The Decatur Craft Beer Festival committee announced this week that Lenz Art Director Ben Barnes’ design was selected as the 2013 official logo. His design will appear on all of the festival’s merchandise, from souvenir t-shirts to tasting glasses. Richard J. Lenz,...
Lenz Launches “It Happens” Campaign for Resurgens Orthopaedics
Lenz’s newest campaign for Resurgens Orthopaedics debuted recently in households throughout the Atlanta area. The campaign includes television, print, web, and social media promotions throughout the year. The “It Happens” concept was developed by Lenz and Resurgens to...
There is as Much Creativity in Great Business as in Great Art
Was Steve Jobs a creative genius or genius of business? Both. And that’s no coincidence. Because great businesses solve problems, and problem solving requires creativity.Jobs said his model for business was the Beatles. It doesn’t get much more creative than that....
Branding Is the Invisible Hand of Business
Coke and Pepsi; Target and Wal Mart; CNN and Fox News. Each brand carries an emotional punch, baggage perhaps, and often strong loyalties and opposition. Your brand is the first thing your customers think about you and the lasting memory they carry away from an...
Visit NathanBeaver.com
Lenz recently launched a new website for Red Eye Gravy Records recording artist Nathan Beaver. The smart design is a reflection of Beaver’s growth as an artist – a stylish product mirroring a smooth sound. Beaver currently has two studio albums under his belt, and a...
I Love My iPod
Lifestyle, Media, Technology: Apple has transformed these realms right before our eyes, changing the way we enjoy art and music, the way we communicate, and the way we do business. The revolution isn’t over for Apple, but with the recent resignation of CEO Steve Jobs,...
Lenz Enhances the Georgia Cancer Specialists Brand With New Identity
Georgia Cancer Specialists is getting a fresh new look just in time for spring. Designed by Scott Sanders, Creative Director at Lenz, the new look is an evolution of the existing logo with fresh graphics, a new typeface, and bright colors that create a clean,...
Ellie Wants French Fries
Ellie wanted french fries after she scribbled a letter that resembles McDonald’s logo.
Fourth Annual AJC Decatur Book Festival Presented By DeKalb Medical Draws Rave Reviews From Authors And Fans
Celebrating its fourth birthday this weekend, the Atlanta Journal-Constitution Decatur Book Festival Presented by DeKalb Medical (DBF) is drawing praise from both authors and participants. International best-selling thriller author Lee Child, appearing on Fox 5's Good...
Lenz Helps DeKalb Medical Launch Re-branding Effort
Lenz, an integrated marketing company located in Decatur, GA, recently assisted DeKalb Medical in launching a re-branding effort that includes a new hospital name and logo. Lenz also worked with the hospital and another agency, Milwaukee-based BVK, to develop an...