Radio show adds extra hour starting Dec. 4 Would you like to check in with a doctor every week to keep up with vital healthcare news and information? You can, simply by turning on your radio to AM750 or Now 95.5 FM on Sunday afternoons. The Weekly Check-Up with Dr....
PR Effort for AJC Decatur Book Festival Pays Off in Print, Electronic, and Online Buzz
Bookzilla is back in his bunker polishing up his memoir as the AJC Decatur Book Festival team recaps the annual Labor Day weekend event. While the more than 550 volunteers make the largest independent book festival in the country event run smoothly, it’s the PR team...
Remembering Steve
Apple encapsulates our feelings, and the feelings of billions worldwide this day by saying, “The world has lost an amazing human being.” In the sadness surrounding the death of visionary Steve Jobs, we’d like to remember the joys his innovations brought to our lives,...
Our Own Executive Profile
Lenz, Inc. President and CEO Richard Lenz is featured in The Atlanta Business Chronicle’s “Executive Profiles” section today. The article honed in on Richard’s passion for “the written word and the sound of it.” And making a business out of both. The founder of Lenz,...
The Three Ps of Public Relations
Every marketing textbook tells you there are four Ps of marketing — price, product, placement, and promotion. What the textbooks don’t tell you is that in the rapidly evolving world of public relations, there are three more Ps to remember — personal relationships,...
Decatur Book Festival Just Around the Corner
“Decaturites” sense the excitement in the air, and have reportedly heard the stomping of Bookzilla echo ominously around the square. The AJC Decatur Book Festival is finally upon us. As the host of the Author Hospitality Suite, Lenz anticipates welcoming authors from...
Lenz Launches The Weekly Check-Up with Dr. Bruce Feinberg
Good health and good living is at your fingertips with Atlanta’s newest healthcare news and information program—The Weekly Check-Up with Dr. Bruce Feinberg—airing Sundays at 3 p.m. on AM 750 and NOW 95.5 FM News/Talk WSB. The show, produced by Lenz, debuted on June...
I Think We’ve Created A Monster
The AJC Decatur Book Festival, presented by DeKalb Medical (AJC DBF) held its annual Press Launch Party at Eddie’s Attic Thursday – it was a smash, err, a monster mash? The Launch marked the return of the formidable but loveable AJC DBF mascot, Bookzilla, the...
Good Customer Service Is Effective Marketing For Fry’s Electronics
One of our new flat-panel displays that I bought at Fry’s Electronics stopped working, so I needed to exchange it. One problem: misplaced receipt. However, due to good customer service on Fry’s part, I was able to exchange it today. As I carted the monitor from my...
ChemoOrders.Com: The Anatomy Of A PR Campaign
Presently, Lenz is orchestrating a PR campaign for ChemoOrders.com—a free web site that helps doctors and nurses administer current chemotherapy treatments in a more accurate and efficient manner.