2018 was a fantastic year for Lenz, filled with many wonderful projects and new challenges. Check out the summary of this past year for #TeamLenz.

Lenz welcomes new partnerships

2018 saw the start of many wonderful relationships with incredible clients. Here are some of the newest clients Lenz partnered up with to create outstanding marketing content for:

    1. EyeSouth Partners: EyeSouth Partners is a premier network of integrated eye care practices located throughout the Southeast. 2018 marks the first year of the partnership between EyeSouth and Lenz, with Lenz providing its marketing and consulting services to the group and its affiliated practices, which include Georgia Eye Partners, Georgia Retina, and OPAL Aesthetics.
    2. Coolray, Mr. Plumber, and BriteBox: For over 50 years, Coolray has been trusted by Atlanta homeowners as the leader in HVAC, plumbing, and electrical services thanks to their highly skilled technicians and great value. We were ecstatic to bring on Coolray and their affiliated companies, Mr. Plumber and BriteBox, to the Lenz Family in 2018. In addition to creating advertisements, we’ve been managing social, SEO projects, and more for this three client addition.
    3. Brookhaven Cherry Blossom Festival: This March 30th through 31st, The Brookhaven Cherry Blossom Festival will usher in the spring season with a celebration of music, art, dogs, and food in the Brookhaven area. Team Lenz is proud to handle media buying, social media, and digital design to ensure they have a successful festival this year.
    4. Avant Gynecology: Formerly McDaniel & Durrett, P.C, Lenz had a blast rebranding the practice as Avant Gynecology, Atlanta’s GYN and Surgical Specialists.
    5. Upson Regional Medical Center: In 2018, Lenz was brought on by Upson Regional for a consultation project. Our team studied the effectiveness of the group’s existing marketing communications, held interviews in the field, and helped strengthen the brand and reach new patient groups after assessing the results.

Georgia Urology’s WSB-TV campaign

In 2018, Lenz developed and managed a robust TV ad campaign for Georgia Urology on WSB-TV. Three spots were created that focused on two of the practice’s important service lines—kidney stones and prostate cancer—and one spot was devoted to awareness building for the practice’s brand. The spots aired throughout the summer and fall of 2018 to great reception!

Prostate Cancer ad: 

Kidney Stone ad: 

General Branding ad:

Tall Timbers environmental project

The Economic Impact of the Red Hills Region’s Quail Hunting Lands of North Florida and Southwest Georgia is a publication put out by the Tall Timbers organization that is based on research they do to track the conservation efforts they support. It is used to show the community and other interested parties how important the region’s environmental conservation efforts are to the local economy in very real terms. Lenz’s Creative Director Ben Barnes loves producing incredible design work for this project every three years because it’s an opportunity to be creative and support a good cause.

Check out 2018’s design here:

Lenz designed Tall Timbers

2018 Atlanta Science Festival

During the 2018 Atlanta Science Festival, Lenz had the pleasure of tackling exciting new projects in addition to improving the same initiatives from years prior. One of the top moments from 2018 was bringing ALEX (Atlanta’s Lead Explorer) to life. Not only did we create a physical costume that ASF could use during events of the conference, we also designed a mini version for some incredible social engagement. ALEX had much time in the spotlight, but here are some of our favorite photos:

Lenz also built a beautiful new website to help promote this incredible festival and its efforts to connect Atlanta’s science community. Check out this before and after:

BEFORE

AFTER

Our 2018 efforts really made a difference in the overall attendance, enjoyment, and quality of the festival. For example, last year 53,000 people attended, there were 120 events over 70 venues, and the festival gathered over 122 media hits that reached more than 37 million views.

Finally, our team managed to secure many exciting PR hits for this client. Just a few examples are coverage of the festival through Atlanta’s major network affiliates such as WSB-TV, 11 Alive, CBS 46, and Fox 5; a feature story from the Atlanta Journal-Constitution; radio highlights on channels such as WABE’s “City Lights”, Kiss 104.1 FM’s “Business in the Black”, 92.9 the Game, and more; digital hits on several websites such as Atlanta Business Chronicle, Patch, AccessAtlanta, GPB, and more.

Rebranding Avant Gynecology, FKA McDaniel & Durrett, P.C.

Avant Gynecology, formerly known as McDaniel & Durrett, P.C, is a long-established practice that has been serving generations of women for more than 40 years. From creating the name to establishing the new brand’s aesthetic and identity, Lenz provided its services to ensure the practice’s rebranding captured its top-notch quality and professional reputation.

Check out the new website and collateral below!

