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Category: Marketing

You Should Know: Dan Kamal

You might know Dan Kamal’s voice even if you aren’t a local hockey fan. If you did happen to be a hockey fan during the Atlanta Thrashers’ run from 1999 to 2011 (or that of the minor-league Atlanta Knights from 1994 to 1996), then Dan’s creative – and at times...

How Do You Market Healthcare?

We get this question a lot, and our answer is that you should market healthcare much like you market anything—by telling stories that change or reinforce your audience's behavior. Sure, that's easier said than done. But, remember, patients aren't just patients. They...

We Hope You’ll Get to Know Us Better

You may notice that we’ve updated our website. Here’s why: We want to make sure it fully reflects who we are, how we think, and what we do. Stories can be powerful, and we have one to tell.

We hope you’ll take a few minutes to explore our founding vision, the teammates we call Lenzers, the promises we make to our clients, and some of our best work. Together, they should tell you everything you’d want to know about Lenz.

As always, we’d love to hear from you. Whether you’d care to compliment—or criticize—our work, discuss healthcare marketing, or ask Richard about his favorite Rolling Stones album, it’s all fair game.

Thanks for visiting, and enjoy!

Your friends at Lenz.

Sometimes the best answer is “It depends.”

A mutual acquaintance recently introduced me to a local business owner, describing me as a “marketing guru.” Before I could finish blushing, my new friend asked me how to market his business. In return, I asked him how I should dress next Tuesday. No, I wasn’t losing...