Lenz and the Decatur Book Festival (DBF) are continuing the partnership for at least three more years. In just eight years, DBF has become the largest independent book festival in the U.S.

Decatur Book Festival

The new marketing services agreement begins in 2014 and runs through 2016. Lenz has served as DBF’s agency of record since its inception in 2006.

The Decatur Book Festival is very important to Lenz, the city of Decatur, and the entire literary community. We are honored and excited to continue to support its important work. – Richard Lenz, Founder of Lenz Marketing

Lenz provides DBF with the full suite of marketing and communications services, including brand strategy, creative services, digital/interactive services, and public relations. Lenz’s recent work for the DBF includes creating Bookzilla, the festival mascot, and launching a mobile app.

DBF executive director Daren Wang said that Lenz will renew its focus on social media marketing and producing branded content for the festival in 2014.