Avant Gynecology logo

Lenz designed Avant website

Lenz Avant GYN review card

Emory Law’s JM Campaign

2018 saw the continuation of a successful integrated marketing campaign for Emory Law’s Juris Master degree. The campaign (now beginning its third year) leverages traditional media (radio, print, PR), targeted digital messaging, creative, and strategies across more than ten cities in the southeast including Charlotte, Nashville, Jacksonville, and Atlanta using tools such as geo-fencing, Google Ads, pre-roll, and remarketing. During the fall of 2018, we captured new video featuring student testimonials and created a suite of accompanying digital assets to harmonize with the new videos.

Here’s one example:

Lenz Helps Amplify Decatur Raise $40,000 to Fight Poverty

Lenz presented the 2018 Amplify Decatur Concert Series, helping raise $40,000 for its beneficiary Decatur Cooperative Ministry (DCM), a Decatur-based, nonprofit organization that works to prevent and alleviate poverty and homelessness in Decatur and DeKalb County. This $40,000 gift equals the most an Amplify Concert Series has generated to date; Amplify Decatur has raised and donated more than $190,000 to DCM since 2011.

On April 14, thousands gathered on the Downtown Decatur Square for the Amplify Decatur Music Festival, the centerpiece of the concert series. The festival featured performances by an all-star Americana line-up, including The Lone Bellow, The Jayhawks, Amanda Shires, and Parker Millsap. Atlanta-based folk duo Dwayne Shivers also performed.

Lenz’s own Accounts and Operations Director, Christine Mahin, served as festival director for the second consecutive year. Lenz is extremely proud to have worked alongside the Amplify My Community team to make this event as successful as it was.

Keep on scrolling to view some photos and branding of the event!

Lenz branded 2018 Amplify Decatur Music Festival

SouthCoast Health’s Urgent Care

With more than 120 healthcare professionals encompassing more than 20 specialties and services, we were excited to help SouthCoast Health promote its latest addition to its extensive line of services: Urgent Care. Lenz branded the service and crafted several social media assets, such as Facebook campaigns, boosted ads, and weekly social posts, to promote the line.

We were particularly proud of a gif that both the social media department and the creative team crafted together:

Lenz SouthCoast Health GIF

Collaboration between local bloggers and Marietta Plastic Surgery

In today’s age of online “influencers” and brands, plastic surgery groups have seen great success in collaborating with micro-influencers. Micro-influencers are local social media accounts with large followings and audiences that trust their opinion.

That’s why Lenz was proud to connect Marietta Plastic Surgery with Peaches in a Pod, a best-friend micro-influencers duo based in Marietta, Georgia. See some of the social posts and blogs we helped Peaches in a Pod create to promote the incredible services Marietta Plastic Surgery provides.

  1. Botox and Dermal Filler Experience blog
  2. PRP Facial Treatment blog
  3. Recap blog on Marietta Plastic Surgery

Peaches in a Pod Lenz MPS social post

Lenz MPS Peaches in a Pod post

Inspired by what you see above? Contact Lenz today for any of your brand strategy, advertising, digital marketing, and public relations needs.

Woman doctor speaking with patient success story.

One of #TeamLenz’s favorite things to do for our clients is to write patient success stories. We love showcasing the ability, empathy, and hard work of the excellent clinicians we get to call clients.

Check out a few of recent examples below!

If you would like Lenz to help tell your patients’ success stories, contact us here today or give us a ring at 404-373-2021.

DeKalb Surgical Associates, P.C. came to Lenz looking for a new logo and site design that would stay on-brand, but elevated; they wanted a site that was user-friendly and aesthetically pleasing for patients and a new logo that was more reflective of the group’s services.

With those goals in mind, see below for Lenz’s new site design for DeKalb Surgical along with what the site looked like before. Also pictured is the new logo compared to the old one.

New site design:

Old site design:

New logo:

Old logo:

Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.

One of the most powerful tools for marketing healthcare is patient success stories. When potential patients see personal stories from healthcare providers they are considering, a number of objectives are accomplished. The first and most important, however, is that they create an emotional connection with the audience.

Successful marketing often relies on two appeals: emotional and functional. To explain this further, we’ll look at how patient success pieces are the perfect example of this.

By using the emotional appeal of other patients who successfully received treatment, patient success stories humanize the practice and the physicians. This allows potential customers to think “I see myself in this patient,” which not only makes the doctor more marketable but also creates a community with the audience of the blog. Each patient will see this physician featured in the story as valuable because the emotion of a successful treatment for another patient will translate onto the page.

Emotion is essential, especially in healthcare. Emotion also makes the complicated world of healthcare more understandable. Doctors and physicians may know the technical terms for treatments and diseases, but patients mostly know the experience of going through medical emergencies and pain. A patient success story relates to the latter in a way that medical jargon simply cannot.

