The Atlanta Center for Medical Research (ACMR) is a national leader in conducting medical research studies since 1980. Lenz is proud to partner with ACMR to refine the organization’s brand image, launch a new web site, and promote the Center through a PR and...
Lenz TV Commercial Wins Davey Award
Lenz’s 30-second “It Happens” TV commercial, developed in early 2013, recently won Silver in the 2013 Davey Awards. The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small ?rms worldwide. The...
Three Reasons Why A Strong Brand Is More Important In Healthcare Than Any Other Industry
Every business benefits from a strong brand, but in healthcare it is an imperative. Why? Because healthcare decisions are the most personal and significant we make.
Recapping #DSUM14
The Lenz team recently attended Digital Summit Atlanta 2014, a “premiere digital strategies forum” presented by TechMedia. Throughout the duration of the two day conference, we heard from thought leaders behind some of the world’s most successful companies, brushed up...
The Value of Brand Consistency
One of the most important principles in marketing is brand consistency: defining what you stand for and sticking to it. At Lenz, we define the three steps of brand building as follows: 1. A consistent message 2. In a variety of settings 3. Over a period of time Here,...
Thoughts on branding, via Renée Zellweger
I hope everyone enjoyed the Academy Awards last week—I know I did. If nothing else, the Oscars signal that spring is just around the corner. For me, it’s also an opportunity to guess which stars had work done since I last saw them. Of course the biggest cosmetic...
5 Easy Steps to Prepare for a Meeting with a Healthcare Marketing Agency
Are you ready to take the next step in marketing your physician practice? Perhaps you’ve recently hired an agency and are unsure about what to bring to your first meeting. If so, we’ve got you covered! Sometimes developing a great long-term relationship depends on...
The Best Super Bowl Commercials of 2014
We always claim that the best part of the Super Bowl is the commercials, and this time, they had no competition from the tedious football game going on in between. The game may have been a snooze-fest this year, but the advertisements were far from it. 2014 saw a...
10 Steps to a Social Media Slam Dunk—Demonstrated by the World’s Favorite Sandwich Cookie
What do your company and the most famous cream-filled chocolate cookie have in common? If the answer is nothing, perhaps you should rethink that. Oreo employs some of the smartest marketers in the country, who have transformed the company into a social media...
Leave the gun, take the cannoli.
Fans of The Godfather love that line. Peter Clemenza says this to Rocco Lampone, just after Rocco has killed Paulie. Clemenza has promised his wife he would bring home the dessert, and he is not going to forget, even in the blood-splattering horror of the moment. The...