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PRSA Georgia recently recognized the 2020 “40 Under 40” winners, including our own Media Director Rachel Cushing. We’re so proud of Rachel for this recognition, as well as her continued positive impact on Lenz and its clients.

Rachel currently serves as the College Relations Committee Co-Chair for PRSA Georgia, and was also awarded the Chapter Champion Award for her dedicated volunteer work in May 2020. She leads year-round advisor relations efforts as well as student programming logistics for the PRSA Georgia Annual Conference. During a Zoom presentation, winners were congratulated and Lenz Marketing shared a brief video message.

"Lenz Is..." graphic describing Rachel Cushing

Each awardee was asked three questions, and one of their answers is presented with their head shot. The three questions are:

  1. In reference to your career, describe a positive professional moment that took place in the past year.
  2. How have you practiced self-care/created a healthy routine during the pandemic?
  3. What has 2020 taught you thus far?

Rachel’s response: “2020 has taught me to reflect on my priorities, set boundaries, and be willing to adapt. Both personally and professionally I’ve found myself challenged in so many new ways this past year. Because of that, I’ve been pushed to refocus on what matters most to me both at work and at home.”

All other 2020 winners can be found here! If you would like to work with Rachel on any of your digital marketing needs, feel free to reach out to us by clicking this link here

Lenz is excited to welcome Account Manager Frank Robertson to the team. Frank brings an enthusiasm for learning all he can about a client’s field to help them become an industry leader. Prior to joining Lenz, Frank was a member of a firm that specialized in real estate marketing. His experience includes developing and executing marketing initiatives for Master-planned Communities, Active Adult builders, Multi-family housing, investment firms, and more. Before beginning his marketing career, Frank moved to Atlanta to open and manage a restaurant concept headquartered in Birmingham, Alabama.

An alumnus of Samford University, Frank graduated with a B.A. in English and has a passion for communication. He and his wife Emily live in Clarkston, a small Atlanta suburb known as “the most diverse square mile in America.”

Continue reading to learn more about this newest member of Team Lenz! 

Where are you from?

Chattanooga, Tennessee. 

What does a typical day look like for you? 

A typical day at work means consistent communication with our clients as we manage and create a strategy for their marketing efforts, and collaborating with our internal team to make these projects happen. Typically after work  my wife and I try our best at cooking a delicious meal, I do some gardening in the backyard, and end the day reading a good book.

What’s something cool you learned recently? 

I’ve been learning quite a bit about the nuance of healthcare marketing since starting here at Lenz. Prior to joining the team, I worked primarily in Real Estate marketing. Health Care has different needs and requires a different approach, which I’ve enjoyed understanding more about. 

What are you currently listening to?

Either NPR’s Marketplace or Penny and Sparrow’s Live in Texas, 2019

What’s the best trip you’ve ever taken? 

My wife and I honeymooned in Pitigliano, a small town in Italy. Other than a British couple we met there, we seemed to be the only English speaking people in the whole town. It was very fun getting around using a mix of hand gestures and the few Italian words we had picked up.

What do you enjoy about working at Lenz?

I really appreciate the true sense of team that Lenz provides. Even in the midst of COVID-19, everyone has taken the time to make me feel welcomed. It’s great!

Interested in joining Team Lenz? Reach out to jobs@lenzmarketing.com to learn about opportunities.

When you have been running a successful family-owned business for 50 years, you must be doing something right.

Classic Commercial Services, a leading Atlanta-based commercial cleaning company, was founded in 1973 by Linda and Randy Longenbach, and is now guided by their son Justin Longenbach.

Over the years, the Longenbachs have been able to adapt, innovate, survive, and thrive through a myriad of economic downturns and disasters.

Their secret? Always be proactive. Innovate. Be honest and upfront with their customers. Always be direct. Give their customers what they need, with no B.S.

Being innovative hinges on being proactive, and over a year ago, Justin began testing a new service and product that he thought his clients—which include just about every industry—might need: A sanitization and antimicrobial protection formula and application method that would help his clients protect their customers from the seasonal flu. He named the service Sanitize and Protect and quickly trademarked it. He knew what direction he was headed.

Justin knew that there is a huge market for protecting people from the flu. According to the CDC, an estimated 35.5 million people got the flu in 2018–2019, which resulted in 490,600 hospitalizations and 34,200 deaths.