Here are several other objectives that patient success stories accomplish:

  • The medical facility and all of its staff are presented as capable. Any considering patient wants to make sure they’ll go to a skilled and professional physician.
  • Personal stories show the intimate side of the medical staff. By having access to these real-life stories, prospective patients are led to make better judgments about the doctors they want to work with before they even step into the office. A patient success story that shows the doctor as kind, caring, and life-saving will always attract new patients.
  • Patients trust other patients. If someone is looking for a doctor who specializes in knee care, success stories from other patients will only draw the person to the practice or doctor even more.

SouthCoast Health, a multi-specialty practice based in Savannah with 18 treatment locations and more than 120 health care providers, truly understands the benefits of this endeavor.

Lenz has brought numerous SouthCoast Health patient success stories to life. Here are just a few of the most recent examples:

  • Dwan Smith, a woman who turned her health around after a heart scare thanks to the doctors at SouthCoast Health.
  • Judy Williams, a loyal patient who has spent 30 years with SouthCoast Health.
  • Jim McGaw, who tells his story of surviving a heart attack with the help of SouthCoast Health.

If you would like for Lenz to work with you and your healthcare company to generate more patient success stories, contact us here today or give us a ring at 404-373-2021.

Lenz recently developed an infographic illustrating SouthCoast Health’s comprehensive healthcare services and benefits. From pediatrics to geriatrics, from sore throats to surgery, from well visits to weekend urgent care and everything in between, SouthCoast Health supports its patients every step of the way.

See below for the infographic Lenz designed!

Interested in learning more about how Lenz could help elevate your brand and business? Contact us here or give us a call today at 404-373-2021.

For more powerful and effective healthcare marketing, doctors should tell their patients’ success stories. One fantastic method for doing this is through patient testimonial videos.

A common approach many doctors take in trying to promote themselves and their practice is to highlight their training and certifications. However, more than a physician’s credentials or accolades, prospective patients are interested in hearing the stories of people who’ve entrusted their care to a medical practice. When potential patients start researching which provider to turn to for their healthcare needs, a positive patient success story not only speaks to the quality of the health practice but also enables the researcher to associate positive emotions alongside the name of the practice. Potential patients can relate to other patients more than they can a doctor, so they better understand the benefit of seeking improved health when a fellow patient discusses it and walks them through their real-life experience.

One of the most powerful ways to tell patient stories is through testimonial videos. More than ever, videos resonate in a sea of social media and website content, creating a powerful package that helps garner more trust in the practice. Since social platforms such as Facebook auto-play videos directly uploaded to a consumer’s feed, Lenz usually sees an increase in social engagement and web traffic after promoting a patient testimonial video.

Here are a few patient testimonial videos Lenz produced to tell patients’ success stories!

PT Solutions Patient Triumph videos

Interested in working with Lenz to help market your healthcare practice or services? Contact us here today or give us a ring at 404-373-2021.

To help market the Atlanta Center for Medical Research’s recent study on major depressive disorder, Lenz designed and secured a premium placement for an advertisement in the April 2018 issue of Creative Loafing.

Interested in working with Lenz for your design and branding needs? Contact us here today or give us a call at 404-373-2021.

Lenz recently partnered with Avant Gynecology, formerly known as McDaniel and Durrett, to launch the practice’s new brand identity.

From creating the practice’s new name to developing its logo and website, Lenz aimed to ensure that the practice’s high quality and professional reputation was well represented.

Check out the new Avant Gynecology brand, business collateral, and website!

Interested in working with Lenz for your design and branding needs? Contact us here today or give us a ring at 404-373-2021.

Mike Killeen, Lenz’s VP of Marketing, has returned to teach a healthcare marketing course at Emory University’s Rollins School of Public Health for a second year.

Mike’s course covers a wide array of marketing topics, including branding, advertising, and the digital revolution, as well as how these disciplines relate to the increasingly consumer-oriented world of healthcare.

The course is offered to Rollins’ students who have chosen the management track in their pursuit of a masters degree in public health. There are 50 students in the class.

“It’s extremely fulfilling to spend time each week with the class, discussing a topic that I find to be so interesting and dynamic,” Mike said. “I learn so much from the students.”

Lenz recently added to its growing list of media properties with the launch of The Weekly Check-Up healthcare radio show in the Tampa-St. Petersburg market.

The show marks an extension of The Weekly Check-Up brand, which launched in 2011 with a radio program on 95.5 FM and AM 750 WSB in Atlanta, and is hosted by Dr. Bruce Feinberg and presented by Georgia Urology.

In Tampa, The Weekly Check-Up is presented by Florida Cancer Specialists, hosted by JoJo Patrella, and airs Saturday mornings on WHPT 102.5 FM.

Additional sponsors include Smart Scan and Dr. William Cooper of the Gessler Clinic.

The show can be streamed live at TheBoneOnline.com, and past episodes are available here.