27 from 3-5 p.m. to listen to an entirely Blue Ties themed show, featuring guest appearances by the organization’s founder and president, Dr. Scott Miller, and executive director, Tim Smith.

Other sponsors of the event include Georgia Urology, Toyota, Northside Hospital Cancer Institute, the Chick-Fil-A Peach Bowl, UPS, and The Coca-Cola Company.

If you’re interested in attending this year’s luncheon, visit the ProstAware website for more information and to buy tickets!

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PT Solutions 2017 Allatoona Triathlon Video Aims to Inspire

PT Solutions held its 7th annual Allatoona Triathlon on June 25 at the Dallas Landing Park on Lake Allatoona to raise money for the Rally Foundation for Childhood Cancer Research. In addition to being the Presenting Sponsor, Lenz provided social media, public relations, and advertising services for the event.

Along with producing a promotional video for the race, several Lenz employees were on sight the day of the triathlon in order to capture photos and videos. Shortly after, the Lenz team was hard at work to produce the post-race video.

“While we strive to complete every client project in a timely fashion, producing this video was especially time-sensitive as it was a visual recap of an event – something that often loses its value in attendees’ minds as time passes,” said Lenz Account Coordinator Josh Grizzle, who oversaw the video’s production schedule. “In order to prevent this, we worked quickly to provide PT Solutions with our best work by weaving the story of the race together through interviews and awesome race-day footage.”

More than just a race culture video, Lenz wanted it to tell an important story. “PT Solutions holds the race each year in efforts to reduce the incidence of childhood cancer through cancer research. Telling this story instills a culture of goodwill for athletes of all levels,” explained Josh. “It sends a message that as long as you have the drive to succeed in any facet of life, you are unstoppable.”

Lenz Media Coordinator Chelsea Hoag, who produced the video, explains the goal she had in mind while bringing the project to life.

“My goal for this video was to showcase the tradition, compassion, and effort it takes to put on such a successful event,” said Chelsea. “I hope the video inspires viewers to try a marathon or triathlon for the first time. Most importantly, I want the viewers to know how much PT Solutions truly cares about its surrounding communities and the lengths they will go in order to see other people succeed.”

Check out the completed post-race video of the PT Solutions Allatoona Triathlon below!

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