You know you must develop great web site content to engage potential customers and rank high on search engines, but how can you establish a successful content marketing strategy?

1.Begin with original content. The first article a company creates should set the tone for all future endeavors. Start with a unique voice that reflects your company’s core values, without overwhelming the consumer on the benefits of your product or service. Enlighten the audience with a true 360-degree view of your industry, and you can become the consumer’s chosen source for information.

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YourTown Health LogoLenz recently partnered with YourTown Health, a network of six Community Health Centers to develop and launch a new organizational brand.

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The Lenz PR team celebrates a high-profile media feature for its client Worthmore Jewelers — a fine jewelry retailer specializing in unique wedding, commitment, and engagement rings, watches, bracelets, earrings, necklaces, silver, and custom work.

The article was featured in the Fall/Winter 2013 issue of Best Years, a USA TODAY Premium Magazine Publication.

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Lenz is proud to present Beatles vs. Stones–a battle of the bands featuring a dozen acts performing music by the two greatest rock bands of all time–Friday, December 13 at the Loft in midtown Atlanta. The show starts at 9 p.m.

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Lenz and the Decatur Book Festival (DBF) are continuing the partnership for at least three more years. In just eight years, DBF has become the largest independent book festival in the U.S.

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Fans of The Godfather love that line. Peter Clemenza says this to Rocco Lampone, just after Rocco has killed Paulie.  Clemenza has promised his wife he would bring home the dessert, and he is not going to forget, even in the blood-splattering horror of the moment.

The Godfather is full of many great lines, all made more memorable because they were delivered by sympathetic characters from the inside of a criminal enterprise, which is the singular innovation of the movie. Before The Godfather, the mob was portrayed as an “evil” group of individuals from the point of view of victims of organized crime. After The Godfather, we learned they were “just folks” who had the same troubles as you and me. The Sopranos carried this perspective even further.

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jon-wollenzienJon is CEO of YourTown Health, a group of six Community Health Centers that delivers preventative and medical services to underserved populations in the Meriwether, Pike, Lamar, Troup, Carroll, and South Fulton County communities.

You may have heard of Obamacare. Well, Jon is on the front lines, helping Georgians understand what the Affordable Care Act (ACA) means to them.

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