The AJC Decatur Book Festival, presented by DeKalb Medical (AJC DBF) held its annual Press Launch Party at Eddie’s Attic Thursday – it was a smash, err, a monster mash?

The Launch marked the return of the formidable but loveable AJC DBF mascot, Bookzilla, the announcement of the keynote speakers, and a chance for the media, sponsors, and AJC DBF Board members to re-connect over refreshments, live music, and a shared passion for what has become the fourth largest book festival in the nation.

Our office has been a flurry of excitement in preparation for this event. We take pride in helping the festival get off the ground. As we looked over the crowd of friendly faces last night, we again were reminded of why we love Decatur and the Festival.

The 2011 AJC DBF poster, masterfully designed by Scott Sanders, was unveiled to much excitement. Even Bookzilla himself was impressed – didn’t you see his tweet?

Speaking of which, Lenz is managing all social media for both AJC DBF and Bookzilla. Follow both on Twitter and Facebook for contests, comic musings, and informative festival updates.

And be sure to check out the official 2011 AJC DBF website The website is better than ever; a clear and artfully designed guide to all things book festival.

Lenz was the first festival sponsor and has been a gold-level sponsor for every festival to-date. Last night was a proud moment for the Lenz team. Seeing a crazy-scheme to get book lovers together grow into a massive celebration of the written word with a beast of mascot – it’s a monster that just keeps getting bigger.