These are big scary numbers that Justin’s clients wanted to help tamp down, because the safety of their guests—as well as employees—was paramount. Speaking of employees, according to a study published in the medical journal “Vaccine,” it’s estimated that U.S. employees as a whole miss up to 111 million days of work annually because of the flu, which results in an estimated $16.3 billion in lost earnings each year. And it’s not just earnings, it’s productivity.

While testing and working through the details of launching his new Sanitize and Protect service, little did he know that he would find himself in the midst of a COVID-19 pandemic with a burgeoning service that was needed more than ever.

And now his phone is ringing off the hook with companies looking to reopen safely using his new service: Sanitize and Protect.

“I feel good by helping our existing and new clients provide a safer environment for their employees,” said Justin.

“But I don’t feel good that COVID-19 is here and driving demand, but one ray of light might be that it helps save people in the future from getting and spreading viruses, because they are more aware that surfaces have to be protected after being sanitized.”

“It is my goal to ensure this service is affordable for every business and home to put up a bigger fight against these viruses. Let’s together win this fight and protect all our brothers and sisters across the globe.”

Learn more at SanitizeandProtect.com.

By Richard J. Lenz

Perspective is everything, especially when your goal is wisdom. Try to describe your hand accurately when it is held half an inch from your face: you can’t. When you move it further away, it becomes much more obvious what you’ve been looking at.

When we gain perspective about this tough period we are all living through, I wonder what important lessons will we have gained? And what will we have lost?

There’s a very funny John Mulaney joke where he remarks how his boomer dad keeps going into a room to read about World War II — as if he was cramming for some World War II quiz show.

His father’s interest may relate to wanting to understand the most impactful event of the 20th Century, which not only produced immeasurable global destruction, suffering, and genocide but paradoxically also gave us the “Greatest Generation” and biggest economic boom in America. Those that lived through it, they ultimately shaped our values, ethics, and spirit for the next 60 years with incredible ingenuity, service, and humility.

Comparing this pandemic to “war” is not 100 percent accurate. However — as in wartime – our personal, family, and work lives are being hit with wrenching news as we all are trying to keep moving in a positive direction while making uncertain plans.

My hope and faith is that the American people, as in wartime, will bring our best selves to the task, and at the other end of this period there will be an awakening and reorientation that sets a positive course – and more good will eventually come from this bad.

Already, I am seeing evidence of this everywhere.

Perhaps we may have learned that much of what we thought was important is less so now. And what we took for granted is now quite precious: Big things like competent and honest government, a fully functioning economy, and feeling safe in public spaces. And smaller things like a child’s birthday party, a dinner with friends, and a hug from a loved one you can’t quite touch.

Screenshot of Christine Mahin's desk.

Since mid-March, #TeamLenz has been working at home to ensure the safety of our team. It wasn’t an easy decision to leave our offices in Decatur Square and transition to working remotely, but our employees were dedicated to doing our part to stop the spread of COVID-19. 

To celebrate how our incredible workers stay productive during these trying times, we created a social media series, “Desk of the Day.” This series features photos of our work-from-homes spaces, and gives a behind-the-scenes glimpse into how our team members continue to do incredible work for all of our clients, even in the face of a pandemic.  

Check out the series below! 

Ben Barnes, Creative Director 

Headshot of Ben Barnes and screenshot of his desk.

“I use this space for my personal art projects as well as my daily work so it’s part art supply storage, part workspace. My desk is actually a giant light table covered in cutting mats that I use for larger x-acto projects. It’s been very inspiring working in this environment as I typically have limited time to spend here. The walls around my desk are a gallery for my kid’s art projects which I love seeing every day. I hate the circumstances that have caused us to be working remotely, but I love all the extra time I get to spend with my wife and kids.”

Carey Blankenship, Digital Content Specialist 

Headshot of Carey with a screenshot of her work from home office.

“Since I’m a fiction writer too, I’ve already got an incredible work from home space. For those struggling with this new reality, I find what really helps is being strict about your schedule BUT also finding ways to squeeze in what you love. Light a candle, wear a comfy blanket, but also eliminate distractions like TV or Animal Crossing (which I’m playing a lot of as soon as work is over!)”

