The 2021 Amplify Decatur Concert Series raised $50,000 for Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County.
Lenz was again the presenting sponsor and donated its comprehensive marketing and communication services, including website and digital marketing, public relations, graphic design, and advertising services.
The outdoor festival expanded to two nights for the first time, drawing thousands of attendees and featuring performances by Indigo Girls, John Paul White, Rodney Crowell, Blind Boys of Alabama, Shawn Mullins, and others.
This year’s gift is the largest in Amplify’s history. The non-profit raised and donated more than $450,000 since 2011.
Amplify was founded by Lenz partner and Vice President of Marketing Mike Killeen, who remains an Amplify board member. Christine Mahin, Lenz Marketing’s Accounts Director, again served as festival director. Lenz President and CEO Richard J. Lenz serves as the Chair of the Amplify Advisory Board. The entire Lenz team also contributed to the marketing and production of the event.
Richard Lenz said the event was his favorite to date. “It’s an honor to support Amplify’s great work, year after year,” he said. “The 2021 festival was the culmination of a decade of hard work by so many in the community: the Amplify team, the volunteers, the local businesses, and the City of Decatur.”