Christine Mahin, Accounts and Operations Director 

Headshot of Christine Mahin with a screenshot of her work from home office.

“Growing up an only child, I always craved alone time, so it has come as a real surprise to me how desperately I miss my Lenz work family. But it’s made every phone call I have with my teammates so much more special and meaningful.

There are absolutely benefits from working at home (I’m looking at you, Lulu Lemon pants), but I can’t wait to get back into the office and collaborate with my friends and coworkers.”

Meagan Maron, Account Manager

Headshot of Meagan Maron with a screenshot of her work from home office.

“After a recent move to a smaller space, I got rid of my desk. So, when it came time to set-up a home office for social distancing, I had to get creative and work with what I had. I cleared off my grandmother’s antique table in the corner of my room and pulled out an old stool from childhood for an office chair.

My mousepad is a Father’s Day gift I gave my dad when I was little. He gave it back to me when I got my first job. I used my Art History textbook to give the monitor extra height. All of these items make my working from home space cozy and comforting.”

Anna Laura McGranahan, Media Coordinator

Headshot of Anna Laura McGranahan with a screenshot of her work from home office.

“I’m definitely missing Team Lenz, but I’ve been spending a lot of time with my furry coworker, Percy. The desk I had in my room was too small for my work monitors, so I ended up moving my kitchen table into my bedroom and it’s working great! I hope everyone is staying safe and well. We’ll get through this together!”

Lizzi Skipper, Web Developer

Headshot of Lizzi Skipper with a screenshot of her work from home office.

“Working from home is challenging, but it also pushes me to be more innovative in ways I communicate with coworkers and clients. The best part is being able to work in PJs and having daily emotional support from my furry friends!”

Annice Wyatt, Intern 

Headshot of Annice Wyatt with a screenshot of her work from home desk.

“I started working at Lenz about two weeks before we began working remotely. I was definitely nervous at first — being so new to the company. However, communication and productivity are at an all-time high. We are all getting so much amazing work done for our clients. Working with such an incredible team of people has been a major highlight and honor even during these challenging times.”

Want Lenz to assist you with all your marketing needs? We’d love to speak with you and learn about your company goals. Click here to reach out to #TeamLenz today! 

Lenz recently hosted “Marketing Telehealth in the time of COVID-19,” a webinar designed to help healthcare providers navigate the opportunities and challenges they are facing during the pandemic.

The webinar was presented by Vice President of Marketing Mike Killeen and Marketing Specialist Tom Bell. 

Over 70 participants tuned in for a discussion concerning how hospitals, physician practices, healthcare leaders, and clinicians can make the most of telehealth to care for their patients during this crisis while positioning their practices for growth when the crisis has passed. Killeen and Bell also examined how best practices for branding, marketing, and communications can be applied to telehealth for better results.

Topics included:

  • Major telehealth trends and how they impact our audiences.
  • What practices are doing now to adopt telehealth during the crisis.
  • How loosening regulations have impacted healthcare business.
  • Best practices for branding telehealth experience.
  • How to successfully market telehealth services – and grow practices.
  • Tips to improve video presentations when connecting with patients.
  • Opportunities to plan for after the crisis subsides.

Among those who attended were:

  • Hospital and practice administrators/leadership
  • Physicians
  • Chief Marketing officers
  • Healthcare consultants
  • Media

Didn’t get a chance to tune into the webinar live? You can view the full discussion here. 

If you have any further questions about marketing telemedicine, the experts at Lenz Marketing would love to help. Click here to reach out to us today

A graphic with Rae standing in front of a brick wall at Agnes Scott with the Agnes Scott logo to her left.

Lenz Marketing Media Coordinator Rae Steinberg recently spoke on two professional panels at her alma mater, Agnes Scott College.

The first  — “What I Wish I Would Have Known” — was a panel designed for current juniors and seniors to hear about pre- and post-graduation experiences directly from recent graduates. Rae gave her best advice for those in their final years at Agnes Scott.  

In the second panel, “Why the DPortoflio,” Rae spoke to students on the importance of a professional digital presence. Rae was one of many professionals across various fields and professions that answered questions and discussed the benefits of having a professional digital presence. 

Interested in learning more about how Team Lenz regularly gives back to the community? Click here to start a conversation with us today